YouTube holds infinite branding and PR opportunites
Implications - YouTube used to be considered a tool for amateurs, but now it’s being used by professionals who have realized its value. Tom Ford was his own fashion model, and Matt Damon, Jimmy Kimmel and Sarah Silverman played themselves in some of the hottest virals of the year, offering insight into YouTube PR.
Trend Themes
1. Mainstream Adoption of Youtube - YouTube is being used by professionals in ways that were previously unimagined, indicating that the video sharing platform has undergone a cultural shift with mainstream adoption.
2. Celebrity Viral Video Parodies - Hollywood actors have started to utilize viral videos as a strategy to expand their appeal and connect with fans in a new more playful source of media.
3. Personal Youtube Channels of High Profile Individuals - High-profile individuals like members of royalty, celebrities, and fashion designers have started using personal YouTube channels to share clips regarding their life, work, expertise, and opinions after recognizing its value as a communication tool.
Industry Implications
1. Entertainment - The entertainment industry could leverage viral video content to promote upcoming projects on YouTube, which has transformed into a mainstream platform.
2. Social Media - The emergence of mainstream adoption of YouTube emphasizes the value of social media and video sharing platforms for brands and influencers to connect with fans and expand their reach across the web.
3. Marketing and Advertising - The trend of creating engaging viral video content underscores the opportunity for marketers and advertisers to take advantage of celebrities' interest in YouTube to promote their brands.
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76,275 Total Clicks
Date Range:
Jan 08 — Oct 08
Trending:
Warm
Consumer Insight Topics:
