Gratunities

Various ways people are attaining free music, and innovative artist responses
Implications - Consumers are showing an unwillingness to pay for music, or at least are searching for ways in which to greatly reduce the costs. Instead of making themselves unappealing to fans, musicians are innovating new distribution approaches, such as offering pay-what-you want. Other companies are offering free music as bribery.
SCORE: 3.7
Mild Top 6 Examples: 25,312 Total Clicks Apr 07 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Coke to give away 2 Billion Free iTunes Tracks
SCORE: 4.7
Warm 6,013 Clicks Pub: May 17, 07
Coke to give away 2 Billion Free iTunes Tracks
Expected to be the largest music promotion in history, Coca Cola and iTunes have teamed up to "give away two billion ITune music downloads" to Coke drinkers. The promotion will run through the months… [More]
New Madonna Song Available for Free Download
SCORE: 3.5
Mild 4,559 Clicks Pub: May 17, 07
New Madonna Song Available for Free Download
Madonna has made her new song, "Hey You," available for free download. The song was written exclusively for the Live Earth concert series and available only on MSN.com. Live Earth, a monumental music… [More]
Digital Honesty Box - Radiohead Lets Fans Set Price
SCORE: 3.2
Mild 3,588 Clicks Pub: Oct 5, 07
Digital Honesty Box
Radiohead Lets Fans Set Price
Radiohead is using digital honesty boxes to sell their new album, "In Rainbows." The term honesty box refers to the boxes placed next to road-side stands selling goods (newspapers, flowers, fresh produce,… [More]
Race Against a Million Others - Nike+ Human Race (With Free Apple Music)
SCORE: 4.3
Mild 3,311 Clicks Pub: Aug 4, 08
Race Against a Million Others
Nike+ Human Race (With Free Apple Music)
On August 31, Nike and Apple will be hosting one of the world’s largest one-day running events, The Nike+ Human Race 10K, where 1 million+ runners will don their iPods to race in 25+ locations around… [More]
Sponsored Concerts - Ozzfest Is Free this Year
SCORE: 3.8
Mild 4,236 Clicks Pub: Aug 13, 07
Sponsored Concerts
Ozzfest Is Free this Year
Ozzfest, the pioneer of heavy metal rock fests, now faces competition from other tours, Korn’s Family Values to Linkin Park’s Projekt Revolution to scrappier tours like Sounds of the Underground. Ozzfest’s… [More]
Rockers Go Green - Live Earth Revealed
SCORE: 2.5
Mild 3,605 Clicks Pub: Apr 11, 07
Rockers Go Green
Live Earth Revealed
Tickets for Al Gore's Live-Aid for climate change, which he calls LIVE EARTH, go on sale on April 16th. The July 7 concert (07/07/07) is being held in the U.S., Australia, England, Brazil, South Africa,… [More]
Related Examples
Newly Added
Category List
Full Index