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Gratunities
Various ways people are attaining free music, and innovative artist responses
Implications - Consumers are showing an unwillingness to pay for music, or at least are searching for ways in which to greatly reduce the costs. Instead of making themselves unappealing to fans, musicians are innovating new distribution approaches, such as offering pay-what-you want. Other companies are offering free music as bribery.
| Score: 3.7 |
Mild
Top 6 Examples:
Date Range:24,934 Total Clicks Apr 07 - Sep 08 |
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Featured Examples | |||||||||||
Coke to give away 2 Billion Free iTunes TracksExpected to be the largest music promotion in history, Coca Cola and iTunes have teamed up to "give away two billion ITune music downloads" to Coke drinkers. The promotion will run through the months… [More] |
New Madonna Song Available for Free DownloadMadonna has made her new song, "Hey You," available for free download. The song was written exclusively for the Live Earth concert series and available only on MSN.com. Live Earth, a monumental music… [More] |
Digital Honesty BoxRadiohead Lets Fans Set PriceRadiohead is using digital honesty boxes to sell their new album, "In Rainbows." The term honesty box refers to the boxes placed next to road-side stands selling goods (newspapers, flowers, fresh produce,… [More] | |||||||||
Race Against a Million OthersNike+ Human Race (With Free Apple Music)On August 31, Nike and Apple will be hosting one of the world’s largest one-day running events, The Nike+ Human Race 10K, where 1 million+ runners will don their iPods to race in 25+ locations around… [More] |
Sponsored ConcertsOzzfest Is Free this YearOzzfest, the pioneer of heavy metal rock fests, now faces competition from other tours, Korn’s Family Values to Linkin Park’s Projekt Revolution to scrappier tours like Sounds of the Underground. Ozzfest’s… [More] |
Rockers Go GreenLive Earth RevealedTickets for Al Gore's Live-Aid for climate change, which he calls LIVE EARTH, go on sale on April 16th. The July 7 concert (07/07/07) is being held in the U.S., Australia, England, Brazil, South Africa,… [More] | |||||||||
