Gratunities

Various ways people are attaining free music, and innovative artist responses

Implications - Consumers are showing an unwillingness to pay for music, or at least are searching for ways in which to greatly reduce the costs. Instead of making themselves unappealing to fans, musicians are innovating new distribution approaches, such as offering pay-what-you want. Other companies are offering free music as bribery.
SCORE: 3.6
Mild Top 6 Examples: 24,712 Total Clicks Apr 07 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMobileMarketingBusinessMarket
Coke to give away 2 Billion Free iTunes Tracks
SCORE: 4.6
Warm 6,030 Clicks Pub: May 17, 07
Coke to give away 2 Billion Free iTunes Tracks
Expected to be the largest music promotion in history, Coca Cola and iTunes have teamed up to "give away two billion ITune music downloads" to Coke drinkers. The promotion will run through the months… [More]
New Madonna Song Available for Free Download
SCORE: 3.4
Mild 4,596 Clicks Pub: May 17, 07
New Madonna Song Available for Free Download
Madonna has made her new song, "Hey You," available for free download. The song was written exclusively for the Live Earth concert series and available only on MSN.com. Live Earth, a monumental music… [More]
Digital Honesty Box - Radiohead Lets Fans Set Price
SCORE: 3.2
Mild 3,597 Clicks Pub: Oct 5, 07
Digital Honesty Box
Radiohead Lets Fans Set Price
Radiohead is using digital honesty boxes to sell their new album, "In Rainbows." The term honesty box refers to the boxes placed next to road-side stands selling goods (newspapers, flowers, fresh produce,… [More]
Race Against a Million Others - Nike+ Human Race (With Free Apple Music)
SCORE: 4.3
Mild 3,357 Clicks Pub: Aug 4, 08
Race Against a Million Others
Nike+ Human Race (With Free Apple Music)
On August 31, Nike and Apple will be hosting one of the world’s largest one-day running events, The Nike+ Human Race 10K, where 1 million+ runners will don their iPods to race in 25+ locations around… [More]
Rockers Go Green - Live Earth Revealed
SCORE: 2.4
Mild 3,619 Clicks Pub: Apr 11, 07
Rockers Go Green
Live Earth Revealed
Tickets for Al Gore's Live-Aid for climate change, which he calls LIVE EARTH, go on sale on April 16th. The July 7 concert (07/07/07) is being held in the U.S., Australia, England, Brazil, South Africa,… [More]
Marketing With Free Music - Nokia Phones With Unlimited Music Downloads
SCORE: 3.6
Mild 3,513 Clicks Pub: Sep 2, 08
Marketing With Free Music
Nokia Phones With Unlimited Music Downloads
Nokia is aiming to take on the growing influence of the Apple iPhone by launching a new series of handsets that enable owners to download an unlimited number of music tracks. Users can peruse Nokia’s library… [More]
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