Gameified Grub

Brands utilize gaming as a means to create an all-encompassing consumer experience

Implications - Even at the dinner table, consumers won't part with their phones, which brands are using to their advantage with gaming apps that provide an all-encompassing experience. By playing to consumer behaviors rather than trying to change them, brands are connecting on a more organic and original level, which is paramount for younger patrons.
SCORE: 3.8
Mild Top 5 Examples: 5,472 Total Clicks Feb 14 - Jul 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Retro Diner Arcade Apps - Denny's Atari Remix App Turns Arcade Classics into Breakfast Games
SCORE: 4.7
Mild 1,296 Clicks Pub: Jul 5, 14
Retro Diner Arcade Apps
Denny's Atari Remix App Turns Arcade Classics into Breakfast Games
If you’ve ever found yourself wanting a bacon and eggs-themed Atari, look no further than the Hashteroids breakfast game on the Denny’s Atari Remix app. In partnership with Atari,... [More]
Crowdsourced Pizza Apps - Domino's Pizza Mogul App Lets You Design a Pizza and Get Paid for It
SCORE: 5.4
Mild 922 Clicks Pub: Jul 9, 14
Crowdsourced Pizza Apps
Domino's Pizza Mogul App Lets You Design a Pizza and Get Paid for It
If you like the idea of getting to design a pizza and earning cash for it, Pizza Mogul by Domino’s Pizza is definitely worth checking out. The app will have you sign in, put together a profile... [More]
Virtual Restaurant Queue Apps - The NoWait App Makes Waiting for a Table Painless
SCORE: 2.8
Untested 1,195 Clicks Pub: Feb 7, 14
Virtual Restaurant Queue Apps
The NoWait App Makes Waiting for a Table Painless
NoWait is a free to download app that lets you locate restaurants nearby, check the wait times and virtually put yourself in line. Often times, the busier a restaurant is, there’s usually a... [More]
3D Pizza Apps - This Domino's Pizza iPad App Lets you Create a Realistic 3D Pizza
SCORE: 2.9
Untested 1,818 Clicks Pub: Apr 29, 14
3D Pizza Apps
This Domino's Pizza iPad App Lets you Create a Realistic 3D Pizza
The new Domino’s pizza iPad app launched and the brand new app features a 3D realistic pizza builder. The newly designed pizza building app will offer people a much more realistic view of what... [More]
Voice Order Pizza Apps - A Virtual Assistant on Domino's App Now Helps with Ordering Pizza
SCORE: 3.2
Untested 241 Clicks Pub: Jun 17, 14
Voice Order Pizza Apps
A Virtual Assistant on Domino's App Now Helps with Ordering Pizza
The telephone and mobile apps have made ordering pizza quite easy in the past and now, Domino’s pizza is combining the two for what should be an even easier way to have pizza delivered to your... [More]