How soaring gas prices have affected North American lifestyles and habits
Implications - As gas prices skyrocket, our pockets, our choices in transit, as well as our pop culture are being affected. However daunting it may be, the cost of gas has brought about a new wave of eco-conscious consumers; perhaps seen disproportionately among the younger demographic, who feel most impacted.
Trend Themes
1. Eco-conscious Consumers - As gas prices skyrocket, an increasing number of consumers are becoming more conscious about the environment, prompting businesses to innovate eco-friendly products and services to cater to this market.
2. Pre-purchasing Gasoline - The volatility in gas prices is causing consumers to pre-purchase gasoline at low rates, birthing opportunities for businesses to offer gas price insurance to consumers, thus removing the risk of overpaying when filling up their tanks.
3. Gas Rebate Gimmicks - As the gas prices soar, businesses are offering gas rebates and incentives to lure customers, thus presenting opportunities for businesses to leverage rebates as a marketing tool to build brand loyalty and attract new customers.
Industry Implications
1. Automotive - The increase in gas prices is causing a shift towards electric and hybrid cars, opening opportunities for businesses creating these vehicles to capture market share.
2. Retail - In response to the rising gas prices, retailers can pioneer innovation in bike manufacturing, creating chainless bikes, folding bikes, and bikes that use human energy instead of fuel to address the needs of the eco-conscious consumers.
3. Fashion - Fashion brands can leverage consumers' anti-gas sentiments by creating designs that make a statement against oil prices, appealing to consumers that identify with the brand's vision and values.
10 Featured, 63 Examples:
1,259,336 Total Clicks
Date Range:
May 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
