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Filmvertising
Brands are using films to sell an image, not just a product
Implications - Today’s advertising needs to comprise more than just a great product, slogan, jingle or even a well-executed commercial. Because attention spans are short and distaste for advertising can be high, brands are attempting to appeal to the consumer craving for entertainment instead. These brands are crafting captivating, action-packed or thought-provoking videos that focus less on product and more on entertainment and brand image.
| Score: 6.4 |
Hot
Top 6 Examples:
Date Range:49,565 Total Clicks Apr 11 - May 11 |
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Dubstep Fashion FilmsKristin Cavallari Sexes It Up in New Donna Mizani Ad CampaignThe Donna Mizani ad campaign for 2011 features a film by Smallz + Riskind that blends the evolved music style called dubstep with a fashion commercial to create a sensual, dramatic effect.
The commercial… [More] |
Fashion Revolution CampaignsEl Botón- Mango Uses Andrej Pejic to Sell an Enticing ChallengeThe Create Your Own Revolution campaign by el Botón-Mango invites emerging talents around the world to participate in an international fashion design competition and become real revolutionaries with a… [More] |
Sensual Fashion FilmsGoing Mad by Dequeker and Mello Combines Sexiness and Vibrant Video EffectsModel Fernanda Tavares sizzles in the sensational Going Mad film by Jacques Dequeker and Marcos Mello. The clip is all about status and sex appeal.
The film takes on a fast-paced video shot effect with… [More] | |||||||||
Supermodel HeistsThe New Terry Richardson-Kate Moss Mango Ad Is Dangerous and FunThe new Terry Richardson-Kate Moss Mango ad is an exercise in excitement. Terry Richardson, one of the world's most famous photographers, and Kate Moss, one of the world's most famous supermodels, have… [More] |
Culinary Fashion FilmsRetro Pizza-Making in Precious by Monica Menez for Willems WonderglassesMonica Menez made a sexy, spectacular lookbook in her latest fashion film called Precious. The short film features a retro-styled model making pizza in an sensuous way. Shot in lovely lighting with fantastic… [More] |
Puppet Fashion FilmsThe Double Identity by Karolina Zmarlak Sickly SweetThe Double Identity by fashion designer Karolina Zmarlak stars models Flynn Wilhelmina and Anna Schilling in a sickly sweet puppet performance comprised of weird robotic dances and suffocation scenes.… [More] | |||||||||
