Filmvertising

Brands are using films to sell an image, not just a product
Implications - Today’s advertising needs to comprise more than just a great product, slogan, jingle or even a well-executed commercial. Because attention spans are short and distaste for advertising can be high, brands are attempting to appeal to the consumer craving for entertainment instead. These brands are crafting captivating, action-packed or thought-provoking videos that focus less on product and more on entertainment and brand image.
SCORE: 5.9
Hot Top 6 Examples: 50,349 Total Clicks Apr 11 - May 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Dubstep Fashion Films - Kristin Cavallari Sexes It Up in New Donna Mizani Ad Campaign
SCORE: 6.7
V. Hot 6,790 Clicks Pub: Apr 4, 11
Dubstep Fashion Films
Kristin Cavallari Sexes It Up in New Donna Mizani Ad Campaign
The Donna Mizani ad campaign for 2011 features a film by Smallz + Riskind that blends the evolved music style called dubstep with a fashion commercial to create a sensual, dramatic effect. The commercial… [More]
Fashion Revolution Campaigns - El Boton- Mango Uses Andrej Pejic to Sell an Enticing Challenge
SCORE: 6
Hot 18,137 Clicks Pub: May 9, 11
Fashion Revolution Campaigns
El Boton- Mango Uses Andrej Pejic to Sell an Enticing Challenge
The Create Your Own Revolution campaign by el Botón-Mango invites emerging talents around the world to participate in an international fashion design competition and become real revolutionaries... [More]
Sensual Fashion Films - Going Mad by Dequeker and Mello Combines Sexiness and Vibrant Video Effects
SCORE: 6.2
Hot 2,751 Clicks Pub: May 13, 11
Sensual Fashion Films
Going Mad by Dequeker and Mello Combines Sexiness and Vibrant Video Effects
Model Fernanda Tavares sizzles in the sensational Going Mad film by Jacques Dequeker and Marcos Mello. The clip is all about status and sex appeal. The film takes on a fast-paced video shot effect with… [More]
Supermodel Heists - The New Terry Richardson-Kate Moss Mango Ad Is Dangerous and Fun
SCORE: 5.8
Hot 7,295 Clicks Pub: May 20, 11
Supermodel Heists
The New Terry Richardson-Kate Moss Mango Ad Is Dangerous and Fun
The new Terry Richardson-Kate Moss Mango ad is an exercise in excitement. Terry Richardson, one of the world's most famous photographers, and Kate Moss, one of the world's most famous supermodels, have… [More]
Culinary Fashion Films - Retro Pizza-Making in Precious by Monica Menez for Willems Wonderglasses
SCORE: 5.6
Warm 3,094 Clicks Pub: Apr 30, 11
Culinary Fashion Films
Retro Pizza-Making in Precious by Monica Menez for Willems Wonderglasses
Monica Menez made a sexy, spectacular lookbook in her latest fashion film called Precious. The short film features a retro-styled model making pizza in an sensuous way. Shot in lovely lighting with fantastic… [More]
Puppet Fashion Films - The Double Identity by Karolina Zmarlak Sickly Sweet
SCORE: 5.2
Warm 12,282 Clicks Pub: Apr 19, 11
Puppet Fashion Films
The Double Identity by Karolina Zmarlak Sickly Sweet
The Double Identity by fashion designer Karolina Zmarlak stars models Flynn Wilhelmina and Anna Schilling in a sickly sweet puppet performance comprised of weird robotic dances and suffocation scenes.… [More]
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