Experiential Sampling

Drinking experiences are heightened with creative, interactive elements

Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.
SCORE: 6.3
Warm Top 4 Examples: 28,295 Total Clicks Feb 15 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Beer-Dispensing Billboards - Carlsberg's Free Beer Billboard Serves Samples on Tap
SCORE: 7.6
V. Hot 15,648 Clicks Pub: Apr 9, 15
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
Countless alcohol brand advertisements try to tempt consumers to go out and buy a product, but this billboard from Carlsberg creatively quenches thirst by offering free beer on tap. The 40’... [More]
Touchscreen Sampling Bars - Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
SCORE: 7.6
V. Hot 11,714 Clicks Pub: Aug 13, 15
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
At the Heinemann Duty Free shops in the Frankfurt Airport, Beam Suntory created an exciting and interactive bourbon tasting station. The multi-sensory station promotes the brand’s super-... [More]
Mobile Brewery Tours - The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
SCORE: 4.7
Mild 561 Clicks Pub: Feb 4, 15
Mobile Brewery Tours
The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
A favorite beer lover’s ritual is to visit the place where their choice brew is born, but this mobile brewery tour is displaced compared to most. Striving to offer its consumers an intimate... [More]
Floating Beverage Stunts - Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
SCORE: 4.4
Untested 372 Clicks Pub: May 6, 15
Floating Beverage Stunts
Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
In order to announce the new Creamy Chocolate Chill as the must-try summer drink from Tim Hortons, the coffee chain set up a dramatic drink marketing stunt to show exactly what they mean by the... [More]