Experiential Nightlife

Consumers search for nightlife experiences that grant bragging rights

Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige.
SCORE: 6.5
This Year and Warm Top 6 Examples: 11,216 Total Clicks Jan 15 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Underground Golf Clubs - This Crazy Golf Course Lives in an Underground Vault in Subterranean London
SCORE: 7.6
V. Hot 1,562 Clicks Pub: Oct 27, 15
Underground Golf Clubs
This Crazy Golf Course Lives in an Underground Vault in Subterranean London
Located in the Waterloo district of London, England, Birdies Crazy Golf lets sports enthusiasts play a round in a spectacular, graffiti-ed underground location. Birdies Crazy Golf is a nine-hole... [More]
Interactive Nightclub Interiors - The Year in Sao Paulo Boasts a Reactive LED Cage
SCORE: 7.1
This Year and Hot 2,301 Clicks Pub: Mar 10, 16
Interactive Nightclub Interiors
The Year in Sao Paulo Boasts a Reactive LED Cage
The Year is an interactive nightclub concept located in Sao Paulo that boasts a mesmerizing LED cage above its luminous dance floor. The reactive LED cage serves as an innovative means of engaging... [More]
Folksy Pop-Up Bars - The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
SCORE: 5.9
Warm 2,193 Clicks Pub: May 7, 15
Folksy Pop-Up Bars
The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
For a limited time, the Newtown Hotel in Sydney will be transformed into the Mumford & Sons Pop-Up Bar to mark the release of the band’s newest album. Since the ‘Wilder Mind’... [More]
Energy-Measuring Clubs - Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy
SCORE: 6.1
Mild 1,267 Clicks Pub: Oct 27, 15
Energy-Measuring Clubs
Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy
Vodka brand ‘Absolut’ is using information gathered through its think tank to create an incredible futuristic club experience called ‘Electrik House’ in Los Angeles. The night will... [More]
Analog Music Bars - This Unique Music Bar in Japan Plays from Its Collection of LP Records
SCORE: 4.6
Mild 1,020 Clicks Pub: Jan 19, 15
Analog Music Bars
This Unique Music Bar in Japan Plays from Its Collection of LP Records
Spincoaster is now crowdfunding a music bar that brings the experience of listening to music to the foreground. The idea behind the bar is that customers will be able to request songs from LP... [More]
Artsy Meditation Nightclubs - This Las Vegas Nightclub Uses EEG Headsets to Direct Sound & Lights
SCORE: 3.9
Mild 2,873 Clicks Pub: Jan 14, 15
Artsy Meditation Nightclubs
This Las Vegas Nightclub Uses EEG Headsets to Direct Sound & Lights
As much as the words “meditation” and “nightclub” seem like they could never, ever go together, this Las Vegas nightclub makes it happen. Dubbed ‘The Octave of Visible... [More]