Ego Chic

'Star' style lets ordinary people feel like VIPs
Implications - The ego-chic movement is being supplemented by designers who realize the associated value of looking like a celebrity. Much of Gen Y and Z carry the desire for fame, whether through mainstream media or the internet. Items like giant sunglasses build on this egoic lust.
SCORE: 5.3
Hot Top 6 Examples: 163,122 Total Clicks Jan 08 - Oct 08
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Activity
Freshness
DEMOGRAPHICS
Enormous Futuristic Sunglasses - Maison Martin Margiela Incognito Eyewear
SCORE: 6.6
Viral 102,533 Clicks Pub: Jul 17, 08
Enormous Futuristic Sunglasses
Maison Martin Margiela Incognito Eyewear
Summer is definitely the time to show off your awesome shades. On Trend hunter, many cool sunglasses were featured, whether they were over-sized, thick, or round frames, or with gradient lenses or no lenses… [More]
80s Sunglasses For Men - Josh Hartnett's White Shades
SCORE: 6.2
V. Hot 21,641 Clicks Pub: Jan 9, 08
80s Sunglasses For Men
Josh Hartnett's White Shades
If Josh Harnett has any authority on fashion trends, he may just be setting the standards for summer's must-have item for men. He was recently seen sporting these white, plastic-framed sunglasses outside… [More]
Space Goggles - Bright, Futuristic Glasses
SCORE: 5
Warm 14,743 Clicks Pub: Apr 9, 08
Space Goggles
Bright, Futuristic Glasses
With the increasing buzz about luxury space travel, there has been a heavy emphasis on futurism in fashion, from metallic fabrics, to fun, over-sized space goggles like these. Sure they're a little bit… [More]
Sunglasses Without Lenses - Shutter Shades (Gold & Silver Coming Soon)
SCORE: 4.7
Warm 9,023 Clicks Pub: Jun 3, 08
Sunglasses Without Lenses
Shutter Shades (Gold & Silver Coming Soon)
Shutter Shades don't have lenses. Instead, the plastic frames have bars across them meant to provide shade while still allowing in sufficient light. They come in white, black, red, blue, green pink, yellow,… [More]
Sun Goggles - Eyewear Of The Future
SCORE: 4.4
Warm 6,219 Clicks Pub: May 18, 08
Sun Goggles
Eyewear Of The Future
Sunglasses are the most important summer accessory, and with the prominent use of fluorescent colours, exaggerated angles, curves, and metallic detail shown in this summer’s collections, I’ve been… [More]
Dripping Tar Sunglasses - Anna ter Haar Designs
SCORE: 5
Warm 8,963 Clicks Pub: Apr 24, 08
Dripping Tar Sunglasses
Anna ter Haar Designs
Anna ter Haar seems to seek inspiration from drops quite a bit. These big, black sunglasses look as though they are dripping with thick tar. That's usually a bag thing, but Haar made it look impossibly… [More]
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