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Elderly Entertainment

Seeking to maintain excitement, aging consumers turn to youthful activities

Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age.
Trend Themes
1. Seniors Seeking Excitement - Old age is no longer associated with being dull. Seniors are seeking activities that excite them and maintain their social life.
2. Senior-specific Products - Products such as TEPOS and Stitch are being developed specifically for seniors, meeting their needs and interests in gaming, dating, and socializing.
3. Inter-generational Connections - Services such as Speaking Exchange and Oma's Pop-Up are bringing together different generations, encouraging social interactions and addressing issues of loneliness and isolation among the elderly.
Industry Implications
1. Healthcare and Wellness - Opportunities exist in developing activities and products that put emphasis on enjoying life during old age.
2. Technology - Service and product innovations that address the unique needs and interests of the elderly, such as TEPOS and Stitch, pave the way for the development of elderly-friendly technology.
3. Retail and Hospitality - Initiatives such as Oma's Pop-Up have the potential to create a new niche market in hospitality by offering seniors unique opportunities to participate and socialize.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 69 Examples:
350,038 Total Clicks
Date Range:
Jan 12 — Jun 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Golden-Age Social Networking
Golden-Age Social Networking
The Stitch Service for Senior Citizens Helps Connect Older Folk
Stitch is an online service for senior citizens that aims to help connect them with other people their age. The increasingly popular service was started by Australian national Andrew Dowling, who... MORE
Grandma Graffiti Workshops
Grandma Graffiti Workshops
The LATA 65 Lisbon Project Teaches Street Art Culture to Seniors
Old meets young with the LATA 65 Lisbon initiative, which sets out to teach senior citizens the history of street art and the techniques behind the art form. Following the workshops, the aspiring... MORE
play_circle_filled Projected Chess Sets
Projected Chess Sets
TEPOS is Hi-Tech Entertainment Designed for the Elderly
TEPOS (Tangible Entertainment Projection System) is an entertainment/gaming center designed to be used specifically by the elderly. TEPOS is a multifunctional entertainment center that lets the elderly… MORE
Old Age Dating Sites
Old Age Dating Sites
'Stitch' is a Dating Site Specifically for Those Over 50
Just as there’s Tinder for a young demographic, there’s Stitch, an old age dating site for people over the age of 50. As Stitch points out, everybody needs companionship and loneliness... MORE
Elderly Style Guides
Elderly Style Guides
The Zoe Spawton What Ali Wore Series Depicts Senior Outfits
Australian photographer Zoe Spawton has taken note of an extremely stylish elderly man. Now based in Berlin, Spawton picked up on the clothing of an older Turkish local. He proceeded to track the... MORE
Senior Citizen Restaurant Pop-Ups
Senior Citizen Restaurant Pop-Ups
Oma's Pop-Up Serves as a Social Reintegration for Grandparents
Oma’s Pop-Up is a noteworthy initiative in the Netherlands that uses the concept of a temporary restaurant as a means to reintegrating senior citizens at risk of isolation. The unique program... MORE
play_circle_filled Age Group-Connecting Ads
Age Group-Connecting Ads
A Speaking Exchange Brings English-Learning Teens and US Seniors Together
A sentimental advertisement called ‘Speaking Exchange’ will have you wanting to spend more time with your grandparents. This video by FCB Brazil for CNA language schools shows young... MORE
Endearing Elderly Exercise Portraits
Endearing Elderly Exercise Portraits
Grainne Quinlan Captures Quirky Images of Tai Chi Enthusiasts
Incredibly amusing and very endearing, the photographs of elderly Tai Chi enthusiasts in Grainne Quinlan’s ‘White Crane Spread Wings’ series draw attention to the various body... MORE
Senior-Themed Gaming Events
Senior-Themed Gaming Events
The Lebanon County Senior Games Are in Their 29th Year of Competition
With this summer’s temperatures at an all time high, the Lebanon County Senior Games were more popular than ever. The elderly-themed competition was held for the 29th year and encouraged... MORE

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