Dual-Purpose Care

Elements of play are added to functional baby products for added entertainment

Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, brands are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go.
SCORE: 4.2
Warm Top 3 Examples: 25,673 Total Clicks Dec 13 - Apr 15
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DEMOGRAPHICS
Consumer Insight Topics: YouthLife-StagesBabies
Tablet-Integrated Baby Seats - The iPad Apptivity Chair Replaces the Old Mobile with Mobile Tech
SCORE: 5.2
Warm 5,652 Clicks Pub: Dec 13, 13
Tablet-Integrated Baby Seats
The iPad Apptivity Chair Replaces the Old Mobile with Mobile Tech
Where you once saw bobbles and toys dangling above your baby, the iPad Apptivity Chair slots in a tablet. The Fisher Price product is based upon the reliable bouncy seat that infants and parents... [More]
Toddler-Tailored Prams - The Growing Stroller Evolves with the Needs and Abilities of Your Child
SCORE: 2.6
Mild 8,062 Clicks Pub: Dec 13, 13
Toddler-Tailored Prams
The Growing Stroller Evolves with the Needs and Abilities of Your Child
It’s truly overwhelming how much equipment parents accumulate to accommodate their infants over the first few years of their lives. The Growing Stroller has been conceived to reduce the... [More]
Transformative Stroller-Trikes - The Smart Trike Changes to Serve the Growing Needs of Kids
SCORE: 3.2
Mild 11,959 Clicks Pub: Apr 24, 14
Transformative Stroller-Trikes
The Smart Trike Changes to Serve the Growing Needs of Kids
This Smart Trike stroller can’t stop kids from growing, but it is a baby transport system that will grow up as they do. The SmarTrike 4-in-1 Touch Steering Chic Tricycle is made to transform four... [More]