Delivery & subscription services streamline the process to select pet products
Implications - Weary of additive ingredients, pet owners are turning to at-home recipes for pet food and snacks in lieu of pre-packaged products. Offering consumers an added sense of control and in some cases cost savings, this extension of maker culture highlights the increasingly involved role consumers wish to play when it comes to products.
Trend Themes
1. Personalized Pet Food - Customizable meal subscription services tailored to pets' specific dietary needs and health conditions are increasing in popularity, providing a disruptive innovation opportunity in the pet food industry.
2. Flexible Pet Food Delivery - Subscription services that offer flexible delivery schedules based on pets' consumption habits are emerging and disrupting traditional dog food delivery models.
3. Puppy Training Subscription Boxes - Subscription services that include puppy training guides and products are providing a disruption to traditional puppy training and product-retail industries.
Industry Implications
1. Pet Food Industry - With the rise of personalized pet food subscriptions, companies that specialize in customized recipes and services for pets are able to gain a competitive edge.
2. Pet Subscription Box Industry - Pet product subscription boxes that offer customized products and training guides are disrupting traditional pet retail industries.
3. Veterinary Industry - Personalized pet food subscriptions and flexible delivery services can provide opportunities for veterinarians to collaborate with pet food delivery services to create customized meal plans to treat health issues.
