Digitized Friendship

Seeking to maintain and create new bonds, consumers turn to mobile apps

Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner.
SCORE: 5.3
This Year and Mild Top 6 Examples: 5,187 Total Clicks May 13 - Mar 16
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileSocial Media
Female Friend-Finding Apps - The 'Hey! VINA' App Helps Women Expand Their Social Circle
SCORE: 7.7
This Year and Hot 1,766 Clicks Pub: Jan 26, 16
Female Friend-Finding Apps
The 'Hey! VINA' App Helps Women Expand Their Social Circle
‘Hey! VINA’ is a new app that uses a Tinder-style interface to help women make new friends. While apps already serve as a useful tool for meeting potential dates, it seems only natural... [More]
Friend-Tracking Apps - The Closely App Lets Your Friends Know Where to Meet You
SCORE: 6.4
Warm 1,913 Clicks Pub: Jul 31, 14
Friend-Tracking Apps
The Closely App Lets Your Friends Know Where to Meet You
The location-tracking app Closely by German company Familonet is launching an app for friends, family and coworkers to easily find one another while their out. This app allows users to let their... [More]
Friendship-Purchasing Apps - The 'Bondsy' App Lets You Sell Items for More Than Money
SCORE: 3.4
Mild 1,060 Clicks Pub: May 27, 13
Friendship-Purchasing Apps
The 'Bondsy' App Lets You Sell Items for More Than Money
Making friends can be hard, but the ‘Bondsy’ app will help with that by letting you sell your items for friendship. Instead of cash, Bondsy allows you to sell things for more than money.... [More]
Selfie-Requesting Apps - The Shootlr App Lets Friends Share and Request Selfies of Each Other
SCORE: 4.8
This Year and Untested 99 Clicks Pub: Mar 30, 16
Selfie-Requesting Apps
The Shootlr App Lets Friends Share and Request Selfies of Each Other
The Shootlr app was designed to reduce FOMO (fear of missing out) in users. Based in Rotterdam, the photography app lets your friends take pictures of you with your phone. TechCrunch describes the... [More]
Social Friend-Finding Apps - 'Nine' Offers a Way for Instagram Users to Connect Over Interests
SCORE: 3
This Year and Untested 78 Clicks Pub: Feb 10, 16
Social Friend-Finding Apps
'Nine' Offers a Way for Instagram Users to Connect Over Interests
‘Nine’ is an app that takes a page from Tinder in order to help people online make real-world connections. Rather than being strictly for the purposes of dating, Nine has a unique... [More]
Friendship-Testing Apps - 'Say the Same Thing' App is Played Until Two People Say the Same Word
SCORE: 1.7
Untested 271 Clicks Pub: Jul 24, 13
Friendship-Testing Apps
'Say the Same Thing' App is Played Until Two People Say the Same Word
This awesome phone app is basically a game that tests to see if friends are on the same wave-length by seeing how long it takes for two people to say the same word. The name of this fun connection... [More]