Tech acts as an aid in strengthening relationships instead of a barrier
Implications - Though technology is often considered a barrier to building stronger relationships, it is now acting as an aid to bonding with loved ones. This is particularly fitting for Generation Z. Despite being seen as a group of "screen addicts" who rarely socialize in face-to-face settings, the youth generation simply uses technology as a way to enhance and deepen bonds with friends and family. Technology is no longer a solo pastime, but a way to unite modern society.
Workshop Question - As consumers increasingly crave social interaction, how can you encourage and engage them in this pursuit?
Trend Themes
1. Bonding Technology - Technology is no longer seen as a barrier to building stronger relationships, and firms can leverage this nuanced understanding to innovate and offer products that help people connect digitally.
2. Family-focused Music Streaming - Companies can attract entire families to music streaming services by offering playlists structured around pivotal family moments.
3. Communal Video-watching - Developing video-sharing apps that allow multiple people to view YouTube videos together is a trend poised to disrupt traditional solitary viewing and could extend to other streaming platforms.
Industry Implications
1. Social Media - Social media websites and apps could develop features or services that leverage bonding technology to strengthen and deepen social connections digitally.
2. Entertainment - Companies that offer family entertainment and content could develop services or features that cater specifically to parents and young children.
3. Video Sharing - Apps and streaming platforms like Cabana, Netflix, and Hulu are examples of potential targets for innovation to develop collaborative video-sharing features.
