Choose Your Own Adventure

Choice will become more important in an age of personalization
Implications - These innovations appeal to the innate urge to reminisce on products favored in ones youth. In this case, they are based on the Choose Your Own Adventure books in which readers can take alternate paths in each chapter to manipulate the story’s destiny. This also speaks to the desire for control.
SCORE: 3.8
Mild Top 5 Examples: 20,235 Total Clicks Jan 07 - Sep 08
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Choose Your Own Adventure For Adults - Be George Bush
SCORE: 4.5
Warm 5,609 Clicks Pub: Jan 25, 07
Choose Your Own Adventure For Adults
Be George Bush
Do you remember “choose your own adventure” books? Now there are choose your own adventure books for adults! These satirical versions were launched in Buenos Aires. The satirical magazine NAH!… [More]
Interactive Awesome - The Twix 'Get the Girl' Choose Your Own Adventure
SCORE: 5.5
Warm 5,834 Clicks Pub: Jun 14, 08
Interactive Awesome
The Twix 'Get the Girl' Choose Your Own Adventure
In one of the best examples of interactive advertising, the Twix 'Get the Girl' campaign lets you choose your own adventure. Although some might not appreciate the underlying goal of deception, the interactive… [More]
Choose Your Own Adventure Videos - The Secret Location
SCORE: 3.5
Untested 3,010 Clicks Pub: Jun 27, 08
Choose Your Own Adventure Videos
The Secret Location
Secret Location is an Interactive Media Production company specializing in groundbreaking ideas, online design and content production, among other capabilities. Based in Toronto, the company works with… [More]
Choose Your Own Adventure - Thrill-Seeking Reality TV Show Hits Canada
SCORE: 2.7
Untested 3,488 Clicks Pub: Aug 6, 07
Choose Your Own Adventure
Thrill-Seeking Reality TV Show Hits Canada
If you are addicted to The Amazing Race like I am then you will be happy to hear host Phil Keoghan is bringing a new reality TV show to Canada. NOW or No Opportunity Wasted, as it's called, will help Canucks… [More]
Choose Your Own Video Adventure - Choose Your Path
SCORE: 2.4
Untested 2,294 Clicks Pub: Jun 27, 08
Choose Your Own Video Adventure
Choose Your Path
Remember the Choose Your Own Adventure books? Choose Your Path is the updated version using YouTube videos. It's the game where YOU decide the destiny of Cory "Mr. Safety" Williams, a 27 year old who created… [More]
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