Health campaigns are illuminated with blood-powered advertising efforts
Implications - Campaigns that rely on bloody imagery to make a lasting impression serve to highlight important health issues, such as the stigma surrounding HIV positive status and the need for blood donations. Often, such dynamic campaigns serve to catch the attention of the busy modern consumer and do so in a way that inspires a moment of pause to consider the issue at hand.
Trend Themes
1. Shock Advertising - Ad campaigns that use shocking imagery to draw attention towards various health campaigns inspires people to pause and think about the issue at hand
2. Social Media Blood Donations - WHO's innovative blood donation campaign on social media increased awareness of the need for blood donations inspiring people to donate their blood and helping nations with blood donation shortages
3. Blood as Ink - Publications like Vangardist destigmatize what it means to come into contact with someone living with HIV by using blood as ink to raise greater awareness of the issue
Industry Implications
1. Healthcare - The healthcare industry can promote these shock advertising campaigns and continue to develop innovative attention-grabbing marketing strategies that can aid public health concerns
2. Social Media & Marketing - The effective use of social media to promote blood donation campaigns can offer further opportunities to maximize awareness, while creative marketing can aid in the anti-stigma movement with HIV
3. Entertainment & Media - The entertainment & media industry can offer incentives like free tickets or Walking Dead merchandise to encourage people to donate blood, thereby promoting the marketing of such incentives to increase awareness of the need for blood donations
4 Featured, 31 Examples:
198,165 Total Clicks
Date Range:
Apr 14 — Sep 15
Trending:
Average
Consumer Insight Topics:
