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Covertising
Hidden or subtle messages in advertising
Implications - Advertising intended to share a key message benefits significantly from hiding said message, or keeping it extremely subtle. Once the consumer makes the connection, the impact is much greater than conventional messaging due to the emotional connection that Covertising helps to create.
| Score: 4.1 |
Warm
Top 6 Examples:
Date Range:58,434 Total Clicks Feb 08 - Sep 08 |
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Featured Examples | |||||||||||
Anonymous Texts at Bus StopsBig Brother's Creepy Bluetooth CampaignTo promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… [More] |
Hidden Ad ImagesWWF Blends Human Faces into EnvironmentThese four posters each have hidden images--human faces peering out of the jungle. They are from the World Wildlife Fund Brazil's "Preserve the World, Preserve Yourself" campaign. The message is clear:… [More] |
Hidden Clues in AdsMarsatac Festival 2008 CampaignThis creative ad campaign for the 2008 Marsatac Festival offers viewers a guessing game approach by hiding the featured artists behind big, white posters. However, the advertisements are full of clues… [More] | |||||||||
Resealable AdverCan Has Hidden MSGMini Billboards in a PopHere's a neat advertising gimmick; a marketing company has launched new cans that contain hidden messages.
The resealable aluminum containers by Advercan look like totally normal soft drink cans... until… [More] |
Automotive ArtvertisingHonda Ads Use Famous Paintings"More people die in road accidents than in wars." That's the point these Honda "Drive Safely" print ads try to make to promote driving safety.
The safety campaign uses three famous war paintings with… [More] |
Camouflaging Human Rights ViolationsAmnesty International Flags CampaignFollowing the 15 body paint innovations cluster, TrendHunter brings you a strong body paint visual by Amnesty International.
In the campaign, body paint is artistically used on models to camouflage terrible… [More] | |||||||||
