Covertising

Hidden or subtle messages in advertising
Implications - Advertising intended to share a key message benefits significantly from hiding said message, or keeping it extremely subtle. Once the consumer makes the connection, the impact is much greater than conventional messaging due to the emotional connection that Covertising helps to create.
SCORE: 4.1
Warm Top 6 Examples: 66,224 Total Clicks Feb 08 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign
SCORE: 5.9
V. Hot 16,425 Clicks Pub: May 13, 08
Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… [More]
Hidden Ad Images - WWF Blends Human Faces into Environment
SCORE: 4.7
Warm 17,443 Clicks Pub: Sep 19, 08
Hidden Ad Images
WWF Blends Human Faces into Environment
These four posters each have hidden images--human faces peering out of the jungle. They are from the World Wildlife Fund Brazil's "Preserve the World, Preserve Yourself" campaign. The message is clear:… [More]
Hidden Clues in Ads - Marsatac Festival 2008 Campaign
SCORE: 2.7
Warm 7,066 Clicks Pub: Jun 27, 08
Hidden Clues in Ads
Marsatac Festival 2008 Campaign
This creative ad campaign for the 2008 Marsatac Festival offers viewers a guessing game approach by hiding the featured artists behind big, white posters. However, the advertisements are full of clues… [More]
Resealable AdverCan Has Hidden MSG - Mini Billboards in a Pop
SCORE: 3.5
Warm 5,174 Clicks Pub: Feb 29, 08
Resealable AdverCan Has Hidden MSG
Mini Billboards in a Pop
Here's a neat advertising gimmick; a marketing company has launched new cans that contain hidden messages. The resealable aluminum containers by Advercan look like totally normal soft drink cans... until… [More]
Automotive Artvertising - Honda Ads Use Famous Paintings
SCORE: 3.9
Warm 10,807 Clicks Pub: Mar 27, 08
Automotive Artvertising
Honda Ads Use Famous Paintings
"More people die in road accidents than in wars." That's the point these Honda "Drive Safely" print ads try to make to promote driving safety. The safety campaign uses three famous war paintings with… [More]
Camouflaging Human Rights Violations - Amnesty International Flags Campaign
SCORE: 3.5
Warm 9,309 Clicks Pub: Jul 14, 08
Camouflaging Human Rights Violations
Amnesty International Flags Campaign
Following the 15 body paint innovations cluster, TrendHunter brings you a strong body paint visual by Amnesty International. In the campaign, body paint is artistically used on models to camouflage terrible… [More]