Shopping apps shine light on responsibility for mindful Millennials
Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands.
Trend Themes
1. Conscientious Shopping Apps - The rise of conscientious shopping apps for socially and environmentally responsible products appeals to the Millennial market and offers opportunities for businesses to expand their customer base.
2. Ethical Consumerism Ratings - The trend of ethical consumerism apps that provide ratings based on treatment of people, planet, and animals offers consumers transparency in retail and creates opportunities for brands to align themselves with social and environmental causes.
3. Sustainable Retail Apps - Sustainable retail apps that prioritize low carbon footprints and eco-friendly practices help socially conscious shoppers support businesses that align with their values and provide opportunities for companies to showcase their commitment to reducing their impact on the environment.
Industry Implications
1. Mobile App Development - Mobile app development is the industry that is revolutionizing the way consumers interact with businesses by providing them with convenient and user-friendly options for socially and environmentally responsible shopping.
2. Ethical Fashion - The ethical fashion industry offers opportunities for companies to distinguish themselves as socially and environmentally responsible and appeals to ethically conscious consumers who want to make a positive impact on the world through their purchases.
3. Local Economies - Local economies benefit from sustainable shopping apps that match conscious consumers with local businesses that align with their economic, political, and social beliefs while also supporting the local economy.
