Connected Conscience

The web is empowering new charities and services that trigger social conscien
Description - Ethical business awareness is on the rise. Kiva Loans was the first online platform to lend capital to entrepreneurs in developing countries. For every pair of TOMS shoes sold, one pair is given to a child without shoes. Todae offers environmental assessment for businesses. And DoTheRightThing.com allows anyone to vote if they think a company is “doing the right thing” regarding new businesses tactics.

Implications - As society becomes more values-oriented and spiritually-driven, businesses need to respond in socially responsible ways in order to maintain their appeal. Companies that espouse social responsibility strengthen relationships between businesses, consumers and investors.
SCORE: 3.3
Mild Top 6 Examples: 30,659 Total Clicks Jan 07 - Dec 07
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Entrepreneurs - A Megatrend
SCORE: 4.4
Warm 7,385 Clicks Pub: Feb 14, 07
Social Entrepreneurs
A Megatrend
Social Entrepreneurship is serious business - and some are calling it the business model of the 21st century. So. Who are social entrepreneurs that your cool-hunting friend had been talking about so enthusiastically… [More]
Conscious Capitalism - Dirty Business No More
SCORE: 4.4
Warm 5,035 Clicks Pub: Feb 9, 07
Conscious Capitalism
Dirty Business No More
Muhammad Yunus, the Nobelist who created "micro finance," coined the term Conscious Capitalism. Patricia Aburdene saw it as a "moral transformation" and "today's greatest mega-trend" way back in fall 2005.… [More]
News Impact Ratings - Consumers Evaluate Businesses Based On Company News
SCORE: 4.3
Warm 4,821 Clicks Pub: Feb 26, 07
News Impact Ratings
Consumers Evaluate Businesses Based On Company News
IKEA will charge customers 5 cents/ plastic bag. Is IKEA "doing the right thing?" Interactive readers at dotherightthing.com, a Web 2.0 site where people can "evaluate" companies based on company news,… [More]
Social Conscience Footwear - Business Inspired by Argentine Alpargata
SCORE: 2.6
Mild 6,429 Clicks Pub: Jan 23, 07
Social Conscience Footwear
Business Inspired by Argentine Alpargata
Blake Mycoskie did the right thing. As he started his venture, TOMS Shoes, recreating the alpargata (a traditional shoe made and used by southamerican farmers similar to Vans or Keds) he developed a... [More]
Giving 2.0 - Kiva Loans  Lend Directly to a Developing World Entrepreneur
SCORE: 2.6
Mild 3,873 Clicks Pub: Jun 5, 07
Giving 2.0
Kiva Loans Lend Directly to a Developing World Entrepreneur
Why donate when you can empower?  Kiva.org lets you loan money directly to an entrepreneur in the developing world.  Specifically, the online site connects you to a network of entrepreneurs through local… [More]
Eco Assessments - Todae Helps Business Reduce Impact
SCORE: 1.5
Untested 3,116 Clicks Pub: Apr 14, 07
Eco Assessments
Todae Helps Business Reduce Impact
Australia's Todae, which retails eco products to consumers, is now offering "environmental assessments" for small to medium sized businesses. The assessments, or audits, are designed to offer businesses… [More]
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