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Wordvertising
Consumers are paying attention to crafty typography in ads
Implications - Capturing consumer attention may be more about ads that engage minds than explicitly simple presentations. As opposed to straightforward graphics, wordplay and typographical techniques draw viewer attention by having them participate through reading, considering and processing the meaning of words.
| Score: 4.3 |
Warm
Top 6 Examples:
Date Range:49,153 Total Clicks Mar 09 - Oct 09 |
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Featured Examples | |||||||||||
Fictional WordvertisingSnickers Creates New Words For Delicious Ad CampaignThe chocolate bar Snickers just got a yummy marketing makeover with help from advertising agency TBWA/CHIAT/DAY in New York, USA. The campaign promoting the delicious treat has taken to making up fictional… [More] |
Typography Auto AdsMercedes-Benz Pre-Safe Brake Warns You Not to Text and DriveThese typographical ads for Mercedes-Benz's pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting.
As the car travels through town, words form… [More] |
Beard TypographyKyle Bean Puts Odd Gingers in Top Hats With Word-Sculpted Facial HairIf you’re going to try and sell something with words, you might as well say it in the most attention-grabbing way possible.
Kyle Bean was the art director of these chuckle-worthy photos for the University… [More] | |||||||||
Furniture LettersThe Butler Bros. Create a Design Typeface Using Home DecorThe Million Dollar PC is an online beauty pageant for Macs, and the MDPC Scouting Team scours the globe for the most beautiful PC setup. Going where only uber-nerds will dare to go, to enter, you just… [More] |
Advertising for Word NerdsMontreal Gazette Proves That Words MatterThe Montreal Gazette’s television, radio and print ads have captured everyone’s attention in Montreal as well as all of Canada with their clever word-focused ad campaigns.
The television and radio ads… [More] |
Cleavage TypographyKarmaloop's Unnecessary Use of Lady Parts for Double ‘O'sI found this ad for internet retail venture Karmaloop using naughty typography on Hype Beast.
Karmaloop sells a lot of great products so I’m really not sure why they would need to gratuitously use a woman’s… [More] | |||||||||
