Wordvertising

Consumers are paying attention to crafty typography in ads
Implications - Capturing consumer attention may be more about ads that engage minds than explicitly simple presentations. As opposed to straightforward graphics, wordplay and typographical techniques draw viewer attention by having them participate through reading, considering and processing the meaning of words.
SCORE: 4.1
Warm Top 6 Examples: 54,981 Total Clicks Mar 09 - Oct 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Fictional Wordvertising - Snickers Creates New Words For Delicious Ad Campaign
SCORE: 4
Warm 9,847 Clicks Pub: Jun 26, 09
Fictional Wordvertising
Snickers Creates New Words For Delicious Ad Campaign
The chocolate bar Snickers just got a yummy marketing makeover with help from advertising agency TBWA/CHIAT/DAY in New York, USA. The campaign promoting the delicious treat has taken to making up fictional… [More]
Typography Auto Ads - Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive
SCORE: 5.3
Warm 9,546 Clicks Pub: May 17, 09
Typography Auto Ads
Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive
These typographical ads for Mercedes-Benz's pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting. As the car travels through town, words form… [More]
Beard Typography - Kyle Bean Puts Odd Gingers in Top Hats With Word-Sculpted Facial Hair
SCORE: 4.7
Warm 10,630 Clicks Pub: Jun 12, 09
Beard Typography
Kyle Bean Puts Odd Gingers in Top Hats With Word-Sculpted Facial Hair
If you’re going to try and sell something with words, you might as well say it in the most attention-grabbing way possible. Kyle Bean was the art director of these chuckle-worthy photos for the University… [More]
Advertising for Word Nerds - Montreal Gazette Proves That Words Matter
SCORE: 2.7
Warm 7,436 Clicks Pub: Mar 2, 09
Advertising for Word Nerds
Montreal Gazette Proves That Words Matter
The Montreal Gazette’s television, radio and print ads have captured everyone’s attention in Montreal as well as all of Canada with their clever word-focused ad campaigns. The television and radio ads… [More]
Furniture Letters - The Butler Bros. Create a Design Typeface Using Home Decor
SCORE: 3.7
Warm 13,422 Clicks Pub: Jun 4, 09
Furniture Letters
The Butler Bros. Create a Design Typeface Using Home Decor
The Million Dollar PC is an online beauty pageant for Macs, and the MDPC Scouting Team scours the globe for the most beautiful PC setup. Going where only uber-nerds will dare to go, to enter, you just… [More]
Cleavage Typography - Karmaloop's Unnecessary Use of Lady Parts for Double ‘O's
SCORE: 4.1
Mild 4,100 Clicks Pub: Aug 3, 09
Cleavage Typography
Karmaloop's Unnecessary Use of Lady Parts for Double ‘O's
I found this ad for internet retail venture Karmaloop using naughty typography on Hype Beast. Karmaloop sells a lot of great products so I’m really not sure why they would need to gratuitously use a woman’s… [More]
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