Collaborative Branding

Designers form strategic partnerships to ignite new ideas
Implications - Collaborating with an already well-recognized brand benefits both parties. The best collaborations are usually between two companies producing similar products but reach different audiences. For example, high-end fashion designer Emilio Pucci lent his brand to the relatively more affordable Seven For All Mankind denim in order to reach a younger demographic. Likewise, two companies targeting the same demographic, yet offering varied products, can also enjoy success.
SCORE: 4.6
Warm Top 6 Examples: 51,291 Total Clicks Oct 06 - Jul 09
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Activity
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DEMOGRAPHICS
Denim Meets Gym Wear - Second Yoga Jeans
SCORE: 5.7
Hot 11,235 Clicks Pub: Oct 15, 07
Denim Meets Gym Wear
Second Yoga Jeans
You'll never have to choose between comfy jeans or stretchy yoga pants again thanks to the Yoga Jeans from Second Clothing. The casual pants have the stylish look of jeans, but have the stretchy elasticity… [More]
Charitable Jean Dresses - Barney's and ELLE Team Up for Recycled Jeans Auction
SCORE: 6.1
Hot 10,596 Clicks Pub: Jun 10, 09
Charitable Jean Dresses
Barney's and ELLE Team Up for Recycled Jeans Auction
Project Blue has brought many notable names from the fashion world together for a great cause. Project Blue is an auction currently in progress through eBay in which recycled denim fashion can be purchased… [More]
"Goddess of Love" Jeans in Support of Breast Cancer
SCORE: 3.1
Hot 4,919 Clicks Pub: Oct 3, 06
"Goddess of Love" Jeans in Support of Breast Cancer
With October being Breast Cancer Awareness month, many retailers are donating percentages from the sales of their products to support the cause. This pair of Denim for Immortality Jeans come with pink… [More]
Pucci Jeans - Exclusive Seven For All Mankind Denim
SCORE: 4.8
Warm 6,776 Clicks Pub: Sep 14, 07
Pucci Jeans
Exclusive Seven For All Mankind Denim
Last Spring, Pucci joined forces with Guerlain to create a limited edition color cosmetics collection. Now get ready for a new partnership with Seven For All Mankind to produce a range of coloured jeans.… [More]
Upcycled Charity Denim - Recreated Designer Jeans to Support Oceana
SCORE: 4.5
Warm 10,052 Clicks Pub: May 1, 09
Upcycled Charity Denim
Recreated Designer Jeans to Support Oceana
Upscale designers including Alexander Wang, Ann Demeulemeester, Bottega Veneta, Derek Lam, Rodarte, Rogan, Stella McCartney, and Versace grouped together on a project to create one-of-a-kind fashions from… [More]
Celeb Recycled Denim Lines - Alanis Morissette & Woody Harrelson Team up for Reco Jeans
SCORE: 3.2
Warm 7,713 Clicks Pub: Jul 12, 09
Celeb Recycled Denim Lines
Alanis Morissette & Woody Harrelson Team up for Reco Jeans
Singer Alanis Morissette and actor Woody Harrelson have teamed together for Reco Jeans. The new line of denim uses 50% recycled materials, instead of the usual chemical-filled cotton. Alanis Morissette… [More]