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Cleanvertising 2.0
Water graffiti for advertising
Implications - Innovative advertisers are turning to dirty surfaces like sidewalks for a medium in which they can create “graffiti” with water. These temporary public art installations are unique, and therefore draw attention. Their biggest advantage is that they make their mark without any public vandalism.
| Score: 3.9 |
Mild
Top 5 Examples:
Date Range:20,299 Total Clicks Oct 06 - Aug 08 |
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Featured Examples | |||||||||||
Cleanvertising / Reverse Graffiti (UPDATE)Ads That Clean The StreetsIn 2006, Trend Hunter first wrote about a UK ad firm that offered reverse graffiti, where you wash your ads into the environment. A year later and new firms have been inspired, plus the idea is getting… [More] |
Reverse GraffitiCleaning Your Message into the WallA UK ad firm, Symbollix, is helping advertisers to spread their messages by using reverse graffiti. Reverse Graffiti means cleaning your message into a wall through cleaning or restoration. The company… [More] |
Water GraffitiVindict Wine CampaignVindict, an Amsterdam wine company, has come up with a really fun campaign featuring water graffiti.
The striking reversed-graffiti is not only an eye catching promotion, but it's also environmentally-friendly,… [More] | |||||||||
Reverse Graffiti (UPDATE)Now Cleaning the Streets of San FranciscoThe artist, “Moose†is one of the early pioneers of a technique called “Reverse Graffiti†which involves using natural methods and natural cleaners to create large scales mural. Moose makes his… [More] |
Temporary Sidewalk AdsPuma Fashion Fast LanesFashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseille,… [More] | ||||||||||
