TREND HUNTER Logo

SAMPLE PRO TREND - Subscribe to access 1700 more >

Cleanvertising 2.0

Share this TrendEmailthis TrendShare This Trend
Water graffiti for advertising


Implications - Innovative advertisers are turning to dirty surfaces like sidewalks for a medium in which they can create “graffiti” with water. These temporary public art installations are unique, and therefore draw attention. Their biggest advantage is that they make their mark without any public vandalism.
 Score:
3.8
Mild
Top 5 Examples:
20,307 Total Clicks
Date Range:
Oct 06 - Aug 08
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Cleanvertising / Reverse Graffiti (UPDATE)
 Score:
3.8
Peaked and Hot
6,107 Clicks in 291 w
Pub: Oct 25, 07

Cleanvertising / Reverse Graffiti (UPDATE)

Ads That Clean The Streets
In 2006, Trend Hunter first wrote about a UK ad firm that offered reverse graffiti, where you wash your ads into the environment. A year later and new firms have been inspired, plus the idea is getting… [More]

Reverse Graffiti
 Score:
4.9
Peaked and Warm
4,130 Clicks in 344 w
Pub: Oct 16, 06

Reverse Graffiti

Cleaning Your Message into the Wall
A UK ad firm, Symbollix, is helping advertisers to spread their messages by using reverse graffiti. Reverse Graffiti means cleaning your message into a wall through cleaning or restoration. The company… [More]

Water Graffiti
 Score:
4.6
Peaked and Mild
3,881 Clicks in 267 w
Pub: Apr 9, 08

Water Graffiti

Vindict Wine Campaign
Vindict, an Amsterdam wine company, has come up with a really fun campaign featuring water graffiti. The striking reversed-graffiti is not only an eye catching promotion, but it's also environmentally-friendly,… [More]

Reverse Graffiti (UPDATE)
 Score:
3.9
Peaked and Chilly
2,893 Clicks in 258 w
Pub: Jun 13, 08

Reverse Graffiti (UPDATE)

Now Cleaning the Streets of San Francisco
The artist, “Moose” is one of the early pioneers of a technique called “Reverse Graffiti” which involves using natural methods and natural cleaners to create large scales mural. Moose makes his… [More]

Temporary Sidewalk Ads
 Score:
2.9
Peaked and Chilly
3,296 Clicks in 259 w
Pub: Jun 7, 08

Temporary Sidewalk Ads

Puma Fashion Fast Lanes
Fashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseille,… [More]


Related Examples






Get 1700 More PRO Trends >   Trend Report





Newly Added     Category List     Full Index
Lifestyle   584 Trends
Tech   440 Trends
Business   214 Trends
Eco   180 Trends
Unique   147 Trends
Social Media   130 Trends

Life Stages   94 Trends

YouthToysBabiesSeniorsBoomers
More
Luxury   81 Trends
World   74 Trends
Autos   60 Trends

Special   8 Trends