Cleanvertising 2.0

Water graffiti for advertising
Implications - Innovative advertisers are turning to dirty surfaces like sidewalks for a medium in which they can create “graffiti” with water. These temporary public art installations are unique, and therefore draw attention. Their biggest advantage is that they make their mark without any public vandalism.
SCORE: 3.8
Mild Top 5 Examples: 20,739 Total Clicks Oct 06 - Aug 08
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DEMOGRAPHICS
Cleanvertising / Reverse Graffiti (UPDATE) - Ads That Clean The Streets
SCORE: 5.6
Hot 6,206 Clicks Pub: Oct 25, 07
Cleanvertising / Reverse Graffiti (UPDATE)
Ads That Clean The Streets
In 2006, Trend Hunter first wrote about a UK ad firm that offered reverse graffiti, where you wash your ads into the environment. A year later and new firms have been inspired, plus the idea is getting… [More]
Reverse Graffiti - Cleaning Your Message into the Wall
SCORE: 3.7
Warm 4,232 Clicks Pub: Oct 16, 06
Reverse Graffiti
Cleaning Your Message into the Wall
A UK ad firm, Symbollix, is helping advertisers to spread their messages by using reverse graffiti. Reverse Graffiti means cleaning your message into a wall through cleaning or restoration. The company… [More]
Water Graffiti - Vindict Wine Campaign
SCORE: 4.5
Mild 4,012 Clicks Pub: Apr 9, 08
Water Graffiti
Vindict Wine Campaign
Vindict, an Amsterdam wine company, has come up with a really fun campaign featuring water graffiti. The striking reversed-graffiti is not only an eye catching promotion, but it's also environmentally-friendly,… [More]
Reverse Graffiti (UPDATE) - Now Cleaning the Streets of San Francisco
SCORE: 3.3
Untested 2,927 Clicks Pub: Jun 13, 08
Reverse Graffiti (UPDATE)
Now Cleaning the Streets of San Francisco
The artist, “Moose” is one of the early pioneers of a technique called “Reverse Graffiti” which involves using natural methods and natural cleaners to create large scales mural. Moose makes his… [More]
Temporary Sidewalk Ads - Puma Fashion Fast Lanes
SCORE: 1.7
Untested 3,362 Clicks Pub: Jun 7, 08
Temporary Sidewalk Ads
Puma Fashion Fast Lanes
Fashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseille,… [More]
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