Character Selling

Brands are turning to original characters to connect with a family market
Implications - From the cosmetics industry to the food world, brands are using original cartoon characters to brand and market goods. This not only helps develop a more playful brand image, but helps attract children and families by creating an attachment to these invented personalities.
SCORE: 4.3
Mild Top 6 Examples: 19,531 Total Clicks Aug 13 - Sep 13
Popularity
Activity
Freshness
DEMOGRAPHICS
Character Ice Cream Parlors - Barcelona's Eyescream and Friends Features Adorable Designs
SCORE: 5.4
Warm 5,564 Clicks Pub: Sep 30, 13
Character Ice Cream Parlors
Barcelona's Eyescream and Friends Features Adorable Designs
Eyescream and Friends is an award-winning ice-cream parlor in Barcelona with adorable customizable frozen treats. The 2013 Restaurant and Bar Design Award winner for Best Identity has cute monster... [More]
Adorable Political Mascots - The Japanese Communist Party is Using Cute Characters to Promote Issues
SCORE: 4.7
Warm 3,424 Clicks Pub: Aug 5, 13
Adorable Political Mascots
The Japanese Communist Party is Using Cute Characters to Promote Issues
The Japan Communist Party recently introduced the ‘Proliferation Bureau,’ which sounds a lot more serious than it looks. The ‘Proliferation Bureau’ is a group of eight... [More]
Personified Nut Packaging - Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
SCORE: 4.5
Mild 3,467 Clicks Pub: Sep 27, 13
Personified Nut Packaging
Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
Personification of inanimate objects tends to be a successful scheme for selling just about anything. You can see it in action as part of the new Seeds of Happiness packaging strategy. The product... [More]
Chubby Insect Cosmetic Packaging - Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
SCORE: 4.1
Mild 2,984 Clicks Pub: Aug 17, 13
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
The ‘Missing You Honey Bee’ hand cream is an adorably packaged cosmetic. Sales of this Etude product will go towards the World Save Bee Fund, an organization aimed at making it known to... [More]
Adorable Animal Donuts - The Animal Donuts by Floresta Make for a Creative Confection
SCORE: 3.3
Untested 3,471 Clicks Pub: Aug 14, 13
Adorable Animal Donuts
The Animal Donuts by Floresta Make for a Creative Confection
The adorable animal donuts pioneered by Floresta, a donut shop located throughout Kansai, Japan, could easily be the next biggest thing in the dessert department. Although cronuts are still enjoying... [More]
Anime-Inspired Cat Donuts - The Cartoon Anime Series ‘One Nya Hup’ Inspired Cat Donut Tr
SCORE: 3.2
Untested 621 Clicks Pub: Aug 25, 13
Anime-Inspired Cat Donuts
The Cartoon Anime Series ‘One Nya Hup’ Inspired Cat Donut Tr
While the world’s obsession with cats never seems to go out of style, Japanese cartoon ‘One Nya Hup’ anime show roundly-shaped cat characters inspired the creation of cat-shaped donuts. The... [More]
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