Celebrity PSAs

Using stardom for socially conscious awareness campaigns
Implications - Not only do celebrity activists empower others, their star cred improves in the eye of fans and media if they’re engaged in good causes. Socially conscious organizations have realized the power of celebrity endorsement on their campaigns and are forming these mutually beneficial relationships.
SCORE: 3.5
Mild Top 4 Examples: 17,450 Total Clicks Apr 08 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Celebrity PSAs - Sexual Harassment by Hayden Panettiere
SCORE: 4.6
Mild 5,983 Clicks Pub: Apr 11, 08
Celebrity PSAs
Sexual Harassment by Hayden Panettiere
Will Ferrell's comedy social site Funny or Die has collaborated with the "Know More Things" foundation on a celebrity Sexual Harassment PSA featuring Heroes actress Hayden Panettiere. Panettiere draws… [More]
Human Rights Ads - Amnesty International "Make Some Noise" Campaign
SCORE: 2.4
Mild 5,551 Clicks Pub: Apr 4, 08
Human Rights Ads
Amnesty International "Make Some Noise" Campaign
These ads, featuring US president George Bush, Kim Jong II, the leader of North Korea, and Robert Mugabe, Zimbabwe's dictator, are for an upcoming Amnesty International concert in Hungary. Millions of… [More]
Celebrity PSAs II - Will Ferrell & Jennifer Aniston for Burma
SCORE: 3.7
Untested 3,075 Clicks Pub: May 2, 08
Celebrity PSAs II
Will Ferrell & Jennifer Aniston for Burma
"With great power comes great responsibility," and that is true for holding celebrity status as well. Hollywood A-listers have a huge influence on people, so it's great to see stars like Will Ferrell use… [More]
Music Video PSAs - Radiohead Human Trafficking Ad
SCORE: 3.2
Untested 2,841 Clicks Pub: May 2, 08
Music Video PSAs
Radiohead Human Trafficking Ad
Radiohead has created a music video that juxtaposes the lives of children in the western world and those being exploited in developing countries. The video for All I Need doubles as a PSA to raise awareness… [More]
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