Breakfast Indulgence

Consumers turn to dessert-flavored morning fare for guilt-free enjoyment

Implications - Despite the health food movement, many consumers are turning to indulgent breakfast fare for a sweet fix. By opting for "dessert flavored" offerings instead of actual dessert, consumers are able to gratify their cravings in a guilt-free manner. The modern consumer is in a constant negotiation between their wants and needs, so hybridized products such as "mock" desserts offer a more balanced approach to consumption.
SCORE: 3.2
Untested Top 4 Examples: 826 Total Clicks Jan 16 - Jan 16
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Holiday Cookie Cereals - The Sugar Cookie Toast Crunch Cereal from General Mills is Festive
SCORE: 4.8
Mild 212 Clicks Pub: Jan 5, 16
Holiday Cookie Cereals
The Sugar Cookie Toast Crunch Cereal from General Mills is Festive
Created as a limited-edition offering for the holiday season, the Sugar Cookie Toast Crunch cereal from General Mills is deliciously intended to mimic a classic flavor of the season. Although the... [More]
Donut-Flavored Cereals - Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired
SCORE: 3.5
Untested 186 Clicks Pub: Jan 5, 16
Donut-Flavored Cereals
Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired
Created as a way to offer kids and adults a more efficient way to have a breakfast dessert, the new Cap’n Crunch ‘Sprinkled Donut Crunch’ cereal is inspired by the coffee shop... [More]
Cake-Inspired Oatmeals - Bakery on Main's Instant Oatmeal Turns Dessert Flavors Into Breakfast
SCORE: 2.7
Untested 360 Clicks Pub: Jan 5, 16
Cake-Inspired Oatmeals
Bakery on Main's Instant Oatmeal Turns Dessert Flavors Into Breakfast
While maple sugar, cinnamon spice and apple are common flavors used to enhance the taste of instant oatmeal, Bakery on Main is set on infusing the most important meal of the day with the indulgence... [More]
Marshmallow Dessert Cereals - Malt-O-Meal's Chocolate Marshmallow Mateys Satisfy One's Sweet Tooth
SCORE: 2
Untested 68 Clicks Pub: Jan 5, 16
Marshmallow Dessert Cereals
Malt-O-Meal's Chocolate Marshmallow Mateys Satisfy One's Sweet Tooth
If you’re looking for a healthy way to satisfy your sweet tooth, give Malt-O-Meal’s marshmallow dessert cereals a try. In addition to traditional and apple-infused marshmallow cereal... [More]
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