Branding Subtlety

Catering to female buyers, brands utilize soft colors to exhibit elegance

Implications - With brash aesthetics often illustrating very rough and masculine imagery, retailers are turning to soft and subtle design aspects to cater products to female buyers who seek more exquisitely understated visuals. Utilizing a more low-key approach, brands are employing soothing color palettes and pastel tones that women often associate with sophistication and elegance, combining the use of delicate aesthetics with the need for more instinctively relatable marketing techniques.
SCORE: 4.9
Warm Top 4 Examples: 16,423 Total Clicks Jan 14 - May 15
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Consumer Insight Topics: FashionMarketingCosmeticsBranding
Monochrome Cubic Fashion Branding - Alli Marie's New Identity is Subtle, Chic and a Litte Retro
SCORE: 6.3
V. Hot 9,536 Clicks Pub: Mar 5, 14
Monochrome Cubic Fashion Branding
Alli Marie's New Identity is Subtle, Chic and a Litte Retro
Keeping it subtle, classy and simple, this new Alli Marie identity is beautifully packaged and works perfectly for fashion branding. Using only three colors is not the norm when it comes to... [More]
Pastel-Infused Boutique Branding - The Delicate Branding Used for Novelty is Both Soft and Eclectic
SCORE: 4.9
Warm 4,555 Clicks Pub: Jan 29, 14
Pastel-Infused Boutique Branding
The Delicate Branding Used for Novelty is Both Soft and Eclectic
Featuring only the quirkiest and most novel of fashion pieces, Novelty’s boutique branding works in its favor for sure. Handpicking the hippest of fashion apparel, Novelty is all about finding... [More]
Beauty Blogger Concoctions - Former Vogue Assistant Introduces Glossier Skin Care Line for Her Blog
SCORE: 4.5
Mild 1,542 Clicks Pub: Nov 14, 14
Beauty Blogger Concoctions
Former Vogue Assistant Introduces Glossier Skin Care Line for Her Blog
Emily Weiss, founder of Into The Gloss, unveils Glossier, a four part skincare regiment promising all things “glossy.” Into The Gloss was brought to fruition in 2010 as a way to get into... [More]
Dipped Pastel Packaging - The Pretty Branding Scheme for SOP Accents Bottles with White Tops
SCORE: 2.4
Untested 790 Clicks Pub: May 30, 15
Dipped Pastel Packaging
The Pretty Branding Scheme for SOP Accents Bottles with White Tops
Seemingly inspired by the iconic Pantone paraphernalia, the SOP branding strategy juxtaposes the lovely pastel hues of the products with fresh whitewashing. Each of the bottles and containers within... [More]