Contemporary expressions of affection take on a frank tone
Implications - In contrast to flowery, over-the-top expressions of affection is an emerging segment of blunt romanticism boasting a notably frank tone. A turn towards all things forthright is being well-received by Generation Z consumers, who tend to hold more realistic worldviews. A fondness for realism among digital natives holds great opportunity for brands wishing to communicate with and connect to this group.
Workshop Question - What is Gen Z's perception of your industry and how can you make your brand stand out for this demographic?
Trend Themes
1. Blunt Romanticism - The trend of expressing frank, realistic feelings towards romantic partners.
2. Humorous Valentine's Day Cards - The trend of creating humorous and unconventional Valentine's Day cards.
3. Sarcastic and Satirical Cards - The trend of using sarcasm and satire in romantic cards.
Industry Implications
1. Greeting Card Industry - Business professionals can leverage the trend of humorous, frank and unconventional cards to tap into new customer segments.
2. Stationery Industry - Business professionals can explore new market segments for stationery products by offering unconventional, humorous products that appeal to younger generations.
3. E-commerce Industry - Business professionals can set their e-commerce sites to offer customizable Valentine's Day cards as part of the shopping cart services to increase sales and diversify their inventory.
5 Featured, 42 Examples:
684,767 Total Clicks
Date Range:
Jan 13 — Aug 15
Trending:
Hot
Consumer Insight Topics:
