Bleisure Travel

Upleveled airport services blur the line between business and leisure

Implications - With upleveled services that encourage working travelers to head to the airport a few hours early, the line between business and leisure continues to blur. In implementing indulgent airport services that span retail, hospitality and the health and well-being industries, service providers are seeking to redefine the terminal experience from one of a passive period of waiting to a rejuvenating and memorable stay.
SCORE: 5.5
Warm Top 5 Examples: 18,878 Total Clicks Jun 14 - Aug 15
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Energetic Airport Makeovers - London's Luton Airport Recently Received a Pastel-Hued Rebrand
SCORE: 6.3
Warm 5,204 Clicks Pub: Jun 19, 15
Energetic Airport Makeovers
London's Luton Airport Recently Received a Pastel-Hued Rebrand
Aimed at making London’s Luton Airport the destination of choice for individuals traveling in and out of the British capital, this awe-inspiring rebrand boasts a dreamy pastel-hued color... [More]
Airport Automotive Dealerships - Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
SCORE: 5.6
Warm 2,088 Clicks Pub: Jul 3, 15
Airport Automotive Dealerships
Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
The Haneda Airport in Japan will soon be now making room for a new branded spaceā€”a Mercedes-Benz shop. This shop set to be open by the end of July, complete with a lounge, digital displays,... [More]
Airport Yoga Classes - The Helsinki Airport TravelLab Project Helps People Relax Pre-Flight
SCORE: 5.6
Warm 1,943 Clicks Pub: Jun 10, 14
Airport Yoga Classes
The Helsinki Airport TravelLab Project Helps People Relax Pre-Flight
Traveling can be a very stressful ordeal from booking the flight to packing and rushing to the airport with enough time to spare to grab a bite to eat; the Helsinki Airport TravelLab Project hopes... [More]
Airport Croquet Experiences - The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
SCORE: 5.2
Warm 8,929 Clicks Pub: Jul 10, 15
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Situated inside London’s Heathrow Airport, this playful Pimm’s activation aims to revive the enthusiasm around the traditional English sport. A fun collaboration between Heathrow and Pimm&... [More]
Rejuvenating Airport Parks - JetBlue's Rooftop Park is Designed to Lift Travelers' Moods
SCORE: 4
Mild 714 Clicks Pub: Jul 8, 15
Rejuvenating Airport Parks
JetBlue's Rooftop Park is Designed to Lift Travelers' Moods
The result of a collaboration between JetBlue and architecture/design firm Gensler, this rooftop park on JFK International Airport is designed to make the airport experience less miserable and... [More]