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Blatant Billboards
Consumers no longer react to traditional ads, need in-your-face displays
Implications - The average consumer is exposed to over 3,000 advertisements in a day. To separate their brands from this sea of advertising, ad executives are swaying away from tradition, escaping the norm through unique marketing tactics that include larger-than-life, interactive or attention-grabbing billboards.
| Score: 6.7 |
V. Hot
Top 6 Examples:
Date Range:190,532 Total Clicks Feb 10 - Jun 10 |
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Featured Examples | |||||||||||
Human BillboardsRoomservice Magazine Features Real Life TransactionsRoomservice, an independent magazine from The Netherlands explores real life transactions and featured human billboards in its first issue.
Graphic designer Jacco Kranenburg purchased human billboards… [More] |
Naughty iPad AdsBerlin iPad Adbusters Put Up a Scandalous Billboard in Rosenthaler Platz SubwaySteve Jobs famously noted that the iPad would be free of porn, but Berlin iPad adbusters have plastered up a scandalous billboard in the Rosenthaler Platz subway station that would indicate otherwise.… [More] |
Smelly BillboardsThe Steak-Scented Billboard Makes Makes Mouths Water During Rush HourIf you love beef, then you'll love this steak-scented billboard. The billboard actually sprays beef flavoring in the air between the hours of 7 to 10am and 4 to 7pm.
If you want to get a whiff of the… [More] | |||||||||
Violent Interactive BillboardsAn Augmented Reality Billboard for Raising AwarenessSeeing is believing. The most powerful way to tell a story is to put yourself into a real life scenario and this augmented reality billboard has put technology to the test.
In an attempt to make audiences… [More] |
Censored Anti-Smoking AdsRussian Anti-Smoking Billboard Meets ControversyThe latest Russian anti-smoking billboard was created out of caution and consideration. Yet, some have argued that it still manages to be on the offensive side. Since smoking is a big deal, the designer… [More] |
Cutting Edge BillboardsGiant Razor Blade Slices Pigeons to Demonstrate SharpnessTo demonstrate the quality slicing properties of their hobby razor blades, advertiser Martor Solingen of Germany installed a razor blade-shaped billboard with sliced pigeons strewn on the ground below.… [More] | |||||||||
