European espresso culture emultation through specialty machines
Implications - European “coffee culture” is spreading in Asia, where tea was typically favoured by past generations; over a third of the Chinese are now said to consume coffee outside the home. Globally, our fascination with this bean is only growing.
Trend Themes
1. Personalization - Consumers are seeking coffee makers that can be personalized to their preferences, lifestyles, and design preferences. Companies could integrate this feature in their designs and marketing.
2. Portability - Portable coffee makers with innovative designs and technology allow consumers to enjoy their favorite coffee on-the-go, which opens up opportunities in the travel industry and outdoor gear industry.
3. Innovation - Coffee makers are becoming more innovative in terms of design, technology, and brewing methods. Companies that prioritize innovation could disrupt the coffee industry by providing unique and personalized coffee experiences.
Industry Implications
1. Home Appliance Industry - Companies in the home appliance industry can explore incorporating personalization, portability, and innovative features in their coffee makers.
2. Travel Industry - Coffee makers that are portable and easy to use could be marketed to frequent travelers, backpackers, and outdoor enthusiasts.
3. Coffee Industry - Companies in the coffee industry can explore unique brewing methods, flavors, and designs in their coffee makers to provide customers with a personalized coffee experience.
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139,410 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
