Unmasking Innocence

Precocious Pop Culture
Implications - Babies are traditionally perceived as innocent. That's why products and advertisements that turn this perception on its head tend to shock and thereby become memorable to a consumer. Watching children act like adults is both cute and disturbing; both emotions attract consumers' attention like magnets.
SCORE: 5
Warm Top 6 Examples: 116,463 Total Clicks Jun 08 - Nov 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Offensive Children's Clothes - The PeanutButter Mofo TShirt
SCORE: 6.5
V. Hot 25,601 Clicks Pub: Aug 30, 08
Offensive Children's Clothes
The PeanutButter Mofo TShirt
"Up yours! Give me my chocolate before I whoop your ass!" This "PeanutButter Motherfcker" t-shirt was designed by artist Jim Shaw for a 1996 DAM tour in Japan. 144 of these offensive children's shirts… [More]
Black Baby Clothes - Punk Rock & Goth Baby Fashion
SCORE: 5
Hot 42,357 Clicks Pub: Aug 28, 08
Black Baby Clothes
Punk Rock & Goth Baby Fashion
Don't want to dress your baby in powder blue and bubble gum pink? Just as there are styles to meet your personal fashion needs, there is alternative clothing for babies too. BabyGoth.com offers a mean… [More]
Controversial Depictions of Children - Energizer Wins Cannes Lions Grand Prix
SCORE: 4.5
Hot 11,484 Clicks Pub: Jun 28, 08
Controversial Depictions of Children
Energizer Wins Cannes Lions Grand Prix
I have to say that even though I think this Energizer campaign is pretty funny, I do not believe it is worthy of a Cannes Lions 2008 Press Grand Prix. We are talking GRAND PRIX, people. Not just a gold… [More]
Kids Fashion Week - Dubai Puts Children on the Catwalk
SCORE: 4.1
Warm 26,031 Clicks Pub: Jul 9, 08
Kids Fashion Week
Dubai Puts Children on the Catwalk
Fashion week isn't just to showcase new looks for adults; we've seen shows for pets, so the fact that Dubai held a Kids Fashion Week doesn't really come as much of a shock. The event was part of the week-long… [More]
Baby Raps - Baby Celebrates First Year With First Single
SCORE: 5.1
Warm 5,914 Clicks Pub: Oct 16, 08
Baby Raps
Baby Celebrates First Year With First Single
This baby does rap, thanks to the clever mixing by his Dad. A baby can’t really sing but he sure can make lots of noise. The rap includes this little tyke’s, hiccups, snorts, sneezes, chuckles and other… [More]
Foul Mouthed Children - Mini Gordon Ramsay Internet Hit
SCORE: 4.7
Warm 5,076 Clicks Pub: Aug 18, 08
Foul Mouthed Children
Mini Gordon Ramsay Internet Hit
In this smokin’ hot video, Gordon Ramsey is impersonated by foul mouthed children. This series of promotional videos was done by UK hospitality industry job search engine Caterer.com. The concept is… [More]