Admiration of seniors who prove age is no limit
Implications - Western culture is dealing with conflicting views on aging: on the one hand, there is ageism, but increasingly, age is being seen as an inspirational attribute rather than a limitation. From 82 year old dance competitors to grannies on YouTube, seniors everywhere are proving that age is no limit.
Trend Themes
1. Active Aging - The trend towards active aging promotes health and sports activities even among elderly people.
2. Seniors in Fashion - Fashion designers are including seniors in their campaigns, attributing beauty to models' age and wrinkles instead of concealing them.
3. Seniors on Social Media - Seniors are embracing social media platforms to engage with younger generations and to expand their audiences.
Industry Implications
1. Fashion Industry - Fashion industry professionals can leverage the trend of including seniors in campaigns to appeal to audiences of all ages.
2. Healthcare Industry - Healthcare industry professionals can leverage the trend towards active aging to provide services and products to seniors looking to maintain their health and wellbeing.
3. Digital Marketing Industry - Digital marketers can leverage the trend of seniors on social media to target and engage with this demographic through tailored content and social media campaigns.
9 Featured
113,968 Total Clicks
Date Range:
Aug 07 — Aug 08
Trending:
Warm
Consumer Insight Topics:
