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Billion Dollar Launches
The Dark Knight's billion dollar revenue will change mega movie laun
Implications - The Dark Knight brought in a billion dollars in revenue just months after its launch. Never before have we seen products launch that can so quickly generate so much revenue. The billion dollar success will change the way big movies are launched and introduce comprehensive launch strategies.
| Score: 5.3 |
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Top 6 Examples:
Date Range:84,863 Total Clicks Jun 08 - Sep 08 |
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Defaced Film PostersDark Knight Promo PostersThis is the latest poster for the The Dark Knight movie due for theatrical release in the USA on July 18th. The amount of viral publicity created for this film in the form of posters, trailers, videos,… [More] |
The Dark Knight Food PromotionsBurger King: Dark WhopperThe Dark Knight promotions keep going strong with a new collaboration with Burger King that follows the Domino’s Pizza promotion.
While Domino’s offered The New Gotham City Pizza, Burger King has… [More] |
Batman PizzaThe New Gotham City Pizza at Domino'sDomino's Pizza is trying to capitalize on the huge viral buzz of the new Batman movie, The Dark Knight, with a special pizza. The New Gotham City Pizza comes in a special Gotham City Pizza Box, and is… [More] | |||||||||
Jokerize YourselfFree Dark Knight iPhone AppThe Dark Knight gets released this weekend, and to generate even more buzz, Warner Brothers is combining the buzz of the iPhone 3G and the hype of The Dark Knight with an addictive free application that… [More] |
Interactive Dark Knight PromotionsFight for Gotham City Ad CampaignVerizon wireless and Nokia have created an interactive web site to promote The Dark Knight movie and its merchandise. However, the coolest thing about this promotional site is that you can play a virtual… [More] |
BatphonesNokia 6205 Dark Knight EditionWith The Dark Knight movie invading theaters on July 18, its promotion machine is in full swing. We have already seen Got Milk? ads and multiple magazine covers, but now we have a super cool batphone in… [More] | |||||||||
