Billion Dollar Launches

The Dark Knight's billion dollar revenue will change mega movie laun
Implications - The Dark Knight brought in a billion dollars in revenue just months after its launch. Never before have we seen products launch that can so quickly generate so much revenue. The billion dollar success will change the way big movies are launched and introduce comprehensive launch strategies.
SCORE: 4.5
Warm Top 6 Examples: 83,007 Total Clicks Mar 08 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Defaced Film Posters - Dark Knight Promo Posters
SCORE: 5
V. Hot 36,754 Clicks Pub: Jul 2, 08
Defaced Film Posters
Dark Knight Promo Posters
This is the latest poster for the The Dark Knight movie due for theatrical release in the USA on July 18th. The amount of viral publicity created for this film in the form of posters, trailers, videos,… [More]
Batman Pizza - The New Gotham City Pizza at Domino's
SCORE: 6.3
V. Hot 11,473 Clicks Pub: Jul 5, 08
Batman Pizza
The New Gotham City Pizza at Domino's
Domino's Pizza is trying to capitalize on the huge viral buzz of the new Batman movie, The Dark Knight, with a special pizza. The New Gotham City Pizza comes in a special Gotham City Pizza Box, and is… [More]
Jokerize Yourself - Free Dark Knight iPhone App
SCORE: 5.4
Hot 19,306 Clicks Pub: Jul 18, 08
Jokerize Yourself
Free Dark Knight iPhone App
The Dark Knight gets released this weekend, and to generate even more buzz, Warner Brothers is combining the buzz of the iPhone 3G and the hype of The Dark Knight with an addictive free application that… [More]
Interactive Dark Knight Promotions - Fight for Gotham City Ad Campaign
SCORE: 4.6
Warm 7,315 Clicks Pub: Jul 20, 08
Interactive Dark Knight Promotions
Fight for Gotham City Ad Campaign
Verizon wireless and Nokia have created an interactive web site to promote The Dark Knight movie and its merchandise. However, the coolest thing about this promotional site is that you can play a virtual… [More]
Batphones - Nokia 6205 Dark Knight Edition
SCORE: 3.3
Warm 4,782 Clicks Pub: Jun 14, 08
Batphones
Nokia 6205 Dark Knight Edition
With The Dark Knight movie invading theaters on July 18, its promotion machine is in full swing. We have already seen Got Milk? ads and multiple magazine covers, but now we have a super cool batphone in… [More]
Fake Ads For Batman Movies - Harvey Dent for Dark Knight
SCORE: 2.1
Untested 3,377 Clicks Pub: Mar 22, 08
Fake Ads For Batman Movies
Harvey Dent for Dark Knight
“I Believe in Harvey Dent” is a viral campaign taking place on the internet right now (isn’t always there one?) that may confuse some folks. I know when I first saw it without reading the print my first… [More]
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