Billion Dollar Launches

The Dark Knight's billion dollar revenue will change mega movie laun
Implications - The Dark Knight brought in a billion dollars in revenue just months after its launch. Never before have we seen products launch that can so quickly generate so much revenue. The billion dollar success will change the way big movies are launched and introduce comprehensive launch strategies.
SCORE: 5.2
Hot Top 6 Examples: 88,349 Total Clicks Jun 08 - Sep 08
Popularity
Activity
Freshness
DEMOGRAPHICS
Defaced Film Posters - Dark Knight Promo Posters
SCORE: 5
V. Hot 36,277 Clicks Pub: Jul 2, 08
Defaced Film Posters
Dark Knight Promo Posters
This is the latest poster for the The Dark Knight movie due for theatrical release in the USA on July 18th. The amount of viral publicity created for this film in the form of posters, trailers, videos,… [More]
The Dark Knight Food Promotions - Burger King: Dark Whopper
SCORE: 6.4
V. Hot 10,142 Clicks Pub: Jul 24, 08
The Dark Knight Food Promotions
Burger King: Dark Whopper
The Dark Knight promotions keep going strong with a new collaboration with Burger King that follows the Domino’s Pizza promotion. While Domino’s offered The New Gotham City Pizza, Burger King has… [More]
Batman Pizza - The New Gotham City Pizza at Domino's
SCORE: 6.3
V. Hot 11,253 Clicks Pub: Jul 5, 08
Batman Pizza
The New Gotham City Pizza at Domino's
Domino's Pizza is trying to capitalize on the huge viral buzz of the new Batman movie, The Dark Knight, with a special pizza. The New Gotham City Pizza comes in a special Gotham City Pizza Box, and is… [More]
Jokerize Yourself - Free Dark Knight iPhone App
SCORE: 5.4
Hot 18,788 Clicks Pub: Jul 18, 08
Jokerize Yourself
Free Dark Knight iPhone App
The Dark Knight gets released this weekend, and to generate even more buzz, Warner Brothers is combining the buzz of the iPhone 3G and the hype of The Dark Knight with an addictive free application that… [More]
Interactive Dark Knight Promotions - Fight for Gotham City Ad Campaign
SCORE: 4.6
Warm 7,122 Clicks Pub: Jul 20, 08
Interactive Dark Knight Promotions
Fight for Gotham City Ad Campaign
Verizon wireless and Nokia have created an interactive web site to promote The Dark Knight movie and its merchandise. However, the coolest thing about this promotional site is that you can play a virtual… [More]
Batphones - Nokia 6205 Dark Knight Edition
SCORE: 3.3
Warm 4,767 Clicks Pub: Jun 14, 08
Batphones
Nokia 6205 Dark Knight Edition
With The Dark Knight movie invading theaters on July 18, its promotion machine is in full swing. We have already seen Got Milk? ads and multiple magazine covers, but now we have a super cool batphone in… [More]
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