Strenuous Soiree

Consumers embrace experiential, nightlife-inspired workout programs

Implications - Entertainment-infused fitness options are being embraced by youthful individuals unmotivated by traditional workout incentives. While many workout fads aim to blend work and play, nightlife-inspired fitness routines specifically infuse the experience with elements associated with the clubbing or bar experience. This shift is representative of the desire for unconventional service options that disguise hard work with experiential elements.
SCORE: 5.9
This Year and Mild Top 5 Examples: 6,758 Total Clicks Jul 14 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleHealthLife
Energizing Morning Parties - Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits
SCORE: 5.3
Warm 1,536 Clicks Pub: Sep 11, 15
Energizing Morning Parties
Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits
In order to inspire the public to wake up with zest and energy, fruit brand Zespri launched Zespri Golden Mornings in collaboration with Morning Gloryville. Morning Gloryville is known for its pre-... [More]
Jogger Music Festivals - The Night Nation Run is the World's First Running Music Festival
SCORE: 6
Warm 817 Clicks Pub: Jan 5, 16
Jogger Music Festivals
The Night Nation Run is the World's First Running Music Festival
To be hosted in Toronto on July 23, 2016, the Night Nation Run is described as the world’s first running music festival. Open to children and families, the event supports Stand Up To Cancer (... [More]
Glow-In-The-Dark Yoga Classes - Glow Flow Yoga Conducts its Classes Under Black Lights
SCORE: 5.9
Warm 2,409 Clicks Pub: Aug 1, 15
Glow-In-The-Dark Yoga Classes
Glow Flow Yoga Conducts its Classes Under Black Lights
In addition to suiting up in the usual workout gear, yogis heading to Glow Flow Yoga classes at The Modern Honolulu also have the option to decorate themselves with bodypaint in preparation for... [More]
Club-Recreating Exercise Franchises - Clubbercise Classes are a Club Anthem-Playing Fitness Party
SCORE: 2
Mild 1,864 Clicks Pub: Jul 17, 14
Club-Recreating Exercise Franchises
Clubbercise Classes are a Club Anthem-Playing Fitness Party
If you enjoy dancing to burn off calories, this British fitness party franchise might appeal to you. Clubbercise was started be three friends who grew frustrated with what they considered to be a... [More]
Social Juice Bar Tours - Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
SCORE: 5.6
This Year and Mild 132 Clicks Pub: Jul 25, 16
Social Juice Bar Tours
Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
‘Juice Crawl’ is a social event that brings together health conscious individuals who enjoy drinking green juice. Similar to a pub crawl, the event gives consumers a chance to sample... [More]
Quantcast