North America struggles with health and adapts to larger life
Implications - The United States is facing an obesity pandemic and now fashion, art and even product design is being influenced by this health trend. Gyms that only admit obese people and plump food icon satires are just some examples of how overconsumption are being dealt with by North American communities.
Trend Themes
1. Obesity Pandemic - The rise in obesity rates has led to various industries, such as fashion, and even product design, being influenced by this health trend.
2. Satirical Food Icons - Pop artists and ad campaigns are revamping food product mascots to reflect a more realistic and less appealing image.
3. Targeted Fitness Facilities - Downsize Fitness demonstrates a need for gyms and fitness centers specifically targeting the severely overweight population.
Industry Implications
1. Marketing and Advertising - Marketing and advertising industries have an opportunity to create campaigns that push realistic and healthy lifestyle choices.
2. Health and Fitness - The health and fitness industry can capitalize on the growing trend of tailored exercise and diet programs specific to the user's body type and health concerns.
3. Consumer Goods and Services - The consumer goods and services industry can innovate products that accommodate the overweight population with technologies, such as Stair of the Dog 2022.
