PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards

PRO > Social Good > Religious

Score: 4.6
Warm Top 4 Examples: 5,118 Total Clicks Date Range: Oct 11 - Aug 12
DEMOGRAPHICS
Popularity
Activity
Freshness
Innovations making it easier for busy consumers to stay pious
Implications - As consumers take on busier schedules, it's natural for important activities, such as fitness, travel and even religion to fall further down the to-do list. However, with modern technology, more innovations are coming to the fore that allow devout consumers to actively and conveniently practice their religions, whether it's through a sin-confessing app or a Christian-themed tablet. While these innovations modernize religion (and perhaps, some may argue, dilute it), they ensure a stressed consumer can still be zealous about practicing his or her faith. [More]
Score: 4.8
Mild Top 4 Examples: 55,805 Total Clicks Date Range: Jul 11 - Feb 12
DEMOGRAPHICS
Popularity
Activity
Freshness
Architects revamp churches with modernized aesthetic
Implications - Although religion is still bound to history, tradition and culture, today's churches and cathedrals are taking on more modern design elements, sometimes to the point at which the structure no longer looks like a religious institution. Architects are instilling a contemporary aesthetic to these classic buildings, which appeal to modern-thinking consumers and suggest that religion can be adapted to contemporary ideals. [More]
Score: 6.8
V. Hot Top 4 Examples: 430,472 Total Clicks Date Range: Feb 11 - Apr 11
DEMOGRAPHICS
Popularity
Activity
Freshness
Hedonic portrayals of religion push the boundaries of convention
Implications - Sex and religion are perhaps two of society’s most taboo subjects, and marrying them no doubt brings out an unparalleled fascination among consumers. Photography, fashion and art focused on sensualized religion create controversy and push society’s buttons, testing the tolerance of today’s consumer. If such traditionally inappropriate themes can be embraced, there’s no telling how far brands can push marketing limits. [More]
Score: 5.3
Warm Top 4 Examples: 53,613 Total Clicks Date Range: Oct 06 - Sep 08
DEMOGRAPHICS
Popularity
Activity
Freshness
Even Catholicism is getting a modern twist
Implications - Younger generations are approaching religion in a very different way, and some churches are trying to adapt. The Pope even tried to appeal to more environmentally-conscious demographics by adding new sins which pertain to the maltreatment of our planet. [More]
Score: 5
Warm Top 4 Examples: 134,667 Total Clicks Date Range: Jan 08 - Sep 08
DEMOGRAPHICS
Popularity
Activity
Freshness
Restoring old churches into liveable and highly modern hotels and homes
Implications - Home restoration has become popular thanks to the success of related reality TV shows. These renovated churches reflect our desire to preserve culture yet live at the height of modernity. Adding to their appeal is the fact that owning a piece of history can ensure exclusivity. [More]
Trend Hunter Services
Score: 3.8
Mild Top 4 Examples: 28,918 Total Clicks Date Range: Feb 07 - Aug 08
DEMOGRAPHICS
Popularity
Activity
Freshness
The increasing openness of adopting new age, metaphysical philosophies
Implications - The Secret went from a highly criticized philosophy to a social curiosity movement endorsed by icons like Oprah. The principle is that the Law of Attraction can help people manifest their ideal lives, proving people are increasingly open-minded and willing to try. [More]