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Score: 7
This Month and Warm Top 4 Examples: 3,033 Total Clicks Date Range: Nov 15 - Jul 16
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Autos shift to accommodate big city living
Implications - A challenge those in the auto industry are currently facing is boosting car ownership in metropolitan areas. As a result, specialty automobiles and car-related services specifically for city dwellers is observed. This becomes all the more important when one considers that Millennials -- large in numbers and just entering the age of disposable income -- tend to skew more toward city living. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 4,264 Total Clicks Date Range: Oct 15 - Jun 16
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Hybrid electric vehicles cater to family usage
Implications - Moving away from the compact "supercar" model, electric vehicle manufacturers are introducing eco-friendly options with more space. These offerings are not only more accessible; they also speak to the growing levels of conscious consumption among families. Consumers today increasingly champion their values through their purchasing decisions, and this tendency extends to parents who "perform" sustainability for their children, using products and services as a way to lead by example. [More]
Score: 6.4
This Quarter and Mild Top 4 Examples: 5,253 Total Clicks Date Range: Mar 15 - Jun 16
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Plug-in electric vehicles are updated with greater range
Implications - Electric car manufacturers are improving their vehicles by offering wider range in mileage. As eco vehicles become mainstream, auto brands seek to offer as many features and performance enhancements as possible to stay competitive, leading to a new benchmark in the industry. Affluent consumers are making sustainability a priority, but not at the expense of performance. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 2,489 Total Clicks Date Range: Jan 16 - Feb 16
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Consumers turn to on-demand apps for transportation uses
Implications - The push towards convenience and the rise of the peer-to-peer economy has resulted in an onslaught of "on-demand" services easily accessible by mobile. Beyond ridesharing, these services cater to other transportation uses, such as vehicle maintenance. This shift speaks to the growing desire for instant gratification among consumers, as well as the way personal devices are enhancing mobility. [More]
Score: 7
This Year and Warm Top 4 Examples: 5,967 Total Clicks Date Range: Feb 16 - Feb 16
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Electric transportation moves outside of the auto industry
Implications - Electric transportation is entering the mainstream, both in terms of public transit, as well as personal mobility outside of the auto industry. Consumers' eco consciousness is quickly evolving into a sense of eco responsibility, even amongst those who aren't vehicle owners. This progression speaks to a new, action-oriented consumer, who is using even the minutia of their daily routines to champion their values. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 7,429 Total Clicks Date Range: Aug 15 - Feb 16
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Luxury auto brands seek to offer agile eco concepts for urban living
Implications - Luxury auto brands are adapting their vehicles to comply with changing consumer expectations around eco-consciousness. In addition to exploring electric avenues, many automotive brands are opting for alternative sources and methods of harnessing energy while maintaining as light a weight as possible. Beyond sustainability, the premise of such concepts speak to a desire to better and more successfully navigate congested urban environments. [More]
Score: 7.3
Hot Top 4 Examples: 42,199 Total Clicks Date Range: Mar 14 - Jul 15
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Contemporary bicycles offer expansive storage features for eco-conscious millennials
Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus. [More]
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Score: 6.3
Warm Top 4 Examples: 10,891 Total Clicks Date Range: May 14 - May 15
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Consumers turn to functional, eco-friendly travel products
Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism. [More]
Score: 6.7
Hot Top 4 Examples: 27,632 Total Clicks Date Range: May 14 - May 15
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Chinese consumers switch to greener forms of transportation
Implications - In an effort to improve the air pollution epidemic in China, companies have come up with eco transportation solutions on both personal and public levels. Consumers' willingness to switch to greener forms of transportation suggests that they hold themselves, and public transit systems, to a certain standard of accountability in light of the current environmental crisis. [More]
Score: 6.6
Hot Top 4 Examples: 27,854 Total Clicks Date Range: Sep 13 - Feb 15
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Maintaining a social connection, commuters opt for digitally connected bikes
Implications - Adding a social element to getting around, brands are turning to digital enhancements to make things like bicycles more attractive to the average consumer. Allowing riders to connect their mobile phones and social media accounts, these designs are showcasing the need for social interaction even among more solitary, outdoor activities. [More]