DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Books Category List Full Index
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Novel Style Author Aid Mobile Literacy Beyond Reading Papertainment Novel-ty Print | 1700 Total PRO Trends™ |
| Score:
6.1 | This Year and Warm
Top 5 Examples:
Date Range:
20,164 Total Clicks May 12 - Sep 12 |
| Popularity | |
| Activity | |
| Freshness |
Novel Style
Literature-inspired fashion offers play on fantasy and realityImplications - Fashion designers and editors are inspired by numerous elements, but lately, the industry has seen a rise in designs and editorials influenced by literature. Offering stylish translations of classic tomes such as The Great Gatsby and Wuthering Heights, and even the modern-day cult favorite 50 Shades of Grey, these literary interpretations allow consumers to experience a piece of romantic fantasy while looking chic and stylish at the same time. [More]
 Great Gatsby Runways |
 Classic Novel Couture Captures |
 Oscar Wilde-Inspired Menswear |
 Naughty Literature-Inspired Menswear |
 Chic Herding Photoshoots |
Filed in: Business Art & Design Fashion Books
| Score:
3.6 | This Year and Chilly
Top 4 Examples:
Date Range:
1,148 Total Clicks Jun 12 - Aug 12 |
| Popularity | |
| Activity | |
| Freshness |
Author Aid
Innovations helping new authors create, sell and promote their booksImplications - Book authors are increasingly finding it more difficult to break into the publishing world. Luckily, a wave of innovations helping new and existing authors publish and promote their books are coming to fore. These innovations, which include everything from disappearing ink to encourage quick reading to fansourced book tours, consequently augment the conventional publishing process so that burgeoning new authors actually have a fighting chance despite the growing popularity of ebooks and digital content. [More]
 Disappearing Ink Tomes |
 Crowdsourced Book Tours |
 Customer-Determined Pricing |
 On-Demand Literary Printing |
Filed in: Business Marketing Books
| Score:
5.3 | This Year and Mild
Top 6 Examples:
Date Range:
22,986 Total Clicks Aug 11 - Jul 12 |
| Popularity | |
| Activity | |
| Freshness |
Mobile Literacy
Making the provision of educational tools and programs portableImplications - The issue of literacy is one social organizations are struggling to tackle around the world. In the United States alone, about 32 million adults lack basic literacy skills, says a report by the U.S. Education Department, and recent research has uncovered that over 900 million people in developing countries are illiterate. These staggering numbers have caused many literacy groups to take nontraditional action. Rather than waiting for illiterate consumers to reach out for help, these groups are hitting the streets, handing out books, teaching people how to read and even providing help on schoolwork. While still on a small scale, mobile literacy programs are a unique way to tackle this worldwide social issue. [More]
 Whimsical Mobile Bookshops |
 Book-Lending Trucks |
 Sneaky Literary Campaigns |
 Birdhouse Bookshops |
 Mini Park Libraries |
 Pedal-Powered Libraries |
Filed in: Marketing Business Books Clusters Social Good Interactive
| Score:
4 | Mild
Top 5 Examples:
Date Range:
16,844 Total Clicks May 10 - Jun 11 |
| Popularity | |
| Activity | |
| Freshness |
Beyond Reading
Traditional books are forgotten as technology enhances the reading experienceImplications - Today’s bookworm doesn’t need to visit a library or a bookstore. She can peruse digital shelves on her tablet, visit Twitter or Facebook for book recommendations and even experience a book like never before—via augmented reality. It is true that while traditional book sales have dipped, sales for e-books have never been higher. The way a consumer reads has been forever changed, and the digital book industry—and its related industries—will only continue to expand from here. [More]
 Rollable E-Readers |
 Augmented Reality Books |
 Revamped E-Books |
 Bookworm Social Media Sites |
 Twitter Book Clubs |
Filed in: Business Books Social Media
| Score:
4.9 | Warm
Top 6 Examples:
Date Range:
139,827 Total Clicks Jun 09 - Jan 10 |
| Popularity | |
| Activity | |
| Freshness |
Papertainment
Books are becoming more a source of entertainment than informationImplications - The Internet's speed and ease of accessibility to resources like Wikipedia are helping make books obsolete as a source of information. Print publications are not dying, however, but instead are taking on a new role to serve more as entertainment pieces than as sources of learning and education. [More]
 Adult Coloring Books |
 Glowing Books |
 Books as Art |
 Manly Man Books |
 Typographic Graffiti Books |
 Parody Potty Humor |
Filed in: Business Books
