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Score: 4.5
Recent and Untested Top 4 Examples: 376 Total Clicks Date Range: Jul 15 - Feb 16
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Critical of mainstream media, consumers seek out more education
Implications - More than just a source of information, next generation news apps are offering users a heightened sense of engagement. Readers are no longer interested in passively consuming media; instead, they view it as a greater call-to-action for education and communication amongst people. Ultimately, the average consumer is evolving to be not only more conscientious, but also more action-oriented. [More]
Score: 4.8
Recent and Mild Top 4 Examples: 279 Total Clicks Date Range: Aug 15 - Feb 16
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Consumers filter the noise with hyper-tailored news services
Implications - In an effort to avoid information overload, many younger people are downsizing the content they receive. By scaling back and hyper-customizing their media, readers demonstrate that they are able to pick out what's meaningful to them. In such a filtered environment, shock tactics no longer have the same power to attract viewership, representing a move away from click-bait content towards reliable, relevant information. [More]
Score: 6.1
Recent and Mild Top 4 Examples: 1,177 Total Clicks Date Range: Jun 15 - Feb 16
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Consumers reject media conglomerates in favor of peer-based information
Implications - As suspicion of traditional media outlets continues to grow, consumers turn to apps that either offer first-person accounts and news reporting by citizen journalists, or crowdsource content based on what their peers are reading. Consumers are replacing centralized information and authority with peer-based forms of media that speak to a desire for authenticity. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 3,126 Total Clicks Date Range: Aug 15 - Feb 16
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The connection between tech and prestige is strengthened through design
Implications - In the digital age, gadgetry has come to be associated with prestige. Connecting tech to high-end design strengthens this association, giving consumers the opportunity to double up on the elitism. This is specifically prevalent in the home, as the definition of comfortable living becomes more complex. [More]
Score: 9.6
This Month and Viral Top 4 Examples: 18,572 Total Clicks Date Range: Nov 14 - Feb 16
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Consumers opt for low radiation smartphones with the bare basics
Implications - As consumers become concerned about the influence of their smartphone use on both their health and relationships, brands are creating tiny, slimmed down mobile devices that forgo data capabilities and complicated features for the bare basics. Emitting lower levels of radiation and lacking the capacity for time-consuming mobile applications, such streamlined smartphones reflect the growing push to "unplug" in the interest of productivity and remaining present in the company of others. This progression is related to the modern consumer interest in achieving a healthy balance regarding technology use for the sake of health and well-being. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 696 Total Clicks Date Range: Sep 15 - Feb 16
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Smartphone functionality is enhanced by improving physical contact
Implications - As smartphones become bigger, manufacturers and software designers are putting systems in place to enhance usability despite increasing size. Whether it's adjustable keyboards or improved grip, these features allow consumers to enjoy a larger screen without compromising function. This progression speaks to the evolution of smartphones being not only the primary mode for communication, but also entertainment, as well as suggests a growing awareness and emphasis being placed on design. [More]
Filed in: TechMobile
Score: 5.3
This Month and Mild Top 4 Examples: 370 Total Clicks Date Range: Feb 16 - Feb 16
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Operating systems grant greater control to consumers
Implications - As consumers become more reliant on technology, they also become more interested in customizing the tools and features on their devices. As a result, mobile manufacturers and designers are creating operating systems that offer consumers increased functionality and control. In addition to becoming more tech literate, consumers are exhibiting a desire for autonomy and self-governance when it comes to technology. [More]
Filed in: TechMobile
Trend Hunter Services
Score: 6.7
This Month and Warm Top 4 Examples: 3,266 Total Clicks Date Range: Dec 11 - Jan 16
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Apps facilitate adult friendships as romantic relationships take a back seat
Implications - Mobile applications that help individuals find friends as opposed to romantic partners are beginning to emerge following the success of dating apps such as Tinder. These applications speak to the difficulty of forging interpersonal relationships in modern adult life, and point to a consumer willingness in making meaningful connections through technology. Moreover, it also de-prioritizes the romantic union as the most essential. [More]
Score: 7.6
This Month and Hot Top 4 Examples: 2,013 Total Clicks Date Range: Oct 15 - Jan 16
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Kids turn to online apps and digital tools for imaginative exploration
Implications - Moving beyond pen and paper, kids are turning to online tools and apps for a more streamlined form of creative expression. Realizing the ever-increasing use of technology among kids, brands are leveraging the power of digital engagement to not only interact with children in an approachable manner, but also create a more convenient way for young consumers to expand their creative minds. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 2,839 Total Clicks Date Range: Nov 15 - Jan 16
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Kids' toys evolve to include sensor-integrated technology
Implications - No longer reserved for tech-minded adults, sensor technology is being integrated into kids' toys and activities to add a heightened level of experience. Allowing the opportunity to connect different devices and even monitor physical traits and attributes, these products speak to not only a need for increased tech integration, but more intuitive forms of play as well. [More]