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Score: 6.7
New and Warm Top 4 Examples: 6,421 Total Clicks Date Range: Mar 13 - Dec 14
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The enhancement of health through games is taken further
Implications - Gamification of within the health industry is not new, however wellness gaming has evolved to include social aspects to not only enhance quality of life in a fun way, but spread the word to a network of people. This ties to a new view of health and wellness as a mark of status, and is especially helpful for brands in the industry looking to make closer connections to their consumer. [More]
Score: 6.6
New and Warm Top 4 Examples: 5,473 Total Clicks Date Range: Apr 13 - Dec 14
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Elements of entertainment are added to kitchen devices for peer engagement
Implications - Adding an element of entertainment to household chores, consumers are turning to engaging kitchenware devices for communal appeal. Making traditionally solitary experiences more inviting, musical contraptions and digital devices help add an element of novelty and peer-to-peer engagement. This reflects a turn toward more interactive methods of day-to-day routine. [More]
Score: 8
Recent and Hot Top 4 Examples: 13,043 Total Clicks Date Range: Jan 14 - Dec 14
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Opting for a less expensive alternative, consumers create their own wearable devices
Implications - As maker culture becomes a more prevalent topic, the option to DIY a product is becoming more popular, particularly in the wearable tech industry. Kits and materials for creating wearable technology are offering consumers a less expensive solution while also satiating a need for the latest innovations. [More]
Score: 6
Recent and Mild Top 4 Examples: 4,754 Total Clicks Date Range: Feb 14 - Dec 14
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The wearables market expands to focus on police and military components
Implications - As wearable tech continues to gain popularity amongst consumers, enforcement establishments are innovating ways to incorporate the technology for protection and beyond. This shift in focus identifies a market crossover applicable to a multitude of industries when it comes to transitioning a product from consumer-oriented to a broader scope. [More]
Filed in: TechMobile
Score: 6.2
Recent and Warm Top 4 Examples: 2,084 Total Clicks Date Range: Jul 14 - Dec 14
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Brands utilize the technology for enhanced interactive marketing approaches
Implications - As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place. [More]
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Score: 7.8
Recent and Hot Top 4 Examples: 5,962 Total Clicks Date Range: Oct 13 - Dec 14
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Demand for flexible shipping solutions sees drone technology become utilized
Implications - The surge of online shoppers has helped to reinvigorate the shipping industry, which is now turning to drone technology for a quick, efficient method to ship goods on a domestic -- and in some cases -- international level. This economical method expands traditional boundaries for shipping and enables brands to become more self-sufficient. [More]
Score: 8.5
Recent and Hot Top 4 Examples: 35,210 Total Clicks Date Range: Sep 13 - Dec 14
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Drones and robots become an integral part of the healthcare system
Implications - While technology in the medical industry has become commonplace, the further expansion to include drones and robotics is creating a more autonomous healthcare system. As globalization leads to a demand for adaptable and flexible solutions for healthcare, the incorporation of this technology is establishing trust between consumers and robotics. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 3,219 Total Clicks Date Range: Apr 13 - Dec 14
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Apps for giving presents target the connected consumer craving convenience
Implications - Upgrading the online shopping experience to be even more convenient, gifting apps are helping consumers to give with less effort. The rise of eCommerce has augmented consumers to demand convenience and guidance when purchasing goods, which brands are responding to by offering apps focused on efficient buying. [More]
Score: 5.7
Recent and Warm Top 4 Examples: 2,812 Total Clicks Date Range: Oct 13 - Dec 14
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As education costs and debt rise, apps and technology seek to reduce credit risk
Implications - Implications - Encouraged to seek higher education by their Boomer parents, Millennials have quickly found out that a diploma does not necessarily yield a prosperous job. The rise of financial issues such as financial literacy and budgeting, Millennials are turning to the familiarity of technology to help gamify their saving and spending to help them out of debt. [More]
Score: 5.5
Recent and Mild Top 4 Examples: 5,680 Total Clicks Date Range: May 13 - Dec 14
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Dads turn to mobile apps to aid in everyday parenting
Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner. [More]