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Score: 5.1
Recent and Mild Top 4 Examples: 1,723 Total Clicks Date Range: Feb 15 - Sep 15
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Streaming media becomes more personalized to target young consumers
Implications - Cord cutting already satisfies a few key values of the youth generation, such as convenience and lack of commitment. Adding to the appeal is the integration of complete customization. This speaks to the Millennial and Centennial motivation to live a curated life that ties seamlessly into their personal brand. [More]
Score: 5.9
Recent and Warm Top 4 Examples: 1,976 Total Clicks Date Range: Oct 14 - Sep 15
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Children's gaming evolves to become more immersive
Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences. [More]
Score: 4.6
Recent and Mild Top 4 Examples: 751 Total Clicks Date Range: Apr 15 - Sep 15
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Streaming services offer educational content for younger consumers
Implications - No longer a media platform just for adults, streaming content has become a source of entertainment for all ages, including younger generations. Realizing this shift in the market, brands are adapting online content to cater kids and teens in a more targeted manner. By offering specialized platforms and educational content, networks are not only aiming to appease young consumers, but also parents who are looking for a more appropriate and academic sources of entertainment. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 4,588 Total Clicks Date Range: Jan 14 - Sep 15
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Modern products for families add engaging elements for alternative amusement
Implications - Everyday products best suited to family needs are being updated with unusually entertaining elements. The incorporation of amusement-specific aspects within run-of-the-mill consumer segments adds an intriguing sense of novelty. This can in turn spark buzz surrounding the reinvention of established products. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 2,025 Total Clicks Date Range: Nov 14 - Sep 15
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Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it. [More]
Trend Hunter Services
Score: 7.2
This Month and Warm Top 4 Examples: 5,492 Total Clicks Date Range: Jun 14 - Aug 15
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Virtual reality offers consumers a chance to experience nature
Implications - Consumers interested in nature and wildlife expeditions are turning to virtual reality. This technology not only offers an immersive experience for less cost and commitment than the real thing; it also educates users on the places they are "visiting." Virtual tourism is increasingly becoming of interest to consumers, and when it comes to outdoor expeditions, it also has the added bonus of serving as a preparation tool in some cases. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 708 Total Clicks Date Range: Dec 14 - Aug 15
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Modern e-mail platforms offer atypical services that enhance communications
Implications - As communications needs and wants continue to evolve, companies are responding accordingly with inventive, multifaceted e-mail platforms. Creativity in the tech sphere is particularly critical to success in today's overly saturated industry. This is also consistent with a contemporary fondness for entrepreneurship, as young generations continue to express a high regard for disruptive start-up cultures. [More]
Score: 8
This Month and Warm Top 4 Examples: 5,016 Total Clicks Date Range: Jan 15 - Aug 15
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Umbrellas are given modern makeovers in the interest of tech-savvy consumers
Implications - Consumers are exhibiting a pull towards high-tech umbrellas that, in addition to serving basic functions, also boast modern features. The digitization of long-standing products reveals just how powerful electronics are in even the most unlikely sectors. This shift toward the high tech is representative of consumers' increasing expectations of everyday products. [More]
Filed in: Tech
Score: 5.6
This Month and Mild Top 4 Examples: 1,909 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers turn to outdoor photography devices for aventurous use
Implications - The rise in adventure tourism has collided with the social media generation; consumers are not only more willing to take risks, they also expect to document and share them with their social following. As a result, many adventure-focused photography devices have begun popping on the market. Whether it's autonomous function or flying drones, these devices mark a distinct change in consumer entertainment. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,517 Total Clicks Date Range: Jun 14 - Aug 15
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Consumers opt for solar-powered speakers for eco appeal
Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers. [More]