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Score: 7
This Week and Warm Top 4 Examples: 21,476 Total Clicks Date Range: Dec 13 - Feb 15
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Seeking more than just maintenance, consumers turn to dual-functioning lenses
Implications - Moving beyond traditional vision correction offerings, consumers are turning to multi-functional alternatives for appeal. Offering prescription lenses that increase value through health benefits or even high-tech components, brands are seeking to not only enhance consumer vision, but also make the process of maintaining health more appealing. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 22,396 Total Clicks Date Range: Sep 13 - Feb 15
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Maintaining a social connection, commuters opt for digitally connected bikes
Implications - Adding a social element to getting around, brands are turning to digital enhancements to make things like bicycles more attractive to the average consumer. Allowing riders to connect their mobile phones and social media accounts, these designs are showcasing the need for social interaction even among more solitary, outdoor activities. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 7,720 Total Clicks Date Range: Apr 14 - Feb 15
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Ensuring teams remain inventive means encouraging imagination in numbers
Implications - Whether it's within a workplace or among friends, this community-driven digital world puts emphasis on teamwork. Taking that a step further means apps, products and programs encouraging communal creativity. This speaks to a combined interest in remaining imaginative despite daily automation, and staying connected. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 8,495 Total Clicks Date Range: Apr 14 - Feb 15
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Consumers seek ways to push their imaginations to the limit
Implications - Though technology once assisted in minimizing the amount of brainpower needed to complete tasks, consumers are now looking for apps and gadgets to help strengthen the imagination and challenge creativity. Fostering creativity is especially important in such a sparse job market, allowing consumers to differentiate themselves from the crowd easier. [More]
Score: 7
This Month and Warm Top 4 Examples: 9,993 Total Clicks Date Range: Jan 14 - Feb 15
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Cyclists turn to high-tech solutions to improve safety on the road
Implications - Despite the many benefits of cycling to get around, consumers can be turned off by the associated safety risks. Companies are cleverly providing solutions to this issue through high tech innovations that provide peace of mind, highlighting the importance and value consumer place on add-on products. [More]
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Score: 7.7
This Month and Warm Top 4 Examples: 57,267 Total Clicks Date Range: Feb 13 - Feb 15
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Making the most of commuting, riders opt for multifunctional e-bikes
Implications - Moving beyond the speed of electric bicycles, consumers are turning to hybrid alternatives for added efficiency. Providing e-bikes that double as health monitors and cargo carriers, brands are not only offering a more multi-functional product, but a way for riders to make use of their travel time. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,046 Total Clicks Date Range: Aug 14 - Feb 15
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Men are taking a more active role in child-rearing
Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 18,125 Total Clicks Date Range: Sep 14 - Feb 15
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Wearables are designed to target women to increase demographic reach
Implications - Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to wearable goods creates a way for women to seamlessly integrate emerging tech into their wardrobes and lives. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 84,699 Total Clicks Date Range: Jul 13 - Feb 15
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Kits for converting bicycles to ebikes make upgrading accessible
Implications - Cycling in urban areas has skyrocketed, but as commuters seek a quicker method to get around, kits for converting regular bikes to scooters are on the rise. Offering an enhanced level of customization, the kits allow bikes to be augmented while also creating a cost-effective means to upgrade. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,651 Total Clicks Date Range: May 14 - Feb 15
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Consumers turn to apps to ease the burden of chronic illnesses
Implications - Ailments like diabetes and cancer can require constant monitoring, which is being made more enjoyable with apps that make the process of health management simpler and more entertaining. This reframing of tasks that are typically seen as burdensome chores signifies a preference for lightheartedness, even with respect to serious topics like health. [More]