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Score: 6
This Week and Mild Top 4 Examples: 2,115 Total Clicks Date Range: Jul 15 - May 16
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The idea of upcycling infiltrates alternative energy
Implications - Upcycling has gained popularity in industries such as food service and fashion, creating more urgency around the ongoing attempt to turn waste into energy. Progress made in this area explores everything from human waste to environmentally unfriendly refuse, the latter providing an overlapping attempt at sustainability that aligns perfectly with today's increasingly green consumer. [More]
Filed in: TechScience
Score: 7.3
This Week and Warm Top 4 Examples: 1,883 Total Clicks Date Range: Apr 16 - May 16
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Consumers embrace gaming and messaging apps with 'buy now' features
Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 362 Total Clicks Date Range: May 16 - May 16
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Retailers enhance electronics recycling programs to prove transparency
Implications - As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 2,809 Total Clicks Date Range: Mar 16 - May 16
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Brands use Snapchat lenses to cultivate user-generated advertising
Implications - As brands rush to the Snapchat platform and experiment with the service's various ad formats, many are opting to launch sponsored lenses that enable users to create and share branded selfies. In addition to highlighting the unique ability of the messaging platform to encourage user-generated content, this shift demonstrates the unique opportunity created by tapping into the consumer desire to share branded content as a representation of themselves in what can be considered a digitally evolved form of word-of-mouth. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,560 Total Clicks Date Range: Apr 15 - May 16
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Regional marijuana legalization opens the doors for new ventures
Implications - Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 8,736 Total Clicks Date Range: Mar 14 - May 16
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Smartphone manufacturers use simplicity and sensory experience to expand
Implications - Though the majority of media is digital, smartphone use still lags behind with certain groups who do not identify as tech-savvy. This typically includes Boomers and those from a lower income bracket. Smartphone manufacturers are easing these groups into mobility through tactile features that hearken back to more simple methods of communication, showing the value of cyclicality. [More]
Filed in: TechMobile
Score: 7.5
This Month and Warm Top 4 Examples: 4,485 Total Clicks Date Range: Apr 15 - May 16
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Bringing connectivity to a larger audience means strategic focus on features
Implications - Putting cell phones and connectivity in the hands of consumers of all income levels is becoming increasingly important, as the Internet has transitioned from a novelty to the main form of communication and education. Cell phone manufacturers are responding by accelerating one key feature per device, boosting affordability by way of strategic development. [More]
Filed in: TechMobile
Trend Hunter Services
Score: 6.7
This Month and Warm Top 4 Examples: 3,780 Total Clicks Date Range: Jan 16 - May 16
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Cell phone manufacturers scale back features for emerging markets
Implications - As mobile connectivity becomes less of a luxury and more of a necessity -- especially for those who have limited options for alternate access to the Internet -- a call for scaled-back budget mobiles can be seen. Beyond providing accessibility, this exemplifies a more strategic approach to mobile features, as the definition of "technological necessity" is turned on its head in the digital age. [More]
Filed in: Tech
Score: 5.7
This Month and Mild Top 4 Examples: 1,872 Total Clicks Date Range: Jun 15 - May 16
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Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,941 Total Clicks Date Range: Jul 15 - May 16
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Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]