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Score: 7.5
This Week and Hot Top 4 Examples: 7,366 Total Clicks Date Range: Feb 14 - Oct 14
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Giving consumers a taste of luxury, brands offer lavish simulations
Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 2,612 Total Clicks Date Range: May 13 - Oct 14
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Seeking to maintain and create new bonds, consumers turn to mobile apps
Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 4,729 Total Clicks Date Range: Aug 12 - Oct 14
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Consumers turn to apps and mobile messages for casual peer-to-peer engagement
Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 3,926 Total Clicks Date Range: Jun 13 - Oct 14
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Office interaction turns to apps and networks for social convenience
Implications - Socializing, particularly in professional situations, can be challenging, prompting individuals to turn to apps and social platforms for help. Making connections easier to foster, businesses are adopting apps and networks that encourage workplace communication and the sharing of ideas, stimulating open discussion in a more efficient and tech-driven manner. [More]
Score: 7.8
This Week and Hot Top 4 Examples: 26,280 Total Clicks Date Range: Jun 13 - Oct 14
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Heightening viewer experiences, brands adopt virtual simulations
Implications - Offering consumers a more immersive campaign experience, brands are adopting virtual simulators to get viewers more involved. Using simulators to create virtual environments and surreal re-enactments, brands are blurring the lines between reality and the digital sphere, allowing consumers to experience proposed products or services in a fresh, exciting way. [More]
Trend Hunter Services
Score: 7.3
This Month and Hot Top 4 Examples: 3,331 Total Clicks Date Range: Aug 13 - Oct 14
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Adding efficiency to health and wellness, consumers turn to mobile therapy apps
Implications - Seeking a more streamlined method of mental well-being, consumers are turning to apps and mobile technology for relief. Aiding issues like sleep deprivation and forms of addiction, therapy apps offer both guidance and easy to enable remedies, reflecting a move away from more professional, face-to-face solutions. [More]
Score: 7.3
This Month and Hot Top 4 Examples: 3,872 Total Clicks Date Range: Dec 12 - Oct 14
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Instead of consuming less, users turn to automated ways to conserve
Implications - As the eco movement shows no sign of slowing down, consumers are turning to automated means of conserving instead of actively reducing. This shift towards automation in industries beyond the traditional sphere signifies a consumer preference for ways to enjoy new technologies without loss of convenience. [More]
Filed in: TechGadgetsEco
Score: 5.5
This Month and Mild Top 4 Examples: 1,574 Total Clicks Date Range: Jul 14 - Oct 14
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Seeking to engage consumers, brands project 3D simulations for appeal
Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator. [More]
Filed in: TechMultimedia
Score: 5.4
This Month and Mild Top 4 Examples: 2,461 Total Clicks Date Range: Sep 12 - Oct 14
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Strengthening morale, workers create bonds through digital office platforms
Implications - Helping to enhance peer-to-peer communication, apps and online platforms are providing a place for workers to connect and socialize. Adding a community feel to a professional setting, social workplace features help create a more expressive office culture, using communal tactics to encourage motivation and a sense of belonging in the workplace. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 3,950 Total Clicks Date Range: Mar 14 - Oct 14
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Employees turn to apps to make long work days more durable
Implications - Maintaining a positive attitude in workplace environments can be challenging, prompting employees to look to more efficient methods of relaxation. Using apps to adjust physical settings or enhance moods, workers are combining the efficiency of mobile devices with a desire to make office culture better aligned with personal needs. [More]