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Score: 6.6
New and Warm Top 4 Examples: 2,690 Total Clicks Date Range: Mar 14 - Jun 15
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Tools focused on reintegrating former military personnel go mainstream
Implications - As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources. [More]
Score: 7.9
New and Warm Top 4 Examples: 8,213 Total Clicks Date Range: Apr 14 - Jun 15
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Tech solutions target in-field challenges in an effort to boost efficiency
Implications - Unique tech innovations developed specifically as a response to challenges faced by soldiers during combat range from climate conditions to combative threats. Whether to better prepare individuals to face particular conditions or to streamline the use of specific tools, instruments that incorporate smart technology have the potential to revolutionize the reality of combat. [More]
Score: 5.5
New and Mild Top 4 Examples: 1,495 Total Clicks Date Range: May 14 - Jun 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Score: 6.5
New and Warm Top 4 Examples: 2,697 Total Clicks Date Range: Jun 14 - Jun 15
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Media companies opt for custom, individually tailored features
Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content. [More]
Score: 8.1
New and Hot Top 4 Examples: 10,241 Total Clicks Date Range: May 14 - Jun 15
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Brands encourage customer feedback through user-friendly technology
Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service. [More]
Trend Hunter Services
Score: 5.7
New and Mild Top 4 Examples: 1,574 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Score: 6.6
New and Warm Top 4 Examples: 3,534 Total Clicks Date Range: Apr 14 - Jun 15
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Traditional media agencies partner with social apps to engage consumers
Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm. [More]
Score: 8.1
New and V. Hot Top 4 Examples: 7,070 Total Clicks Date Range: May 14 - Jun 15
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Skincare brands engage consumers with memorable, sun-powered campaigns
Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health. [More]
Score: 7
New and Warm Top 4 Examples: 4,408 Total Clicks Date Range: Sep 14 - Jun 15
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High-tech wearables take the guess work out of sun protection
Implications - As concerns around exposure to UV rays continue to grow, high-tech wearables and smart clothing are emerging that provide guidance to consumers regarding application of sunscreen in reference to their climate. In enabling customized skincare advice, such wearable technology affords consumers peace of mind by empowering them to take control of their skincare concerns in a scientific and calculated way. [More]
Score: 6.1
This Week and Warm Top 4 Examples: 5,292 Total Clicks Date Range: Jul 14 - Jun 15
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Recruiting mimics Tinder to reach millennials entering adulthood
Implications - Taking a page from the 'Hookup Culture' millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas. [More]
Filed in: Tech