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Score: 6.8
This Week and Warm Top 4 Examples: 3,063 Total Clicks Date Range: Mar 15 - Apr 16
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Traditionally analog musical genres get a tech makeover for automation
Implications - Though the rise of electrical dance music (EDM) has spawned a slew of technologically fueled, fully accessible music-making services, something similar is only recently emerging for other genres. Providing an update for traditionally analog forms of music such as classical and country, these services and products prove there is life in seemingly antiquated pop culture movements. [More]
Filed in: Tech
Score: 6
This Month and Warm Top 4 Examples: 1,195 Total Clicks Date Range: May 14 - Apr 16
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Specialized branded apps allow companies to better understand and serve customers
Implications - By offering a more streamlined and personalized experience through specialized apps, brands are enhancing customer service and encouraging business. Whether through loyalty apps or apps that allow customers to easily pay for products or services, offering brand-specific apps allows the opportunity to better understand customers through data, and offer more specialized perks. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 519 Total Clicks Date Range: Apr 16 - Apr 16
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Apps that eliminate and simplify registration appeal to busy consumers
Implications - Encouraging usage through simplification, more and more apps are shifting to a registration-free or dramatically simplified registration process. Complex or time-consuming setup can be a barrier for entry for many consumers. By eliminating this step, emerging apps have a better chance of attracting new users. [More]
Filed in: TechMobile
Score: 5.2
This Month and Mild Top 4 Examples: 875 Total Clicks Date Range: May 15 - Apr 16
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Artists leverage livestreaming to give fans at home a front row seat
Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals. [More]
Score: 7.1
This Week and Hot Top 4 Examples: 3,570 Total Clicks Date Range: Oct 14 - Apr 16
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Musicians present fans with exclusive content through messaging apps
Implications - As advertising transitions from traditional mediums into the realm of mobile messaging apps like Snapchat and Tinder, music marketing is following suit with artists launching integrated campaigns that aim to connect with fans via smartphone. Highlighting the role of authenticity in driving consumer engagement, such campaigns rely on content that is presented in the same space users are communicating with friends and is less obviously marketed than traditional forms of music advertising, which falls in line with the values of Millennials and Gen Z. [More]
Score: 5
This Month and Mild Top 4 Examples: 1,259 Total Clicks Date Range: Mar 15 - Apr 16
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The gap between medical professionals and consumers is closing
Implications - As more consumers rediscover the value of autodidacticism within base-level medical education, a desire for more in-depth, professional-level data can be observed. This creates an opportunity for healthcare professionals to connect to consumers in a more intimate way, while creating more opportunity for use of readily available data. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 907 Total Clicks Date Range: May 15 - Apr 16
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Healthcare facilities look to data to streamline daily operations
Implications - As brands look to fulfill accelerated consumer expectations around healthcare, various emerging businesses boast models that help illuminate the consumer insights hidden within bioinformatic data. These data-informed business models allow healthcare companies to reevaluate procedures to discover overlooked opportunities, such as the opportunity for the sharing of resources like large-scale medical equipment between facilities. This progression reflects the pressure felt by businesses in all sectors to pass down savings from discerning consumers who increasingly expect it. [More]
Trend Hunter Services
Score: 5.2
This Month and Mild Top 4 Examples: 1,010 Total Clicks Date Range: Jul 15 - Apr 16
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Healthcare providers look to big data for better customer service
Implications - As brands look to fulfill accelerated consumer expectations around access to services, many healthcare facilities are looking at qualitative information gleaned from big data to redesign the customer experience. In addition to streamlining operations, this process highlights the opportunity to accelerate existing parts of a product or service by accumulating insight into the consumer experience and making subtle, but extremely well-informed tweaks. This ensures innovation within a familiar capacity. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 5,419 Total Clicks Date Range: Aug 15 - Apr 16
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More traditional scientific data is fueling large and small organizations
Implications - Though the phrase Big Data is making waves among marketers, the idea of data analysis is nothing new to those in more scientific industries. With this in mind, it is unsurprising that businesses are now using scientific data to find deeper insights than the simple accumulation of consumers' brand interactions. This speaks to the level of competition and diversity of uses within the world of data. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 1,273 Total Clicks Date Range: Nov 14 - Apr 16
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Doctors self-educate by linking into knowledge-sharing platforms
Implications - As consumers begin to take more responsibility for their health and wellness, medical professionals are embracing socially minded platforms that encourage self-education and exploration of peer-to-peer shared data. Linked to the fast accelerating nature of consumer expectations around healthcare service, this shift demonstrates the need for physicians and researchers to curate their own set of digital tools that help make sense of the bevy of data emerging from new technologies. [More]