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Score: 5.4
This Month and Mild Top 4 Examples: 354 Total Clicks Date Range: Jul 16 - Sep 16
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Millennials swap out agents for apps when it comes to big ticket purchases
Implications - Eliminating barriers to purchase, real estate companies are tuning to apps to entice consumers like Millennials, who are looking for a more streamlined path to purchase. Allowing consumers to rent, buy or browse potential homes through multimedia platforms and mobile apps, these platforms are making a traditionally tedious process more convenient. [More]
Score: 6.1
This Quarter and Mild Top 6 Examples: 1,005 Total Clicks Date Range: May 16 - Aug 16
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Researchers are drawing on the animal kingdom for robot designs
Implications - Researchers are drawing on the movements of animals to inspire the designs for robots. The unique ways animals move and the characteristics that enable them to survive in the wild are being utilized for the advancement of robotic design. From movement to design, the animal kingdom could continue to inspire new designs within the robotic industry and add the touch of familiarity needed to bring robotics into the everyday household. [More]
Filed in: TechRobots
Score: 5.9
This Quarter and Mild Top 4 Examples: 3,175 Total Clicks Date Range: Nov 15 - Aug 16
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Consumers get more control over their mobile connection
Implications - For many consumers -- particularly Hispanic consumers in North America -- the cellular device is the main source of Internet access. Maximizing on this, network providers and device manufacturers are giving consumers more control over their connectivity. This speaks to the need for customization and the necessity of integrating consumer behavior into even the most technical of products. [More]
Filed in: Tech
Score: 6.6
This Quarter and Warm Top 4 Examples: 1,634 Total Clicks Date Range: Aug 15 - Aug 16
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Consumers prioritize the reach of their at-home Internet
Implications - With consumers becoming more and more reliant on the Internet for both work and play, issues of limited Wi-Fi and poor connections find a fitting solution in routers specifically equipped with far-reaching capabilities. This prioritization of a seemingly simple feature shows the increased importance of Internet connectivity, and its usefulness beyond social media. [More]
Filed in: Tech
Score: 5.7
This Quarter and Mild Top 5 Examples: 1,105 Total Clicks Date Range: Oct 15 - Aug 16
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The ubiquity of connectivity calls for more home-friendly equipment
Implications - As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle. [More]
Score: 7.2
This Quarter and Warm Top 6 Examples: 12,330 Total Clicks Date Range: Mar 14 - Aug 16
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Out-of-home gaming draws crowds to public spaces
Implications - At-home consoles encouraged solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers. [More]
Score: 5.5
This Quarter and Mild Top 5 Examples: 977 Total Clicks Date Range: Aug 16 - Aug 16
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Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. [More]
Trend Hunter Services
Score: 7.8
This Quarter and Warm Top 4 Examples: 11,797 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 1,764 Total Clicks Date Range: Nov 14 - Aug 16
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Students are offered academic courses that revolve around pop culture
Implications - Modernized college courses reflect the importance of pop culture and mass media influences. While 17% of the Gen Z demographic wants to pursue entrepreneurial endeavors without gaining higher education, colleges appeal to their interest in pop culture as a means to encourage college attendance. By combining aspects of entertainment such as celebrities and television, post-secondary schools have a new opportunity to retain interest in traditional educational institutes. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 827 Total Clicks Date Range: Sep 15 - Aug 16
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Potential students are recruited with interactive campus tours
Implications - Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short-attention spans of next-generation students are captivated -- making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle. [More]