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Score: 7.5
This Month and Warm Top 5 Examples: 8,768 Total Clicks Date Range: Sep 15 - Nov 16
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Men's cosmetics routines are expanding to include makeup
Implications - As modern consumers continually feel comfortable skirting outdated gender norms, mainstream cosmetics ranges are moving to include men's makeup products that appeal to a fast-growing male beauty market. This shift demonstrates the growing difficulties in marketing efforts based on traditional demographics groups and points to the need for brands to offer niche products and services that entice consumers in ways that current offerings may neglect to. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 6,934 Total Clicks Date Range: Nov 15 - Nov 16
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Jewelry branding takes on a more minimalist form
Implications - Minimalist aesthetics are permeating the retail experience, from overall store design to the amount of products displayed. Appealing to more modernized sensibilities, this is influencing the way that products like jewelry are packaged as well. Though not necessarily a dramatic departure from classic jewelry packaging, this shift brings accessories in line with modern tastes. [More]
Score: 6.1
This Month and Mild Top 5 Examples: 3,125 Total Clicks Date Range: Mar 16 - Nov 16
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Brands commodify the process of mobilization and promoting social justice
Implications - As discourses concerning the protection of civil rights, preserving human dignity and empowering the vulnerable are increasingly at the forefront of various world issues, it is crucial that people have platforms available to them that allow them to mobilize and advocate for the causes they are passionate about. The commodification of activism allows for consumers to interact with social change in a way that is peaceful, informative and accessible. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 5,314 Total Clicks Date Range: Jan 16 - Nov 16
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Brands seek to thwart the big brother effect
Implications - As people increasingly rely on technology to function, brands are required to be vigilant in ensuring the protection of people’s personal and financial lives. Protective clothing that works to secure individuals’ privacy comes as a reactionary response to the vulnerability consumers feel in a world where mass surveillance and identity theft are key concerns. [More]
Filed in: TechFashion
Score: 8.9
This Month and V. Hot Top 5 Examples: 9,712 Total Clicks Date Range: Nov 13 - Nov 16
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Youth Connect to Tradition Without Sacrificing Modern Sensibilities
Implications - Tradition provides comfort, but genuinely engaging in that sentimentality is often perceived as out of touch or downright weird. Young people looking to connect with past traditions subvert those negative connotations through irony. They thus infuse traditional products and styles with sarcasm and anachronisms (while still allowing for covert sentimentalism.) [More]
Score: 7
This Month and Warm Top 6 Examples: 4,001 Total Clicks Date Range: Mar 16 - Nov 16
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Sportswear adapts to fit the needs of increasingly multicultural consumer bases
Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same. [More]
Score: 7.7
This Month and Warm Top 6 Examples: 4,816 Total Clicks Date Range: Jul 15 - Nov 16
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Beauty markers and pens make application on the go easy for consumers
Implications - Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills. [More]
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Score: 6.8
This Quarter and Mild Top 6 Examples: 17,018 Total Clicks Date Range: Jul 15 - Nov 16
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Upscale fashion collaborations feature old school cartoon favorites
Implications - Nostalgic fashion collaborations that feature cult cartoon favorites highlight the pervasive interest in narrative apparel that showcases several layers of a consumer's interests through cultural iconography. This shift demonstrates the inherent reach of unexpected collaborative collections in uniting consumer tribes that may not have previously overlapped, while it's also a reminder that such progressions play upon elements that appeal to consumers outside of the Millennial demographic. [More]
Score: 6.9
This Quarter and Warm Top 6 Examples: 4,547 Total Clicks Date Range: Apr 15 - Nov 16
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Probiotic beauty products ease daily routines
Implications - Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns. [More]
Score: 5.3
This Quarter and Mild Top 5 Examples: 6,022 Total Clicks Date Range: Mar 15 - Oct 16
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Fast, convenient spa services target the busy self-care seeker
Implications - As busy working consumers look to cram in time for self-care,many brands are making spa services especially accessible by offering them in-store, in-suite or via pop-up on a schedule that works around the standard nine-to-five. Linked to the desire for transformative experiences, this progression highlights the opportunity to connect with consumers by embedding services into regular parts of their day, such as lunch hour or the commute. [More]