PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.4
New and Warm Top 4 Examples: 12,709 Total Clicks Date Range: May 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Concerns over waste levels sees recyclables transformed into quality fashions
Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 22,226 Total Clicks Date Range: Feb 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The plaits of last year are replaced with even more intricate hairstyles
Implications - It's undeniable that in the beauty world, this past couple years marked the era of the braided hairstyle. This is in part due to its intricacy -- a good braid is a testament to a person's skill. Taking this a step further, beauty bloggers and professional stylists alike are going beyond the braid and into even more complex coif territory as a channel to further communicate prestige. [More]
Filed in: FashionHair
Score: 6.5
This Week and Warm Top 4 Examples: 8,638 Total Clicks Date Range: Aug 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Priorities in hair shift from aesthetic to well being
Implications - The health-conscious wave has reached new heights as it permeates the hair industry. Previously built on pure aesthetics and often unhealthy and extreme treatments such as perms or dyes, careful coiffures are now focused more on the well-being of hair. This speaks to a shift in what is perceived as beautiful, moving more toward health than fussy good looks. [More]
Filed in: FashionHair
Score: 9.2
This Month and V. Hot Top 4 Examples: 45,972 Total Clicks Date Range: Jan 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Beauty in the fashion industry is mocked through tongue-in-cheek themes
Implications - Being able to relate to brand imagery ranks high for consumers, which is an issue that some brands are cleverly addressing through perfection spoofing. Particularly prevalent in the fashion industry, this shift towards mocking beauty standards creates a more approachable atmosphere for consumers seeking acceptance. [More]
Score: 7.3
This Month and Mild Top 4 Examples: 11,305 Total Clicks Date Range: Jul 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The glamorization of the childlike infiltrates aesthetics across industries
Implications - In today's chaotic, information-saturated society, a childlike, bias-free perspective is something to strive toward. Expanding beyond a child-inspired attitude, design across industries is taking on a more childlike look. This kidcentric aesthetic speaks to a desire for less serious, more imaginative and lighthearted products and services. [More]
Trend Hunter Services
Score: 8.5
This Month and Warm Top 4 Examples: 20,083 Total Clicks Date Range: Sep 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Gaudy, over-the-top headpieces are opted for as consumers crave attention
Implications - Despite minimalism reaching new peaks in the style world, a number of brands and consumers are going against the grain with over-the-top headpieces that demand attention. This rebellion against modern aesthetics speaks to a broader preference for products that capture attention by standing out. [More]
Score: 9
This Month and Hot Top 4 Examples: 87,899 Total Clicks Date Range: Nov 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Colorful hairstyles expand beyond teen years for mature style expression
Implications - While the concept of colorful hair is nothing new, seeing these vibrant styles on more mature consumers is. Previously reserved for the teen segment, the chromatic hairstyle is permeating office style and formal occasions, denoting a shift away from formality and toward a carefree attitude in typically restrictive environments. [More]
Filed in: FashionHair
Score: 8.5
This Month and Warm Top 4 Examples: 61,738 Total Clicks Date Range: Dec 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire for experimentation and fun sees hairstyles get fantastical
Implications - Consumers are turning to eccentric, fantasy-inspired hairstyles to satisfy a desire for fantasy and exoticism in the everyday. As hectic schedules leave less time for fun and traditional parameters for what's appropriate are relaxed, consumers turn to their appearance for creative experimentation. [More]
Filed in: FashionHair
Score: 7.6
This Month and Warm Top 4 Examples: 14,333 Total Clicks Date Range: Aug 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As gender roles continue to adapt, an androgynous style is adopted in hairstyles
Implications - The infamous notion of the flapper is coming back in a big way as female consumers, uninhibited by strict social roles, turn to short, androgynous hairstyles for expression. This shift towards reversing perceptions of what's masculine or feminine in style or design is becoming more and more prevalent, expanding across categories. [More]
Filed in: FashionHair
Score: 6.8
This Month and Warm Top 3 Examples: 5,726 Total Clicks Date Range: Jun 12 - Nov 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Combining novelty and function, brands turn to unique outerwear materials
Implications - Enhancing traditional winter wear products, brands are turning to material innovations to enhance consumer allure. Levering unexpected elements like gas and electricity to provide warmth, brands are seeking to offer function without added aesthetic fuss. This reflects a turn toward more tech-advanced versions of even the most mundane goods. [More]
Filed in: Fashion