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Score: 7.3
This Week and Warm Top 4 Examples: 8,334 Total Clicks Date Range: Sep 14 - Aug 15
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Iconic superhero designs are given stylish makeovers for devoted cult followings
Implications - Influential followings surrounding iconic superheroes are influencing higher end styles modeled after ubiquitous fantasy narratives. The popularity of this fashion niche represents the power of fiction, which has the potential to influence unpredictable spin off products. On top of apparel, branded emphasis placed on cultural phenomenons in several categories will entice devoted, passionate consumers. [More]
Score: 7
This Week and Mild Top 4 Examples: 4,818 Total Clicks Date Range: Jan 14 - Aug 15
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Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. [More]
Score: 8.2
This Week and Warm Top 4 Examples: 16,540 Total Clicks Date Range: Dec 13 - Aug 15
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Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 11,287 Total Clicks Date Range: Jun 14 - Aug 15
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Wildlife photographers trade in shock value for more honest depictions
Implications - Many wildlife photographers are foregoing shock tactics in favor of a more authentic way of depicting their subjects. By photographing animals, insects and sea creatures in unique contexts that are often up-close and personal, these artists are offering alternative narratives that attract audience engagement. This approach serves as a breath of fresh air for viewers who are over-saturated with content produced solely to shock. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,580 Total Clicks Date Range: Oct 14 - Aug 15
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Shopping apps shine light on responsibility for mindful Millennials
Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands. [More]
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Score: 6.3
This Month and Mild Top 4 Examples: 10,515 Total Clicks Date Range: Mar 14 - Aug 15
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Modern running shoes focus on enhancing the energy of active consumers
Implications - Brands are coming up with alternative ways to serve active millennials with footwear products that are designed to enhance energy levels. While this specific approach helps companies in the footwear market stand out, a focus on invigorating consumers is also essential when targeting young, busy age groups with packed schedules. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 11,815 Total Clicks Date Range: Feb 14 - Aug 15
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Fall fashion leans towards traditionalism for authentically minded shoppers
Implications - Autumnal fashions are demonstrating a consistent pull towards artisan designs and looks ideal for young shoppers who are expressing a yearning for traditionalism. On top of benefiting from themes that have endured the test of time, authenticity-focused branding allows for organic, enduring connections with consumers. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 4,062 Total Clicks Date Range: Mar 14 - Jul 15
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Consumers take a DIY approach to scents for customized allure
Implications - Seeking a personalized touch to traditional fragrances, consumers are turning to DIY techniques for experiential allure. Using kits and homemade dispensers to mix-and-match scents, consumers are seeking to not only monitor what goes into their products, but also customize those items in a way that's tailored to their individual taste. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 4,274 Total Clicks Date Range: Nov 14 - Jul 15
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Cosmetic products incorporate tea ingredients with natural appeal
Implications - Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization. [More]
Score: 8.3
This Quarter and V. Hot Top 4 Examples: 8,790 Total Clicks Date Range: Jan 15 - Jul 15
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The less-is-more approach to skincare appeals to consumers with sensitive skin
Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers. [More]