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Score: 8.8
This Month and V. Hot Top 5 Examples: 11,812 Total Clicks Date Range: May 16 - May 17
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Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
Score: 7.1
This Month and Warm Top 5 Examples: 3,881 Total Clicks Date Range: Jul 16 - May 17
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Halal and kosher cosmetic brands use organic ingredients to appease consumers
Implications - As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference. [More]
Score: 7.6
This Month and Warm Top 5 Examples: 3,783 Total Clicks Date Range: Oct 16 - May 17
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Gen X looks for practical applications of fashionable attire
Implications - While fashionable attire is still of importance to Gen X, they care more about being smart with their hard-earned cash, preferring to invest in attire that has a sensible function rather than a simply decorative one. Prioritizing comfort and wellness, this generation is influenced by their preference of online shopping to find innovative, dual-purpose products that have an added practical benefit. [More]
Score: 7.6
This Month and Warm Top 6 Examples: 10,053 Total Clicks Date Range: May 16 - May 17
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Luxury and streetwear sweatsuits provide consumers with a high-low mix
Implications - With the influence of athleisure is now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance. [More]
Score: 7.9
This Month and Hot Top 5 Examples: 7,811 Total Clicks Date Range: Oct 15 - May 17
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Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. [More]
Score: 7.3
This Month and Warm Top 6 Examples: 6,202 Total Clicks Date Range: May 16 - May 17
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Luxury takes on the basic slide sandal & includes a variety of retro textures
Implications - As classic activewear staples continue to be absorbed and reimagined by the fashion world, consumers are opting for opulent takes on the standard sport slide sandal. This progression highlights the pattern of aggrandizing basic fashion staples as a means of subverting outdated, rigid takes on the "place" for utilitarian looks and more largely, dress codes. [More]
Score: 7.3
This Month and Warm Top 5 Examples: 3,096 Total Clicks Date Range: Oct 15 - May 17
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Chemistry-like cosmetics tap into the desire for hands-on curation
Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can curate themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands. [More]
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Score: 8.1
This Month and Hot Top 4 Examples: 4,824 Total Clicks Date Range: Nov 15 - May 17
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Lowkey fandom references are incorporated into everyday fashion pieces
Implications - Hyper-niche branded products from sci-fi, fantasy and fairytale genres are being embraced by adult consumers in order to pay subtle reference to the cultural impact of the brand iconography. This emerging pattern can be seen as evidence as the growing acceptance of youth as an attitude and lifestyle choice allowing individuals to celebrate their nostalgic preferences as a means of personal expression. [More]
Score: 6.7
This Month and Warm Top 5 Examples: 4,804 Total Clicks Date Range: Oct 16 - May 17
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Fantasy franchises appeal to older fans with upscale, opulent themed products
Implications - As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times. [More]
Score: 6.5
This Quarter and Mild Top 5 Examples: 4,714 Total Clicks Date Range: Sep 16 - Apr 17
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Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]