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Emerging fashion opportunities for innovators, entrepreneurs and creative minds

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Score: 6.1
This Week and Warm Top 4 Examples: 397 Total Clicks Date Range: Mar 16 - Aug 16
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Makeup artists use YouTube as a platform for self-mockery
Implications - The cosmetics industry has undergone a revolution thanks to vlogging, however, oversaturation with makeup artists posting aspirational looks has caused a backlash. This coincides with a shift from a predominantly Millennial audience to one filled with members of Gen Z who prefer realism. Humor satisfies both parties while maintaining an element of fun that is essential to this industry. [More]
Score: 6.2
This Month and Warm Top 6 Examples: 8,462 Total Clicks Date Range: Aug 13 - Aug 16
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Hair thinning is de-stigmatized for the female consumer
Implications - Already a touchy topic among male consumers, hair loss is a common issue for both genders,with brands often avoiding the topic altogether for female consumers. A recent shift can be observed however, with brands using careful language and marketing to create that safe space for consumers of all genders to seek the help they need. This signifies a greater transition in terms of consumers' openness and the backlash of the "aspirational lifestyle" as pushed by social media. [More]
Filed in: FashionHair
Score: 7
This Month and Mild Top 4 Examples: 10,185 Total Clicks Date Range: Mar 15 - Aug 16
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Statement headbands tie into the desire for individualism
Implications - Though individualism and self expression have always been at the root of fashion, digital-age consumers are much more conscious of their aesthetic as part of their "personal brand." This makes it more difficult to stand out among the crowd, calling for more flamboyant approaches to style. Statement headbands are a key example of this, as consumers trade in the previously put-together accessory for more avant-garde versions. [More]
Filed in: FashionHair
Score: 6.5
This Month and Warm Top 6 Examples: 3,210 Total Clicks Date Range: Jun 15 - Aug 16
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The hair and beauty industries innovate through tech and science
Implications - The hair and beauty industries are lucrative and persistent, prompting those within seemingly unrelated industries, such as tech and science, to get involved in innovation in this space. As a result, consumers can enjoy much more accurate, streamlined approaches to self care than in the past. This is mutually beneficial to the industry at large, and consumers who are seeking ways to more carefully curate a personal aesthetic. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 12,108 Total Clicks Date Range: Aug 15 - Aug 16
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As consumer lifestyle become more hectic, haircare becomes portable
Implications - It's often said that the haircare and cosmetics industries would flourish during economic downturn because personal presentation is a necessity. This remains true in the face of today's high-paced society, as consumers continue to prioritize appearance despite tight timelines. As a result, convenience has become a necessity in the world of hair tools. [More]
Filed in: FashionHair
Score: 5.9
This Month and Mild Top 5 Examples: 1,818 Total Clicks Date Range: Aug 15 - Aug 16
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Water-free skincare regimens become increasingly convenient
Implications - As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers. [More]
Score: 8.3
This Quarter and Hot Top 6 Examples: 17,630 Total Clicks Date Range: Aug 15 - Jul 16
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Consumers opt for jewels that let them express their unique individuality
Implications - Jewelry brands are aiming to enhance their already precious offerings by producing pieces that feel more personalized and speak to the individual sentiments of the wearer. Inspired by the growing desire for customization and individualization, jewelry brands are recognizing consumers as unique individuals and, in the process, fostering intimate relationships and stronger brand loyalty. [More]
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Score: 7.2
This Quarter and Warm Top 5 Examples: 5,486 Total Clicks Date Range: Nov 14 - Jul 16
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Charitable jewelry empowers consumers to indulge for a good cause
Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty. [More]
Score: 8.1
This Quarter and Warm Top 5 Examples: 12,148 Total Clicks Date Range: Sep 15 - Jul 16
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Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave. [More]
Score: 7.3
This Quarter and Warm Top 5 Examples: 3,511 Total Clicks Date Range: Oct 15 - Jul 16
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Consumers seek to transcend their bodies with products promoting purity
Implications - As the concept of celebrity becomes seemingly more attainable through an increasingly personable and intimate social media presence, consumers begin striving to embody inhuman levels of perfection by pursuing products that promise flawless purity. In striking contrast to today’s "natural" movement, those in-the-know are aiming for immaculate cleanliness with products that claim to prevent and even elevate them above average predicaments such as body odor and sweat. [More]