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Score: 8.2
Recent and Warm Top 4 Examples: 20,614 Total Clicks Date Range: Feb 14 - May 15
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Fashion brands adopt interstellar references for mass pop cultural appeal
Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 2,344 Total Clicks Date Range: Jul 14 - May 15
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Mobile fashion platforms promote loyalty services and rewards
Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 2,900 Total Clicks Date Range: May 15 - May 15
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Consumers turn to smartphone apps for curated closet displays
Implications - Online fashion platforms are releasing curated digital closet concepts. Replacing racks and hangers are smartphone applications that enhance wardrobes with virtual tools such as geo-tagging and customized style suggestions. These features benefit retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,587 Total Clicks Date Range: Aug 14 - May 15
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Spray applications take over self-care to lend to efficiency
Implications - Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 4,447 Total Clicks Date Range: Jul 14 - May 15
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Self care is applied without actual human touch to streamline the process
Implications - With consumers focusing on their health, ditching chemicals, and making their own cosmetics, it's not surprise that the puritan approach to self care continues with touchless cosmetic. Omitting hands from the equation entirely, products and gadgets that allow consumers to apply products without contaminating them communicate a feel of freshness. [More]
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Score: 6.3
This Month and Mild Top 4 Examples: 6,685 Total Clicks Date Range: Aug 13 - May 15
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Skincare and cosmetics take cues from the art world with artistic applications
Implications - The rising popularity of beauty blogs has turned self-care into a recognized art, prompting cosmetic and skincare companies to follow suit with art-inspired applicators and dispensers. This lends to a feeling of prestige and sophistication. Additionally, art-inspired applications create a more exciting, exploratory feel to cosmetics and skincare. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 9,260 Total Clicks Date Range: Jun 14 - May 15
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Designers promote air health awareness with specialty products
Implications - Air pollution is a severe problem in China that, if left unchecked, will have dire consequences on health and the economy. Many designers from China and beyond have taken the growing pollution problem as a challenge, integrating air filtration measures into fashion and lifestyle products. Whether these products have a practical or creative function, they keep air pollution a top-of-mind concern for China's citizens, and suggest that people can take personal approaches to wider-scale societal issues. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 8,060 Total Clicks Date Range: Jul 14 - Apr 15
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Food-based cosmetics offer buyers a more organic beauty method
Implications - Responding to a growing concern over harmful chemical usage in products, beauty brands are turning to more natural, food-based ingredients for allure. The use of edibles in cosmetic and beauty products allow brands to showcase a sense of novelty while simultaneously meeting consumer demands for more health-conscious alternatives. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 4,823 Total Clicks Date Range: Apr 15 - Apr 15
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Beauty products reference natural elements in their packaging
Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 6,103 Total Clicks Date Range: Aug 13 - Apr 15
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Cosmetic products adopt animated aesthetics to retain a sense of culture
Implications - Straying away from traditionally upscale cosmetic packaging, beauty brands emerging from Asia are turning towards more youthful, cartoon-y aesthetics to maintain a link to their cultural roots. Seeking to cross over into international markets while maintaining a sense of individuality, brands are using references to anime characters and cartoons to provide aesthetics that consumers can easily recognize as coming from abroad. [More]