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Emerging fashion opportunities for innovators, entrepreneurs and creative minds

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Score: 9
This Month and Hot Top 4 Examples: 14,459 Total Clicks Date Range: Sep 15 - Jul 16
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Consumers opt for jewels that let them express their unique individuality
Implications - Jewelry brands are aiming to enhance their already precious offerings by producing pieces that feel more personalized and speak to the individual sentiments of the wearer. Inspired by the growing desire for customization and individualization, jewelry brands are recognizing consumers as unique individuals and, in the process, fostering intimate relationships and stronger brand loyalty. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,087 Total Clicks Date Range: Nov 14 - Jul 16
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Charitable jewelry empowers consumers to indulge for a good cause
Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 10,201 Total Clicks Date Range: Sep 15 - Jul 16
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Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 2,896 Total Clicks Date Range: Oct 15 - Jul 16
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Consumers seek to transcend their bodies with products promoting purity
Implications - As the concept of celebrity becomes seemingly more attainable through an increasingly personable and intimate social media presence, consumers begin striving to embody inhuman levels of perfection by pursuing products that promise flawless purity. In striking contrast to today’s "natural" movement, those in-the-know are aiming for immaculate cleanliness with products that claim to prevent and even elevate them above average predicaments such as body odor and sweat. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 1,131 Total Clicks Date Range: Feb 16 - Jul 16
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Consumers seek products that promise secretive beauty solutions
Implications - With the rise of the natural movement permeating the realm of fashion and beauty, consumers are beginning to opt for discrete solutions to common skincare concerns to appear less concerned with perfection while still satiating their vanity. Products promising strong protection while simultaneously being completely undetectable, fulfill the rising desire to appear genuine and natural while attaining peace of mind. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 9,889 Total Clicks Date Range: Mar 16 - Jun 16
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Hybridized footwear designs appeal to busy, multi-tasking Millennials
Implications - With consumers in search of practical footwear designs that apply the ergonomic function of modern athletic gear, brands are creating curious hybrids that combine style and comfortability. Proving that consumers are looking for versatile pieces that accommodate the unpredictability of their lifestyles, this progression also highlights the Millennial desire to invest in a single product of quality craftsmanship that is sure to last and that is well-suited to a variety of activities. [More]
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 12,920 Total Clicks Date Range: Dec 15 - Jun 16
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Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]
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Score: 7.8
This Quarter and Warm Top 4 Examples: 5,950 Total Clicks Date Range: Nov 15 - Jun 16
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Fashion brands add kiosks in-store that allow post-purchase personalization
Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 25,749 Total Clicks Date Range: Feb 15 - Jun 16
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Consumer leverage cultural influences to curate intellectual identities
Implications - Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 7,550 Total Clicks Date Range: Mar 15 - Jun 16
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Consumers turn to powerful natural ingredients to rejuvenate their beauty routine
Implications - Incorporating superfoods into a healthy lifestyle has gone beyond eating habits and is permeating the beauty world with indulgent face-care products. Empowered with more awareness of the ingredients they put inside their bodies, consumers are beginning to apply that newfound knowledge to other aspects of their well-being, seeking beauty and skincare products that are boosted with extra powerful nutrients that promise to revamp and revitalize, while still being recognizable as natural ingredients. [More]