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Score: 7.1
New and Mild Top 6 Examples: 6,337 Total Clicks Date Range: Aug 15 - Mar 17
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Beauty brands partner with film releases to launch fantasy-themed collections
Implications - In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts. [More]
Score: 8.1
This Month and Warm Top 6 Examples: 10,013 Total Clicks Date Range: Aug 16 - Mar 17
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Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
Score: 7.4
This Month and Warm Top 6 Examples: 12,083 Total Clicks Date Range: Feb 15 - Mar 17
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Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 7,660 Total Clicks Date Range: Nov 16 - Mar 17
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Designers encourage personalization of the classic jean jacket silhouette
Implications - As consumers look for ways to emphasize individual personality while sticking to staples capable of going from the office to an evening out, many are selecting designer denim jackets that offer unique customizable features or that boast limited edition status from cult brands. Highlighting one of the safer ways one can transform a conventional piece into an outfit-altering fashion statement, this progression underlines the continued influence of the DIY movement, as well as the connection between personalization and exclusivity in the mind of the consumer. [More]
Score: 5.9
This Month and Mild Top 5 Examples: 4,637 Total Clicks Date Range: Aug 16 - Mar 17
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Fabric innovations allow designers to create reinvent staples with denim
Implications - Given that consumers are more likely than ever to self-educate on topics such as fabric origin before making a fashion purchase, brands are designing creative takes on conventional pieces made from the versatile contemporary denim available today. Similar to how athleisure designers are moving toward designing apparel that resembles regular clothes while boasting the breathability and comfort of workout attire, this shift highlights the willingness of consumers to reimagine fashion norms in favor of simplicity and functionality. [More]
Score: 6.9
This Month and Mild Top 6 Examples: 5,298 Total Clicks Date Range: Nov 16 - Mar 17
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The fashion world opts for sunny shades that make pieces pop
Implications - As consumers remain drawn to neutral wardrobe staples as minimalism continues to reign supreme, fashion-forward individuals are increasingly incorporating head-turning accent pieces in bold yellow-based hues. Possibly alluding to the existential stress brought on by the political and economic uncertainties of the day, this renewed interest in such a bright and sunny color highlights a desire to maintain a level of hope and optimism with a view to the future. [More]
Score: 6.5
This Month and Mild Top 6 Examples: 5,311 Total Clicks Date Range: Jan 16 - Mar 17
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Sneaker collections incorporate festive holiday drops
Implications - Sneaker brands have moved to incorporate a more expansive succession of holiday drops that serve to capitalize on the excitement of festive nostalgia, the thrill of a limited release and the inherent desire to find a shoe that provides a means of self-expression. This progression demonstrates that when serving passionate fan bases such as the sneaker and streetwear communities, individuals are remaining open to imaginative releases due to a culture that views the ability to stay on top the fast succession of releases as a social badge of honor. [More]
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Score: 7.6
This Month and Warm Top 5 Examples: 6,017 Total Clicks Date Range: Feb 16 - Mar 17
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Food and beverage brands look to get in on sneaker culture
Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz. [More]
Score: 8.8
This Month and Hot Top 4 Examples: 12,631 Total Clicks Date Range: Feb 16 - Mar 17
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Sockless footwear designs expand outside of athletic innovations
Implications - Emerging first in the competitive world of running shoe design, the sock-shoe hybrid can now be observed as a phenomenon across footwear categories, with upscale pioneers including Vetements and Balenciaga. In addition to highlighting the desire for an underlying simple functionality of statement pieces, this shift highlights the willingness of the discerning fashion consumer to experiment with fashion that challenges convention in new and imaginative ways. [More]
Score: 7.4
This Month and Mild Top 5 Examples: 6,215 Total Clicks Date Range: Apr 16 - Mar 17
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Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values. [More]