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Score: 8.3
This Month and Hot Top 4 Examples: 13,175 Total Clicks Date Range: Apr 13 - Nov 14
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Customizing online expression, users blog about eclectic daily elements
Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 9,273 Total Clicks Date Range: Apr 14 - Nov 14
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As consumers crave advanced features, outerwear receives a hi-tech update
Implications - Consumers are constantly on the hunt for the next big innovation, which has pushed tech-focused outerwear to the forefront of the industry. The incorporation of futuristic elements appeals to consumer curiosity and a desire for innovation while continuing to deliver functionality. [More]
Filed in: TechFashion
Score: 9
This Month and V. Hot Top 4 Examples: 67,420 Total Clicks Date Range: Jul 13 - Nov 14
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Style inspiration shifts from celebrities to fictional, on-screen characters
Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 6,231 Total Clicks Date Range: Jan 14 - Nov 14
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Moving away from risque fashion, celebrities put modest style front and center
Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 11,913 Total Clicks Date Range: Nov 14 - Nov 14
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A desire for individuality prompts outerwear with personality
Implications - As the luxury market continues to expand and consumers focus more on aesthetic than function, brands are looking to fill the gap with garments designed with eccentric style and warmth in mind. This shift towards functional fashion with a sense of personality speaks to a desire for individuality and quirk. [More]
Filed in: Fashion
Trend Hunter Services
Score: 7.6
This Month and Warm Top 4 Examples: 10,245 Total Clicks Date Range: Oct 14 - Nov 14
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The desire for multi-functional goods extends to the outerwear market
Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility. [More]
Filed in: Fashion
Score: 7.3
This Month and Warm Top 4 Examples: 6,946 Total Clicks Date Range: Sep 13 - Oct 14
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As consumers covet unique goods, bizarre personal products rise in popularity
Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 8,519 Total Clicks Date Range: Dec 13 - Oct 14
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Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 19,208 Total Clicks Date Range: Sep 13 - Oct 14
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Instead of fit or function, brands use time periods as inspiration
Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 31,875 Total Clicks Date Range: Aug 13 - Oct 14
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Drab products receive a stylized overhaul to blend purpose with fashion
Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality. [More]