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Score: 8.6
This Week and Hot Top 4 Examples: 6,829 Total Clicks Date Range: Aug 15 - May 16
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Consumers to take eco-friendly to the next level with ocean-saving fashion
Implications - Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. [More]
Score: 8.5
This Week and Warm Top 4 Examples: 30,871 Total Clicks Date Range: Apr 15 - May 16
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Adults embrace modernized nostalgia when it comes to summer activities
Implications - Thrill-seeking Millennials look for products and experiences that reinvent favored childhood memories of summer holidays. Brands strive to meet the needs of these consumers by striking a balance between fun, youthful experiences and sophisticated, adult preferences. Knowing that Millennials fear commitment and career failures, brands are able to make deeper connections to this generation by creating summer break-focused nostalgia -- a time that even in childhood represented a lack of routine and responsibility. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 2,290 Total Clicks Date Range: Aug 15 - May 16
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Fashion brands blur the line between e-commerce and content
Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 9,203 Total Clicks Date Range: Nov 15 - May 16
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Consumers opt for interchangeable wardrobe staples for flexibility
Implications - Given the increasingly fast-paced lifestyle of modern consumers, many are opting to invest in wardrobe staples that have been designed to transition over time, whether based on style preference or to accommodate fluctuations in size. This shift highlights a new approach to fashion that conflates a garment's value with long-term functionality and intelligent design. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,918 Total Clicks Date Range: Jul 15 - May 16
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Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 3,175 Total Clicks Date Range: Dec 15 - May 16
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Consumer obsession with concert merch drives demand for pop-up shops
Implications - As the Instagram era continues to emphasize personal style as a means of self-actualization, consumers are willing to go to great lengths in order to gain access to highly exclusive, limited edition tour merchandise. Specifically seen as a nostalgic reference to the psychedelic rock tees of the 1970's and 1980's, this progression demonstrates the need for traditional brands to reconsider alternate revenue streams considering the evolution of business models facing considerable disruption. [More]
Score: 9.3
This Month and V. Hot Top 4 Examples: 19,659 Total Clicks Date Range: Jul 15 - May 16
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Today's teens take a stand against conventional stereotypes
Implications - With access to an entire world of education at their fingertips, Gen Z are becoming increasingly educated on causes that matter to them. Not afraid to show support for what they believe in, modern teens respect brands that allow them to unabashedly express their opinions in a way that is tangible, such as through fashion. This speaks, not only to the individuality of the youth generation, but to their desire to act as advocates -- as opposed to simple supporters -- of a cause. [More]
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Score: 9.1
This Month and V. Hot Top 4 Examples: 22,678 Total Clicks Date Range: Apr 15 - May 16
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Footwear brands launch products with VIP consumer events
Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 3,994 Total Clicks Date Range: Nov 15 - May 16
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Consumers embrace beverages packed with anti-aging properties
Implications - As consumers look to make dietary choices that don't hinder their health and wellness, many are seeking out beverages that serve to invest in the overall maintenance of one's skin. In addition to being an extension of the modern view of preventative self-care, this shift demonstrates the opportunity for brands to create products and services that satisfy the desire for experiences that incorporate both elements of indulgence and well-being. [More]
Score: 8.1
This Quarter and Warm Top 4 Examples: 9,560 Total Clicks Date Range: Jun 15 - Apr 16
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Established brands test out gender-neutral retail concepts
Implications - As the gender-neutral movement continues to influence across industry, established retail brands are beginning to experiment with non-binary concepts of their own. Either incorporated into a flagship experience or in the form of a pop-up shop, gender-free retail concepts from storied brands prove that consumers are not only becoming critical of the origins and impact of every product they purchase, but also of the cultural significance of the narrative that product buys into. [More]