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Score: 6.2
Recent and Mild Top 4 Examples: 4,715 Total Clicks Date Range: Sep 14 - Apr 15
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Consumers are responding to fashion marketing that highlights products in motion
Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers. [More]
Score: 6.6
Recent and Warm Top 4 Examples: 4,665 Total Clicks Date Range: May 14 - Apr 15
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Brands adopt designs reminiscent of dinosaurs to satiate primordial interest
Implications - No longer just of interest to those who study paleontology, references to dinosaurs and archaic animals are emerging within mainstream culture to satiate obscure interests. Integrating prehistoric references into fashion labels and even interior decor, brands are using primordial designs to not only add a sense of novelty, but also to showcase an element of fearlessness and strength often associated with animals that roamed the earth thousands of years ago. [More]
Filed in: FashionUnique
Score: 7.7
This Week and Warm Top 4 Examples: 42,117 Total Clicks Date Range: May 13 - Apr 15
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Fashion brands add a sense of whimsy to their packaging
Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 6,185 Total Clicks Date Range: Aug 14 - Apr 15
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Fashion brands adapt to be more accessible to the "every man"
Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle. [More]
Score: 8.2
This Week and Warm Top 4 Examples: 5,757 Total Clicks Date Range: Apr 15 - Apr 15
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Consumers are choosing sustainability over luxury in terms of packaging
Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos. [More]
Trend Hunter Services
Score: 7.3
This Month and Warm Top 4 Examples: 4,413 Total Clicks Date Range: Mar 15 - Apr 15
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Consumers opt for dual-purpose cosmetics and spa treatments
Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 108,000 Total Clicks Date Range: Oct 14 - Apr 15
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Brands that are open about insecurities resonate with consumers
Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 104,387 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 9.7
This Month and Viral Top 4 Examples: 45,495 Total Clicks Date Range: Mar 15 - Apr 15
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Consumers challenge the mainstream by openly celebrating body diversity
Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 6,962 Total Clicks Date Range: Apr 15 - Apr 15
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Plus-size fashion receives an overhaul spearheaded by consumers
Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion. [More]