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Score: 6.4
This Quarter and Warm Top 6 Examples: 1,981 Total Clicks Date Range: Jan 15 - Nov 16
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Consumers eschew choice for niche services with limited high-brow offerings
Implications - Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes. [More]
Score: 6.8
This Quarter and Mild Top 6 Examples: 17,018 Total Clicks Date Range: Jul 15 - Nov 16
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Upscale fashion collaborations feature old school cartoon favorites
Implications - Nostalgic fashion collaborations that feature cult cartoon favorites highlight the pervasive interest in narrative apparel that showcases several layers of a consumer's interests through cultural iconography. This shift demonstrates the inherent reach of unexpected collaborative collections in uniting consumer tribes that may not have previously overlapped, while it's also a reminder that such progressions play upon elements that appeal to consumers outside of the Millennial demographic. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 4,317 Total Clicks Date Range: Sep 16 - Nov 16
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Brands use celebrity endorsements and exaggerated concepts to market headphones
Implications - Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers. [More]
Score: 6.3
This Quarter and Mild Top 6 Examples: 3,274 Total Clicks Date Range: Mar 15 - Nov 16
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Hip hop artists use their influence to propel largely unrelated ventures
Implications - Rappers are increasing their level of interaction among fans by appealing to them in spheres outside of music and merchandise. While some are using their fame to enter into other industries with an edge, others like Vince Staples aim to positively influence youth by taking part in educational efforts. In doing so, they appeal to a large demographic of people who look up to them and prompt them to focus their interests in a way that comes across as more genuine. [More]
Score: 6.5
This Quarter and Warm Top 6 Examples: 4,603 Total Clicks Date Range: Apr 15 - Oct 16
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Unexpected brands use merch lines to embed with consumers in a new way
Implications - As brands look for ways to channel the interest in narrative merchandise apparel, many unexpected players are launching merch lines as a means of promoting a new product or company initiative. In addition to highlighting the consumer desire to showcase one's interests and beliefs through clothing choices, this progression demonstrates that even brands unrelated to the fashion industry are able to leverage this inclination. [More]
Score: 4.6
This Quarter and Untested Top 4 Examples: 617 Total Clicks Date Range: Mar 16 - Oct 16
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Online video is elevated with instant editing apps
Implications - Though online video has disrupted the traditional entertainment industry, one key advantage of conventional media has been its higher quality. Instant editing services directly challenge this perception; these services enable high-end videos with very few steps. This democratizes creativity within the industry. [More]
Score: 4.4
This Quarter and Untested Top 4 Examples: 1,625 Total Clicks Date Range: Mar 15 - Oct 16
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Video-based social media provides concise, hyper-shortened entertainment
Implications - The reasons why video-based social media poses a threat to traditional television run the gamut from their interactivity, to the creative freedom of independently made content. One of the least-discussed advantages of online video is its conciseness; this is being emphasized through micro-video platforms. This speaks to the short attention span of today's youth generation. [More]
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Score: 6.7
This Quarter and Warm Top 5 Examples: 2,372 Total Clicks Date Range: Jul 16 - Oct 16
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At first elevated by exclusivity, tour merch is made readily available
Implications - As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution. In expanding the experience to include those not attending a particular event, such artists are providing fans with a means to communicate membership to a particular group in a meaningful, divergent way. [More]
Score: 7.4
This Quarter and Hot Top 5 Examples: 3,662 Total Clicks Date Range: Nov 15 - Sep 16
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With a boost from today's technology, franchise toys bring sci-fi concepts to life
Implications - Taking advance of the convergence of the tech world and the toy industry, brands are releasing products that bring sci-fi concepts from popular films to life. The integration of technology like holographs and drones is already intriguing to consumers, and the tie-in to popular franchises makes these advancements all the more exciting. [More]
Score: 7.5
This Year and Warm Top 6 Examples: 5,024 Total Clicks Date Range: Jul 16 - Aug 16
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Brands spread their reach through innovation inspired by Pokémon Go
Implications - The continued widespread obsession with Pokémon Go has seen increasing applications for businesses seeking relevant ways to engage new consumers and increase social traction, making the gamified app an ideal co-branding platform to diversify innovation based on a concept that is instantly recognizable to consumers around the world. The pervasive reach of the AR anime app annotates a shift in the physical digital divide towards a more streamlined convergence of technology with everyday life, creating an increasingly integrated reality that brands must learn to navigate. [More]