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Score: 7
This Month and Warm Top 4 Examples: 2,096 Total Clicks Date Range: Feb 16 - Jul 16
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Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 3,367 Total Clicks Date Range: Sep 14 - Jul 16
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Collectibles take on unusual, noteworthy designs to the delight of fans
Implications - Injecting some excitement into the world of collectibles, brands and franchises are debuting action figures in fresh and sometimes bizarre new formats. Experimenting not only with design but with materials as well, these new iterations are redefining what constitutes a collectible, and are in some cases making them more accessible in terms of cost. [More]
Score: 6.9
This Month and Mild Top 4 Examples: 3,843 Total Clicks Date Range: Feb 16 - Jun 16
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Iconic characters are reimagined with retro inspirations for new audiences
Implications - Toy manufacturers are aiming to woo Millennial parents with action figures that serve as reimagined takes on iconic characters conceived for series revivals and nostalgic remakes. Also a way to integrate modern technologies including animation, this progression demonstrates the prevailing power of nostalgia in marketing even to a new generation of children via their parents. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 1,239 Total Clicks Date Range: Nov 15 - Jun 16
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Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 763 Total Clicks Date Range: Jun 16 - Jun 16
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Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 2,226 Total Clicks Date Range: Apr 15 - Jun 16
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Brands adapt OTT offerings for the Chinese market
Implications - Marketers looking to build a brand in the Chinese entertainment market are increasingly opting to launch Over-The-Top streaming services that provide exclusive access to content in a form that coincides with media consumption habits in the region. In addition to highlighting how brands will need to adapt strategy to accurately reflect the needs and wants of Chinese consumers, this shift demonstrates the opportunity of marketing entertainment content as a means of introducing a larger brand vision. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 11,271 Total Clicks Date Range: Jul 13 - Jun 16
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Film and TV recreations get even more convincing with deliberate easter eggs
Implications - Iconic movies and shows are being tastefully and artfully recreated into restaurants, hotels and pop-ups. While the spaces are spitting image creations of their muses, it's the "Easter eggs" that keep fans returning. Hidden nods to quotes, characters and obscure references that only the true fans will pick up on are sprinkled throughout, and spotting them all or what's newly added is why they keep coming back. [More]
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Score: 7.4
This Quarter and Warm Top 4 Examples: 9,758 Total Clicks Date Range: Aug 15 - May 16
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Infused with dark elements, brands alter traditional views of the American dream
Implications - As a modern act of rebellion, brands cater to consumers who prefer products that challenge their idealistic childhood beliefs. This shift in consumer desire for dark nostalgia resonates with Millennial consumers who grew up in North America during the financial crisis; viewing their era as unstable economically clarifies the need to rebel and distort things that were once pure. [More]
Score: 8.4
This Quarter and Warm Top 4 Examples: 37,090 Total Clicks Date Range: Apr 15 - May 16
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Adults embrace modernized nostalgia when it comes to summer activities
Implications - Thrill-seeking Millennials look for products and experiences that reinvent favored childhood memories of summer holidays. Brands strive to meet the needs of these consumers by striking a balance between fun, youthful experiences and sophisticated, adult preferences. Knowing that Millennials fear commitment and career failures, brands are able to make deeper connections to this generation by creating summer break-focused nostalgia -- a time that even in childhood represented a lack of routine and responsibility. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 1,565 Total Clicks Date Range: Jul 15 - May 16
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Consumers prefer short bursts of newsworthy information, not excessive content
Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context. [More]