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Score: 7.7
Recent and Hot Top 4 Examples: 4,928 Total Clicks Date Range: Jul 14 - Mar 15
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Keeping consistency, yet remaining current means evolving brand representatives
Implications - For decades, mascots have proven an effective way to establish brand presence; however, this idea may be dated for consumers seeking a more personable, customized connection from brands. Battling this means adapting mascots to mimic the times. This provides both novelty, and a topical connection. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 4,956 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers search for ways to enjoy past pop culture in new forms
Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 4,516 Total Clicks Date Range: Aug 14 - Feb 15
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Brands appeal to specific fan bases for increased consumer loyalty
Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 3,733 Total Clicks Date Range: Aug 14 - Feb 15
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Men are taking a more active role in child-rearing
Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 4,347 Total Clicks Date Range: Jul 14 - Jan 15
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Brands use humor to connect with diverse ethnic groups and establish trust
Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction. [More]
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Score: 4.5
This Quarter and Mild Top 4 Examples: 1,721 Total Clicks Date Range: Apr 14 - Jan 15
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Important figures from across the globe appear in North American culture
Implications - The process of a celebrity crossing over from one nation to another was once an arduous one, but thanks to modern technology, these important figures are infiltrating new fanbases quickly and easily. This signals the expansion and melding of target demographics to include more diverse, multicultural groups. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 15,981 Total Clicks Date Range: Apr 14 - Jan 15
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Retro elements of the entertainment world enter the fashion market
Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 36,155 Total Clicks Date Range: May 14 - Jan 15
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Brands are embracing and heightening the selfie phenomenon to an art form
Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 15,864 Total Clicks Date Range: Jul 14 - Jan 15
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New forms of feminist content confront societal standards
Implications - Whether it’s in the form of art, media or viral marketing, the modern feminist movement is seeing an emergence of bold, unapologetic content. Rather than focusing on the mere dissemination of information, content creators aim to defy societal expectations of femininity, creating content that's rooted in the actual lived experiences of women. Brands who are able to embrace and embody this approach to gender politics cultivate a relevant and authentic relationship with the socially conscious consumer. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 3,070 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]