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Emerging pop culture opportunities for innovators, entrepreneurs and creative minds

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Score: 8.5
This Week and Warm Top 4 Examples: 30,735 Total Clicks Date Range: Apr 15 - May 16
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Adults embrace modernized nostalgia when it comes to summer activities
Implications - Thrill-seeking Millennials look for products and experiences that reinvent favored childhood memories of summer holidays. Brands strive to meet the needs of these consumers by striking a balance between fun, youthful experiences and sophisticated, adult preferences. Knowing that Millennials fear commitment and career failures, brands are able to make deeper connections to this generation by creating summer break-focused nostalgia -- a time that even in childhood represented a lack of routine and responsibility. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 1,310 Total Clicks Date Range: Jul 15 - May 16
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Consumers prefer short bursts of newsworthy information, not excessive content
Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 3,154 Total Clicks Date Range: Dec 15 - May 16
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Consumer obsession with concert merch drives demand for pop-up shops
Implications - As the Instagram era continues to emphasize personal style as a means of self-actualization, consumers are willing to go to great lengths in order to gain access to highly exclusive, limited edition tour merchandise. Specifically seen as a nostalgic reference to the psychedelic rock tees of the 1970's and 1980's, this progression demonstrates the need for traditional brands to reconsider alternate revenue streams considering the evolution of business models facing considerable disruption. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 1,951 Total Clicks Date Range: Mar 15 - May 16
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Sports broadcasters pursue fans in their native digital spaces
Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 724 Total Clicks Date Range: Jul 15 - May 16
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Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 3,350 Total Clicks Date Range: Feb 16 - May 16
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Sneaker brands entice consumers with celeb-led cultural experiences
Implications - Playing up the cult of celebrity and the pursuit of exclusive, insider experiences, many athletic apparel and footwear brands are emerging with mass marketing campaigns disguised as once-in-a-lifetime cultural events. This progression demonstrates that in a time marked by consumers' lack of attachment to physical objects and large institutions, brands have the opportunity to cultivate meaningful relationships with individuals by serving as an enabler of experiences. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 14,165 Total Clicks Date Range: Jul 14 - Apr 16
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A southern aesthetic battles other iconic American looks
Implications - In terms of modern culture and aesthetic, Americans tend to opt for either a prototypical west coast or east coast design style. This is due largely in part to visibility in pop culture, however as these separate American cultures become more mainstream, consumers are seeking divergence in a southern aesthetic. Additionally, the globalization of regional aesthetics caused by the digital age has updated this aesthetic, showing a shift in the definition of American culture. [More]
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Score: 5
This Quarter and Mild Top 4 Examples: 920 Total Clicks Date Range: May 15 - Apr 16
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Artists leverage livestreaming to give fans at home a front row seat
Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 852 Total Clicks Date Range: Jul 15 - Apr 16
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Brands borrow themes from telenovelas to connect with consumers
Implications - Given the context of traditional media that sees the Hispanic population underrepresented, many brands are launching conscious efforts that aim to form connections through powerful cultural narratives. Borrowing from themes central to the telenovela, such campaigns aim to resonate with consumers on an authentic level related to cultural preservation, in addition to the power of the medium as a means of establishing an emotional bond between consumer and brand. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 1,565 Total Clicks Date Range: Aug 15 - Mar 16
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Pop culture entertainment is adapted for a hands-on consumer
Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers. [More]