PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 7
Recent and Warm Top 4 Examples: 3,410 Total Clicks Date Range: Apr 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 33,936 Total Clicks Date Range: Mar 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire to emulate media icons has users turning to crafty forms of imitation
Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 1,039 Total Clicks Date Range: Sep 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Aging demographics turn to forms of online satire as a method of expression
Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 4,411 Total Clicks Date Range: Sep 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers change to not simply accept long workdays, but boast about them
Implications - The standard work week has expanded far beyond the 9 to 5, which has lead to not only acceptance, but a proliferation of packed schedules. Working consumers are turning to creative ways of celebrating a lack of free time in a bid to relate to one another. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 165,468 Total Clicks Date Range: Feb 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Sparking conversation, dolls and cartoons are used to raise awareness
Implications - Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues. [More]
Trend Hunter Services
Score: 6.7
This Month and Mild Top 4 Examples: 7,767 Total Clicks Date Range: May 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Kiddie rides receive a more exhilarating twist to entice both kids and adults
Implications - Going beyond the traditional teacups and merry-go-rounds, theme parks are adding a higher thrill level to their kiddie rides to expand excitement. Making excursions fun for the entire family, these rides are combining youthful aesthetics with more mature, adult activities, creating a more inclusive form of entertainment without sacrificing the desires of both the child and the adult. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 36,178 Total Clicks Date Range: Feb 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Fandom is taken to a more social level via themed restaurants and cafes
Implications - Taking interaction one step beyond social media, those who share a common pop-cultural interest are turning to themed restaurants and cafes to showcase their admiration in a more social and interactive environment. Niche dining destinations allow consumers to connect through distinct references, providing a unique, communal setting that encourages both socialization and individuality. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 22,144 Total Clicks Date Range: Apr 14 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As the online world blends with the offline, web design follows suit
Implications - The line between online and offline living is becoming blurred at an accelerated rate, which is being acknowledged in website design. Consumers are beginning to view the two worlds as synonymous with one another, which requires is resulting in design that either mimics or enhances real life interaction. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 3,094 Total Clicks Date Range: Apr 14 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Sites pertaining to everyday information are adapting more visual aesthetics
Implications - The most-viewed websites in the world, under Google, are generally social media sites or others pertaining to more appealing topics. As a way to attract unique views, sites that show much more practical information have since adapted more visual designs. This ranges from an image-based Pinterest aesthetic to visualized data. Ultimately, consumers seek full-sensory experiences, even when consuming pragmatic information. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 60,054 Total Clicks Date Range: May 14 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As edgy is correlated to the concept of macabre, consumers idolize the sullen
Implications - Anonymity on the Internet has reared a generation more comfortable expressing their emotions, which has led to the acceptance of melancholic feelings. As a result, consumers are looking to actualize emotions via wares that are in-line with their lifestyles as opposed to adhering to cultural subgenres. [More]