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Score: 7.6
This Week and Warm Top 4 Examples: 12,056 Total Clicks Date Range: Dec 13 - Oct 14
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Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]
Score: 7
This Week and Warm Top 4 Examples: 3,615 Total Clicks Date Range: Jun 13 - Oct 14
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Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 4,348 Total Clicks Date Range: Jul 13 - Oct 14
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Adding entertainment, health classes integrate cultural elements for appeal
Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being. [More]
Score: 6.5
This Month and Mild Top 4 Examples: 4,857 Total Clicks Date Range: Jul 14 - Oct 14
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Brands attach literal urgency to products to convey importance
Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 6,496 Total Clicks Date Range: Sep 12 - Oct 14
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Celeb merchandise takes an eclectic turn as consumers crave customization
Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods. [More]
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Score: 6.9
This Month and Warm Top 4 Examples: 14,006 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for subtlety has consumers blending accessories with cosplay features
Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 10,542 Total Clicks Date Range: Oct 12 - Sep 14
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Toys go from kitschy to sophisticated to create cultured kids
Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 16,983 Total Clicks Date Range: Dec 13 - Sep 14
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Fan appreciation is taken up a notch with structural methods of expression
Implications - Fan appreciation for franchises both old and new are constantly changing, resulting in bigger and bolder ideas that allow consumers to show off their dedication. Using architecture as a source of expression, individuals are building rooms and houses that are reminiscent of cult movies and TV shows, using grandiose DIY projects to convey pop culture commitment. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 12,784 Total Clicks Date Range: Sep 12 - Sep 14
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A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 3,869 Total Clicks Date Range: Jan 14 - Sep 14
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The popularity of cult anime cartoons is making its way into mainstream campaigns
Implications - As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue. [More]