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Score: 7.9
Recent and Warm Top 4 Examples: 6,889 Total Clicks Date Range: Feb 15 - Sep 15
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Pharmaceutical companies enter the digital age with brand-new marketing efforts
Implications - In an effort to battle misconceptions about the pharmaceutical industry, many companies have made sure to cultivate a digital, technology-focused presence. Whether it's digital campaigns that appeal to millennials, or mobile apps that make products more accessible, these efforts work to establish pharmaceutical brands as an empowering force in the health industry. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 6,412 Total Clicks Date Range: Apr 14 - Sep 15
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Outdoor advertising is enlivened with climatic customization
Implications - Advertisers are aiming to woo consumers who have become accustomed to traditional billboard ads with climate-specific campaigns that are at times interactive, and in turn, feel customized. In doing so, brands are able to create a sense of urgency around a product or service. [More]
Score: 7
This Week and Warm Top 4 Examples: 2,504 Total Clicks Date Range: Jun 14 - Sep 15
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Brands marketing to families place the spotlight on digital disconnect
Implications - Constant connection is often seen as something that detracts from time shared between family members. In response, modern marketing strategies are exploring a new direction wherein technology is demonized. By playing up a romantic notion of what families were like "pre-technology," brands can build trust with family-oriented consumers. [More]
Score: 8.2
This Week and Hot Top 4 Examples: 11,503 Total Clicks Date Range: Mar 14 - Sep 15
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Marketing efforts paint a picture of a delightfully quirky modern family
Implications - In order to be relatable to the diverse modern family, brands and advertisers are painting the picture of a realistic familial unit characterized by their own quirks and issues. This honest shift in the portrayal of family dynamics can be seen as the next step following the depiction of new parenting roles in recent years. [More]
Score: 6
This Month and Mild Top 4 Examples: 11,570 Total Clicks Date Range: Sep 13 - Aug 15
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Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]
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Score: 7
This Month and Mild Top 4 Examples: 4,889 Total Clicks Date Range: Jan 14 - Aug 15
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Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 7,448 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers receive hyper-specific selections of products and services
Implications - In a progression that can be seen as a response to so-called analysis paralysis, consumers are increasingly exposed to limited, hyper-specific selections of products and services through convenience-focused means. These carefully curated selections serve to provide stylized suggestions that make deliberating over a purchase less painstaking for the busy modern consumer. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 33,461 Total Clicks Date Range: Oct 13 - Aug 15
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Bread and baked goods are marketed in font-focused packaging
Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 14,277 Total Clicks Date Range: Apr 14 - Aug 15
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Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 2,579 Total Clicks Date Range: Mar 14 - Aug 15
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Brands elevate modern photography as a means to foster good health
Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand. [More]