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Score: 8.5
New and Hot Top 4 Examples: 4,294 Total Clicks Date Range: Sep 14 - Feb 16
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Retailers reformat the plastic shopping bag into an eco-friendly solution
Implications - Manufacturers are redesigning the traditional plastic shopping bag into an eco-friendly packaging solution. More than merely being reusable, the latest iterations of the shopping bag include innovative materials, new forms and post-consumption uses. This shift signals not only a growing consumer guilt, but the ways that this guilt is propelling a move towards a less wasteful, perhaps even bag-less, society. [More]
Score: 9.2
Recent and V. Hot Top 4 Examples: 7,065 Total Clicks Date Range: Dec 15 - Feb 16
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Consumers embrace hip convenience stores offering fresh produce
Implications - In order to meet the needs of time-strapped consumers, many retailers are amping up their convenience store presence with modern in-store merchandising that highlights the upleveled food and beverage offerings. Often selling a mixture of ready-made meals and fresh produce in addition to regular offerings, the new convenience store model is design-focused and boasts minimalist branding that appeals to the discerning Millennial consumer. This shift is related to the consumer desire to patronize smaller shops rather than massive box stores, suggesting a preference for intimate consumer-brand relationships. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,574 Total Clicks Date Range: May 15 - Feb 16
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Targeting seasonal celebrations, brands offer packages with custom messages
Implications - Taking advantage of heightened engagement during holidays and special occasions, brands are turning to custom packaging designs to transform ordinary products into designs they can share. Allowing consumers to add holiday messages and personal pictures to snack bags and canned foods, brands are not only tailoring products to distinct consumer interests, but are also transforming food items into products that fulfill more than just a need for consumption. [More]
Score: 7.1
This Week and Mild Top 4 Examples: 3,557 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands find unique ways to use the eco-friendly material
Implications - Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable. [More]
Score: 7
This Month and Warm Top 4 Examples: 1,838 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands elevate products with eco-conscious packaging
Implications - Although the modern consumer is evolving to be more eco-conscious, they continue to value aesthetics and branding. Fashion packaging -- even for items that are not traditionally packaged, such as socks or underwear -- elevates the product in the eyes of the consumer. Whether recyclable or reusable, these designs offer an upscale experience without compromising on morals. This progression ultimately points towards ethical consumption as a strong aspect of personal branding, rather than a detriment. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 1,645 Total Clicks Date Range: May 15 - Feb 16
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Consumers indulge in desserts that come with mix-in toppings
Implications - Many consumers are embracing snacks boasting packaging concepts that enable customization with mix-in toppings. Offering a portion-controlled approach that makes snacking on sweets less guilt-inducing, these products allow consumers to make their own choices regarding texture, taste and caloric intake. This progression speaks to the consumer desire for control over what goes into their food products and the interest in user-selected, post-purchase customization. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 10,235 Total Clicks Date Range: Mar 15 - Jan 16
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Brands create museum-worthy exhibits recounting company milestones
Implications - As consumers continue to respond to sympathetic brand narratives, many retailers are supporting the creation of dedicated museum-worthy exhibitions that provide both entertainment and educational benefit. Often hosted in dedicated temporary spaces or traditional galleries, these events serve to enhance a brand's history with an emotional component that viewers can connect to. This progression is related to the interest in enriched brand stories that remind consumers of a brand's journey to success. [More]
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Score: 4.5
This Month and Mild Top 4 Examples: 361 Total Clicks Date Range: Jul 15 - Jan 16
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Marketers take a comedic approach to connect with younger Hispanics
Implications - Marketers looking to tap into the Hispanic Millennial market are opting for a lighthearted, humorous approach. The success of these campaigns reveals that Hispanic Millennials possess the same self-aware, self-reflexive sense of humor as their Caucasian counterparts, able to poke fun at stereotypes on both a generational and cultural level. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 926 Total Clicks Date Range: Oct 15 - Jan 16
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Hispanic millennials search for authentic representations in media
Implications - Though they are the recipient of growing media attention and marketing dollars, Millennial Hispanics are gravitating towards self-made content that is representational of their culture. Campaigns that feature social influencers or exclusive content resonate well with this consumer base, who is quickly developing big brand skepticism and learning to spot inauthentic forms of marketing. [More]
Score: 6.5
This Month and Mild Top 4 Examples: 2,123 Total Clicks Date Range: May 15 - Jan 16
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Consumers embrace food and beverage flavored with floral elements
Implications - Many brands are responding to concerns regarding chemical additives with flavoring alternatives derived from floral elements. From upscale menu items to craft spirit offerings, such infusions serve to transform traditional food and beverage into something that both feels sophisticated and appeals to the health-conscious. The reformatting rich, familiar flavors with natural ingredients speaks to the influence of the health movement in luxurious settings. [More]