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Score: 7.5
Fresh and Warm Top 6 Examples: 10,959 Total Clicks Date Range: Sep 16 - May 17
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Marketing evolves to accommodate a post demographic approach
Implications - Through the democratization of information in the digital age, consumers are less inclined to be oversimplified and categorized by traditional demographics. With the rise of individualism and demand for representation, there’s an increasing need for marketers to avoid boxing consumers into demographic segmentations based on limiting factors like age, gender, economic status, sexuality or race, but rather take a psychographic approach and speak to consumers based on their values, concerns and aspirations. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 1,183 Total Clicks Date Range: Feb 16 - May 17
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Location-based engagement increases consumer interactivity
Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics. [More]
Score: 5.2
This Month and Mild Top 5 Examples: 296 Total Clicks Date Range: Apr 17 - May 17
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Brands utilize assistive digital marketing to bond with young parents
Implications - As Millennials transition into parenthood, brands look to reinstate their ubiquity as household names by speaking to this demographic's parental inclinations and offering a helping hand. Taking a note from influential online gurus, brands are leveraging digital marketing platforms like YouTube to create tutorial-style videos as well as empathetic ads in order to connect with parents on a more personal note, positioning themselves as helpful resources. This humanizing approach serves to form tighter bonds with new parents who need all the help they can get and are looking for brands they can trust. [More]
Score: 6.5
This Month and Warm Top 5 Examples: 4,443 Total Clicks Date Range: Mar 16 - May 17
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Consumers engage with GIF-powered platforms for both business and pleasure
Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes. [More]
Score: 6.6
This Month and Warm Top 5 Examples: 1,852 Total Clicks Date Range: Mar 16 - May 17
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Consumers are embracing new by-products from established eco-conscious brands
Implications - From alternative vegan leather to gourmet edible sportswear and biodegradable packaging; companies are reaffirming eco-conscious mandates by reinventing their compost into feel-good products. As Generation Y and Z consumers continue to push conscious capitalism as a norm, smart brands are going one step beyond by incorporating waste reduction strategies into product development. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 350 Total Clicks Date Range: May 17 - May 17
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Payout apps entice consumers to earn data and cash through engagement
Implications - Apps offering free data or money in exchange for usage are enticing young audiences to monetize their leisure time. Leveraging data as currency, these companies are finding creative ways to circumvent the growing culture of “walking ad blockers” and engage mobile users. In the spirit of the growing demand for net neutrality, apps that offer free data access will not only allow cost-conscious consumers to stay connected longer, they will also provide opportunity for getting people in developing countries online. [More]
Score: 8
This Month and Hot Top 5 Examples: 7,790 Total Clicks Date Range: Oct 15 - May 17
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Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. [More]
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Score: 6.4
This Month and Warm Top 6 Examples: 7,181 Total Clicks Date Range: Jun 15 - May 17
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Pioneer brands in the alchemy-based wellness realm gain cult-like followings
Implications - As health-focused consumers look to make informed decisions empowered by newly gained knowledge, many are opting for new age wellness brands driven by alchemy-based knowledge and that provide natural products guided by principals of both modern and ancient medicine. This shift demonstrates a desire from consumers to partner with pioneering wellness brands that are ready to serve as catalysts on their health journey. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,570 Total Clicks Date Range: Jun 16 - Apr 17
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Consumers approach health more casually with vitamin-enriched gummy candy
Implications - As even those with a self-proclaimed disinterest in the health-obsessed modern marketplace look to make healthier lifestyle choices are experimenting with vitamin-enriched gummy candies that complement their regular diet. This progression highlights the interest in expanding one's health regimen in small, sustainable lifestyle changes, rather than in one large step. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 3,083 Total Clicks Date Range: Aug 16 - Apr 17
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Gen X looks for home-style treats for feel-good snacking
Implications - Seeking wholesome options to feed their families, Gen X looks for desserts that incorporate the promise of homemade goodness. While we’re seeing a shift in large CPG brands leveraging authentic-feeling packaging and flavor to catch up with this preference, it’s the smaller independent brands that are winning the hearts of this generation. Respecting the hard work that goes into starting a small business, Gen X prefers to support brands they feel truly care about their needs. [More]