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Score: 6.7
Recent and Warm Top 4 Examples: 4,861 Total Clicks Date Range: Dec 14 - Jan 15
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As other cultural groups gain more spending power, content changes
Implications - The buying power of visible minorities in North America is on the rise, and to suit this shift, content in all media is following suit by appealing to a broader demographic. This ushers the market into a new phase where diversity is no longer a topic reserved for CSR, but becomes the norm. [More]
Score: 6.4
Recent and Warm Top 4 Examples: 7,085 Total Clicks Date Range: Jul 14 - Jan 15
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Adding a level of activity, brands introduce game-like packaging designs
Implications - Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 3,870 Total Clicks Date Range: Jul 14 - Jan 15
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Aspects of family life to appeal to ethnically diverse groups
Implications - The aspect of family is something that crosses consumer demographics, and therefore is being adopted by brands as a means to connect more organically with diverse ethnic groups. Playing up the sentimental aspect and often speaking to cultural tradition or tone, this tone lends to a sense of authenticity. [More]
Filed in: WorldMarketing
Score: 7.2
This Month and Hot Top 4 Examples: 3,160 Total Clicks Date Range: Jul 14 - Jan 15
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Brands use humor to connect with diverse ethnic groups and establish trust
Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 1,566 Total Clicks Date Range: Apr 14 - Jan 15
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Important figures from across the globe appear in North American culture
Implications - The process of a celebrity crossing over from one nation to another was once an arduous one, but thanks to modern technology, these important figures are infiltrating new fanbases quickly and easily. This signals the expansion and melding of target demographics to include more diverse, multicultural groups. [More]
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Score: 8
This Month and Warm Top 4 Examples: 33,082 Total Clicks Date Range: Jun 14 - Jan 15
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Appealing to diverse groups through more than marketing
Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part. [More]
Filed in: Marketing
Score: 7.8
This Month and Warm Top 4 Examples: 8,565 Total Clicks Date Range: May 14 - Jan 15
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Targeting Hispanics, brands market ingredients that speak to cultural heritage
Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 2,186 Total Clicks Date Range: Feb 14 - Jan 15
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Brands offer couples elevated romantic experiences in exchange for engagement
Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 20,580 Total Clicks Date Range: Jul 14 - Jan 15
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Brands design packaging specifically for easy shipping
Implications - The rise of online shopping requires new protocol for shipping goods, which is being acknowledged with packaging specifically designed for postage. Designed with ergonomics in mind, the packaging is often designed for fast returns to make the process more appealing for consumers who covet ease. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,963 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]