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Score: 7.9
Recent and Warm Top 4 Examples: 15,945 Total Clicks Date Range: Jan 12 - Jul 14
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Clothing elements are added to packaging designs for aesthetic appeal
Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods. [More]
Score: 5.8
Recent and Mild Top 4 Examples: 1,943 Total Clicks Date Range: Mar 13 - Jul 14
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Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people. [More]
Score: 6.2
Recent and Warm Top 4 Examples: 3,391 Total Clicks Date Range: Oct 12 - Jul 14
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Taking a realistic approach, ads reference awkward family situations
Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection. [More]
Score: 7
Recent and Warm Top 4 Examples: 3,549 Total Clicks Date Range: Dec 12 - Jul 14
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A comical spotlight is put on moms to showcase a fun side to adulthood
Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 3,687 Total Clicks Date Range: Apr 13 - Jul 14
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Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. [More]
Trend Hunter Services
Score: 6.6
This Week and Warm Top 4 Examples: 3,069 Total Clicks Date Range: Nov 13 - Jul 14
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A desire for convenience has alcoholic brands turning to more accessible packaging
Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 3,632 Total Clicks Date Range: Dec 12 - Jul 14
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A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 4,003 Total Clicks Date Range: May 14 - Jul 14
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Traditionally gourmet and homemade products undergo a reformatting
Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 8,234 Total Clicks Date Range: Nov 13 - Jul 14
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Food and drink in cans get a modern, aesthetic-focused overhaul
Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 26,930 Total Clicks Date Range: May 13 - Jul 14
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Health campaigns target issues like self-esteem to instill motivation
Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like body image, these marketing tactics incorporate personal hardships that consumers, particularly women, can relate to. Thus, creating a deeper psychological link with the viewer. [More]