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Score: 6.6
New and Warm Top 4 Examples: 4,612 Total Clicks Date Range: May 14 - Apr 15
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The alcohol industry strives to become more accessible for novice drinkers
Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way. [More]
Score: 6.7
This Week and Mild Top 4 Examples: 5,814 Total Clicks Date Range: Sep 14 - Apr 15
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Consumers are responding to fashion marketing that highlights products in motion
Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary lifestyle is crucified, brands with an action-oriented aesthetic -- whether it be advertisements, packaging or products -- develop a strong appeal among wellness-focused consumers. [More]
Score: 5.9
This Week and Warm Top 4 Examples: 1,919 Total Clicks Date Range: Jan 15 - Apr 15
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Brands create faux accounts on social platforms to engage consumers
Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 2,594 Total Clicks Date Range: Jan 15 - Apr 15
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Brands step in to create memorable milestone experiences for consumers
Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives. [More]
Score: 7.4
This Week and Hot Top 4 Examples: 7,315 Total Clicks Date Range: Apr 14 - Apr 15
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Brands elevate consumer content into social media art
Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers. [More]
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Score: 7.7
This Week and Warm Top 4 Examples: 42,138 Total Clicks Date Range: May 13 - Apr 15
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Fashion brands add a sense of whimsy to their packaging
Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity. [More]
Score: 6.3
This Week and Mild Top 4 Examples: 6,809 Total Clicks Date Range: Jul 14 - Apr 15
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Brands turn to packaging designs reminiscent of kids artwork and drawings
Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 6,355 Total Clicks Date Range: Aug 14 - Apr 15
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Fashion brands adapt to be more accessible to the "every man"
Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 15,076 Total Clicks Date Range: Sep 14 - Apr 15
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Parents search for eco products that will satiate their children's needs
Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 36,109 Total Clicks Date Range: Feb 14 - Apr 15
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Childrens' brands stand out with bizarre, animalistic packaging
Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic. [More]