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Score: 6
Recent and Warm Top 4 Examples: 2,374 Total Clicks Date Range: Dec 14 - Dec 16
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Companies show transparency in their failures to humanize their brand
Implications - In the social media age, consumers have become more skeptical of big brands than ever. What they respond best to is transparency, an extreme form of which is self-deprecation and acknowledgement of failures. This speaks to the value of failure and the humanization that directly battles mistrust of brands. [More]
Filed in: Marketing
Score: 7
This Week and Warm Top 5 Examples: 1,205 Total Clicks Date Range: Nov 16 - Nov 16
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Advent calendar products diverge from their typical focus on chocolate
Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. [More]
Score: 8
This Month and Warm Top 4 Examples: 15,236 Total Clicks Date Range: Aug 15 - Nov 16
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Organizations integrate the voice of the consumer into their offerings
Implications - The concept of open-source coding has risen in popularity as a demand for STEM skills increases. This idea is being utilized by brands through marketing, products, and more. At their core, open-source products and services invite collaboration from the crowd; a concept that fares well with consumers seeking a willingness to change, and a personal connection from their brands. [More]
Filed in: TechMarketing
Score: 7.5
This Month and Warm Top 5 Examples: 8,785 Total Clicks Date Range: Sep 15 - Nov 16
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Men's cosmetics routines are expanding to include makeup
Implications - As modern consumers continually feel comfortable skirting outdated gender norms, mainstream cosmetics ranges are moving to include men's makeup products that appeal to a fast-growing male beauty market. This shift demonstrates the growing difficulties in marketing efforts based on traditional demographics groups and points to the need for brands to offer niche products and services that entice consumers in ways that current offerings may neglect to. [More]
Score: 6.6
This Month and Warm Top 6 Examples: 1,468 Total Clicks Date Range: Dec 15 - Nov 16
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QSR brands use homestyle holiday menus to alude to family bonding
Implications - In introducing unique menu items that recall family meals spent together over the holidays, quick-service restaurant brands aim to embed themselves in familial traditions during a holiday season marked by communal meals. Highlighting the consumer expectation that the brands they patronize will help them lead their best lives, this progression also demonstrates the value in channeling emotional connotations with product offerings that signify family bonding during the holiday season. [More]
Score: 6.2
This Month and Warm Top 6 Examples: 3,901 Total Clicks Date Range: Apr 15 - Nov 16
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Airline brands turn to unconventional promos that emphasize value
Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to. [More]
Score: 8
This Month and Warm Top 6 Examples: 7,245 Total Clicks Date Range: Nov 15 - Nov 16
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Hospitality brands are enhancing word of mouth through social media
Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics. [More]
Trend Hunter Services
Score: 7
This Month and Warm Top 4 Examples: 4,608 Total Clicks Date Range: Sep 15 - Nov 16
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High-tech retail displays provide interaction and context
Implications - Interactive, high-tech retail displays are being adopted by brands looking to increase engagement in-store. Offering cues on how products can be used, and information not provided on the product itself, this approach to display provides both an entertaining and informational experience for the modern shopper. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 6,937 Total Clicks Date Range: Nov 15 - Nov 16
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Jewelry branding takes on a more minimalist form
Implications - Minimalist aesthetics are permeating the retail experience, from overall store design to the amount of products displayed. Appealing to more modernized sensibilities, this is influencing the way that products like jewelry are packaged as well. Though not necessarily a dramatic departure from classic jewelry packaging, this shift brings accessories in line with modern tastes. [More]
Score: 6.5
This Month and Mild Top 5 Examples: 2,689 Total Clicks Date Range: Sep 15 - Nov 16
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Dog owners costume their pets to attract attention for diverse campaigns
Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification. [More]