Consumer Insights

Emerging marketing opportunities for innovators, entrepreneurs and creative minds

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Score: 5.9
Recent and Mild Top 5 Examples: 224 Total Clicks Date Range: Aug 16 - Aug 16
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Brands market customizable products to students leaving home
Implications - Recognizing that living on college and university campuses is the first the Gen Z and Millennial demographics will be away from home, brands produce personalized products. Encouraging self-expression -- especially for females, customizable products and campaigns for back-to-school allow brands to bond with students and promote their compassion. This shift in marketing techniques highlights the importance of prioritizing a brand's connection to youthful consumers. [More]
Score: 4.8
Recent and Untested Top 6 Examples: 1,498 Total Clicks Date Range: Mar 16 - Aug 16
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Brands create a sense of social community through age-specific ads
Implications - Focusing on the back-to-school season, brands market their products and services using humor and relatable characteristics that appeal to young people. Brands utilize spokespeople and campaign tactics that mirror the lives of modern students, which builds on the preconceived thoughts that Gen Z or Millennials have about a fun, upbeat college lifestyle. This shift in campaigning stresses that brands can create better consumer relations through humanization. [More]
Score: 7.5
Recent and Warm Top 5 Examples: 5,472 Total Clicks Date Range: Sep 15 - Aug 16
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Female wellness products are created for discrete transportation and storage
Implications - Targeting the Millennial female consumer, brands produce smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living. By reducing size and adding female-focused packaging aesthetic, brands are able to convey a sympathetic message that reinforces the need for personal care products that are easily stored or concealed. [More]
Score: 7.3
Recent and Warm Top 2 Examples: 537 Total Clicks Date Range: Aug 16 - Aug 16
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Brands entice college students by adding maturity to campaigns
Implications - The Millennial demographic; distraught from being considered childish and immature in the eyes of the aging population, responds well to marketing tactics that provide them with a sense of adulthood -- even in college and university environments. This generation's desire for mature recognition allows brands to focus their efforts on enhancing traditional marketing campaigns and products to feel more grown-up. [More]
Score: 7.3
Recent and Warm Top 6 Examples: 10,358 Total Clicks Date Range: Mar 14 - Aug 16
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Out-of-home gaming draws crowds to public spaces
Implications - At-home consoles encouraged solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers. [More]
Score: 5.9
This Week and Mild Top 5 Examples: 514 Total Clicks Date Range: Aug 16 - Aug 16
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Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. [More]
Score: 5
This Week and Mild Top 5 Examples: 396 Total Clicks Date Range: Mar 16 - Aug 16
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As a step toward authenticity, organizations fund informative content
Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation. [More]
Trend Hunter Services
Score: 6
This Month and Mild Top 6 Examples: 4,558 Total Clicks Date Range: Sep 14 - Aug 16
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Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation. [More]
Score: 6.7
This Month and Mild Top 5 Examples: 13,522 Total Clicks Date Range: Aug 15 - Aug 16
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Bread branding takes on a vintage-inspired, relaxed look
Implications - Helping bakeries have their products perceived as less processed and more independent, bread packaging is evolving to look more rustic. Using materials like paper (as opposed to plastic) and with whimsical motifs, there's a handmade feel that comes through with this approach to branding, appealing to consumers who appreciate smaller brands. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 26,402 Total Clicks Date Range: Mar 15 - Aug 16
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Produce packaging takes on a playful, childlike look
Implications - In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf. [More]