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Score: 6.3
This Week and Warm Top 4 Examples: 1,667 Total Clicks Date Range: Apr 15 - May 16
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Brands capture consumer attention with fake pop-up shop concepts
Implications - As urban consumers become more familiar with unexpected brand interactions in their day-to-day lives, brands have begun launching fake pop-up shops that serve as a covert method of revealing a new product or campaign. This progression is related to the modern consumer's marketing literacy and the need for brands to innovate around what individuals have come to expect from them. [More]
Score: 5.6
This Week and Mild Top 4 Examples: 3,059 Total Clicks Date Range: Mar 15 - May 16
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Mustard is elevated from classic condiment to a platform for experimentation
Implications - As consumers continue to explore new takes on old condiments for flavor enhancement, many are opting to move away from classic yellow "American" mustard in favor of artisan medleys that experiment with international flavors and varying levels of heat. Consumers embracing this new approach to a classic condiment demonstrates a desire to reposition familiar favorites that may seem to have grown tired. [More]
Score: 9
This Week and Hot Top 4 Examples: 11,984 Total Clicks Date Range: Jul 14 - May 16
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Consumers are enticed by service-driven members-only retail concepts
Implications - Proving that consumers are still looking for top-tier customer service despite an emphasis on convenience, many individuals are opting to join members-only retail concepts that ensure high-quality amenities and dedicated assistance. In addition to highlighting the unique brick-and-mortar applications for subscription-based models, this progression demonstrates an interest in community-focused commerce that provides a more intimate shopping experience. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 6,416 Total Clicks Date Range: Mar 16 - May 16
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Alcohol brands increase millennial influence with memorable interactions
Implications - Well aware that millennials are constantly on the lookout for the next best thing, alcohol brands are increasing their influence among this demographic by creating fully immersive moments that make long-lasting impressions. Temporary activations offering hands-on experiences and one-of-a-kind product interactions not only capitalize on the younger consumer's fear of missing out, but also allow brands to carefully curate an environment that gets their unique messaging across in an engaging way. [More]
Score: 7
This Month and Mild Top 4 Examples: 6,202 Total Clicks Date Range: Aug 15 - May 16
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Craft brewers aim to entice Millennials with narrative branding
Implications - Craft beer producers are opting to use narrative branding concepts as a means of connecting with Millennials, who are looking to form an intimate connection with the brands they purchase from. In addition to highlighting the role of story-driven branding in connecting with Millennial consumers, this demonstrates the emotive power of design in communicating a product's origins in a manner that consumers are able to connect with on a meaningful level. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 634 Total Clicks Date Range: Dec 15 - May 16
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Brands use messenger apps to interact with consumers
Implications - As buzz continues to mount surrounding the future role of messenger apps in brand-consumer interaction, Facebook Messenger and WeChat have taken the lead with a number of notable campaigns and dedicated B2B services around the platform. In addition to highlighting the evolving relationship between brands and consumers that sees this type of communication as a customer service expectation rather than an intrusion of privacy, this pattern demonstrates the need for brands to explore the ways in which such platforms can enable them to exceed expectations . [More]
Score: 6.8
This Month and Warm Top 4 Examples: 1,930 Total Clicks Date Range: Mar 15 - May 16
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Sports broadcasters pursue fans in their native digital spaces
Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating. [More]
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Score: 6.1
This Month and Mild Top 4 Examples: 1,123 Total Clicks Date Range: Jan 16 - May 16
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Consumers choose upscale nut-based beverages post-workout
Implications - As health-conscious consumers look to be more mindful of dairy consumption, many are embracing nut-based beverages that avoid the lactose and high sugar content of traditional post-workout smoothies. In addition to highlighting the push for familiar flavor experiences replicated in more healthy forms, this progression demonstrates the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 11,230 Total Clicks Date Range: Oct 15 - May 16
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Covert retail spaces embed themselves into fun commuter spaces
Implications - As brands look to embed themselves into the daily routines of consumers, many are opting to host experiential pop-up shops in commuter spaces as a means of genuinely surprising individuals in a mundane part of their day. In addition to demonstrating the resonant power of such clandestine consumer interactions, this shift is related to the escalating creativity of pop-up shop venues as influenced by densely populated urban centers. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 26,118 Total Clicks Date Range: Jul 15 - May 16
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Brands reward commuters with unexpected moments of pleasure
Implications - As brands look to genuinely delight and surprise consumers during face-to-face interactions, many are embracing the ubiquitous nature of the daily commute by hosting brand activations inspired by escapism in transitory spaces. Linked to the contemporary desire to take breaks from "adulting," this progression highlights the opportunity for brands to reposition themselves as catalysts in consumer self-care by inspiring moments of relaxation. [More]