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Score: 7.5
New and Hot Top 4 Examples: 4,455 Total Clicks Date Range: Mar 15 - May 15
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Brands take effective measures to illustrate gender inequality in the workforce
Implications - Discussions on gender equality often revolve around discriminatory practices in the workplace. In an effort to further this conversation in a meaningful way, many brands are illustrating the key differences between how men and women experience the working world, whether that be wage inequality or prejudice in hiring. This action-oriented approach indicates to consumers that brands are not looking to capitalize on social good, but actually strive to promote real-life results. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 43,097 Total Clicks Date Range: Jun 14 - May 15
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Experiential elements are added to parties to heighten engagement
Implications - Realizing the need to entertain audiences beyond simply providing music, organizers are turning to interactive elements to make social gatherings more memorable. Integrating communal activities and technological engagements, these events are not only more entertaining than traditional soirees; they also redefine how individuals engage in social settings by emphasizing activities that require more active participation. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 15,028 Total Clicks Date Range: Feb 14 - May 15
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An expanding men's cosmetics market uses unintimidating branding
Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. [More]
Score: 8.2
Recent and Hot Top 4 Examples: 11,745 Total Clicks Date Range: Sep 14 - May 15
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Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 5,768 Total Clicks Date Range: Feb 15 - May 15
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Consumers respond to Beacon-optimized advertising
Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences. [More]
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Score: 5.1
Recent and Mild Top 4 Examples: 821 Total Clicks Date Range: May 15 - May 15
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Fathers are rebranded as confident and engaged multitaskers
Implications - Rather than directly targeting mothers, brands have extended traditional advertising to include the image of a modern father deeply involved in all aspects of home life. This shift is representative of the growing reality that modern dads take pride in their multifaceted parenting roles and are equally as important stakeholders when it comes to household purchases. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 4,398 Total Clicks Date Range: Jul 13 - May 15
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Brands use the mobile interface as a platform to challenge consumers
Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts. [More]
Score: 7.6
This Month and Hot Top 4 Examples: 5,098 Total Clicks Date Range: Mar 15 - May 15
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Brands turn to experiential pop-up settings to enhance consumer engagement
Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,074 Total Clicks Date Range: Oct 14 - May 15
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Brands engage consumers through campaign-boosting gaming apps
Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services. [More]
Score: 8.8
This Month and Hot Top 4 Examples: 20,367 Total Clicks Date Range: May 14 - May 15
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Pop-up shops channel a sense of homespun charisma with rustic modern interiors
Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design. [More]