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Score: 8.2
This Month and V. Hot Top 4 Examples: 4,225 Total Clicks Date Range: Feb 14 - Jun 14
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High-tech retail locations offer single shoppers a streamlined experience
Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and offers an experience that suits their schedule. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 20,835 Total Clicks Date Range: Mar 12 - Jun 14
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Flavoring products get a visual overhaul to attract design-conscious consumers
Implications - Adding an air of sophistication to everyday goods, brands are adding refined elements such as gold flakes and embossed branding to elevate established products like condiments with contemporary appeal. This offers a sense of exclusivity without sacrificing a desire for traditional flavoring methods. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 5,409 Total Clicks Date Range: Jan 14 - Jun 14
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Seasoning receives a pop culture overhaul to reinvent flavor in a modern light
Implications - Bringing traditional condiments into the 21st century, brands are incorporating pop culture references into the packaging designs to provide aesthetics that consumers, particularly youths, can relate to. Going beyond the mere allure of flavor, these condiments reference literary classics and cult TV shows to broaden consumer appeal, transforming traditionally secondary cuisine products into more mainstream, consumer-influenced goods. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 13,417 Total Clicks Date Range: Dec 13 - Jun 14
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Flavor enhancers receive a functional packaging design to enhance efficiency
Implications - As consumer priorities shift towards ease and accessibility, brands are altering product packages to be more user-friendly in form. Offering more convenience, condiment packaging that focuses on easier application of spreads and sauces shows mindfulness of the consumer experience. This adds function to traditionally aesthetic condiment packages. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 11,147 Total Clicks Date Range: Nov 13 - Jun 14
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Holiday merchandise gets an upscale overhaul to appeal to adults
Implications - Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic. [More]
Trend Hunter Services
Score: 6.1
This Quarter and Warm Top 4 Examples: 1,524 Total Clicks Date Range: Apr 14 - Jun 14
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Brands recognize unappreciated heroes to enhance ads with emotional appeal
Implications - Creating circumstances that strike a personal cord, brands are utilizing themes of appreciation to give thanks to influential, yet uncommonly recognized archetypes like moms and Good Samaritans. By showcasing acknowledgements of broad personality types, brands enable consumers to see themselves in the characters celebrated, creating a deeper emotional attachment. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 22,980 Total Clicks Date Range: Nov 13 - Jun 14
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Wellness activities are proliferated as a means to convey status
Implications - The concepts of wellness and privilege are intertwined for consumers, which has lead to activities like yoga and Pilates being utilized to bolster status. As consumer obsession with health continues, the proliferation of holistic practices in marketing relates to consumers on the basis of familiarity, but also on the coveted notion of exoticism. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 27,985 Total Clicks Date Range: Mar 13 - Jun 14
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Seeking peace of mind, owners turn to simplistic pet packaging for authenticity
Implications - Pet owners view their companions as family members as opposed to simple pets, creating a need for health-conscious pet products. Offering a more authentic marketing tactic, brands are turning to minimalist product labeling for pets, reflecting a pattern seen in all food packaging. This signifies a need to have pets treated increasingly similarly to humans. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 5,577 Total Clicks Date Range: Mar 14 - Jun 14
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Artistic tea packages offers healthy brews to a more visually adept generation
Implications - Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation. [More]
Score: 8.5
This Quarter and V. Hot Top 4 Examples: 21,288 Total Clicks Date Range: Mar 13 - Jun 14
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Personalization is brought back into stores to offer creative consumer input
Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please. [More]