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Emerging marketing opportunities for innovators, entrepreneurs and creative minds

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Score: 7.1
Recent and Warm Top 4 Examples: 2,035 Total Clicks Date Range: Oct 15 - Jul 16
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Male-hosted YouTube channels guide viewers through extreme recipes
Implications - As consumers become more accustomed to discovering food and beverage innovations from a variety of digital resources, in particular, brands have begun engaging male-hosted cooking channels on YouTube that speak to the culture of "competitive eating." This progression demonstrates the far-reaching nature of the YouTube platform and highlights the opportunity for brands to tap into seemingly niche but increasingly relevant audiences. [More]
Score: 5.3
Recent and Mild Top 4 Examples: 229 Total Clicks Date Range: Feb 16 - Jul 16
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Brands invest in cryptic commercials to captivate and retain consumer focus
Implications - Home furniture and decor campaigns utilize sentimentality as a marketing tactic, opposed to directly promoting a product. As streamlined services and ad-eliminating technologies continue to progress, brands strive to entice and captivate consumers who are endlessly scrolling through social media. Appealing to emotions and creating a sense of mystery or wonder, cryptic commercial advertisements are able to harness the attention of consumers. [More]
Score: 6.3
Recent and Warm Top 4 Examples: 650 Total Clicks Date Range: May 16 - Jul 16
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Appealing to the personal brand-free Gen Z calls for odd content
Implications - Unlike their Millennial predecessors, members of Generation Z are not consciously accumulating brands, services and products to inform a personal brand. Instead, they prefer a more lighthearted, less self-conscious form of brand communication. This calls for abstract advertising that does not take itself too seriously, illustrating a key difference between these youth groups. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 2,841 Total Clicks Date Range: Sep 15 - Jul 16
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Organizations are boosting transparency by informing customers
Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among the Generation Z group -- for self-education, while also tapping into a more humanized approach to branding. [More]
Filed in: Marketing
Score: 6.6
This Week and Warm Top 4 Examples: 1,317 Total Clicks Date Range: Mar 16 - Jul 16
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Indulgent iced coffees are reinvigorated with simple innovations
Implications - Constantly pursuing new indulgences that excite, consumers are turning to niche flavor profiles to enhance their cold caffeine fix. With simple twists on traditional tastes and ingredients, coffee brands are not required to stray too far from familiarity to create innovative products that gratify adventurous flavor-seekers, while still enticing less venturesome consumers. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 9,466 Total Clicks Date Range: May 14 - Jul 16
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Brands show full consumer awareness with holistically helpful apps
Implications - As consumers become more conscious of their personalities, activities and consumption habits as part of their own "brand," organizations must follow suit and implement a 360-degree view of their customers' lifestyle into their products. This is especially true in regard to loyalty, as long-term use of a product coincides with its seamless integration into the consumer's life. [More]
Filed in: Marketing
Score: 7.9
This Month and Hot Top 4 Examples: 5,180 Total Clicks Date Range: Jul 15 - Jul 16
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Services and retailers turn to social media platforms as unique business models
Implications - As social media becomes increasingly ingrained into consumer lifestyles, businesses are taking that into account by creating social media-specific platforms and services. Creating payment platforms and business models that are built upon platforms like Snapchat, brands are seeking to not only use social media and online influencers as a marketing tool, but rather integrate this type of digital engagement into the very core of their business. [More]
Trend Hunter Services
Score: 9
This Month and V. Hot Top 4 Examples: 13,515 Total Clicks Date Range: Jul 15 - Jul 16
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Retailers create workshop areas for heightened customer involvement
Implications - Realizing the need for greater customization, retailers are rolling out mini in-store workshops and stations to instigate interaction. Designating specific sections of the retail space to allow for customization, product testing or educational experiences, brands are seeking to revamp the retail landscape into a place that is more user-friendly and personalized to consumer preferences. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 18,493 Total Clicks Date Range: Jan 15 - Jul 16
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The go-to material is being upgraded for modern concerns
Implications - Though it is the most-used material in the world, plastic does not line up with all of consumers' needs in the modern world. To accommodate concerns such as sustainability, plastic is being reinspected and revamped by way of technology. This speaks to the importance of constant innovation. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 10,568 Total Clicks Date Range: Nov 14 - Jul 16
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Packaging accommodates product through new materials
Implications - Though attention to design and novelty features help make packaging stand out to consumers, turning packaging into a product feature as opposed to an afterthought requires an understanding of product use. Armed with this knowledge, packaging manufacturers have begun creating materials to better accommodate the actual nature and use of the product. This shift speaks to more emphasis on ease of use and product care. [More]