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Score: 7.6
Recent and Hot Top 4 Examples: 10,741 Total Clicks Date Range: May 13 - Apr 14
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Taking a raw approach, advertisers use reality to deter drinking
Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers. [More]
Score: 8.3
This Week and Warm Top 4 Examples: 13,875 Total Clicks Date Range: Feb 14 - Apr 14
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The young urbanite, craving luxury and transparency, shifts to the startup
Implications - A growing preference for authenticity meshed with exclusivity is supporting the more niche, artisan brand over the conglomerate. Packaging designs that have a bespoke feel and have enhanced product description satiate craving for trustworthiness. This also works to create an air of exclusivity that’s in-line with urban lifestyles. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 41,369 Total Clicks Date Range: May 13 - Apr 14
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Pop-up shops & events evolve with custom services for fast-paced lives
Implications - Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 32,777 Total Clicks Date Range: Aug 12 - Apr 14
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A need for nutritional credibility prompts more organic juice packaging
Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 75,422 Total Clicks Date Range: Mar 11 - Apr 14
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Brands use innovative packaging to breathe life into hard-to-update foods
Implications - Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf. [More]
Trend Hunter Services
Score: 8.4
This Month and Warm Top 4 Examples: 35,497 Total Clicks Date Range: Jun 13 - Apr 14
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Prison life enters marketing as demand for consumer rebellion rises
Implications - As the cultural attitude toward law breaking becomes more lax with specific regard to media and celebrity culture, trouble with the law and being sent to prison is being rebranded as acceptable, tasteful and even celebratory market-wide. This acceptance of shortcomings welcomes those on the sidelines of society back into relevancy and lowers the standard for acceptable behavior amidst younger generations. A fascination with incarceration signifies a true extension and fruition of the "bad boy" image that has been played up previously, but never idolized in such blatancy. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,526 Total Clicks Date Range: Jan 13 - Mar 14
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Products with cliched marketing histories use satire to earn consumer trust
Implications - Addressing cliched advertising tropes, marketers are using tongue-in-cheek satire to appeal to savvy consumers. This is particularly popular with products that have a specific go-to formula, communicating to the viewer that they are seen as critical, aware consumers. This establishes an appealing sense of connection and trust between the seller and viewer, all while providing an entertaining form of marketing. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 17,040 Total Clicks Date Range: Sep 12 - Mar 14
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A shift toward minimalist ingredients in cosmetics encourages simple packaging
Implications - An industry once dominated by gilded jars of face cream and mystery ingredients, the world of cosmetics has given way to the rise of DIY digital, reverting back to basics. This is reflected in both the onslaught of organic products, as well as minimalist packaging. Ultimately, consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 16,659 Total Clicks Date Range: Jun 13 - Mar 14
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As concepts of cultural gender shift, beer is reformatted for female drinkers
Implications - The strict gender roles of years past are continuing to be broken down with reversals like women in the workforce and men as homemakers, but a broader cultural shift towards consumers that are less concerned with how they are perceived is giving way to the feminization of the masculine and vice-versa. As such, the rebranding and consumption of beer as a more approachable beverage for women drinkers is taking precedent, and marking a larger cultural shift towards heightened androgyny in products with unnecessarily gendered associations. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 13,083 Total Clicks Date Range: May 12 - Mar 14
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Seeking an emotional connection, brands utilize nostalgic cartoons for impact
Implications - Media saturation has made it more difficult to capture consumers' attention, prompting brands to turn to sentimental imagery to ignite greater emotional responses. As a means to create closer ties with audiences, brands are utilizing nostalgic cartoon references to provide visuals that consumers can instantly identify with, allowing adults to revert back to a more innocent time of their youth. [More]