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Score: 5.9
New and Mild Top 4 Examples: 1,134 Total Clicks Date Range: May 15 - Jul 15
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The automotive industry aims to be more consumer-friendly
Implications - Purchasing a car can be a daunting process, a fact that automotive retailers and dealerships know very well. In an attempt to come across as less intimidating, many auto companies are taking steps such as downsizing facilities or offering alternate forms of communication to consumers. By instilling confidence in the consumer, these measures make the purchasing process easier for all. [More]
Score: 7.8
New and Hot Top 4 Examples: 4,099 Total Clicks Date Range: Jun 14 - Jul 15
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Brands showcase environmental awareness through thoughtfully branded content
Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant. [More]
Score: 6.5
This Week and Warm Top 4 Examples: 4,074 Total Clicks Date Range: May 15 - Jul 15
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Brands appease activity oriented Millennials with interactive innovations
Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 3,720 Total Clicks Date Range: Aug 14 - Jun 15
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Personification of soldiers softens the image of the armed forces
Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes. [More]
Filed in: Marketing
Score: 6.6
This Week and Warm Top 4 Examples: 4,708 Total Clicks Date Range: Jan 14 - Jun 15
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Army-inspired imagery is used to personify the classic man in marketing
Implications - Diverging from the more flexible concept of masculinity seen recently, military-inspired marketing paints a picture of the classic male figure. Though this image is antiquated for some, that nostalgia adds to the charm. This points to the meaning of military -- discipline, loyalty, and measured aggression -- and its connection to manhood in the eyes of consumers. [More]
Trend Hunter Services
Score: 5.4
This Month and Mild Top 4 Examples: 1,526 Total Clicks Date Range: May 14 - Jun 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Score: 7.3
This Month and Hot Top 4 Examples: 3,101 Total Clicks Date Range: Dec 13 - Jun 15
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Brands evoke emotional responses with personalized holiday stunts
Implications - In executing heartfelt holiday campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 10,280 Total Clicks Date Range: May 14 - Jun 15
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Brands encourage customer feedback through user-friendly technology
Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 1,451 Total Clicks Date Range: Apr 15 - Jun 15
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Service companies team up with familiar brands to accelerate customer service
Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience. [More]
Score: 8.1
This Month and V. Hot Top 4 Examples: 7,182 Total Clicks Date Range: May 14 - Jun 15
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Skincare brands engage consumers with memorable, sun-powered campaigns
Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health. [More]