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Score: 6.1
Recent and Mild Top 4 Examples: 6,484 Total Clicks Date Range: Jul 14 - Mar 15
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Consumers are looking for inconspicuous ways to enjoy wine
Implications - Young consumers are less interested in the perceived exclusivity of drinking wine, and instead seek to enjoy it in a low-key way, leading to the rise of unobtrusive or camouflaged forms of packaging. The shift in packaging suggests that consumers are less concerned with conspicuous packaging, putting more emphasis on social experience. [More]
Score: 8.2
This Week and Warm Top 4 Examples: 16,574 Total Clicks Date Range: Nov 13 - Feb 15
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Everyday brands pair with couture in an attempt to boost branding
Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 5,203 Total Clicks Date Range: Dec 14 - Feb 15
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Consumers search for packaging that can double as seasonal decor
Implications - Many holiday chocolate and candy purchasing decisions are based on packaging, with consumers opting for edible items encased in packaging that can be put on display in their homes. By making sure their treats double as home decor, consumers are stretching their dollar even further. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,419 Total Clicks Date Range: Jan 14 - Feb 15
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Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,566 Total Clicks Date Range: Apr 14 - Feb 15
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Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions. [More]
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Score: 6.8
This Month and Warm Top 4 Examples: 3,792 Total Clicks Date Range: Aug 14 - Feb 15
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Brands appeal to specific fan bases for increased consumer loyalty
Implications - Brands looking to increase consumer engagement through contest marketing are harnessing the power of the "fandom." Fiercely loyal and unrelentingly passionate, fan communities, whether they be dedicated to sports teams, television shows or musical artists, are willing to immerse themselves in a multitude of challenges to reap very specific rewards. These hyper-concentrated contests reveal the benefits of targeted versus broad marketing. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 3,240 Total Clicks Date Range: Aug 14 - Feb 15
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Men are taking a more active role in child-rearing
Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing. [More]
Score: 4
This Month and Untested Top 4 Examples: 1,691 Total Clicks Date Range: Jun 14 - Feb 15
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Wildly popular food products come together to the delight of superfans
Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 7,718 Total Clicks Date Range: Mar 14 - Feb 15
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The digital workforce is targeted with wearables designed for health tracking
Implications - Brands are acknowledging common problems like stress and anxiety that affect the digital workforce with devices that look to track and correct ailments. Marketed toward the 9 to 5 demographic, the innovations strike a cord using quantitative data to solve issues that can affect one's productivity and overall health. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 8,513 Total Clicks Date Range: Aug 14 - Feb 15
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Brands create products specifically for consumers with chronic health problems
Implications - As consumers rely more on technology for health maintenance, products specifically designed for those with persistent ailments are on the rise. Cost-effective and easily obtainable, the innovations target consumers looking to manage chronic conditions without the need for medical intervention, reflecting a desire for self-directed care even when it comes to more serious issues. [More]