DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Lifestyle Category List Full Index
| Score:
6.4 | This Week and Warm
Top 5 Examples:
Date Range:
11,942 Total Clicks Jan 12 - May 13 |
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Hyper-Coupling
Those who are in relationships find new and extreme ways to connectImplications - The desire to connect with another human being on a deep, intimate level is a part of human nature. For many, this means involving your partner in as many facets of your life as possible. To assist in creating this connection, companies are releasing products made to literally connect two people in the most unexpected ways. Essentially, consumers will react positively to any opportunity to cling to their loved ones. [More]
 Rocking Chair Loveseats |
 Cozy Companion Muffs |
 Conjoined Wine Glasses |
 Sweetheart Smartphone Sheaths |
 Dual Dining Compartments |
Filed in: Lifestyle Romance
| Score:
7.7 | This Month and Warm
Top 6 Examples:
Date Range:
25,080 Total Clicks Jun 12 - May 13 |
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Sarcastic Sentiments
Consumers are turning to sarcastically funny products to show affectionImplications - Sarcastic humor is an increasingly appealing form of comedy that's being integrated into products that are typically understood to be more predictable. Taking the place of sentimental statements in greeting cards, fashion and more, consumers are showing a preference for humorous and somewhat subversive statements with an edge. [More]
 Snarky Mother's Day Cards |
 Sarcastically Thought-Provoking Tees |
 Sarcastic Statement Sweaters |
 Cat Meme-Tributing Treats |
 Shocking Sarcastic Totes |
 Shooting Range Stationary |
Filed in: Lifestyle Art & Design Design Life Special Holiday Romance
| Score:
6.2 | This Month and Mild
Top 6 Examples:
Date Range:
7,316 Total Clicks Aug 12 - May 13 |
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DIY Diagnosis
Consumers take health into their own handsImplications - Healthcare is not always easy to access, so consumers are taking matters into their own hands by self-diagnosing. This gives a sense of control in the chaotic realm of health and disease, while alleviating any distrust felt in regards to health professionals. This ultimately reflects on the importance consumers place on self-control over expertise. [More]
 Holographic Cranium Scanners |
 Health-Monitoring Maternity Bands |
 Blood-Monitoring Bluetooth Devices |
 Portable Paramedic Scanners |
 Concussion-Detecting Apps |
 Breast Disease-Detecting Apps |
Filed in: Lifestyle Health
| Score:
5.8 | This Month and Mild
Top 6 Examples:
Date Range:
7,399 Total Clicks Feb 13 - May 13 |
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Junk Food Destigmatized
Formerly seen as shameful vices, junk food is receiving a prideful boostImplications - Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers. [More]
 Fake Food Fashion |
 Macho Soy Candles |
 Carnivorous Temporary Tattoos |
 Breakfast-Inspired Booze |
 Instant Meal Rap Videos |
 Real-Life Bacon Frocks |
Filed in: Lifestyle Food Health
| Score:
6.3 | This Month and Mild
Top 4 Examples:
Date Range:
3,112 Total Clicks Feb 13 - May 13 |
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Mocking Fitness
The healthy living movement sees a backlashImplications - Physical well being is very important for today's self-centric consumer; however, healthy living is seeing a backlash. Consumers who enjoy indulging in less-than-health-conscious activities are sick of being told to "live better" and thus, have taken to mocking fitness. This reflects on a more broad consumer desire to unabashedly be one's self, without being made to feel they should apologize. [More]
 Manly Hipster Yoga |
 Athletic Kitten Captures |
 Calorie-Removing Kitchen Utensils |
 Facetious Physical Education Tees |
Filed in: Lifestyle Food Health Drinking
