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Trend Hunter Dashboards
Score: 6.8
This Week and Warm Top 4 Examples: 5,273 Total Clicks Date Range: Aug 12 - Sep 14
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Fresh food is made more accessible with the use of online delivery services
Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 10,756 Total Clicks Date Range: Jun 12 - Sep 14
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Making shopping easier, consumers turn to digitized grocery services
Implications - Optimizing everyday tasks like grocery shopping, consumers are turning to advanced online platforms and delivery services for added convenience. Using apps and crowdsourced platforms to locate or customize purchases, consumers are seeking to reduce the need for in-store interaction, speaking to a desire for more autonomous buying methods. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 5,702 Total Clicks Date Range: Sep 13 - Sep 14
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Ordinary treats are revamped with unexpected textures for sensory appeal
Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor. [More]
Filed in: LifestyleFood
Score: 5.8
This Week and Mild Top 4 Examples: 6,582 Total Clicks Date Range: Aug 12 - Sep 14
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An emphasis on well-being has consumers putting health goods front and center
Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives. [More]
Score: 5.7
This Week and Mild Top 4 Examples: 5,556 Total Clicks Date Range: Oct 12 - Sep 14
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Healthy drinks take on a food form to provide convenience
Implications - Offering a range of health benefits that help fight against cholesterol and disease, drinks like green tea are being reformatted into more convenient forms for on-the-go consumption. Transforming these health beverages into snack bars and lollipops, consumers are making nutritional goods more adaptable for everyday consumption, reflecting a shift toward more customized health food sources. [More]
Trend Hunter Services
Score: 4
This Week and Untested Top 4 Examples: 4,700 Total Clicks Date Range: Mar 12 - Sep 14
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Seeking nutritional benefits, consumers add antioxidants to meals in new ways
Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 7,139 Total Clicks Date Range: Apr 13 - Sep 14
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Catering to pets outside the home, owners seek out public food sources
Implications - Catering pet owners and their need to indulge their furry companions, brands are turning to public pet installations to make activities like snack time more engaging. Offering more inventive ways for owners to feed their pets while on-the-go, these public pet activities offer more adaptable dining options, reflecting a need to indulge animals both in and outside the home. [More]
Filed in: LifestylePets
Score: 5
This Week and Untested Top 4 Examples: 7,698 Total Clicks Date Range: Dec 12 - Sep 14
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Care units provide services and aesthetics reminiscent of home
Implications - Going beyond the allure of private hospital rooms, care units are offering more indulgent aesthetics and services to make medical experiences less cumbersome. Providing wine bars and homey decor, these unique medical services help patients feel as if they're in a more familiar and indulgent location, helping to make healthcare experiences less emotionally taxing. [More]
Filed in: LifestyleHealth
Score: 5.7
This Week and Mild Top 4 Examples: 4,763 Total Clicks Date Range: Jan 12 - Sep 14
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Seeking to maintain excitement, aging consumers turn to youthful activities
Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age. [More]
Score: 7.5
This Week and Hot Top 4 Examples: 4,825 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for social interaction has consumers turning to group discount options
Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks. [More]