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Score: 9.1
Recent and V. Hot Top 4 Examples: 22,617 Total Clicks Date Range: Jun 15 - May 16
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Brands emerge with pampering pop-ups that aim to be transformative
Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts that aim to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 4,515 Total Clicks Date Range: Apr 15 - May 16
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Regional marijuana legalization opens the doors for new ventures
Implications - Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 2,902 Total Clicks Date Range: Jul 15 - May 16
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Cannabis-infused edibles go highbrow with inventive gourmet creations
Implications - Creative emerging brands are producing artisan edibles and are being embraced by both medical and recreational consumers where legalization has created the opportunity to do so. In addition to highlighting the opportunity for new groups of consumers to be exposed to this product, this progression demonstrates that particular consumer taste preferences and attention to quality of ingredients are priorities applied to all areas of consumption. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 1,260 Total Clicks Date Range: Sep 15 - May 16
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Consumers think outside of the box with elaborate veggie substitutions
Implications - With the proliferation of food blogs and branded recipe resources that make culinary inspiration increasingly accessible, consumers are fully embracing the replication of elaborate dishes with vegetable substitutions for meat. This progression is related to the health and wellness concerns regarding over-consumption of dairy and meat. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 1,690 Total Clicks Date Range: Apr 15 - May 16
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Brands capture consumer attention with fake pop-up shop concepts
Implications - As urban consumers become more familiar with unexpected brand interactions in their day-to-day lives, brands have begun launching fake pop-up shops that serve as a covert method of revealing a new product or campaign. This progression is related to the modern consumer's marketing literacy and the need for brands to innovate around what individuals have come to expect from them. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 1,300 Total Clicks Date Range: Jul 15 - May 16
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Consumers prefer short bursts of newsworthy information, not excessive content
Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,820 Total Clicks Date Range: Jun 15 - May 16
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Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]
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Score: 7.2
This Month and Warm Top 4 Examples: 3,877 Total Clicks Date Range: Jul 15 - May 16
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Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 3,059 Total Clicks Date Range: Mar 15 - May 16
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Mustard is elevated from classic condiment to a platform for experimentation
Implications - As consumers continue to explore new takes on old condiments for flavor enhancement, many are opting to move away from classic yellow "American" mustard in favor of artisan medleys that experiment with international flavors and varying levels of heat. Consumers embracing this new approach to a classic condiment demonstrates a desire to reposition familiar favorites that may seem to have grown tired. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 3,141 Total Clicks Date Range: Dec 15 - May 16
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Consumer obsession with concert merch drives demand for pop-up shops
Implications - As the Instagram era continues to emphasize personal style as a means of self-actualization, consumers are willing to go to great lengths in order to gain access to highly exclusive, limited edition tour merchandise. Specifically seen as a nostalgic reference to the psychedelic rock tees of the 1970's and 1980's, this progression demonstrates the need for traditional brands to reconsider alternate revenue streams considering the evolution of business models facing considerable disruption. [More]