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Score: 8.4
New and Hot Top 4 Examples: 12,059 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]
Score: 8.7
This Week and Hot Top 4 Examples: 19,152 Total Clicks Date Range: May 15 - Jun 16
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Millennials look to put a pause on adult life with youthful experiences
Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 2,232 Total Clicks Date Range: Nov 15 - Jun 16
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Kids' advent calendars get an update for a more modern surprise
Implications - Popularized by its simple chocolate-centric predecessors, the advent calendar is taking on more iterations than ever before. This shift not only speaks to the ways in which consumers are beginning to expect to see products specifically suited to their needs, but also indicates an ongoing interest in goods for children that incorporate an element of surprise. [More]
Score: 8.6
This Week and Hot Top 4 Examples: 7,419 Total Clicks Date Range: Mar 16 - Jun 16
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Hybridized footwear designs appeal to busy, multi-tasking Millennials
Implications - With consumers in search of practical footwear designs that apply the ergonomic function of modern athletic gear, brands are creating curious hybrids that combine style and comfortability. Proving that consumers are looking for versatile pieces that accommodate the unpredictability of their lifestyles, this progression also highlights the Millennial desire to invest in a single product of quality craftsmanship that is sure to last and that is well-suited to a variety of activities. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 4,989 Total Clicks Date Range: Mar 15 - Jun 16
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Consumers seek out niche workshops to gain artisan-level knowledge
Implications - In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits. [More]
Score: 8.9
This Week and Hot Top 4 Examples: 18,192 Total Clicks Date Range: May 15 - Jun 16
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Dessert brands host events that emphasize product experience
Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 12,053 Total Clicks Date Range: Dec 15 - Jun 16
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Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]
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Score: 6.3
This Month and Warm Top 4 Examples: 4,241 Total Clicks Date Range: Jul 14 - Jun 16
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Expediting the hiring process, employers turn to apps for hyper-efficiency
Implications - Sorting through applicants and arranging interviews is often a daunting and lengthy process, prompting companies to integrate apps and platforms that are more convenient in nature. Bypassing formal calls or applications, employers are using text-based messaging and Tinder-like platforms to not only connect with potential applicants faster, but also to schedule in-person meetings in a more streamlined way. These less formal recruitment tactics speak to a shift toward more casual hiring methods. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 2,011 Total Clicks Date Range: Jul 14 - Jun 16
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Employers turn to tools that help find candidates who fit their work culture
Implications - Going one step beyond personal skills and educational background, employers are turning to hiring strategies that target specific personality types. Realizing the importance of a cohesive work culture, recruiters are using analysis frameworks and online tools to carefully match up with applicants who fit and align with the values of their company. This move toward more qualitative hiring strategies speak to a greater emphasis on individuality, especially when it comes to long-term business growth. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 5,138 Total Clicks Date Range: Oct 14 - Jun 16
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Consumers are enticed by high-end tea bars launched by experts
Implications - Seeking out an experience guided the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. [More]