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Score: 8
New and Warm Top 4 Examples: 33,934 Total Clicks Date Range: Jan 13 - Nov 14
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Products for personal stimulation are given a connectivity focused overhaul
Implications - As consumers become increasingly unable to part with digital devices, brands are responding in kind with connected intimacy toys. Features like Bluetooth or Internet connectivity offer consumers the option to never disconnect even during private moments, which speaks to a preference for technology over privacy. [More]
Score: 6.3
New and Mild Top 4 Examples: 8,271 Total Clicks Date Range: Feb 14 - Nov 14
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High fashion products get a cold weather overhaul to satisfy need for function
Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal. [More]
Score: 7.5
New and Warm Top 4 Examples: 8,523 Total Clicks Date Range: Jul 14 - Nov 14
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A guilt-free approach is adopted in typically indulgent treats and recipes
Implications - Organic and gluten-free consumers are always on the hunt for alternative ways to enjoy everyday foods, which has prompted the development of desserts that cater to these very specific needs. This shift towards making indulgent foods restriction-friendly appeals to consumer both dedicated and dabbling in specialty diets. [More]
Score: 4.9
New and Mild Top 4 Examples: 2,868 Total Clicks Date Range: Aug 14 - Nov 14
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The beverage market shifts to cater to consumers on specialty diets
Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs. [More]
Score: 5.8
Recent and Warm Top 4 Examples: 2,418 Total Clicks Date Range: Jan 14 - Nov 14
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As apps make banking more accessible, budgeting comes to the forefront
Implications - With banking apps becoming popularized, consumers are armed with more information about their financial standing than ever before. This automated and convenient approach to banking lends nicely to the budget-conscious consumer, who can use these apps to set goals and track spending easily. [More]
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Score: 5.9
Recent and Mild Top 4 Examples: 2,585 Total Clicks Date Range: May 14 - Nov 14
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Offering convenience, brand-specific digital payment systems encourage loyalty
Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology. [More]
Score: 4.9
Recent and Mild Top 4 Examples: 2,863 Total Clicks Date Range: Oct 13 - Nov 14
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Air fresheners turn to eclectic food scents to heighten consumer experiences
Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 12,199 Total Clicks Date Range: Jan 12 - Nov 14
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A need for sustainability has air fresheners adopting eco-friendly elements
Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 3,729 Total Clicks Date Range: Mar 13 - Nov 14
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Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 9,772 Total Clicks Date Range: Dec 12 - Nov 14
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Bridging the disconnect, cultural elements are added to safe sex awareness
Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations. [More]