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Score: 6.9
This Week and Warm Top 5 Examples: 1,206 Total Clicks Date Range: Nov 16 - Nov 16
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Advent calendar products diverge from their typical focus on chocolate
Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 3,383 Total Clicks Date Range: Aug 15 - Nov 16
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Asian healthcare skews toward convenience with health hybrids
Implications - Metropolitan cities in Asia are among the most fast-paced in the world, calling for more convergence, space-saving and hyper-convenience than most. Hybrid health services are emerging as a result. As the pace in cities around the world quickens by way of digitization, the need for similar convergence will increase. [More]
Filed in: LifestyleHealth
Score: 7.6
This Month and Warm Top 5 Examples: 6,640 Total Clicks Date Range: Jun 16 - Nov 16
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Luxury-seeking consumers opt for products encased in glass packaging
Implications - Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message. [More]
Score: 6.8
This Month and Mild Top 6 Examples: 3,787 Total Clicks Date Range: Jun 16 - Nov 16
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Brands look to reposition products by tapping into adjacent packaging trends
Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves. [More]
Score: 7.4
This Month and Warm Top 5 Examples: 3,708 Total Clicks Date Range: Oct 16 - Nov 16
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Adult-targeted snack packaging draws inspiration from the lunchbox
Implications - Adults seeking easy snacking solutions appreciate the accessibility of refined ingredients that come packaged in portable packets reminiscent of the lunchbox snacks of their youth. Tapping into the nostalgia-driven market of Millennials entering the workforce, snack brands elevating their offerings with premium ingredients, remain cognizant of leveraging classic-yet-convenient packaging of familiar childhood treats that often feature interactive elements for added enjoyment. [More]
Filed in: LifestyleFood
Score: 7.8
This Month and Warm Top 4 Examples: 5,146 Total Clicks Date Range: Sep 15 - Nov 16
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Mental health retreats signify de-stigmatization
Implications - Mental health retreats are increasing in popularity, specifically in areas like Japan where the idea of mental serenity is as big a priority as physical wellness. The practice is becoming more productionized in modern times through mental health retreats that make holistic relaxation a part of the 360-degree view of health. [More]
Filed in: LifestyleHealth
Score: 6.4
This Month and Warm Top 6 Examples: 4,204 Total Clicks Date Range: Feb 16 - Nov 16
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Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensure a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. [More]
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Score: 6.8
This Month and Warm Top 4 Examples: 4,124 Total Clicks Date Range: Oct 15 - Nov 16
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Gamified health in Japan moves beyond monitoring
Implications - Gamified technology in the health industry has just hit the mainstream in North America. In Japan, the idea of monitoring the self goes a step further with detection technology dedicated to various areas of health. This shows an equally effective and engaging way to use gamification that skews more toward sensibility than novelty. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 3,453 Total Clicks Date Range: Feb 15 - Nov 16
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The Japanese health industry utilizes androids and AI
Implications - Though many parts of the world utilize AI and things like telemedecine to streamline the healthcare process, Japan is leveraging robotics to directly replace any human error. This shows a more futuristic view of tech in the world of medicine and pharmaceuticals that goes beyond simply satiating the needs of the individual. [More]
Score: 6
This Month and Mild Top 4 Examples: 4,956 Total Clicks Date Range: Nov 15 - Nov 16
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Holiday flavors expand beyond Christmas
Implications - Discussions around inclusivity during the holidays are commonplace. However, up until this point, food and flavors associated with non-Christian holidays remained less accessible than those associated with Christmas. The rise of social media ushers in an era of worldwide communication, creating more urgency around North American brands' responses to consumers of all religions and cultures. [More]
Filed in: LifestyleFood