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Score: 6.9
Recent and Warm Top 4 Examples: 4,218 Total Clicks Date Range: Feb 14 - Jan 15
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Consumers turn to personalized tech products that automate productivity
Implications - Consumers prioritize efficiency, especially when it comes to everyday tasks, which is being acknowledged with professional predictive and organizational tools for automating everything from meetings to networking. This shift towards predictive technology for high stakes tasks signifies a trust in automation in exchange for a more cohesive, streamlined life. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 4,605 Total Clicks Date Range: Jul 14 - Jan 15
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Consumers turn to prediction technology for daily health maintenance
Implications - Consumers are more conscious of their health than ever before, which is being acknowledged with predictive health innovations that provide a more strategic approach to healthcare. Offering an enhanced level of customization, the innovations speak to a preference for the convenience of tailored, automatic suggestions in everyday life. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 14,956 Total Clicks Date Range: Aug 12 - Jan 15
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Filtration systems receive a compact makeover for convenient consumer usage
Implications - Seeking to take comforts of home outdoors, consumers are turning to compact and easy-to-carry alternatives of typically bulky products like air purifiers and filtration systems. Ensuring clean air both at home and on-the-go, these portable devices reflect a turn toward more adaptable methods of maintaining personal health. [More]
Filed in: LifestyleHealth
Score: 6.9
This Week and Warm Top 4 Examples: 4,590 Total Clicks Date Range: Dec 14 - Jan 15
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As foodie culture rages on the need for gourmet increases
Implications - In the past, foodie culture was about experimentation and comfort food fusion, but as its influence grows to the mass market, it moves more toward gourmet tastes as a way to communicate prestige. This means more typically culinary dishes and tastes must be more accessible by the average consumer. [More]
Filed in: LifestyleFood
Score: 6.8
This Week and Warm Top 4 Examples: 6,100 Total Clicks Date Range: Aug 12 - Jan 15
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Filling food is revisited as a backlash to portion control
Implications - The more popular the health food wave becomes, the more of a backlash it sees. Most recently, this can be observed in the form of hearty revival. Consumers who are sick of portion control are revisiting filling, full multi-course meals with decadent sides, changing the preconceived face of food and flavor's future. [More]
Filed in: LifestyleFood
Trend Hunter Services
Score: 6.5
This Month and Warm Top 4 Examples: 5,470 Total Clicks Date Range: May 14 - Jan 15
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Consumer concerns around chemicals sees natural flavoring become paramount
Implications - Consumer palates are being met with more bizarre flavoring options than ever before, but for many, the avoidance of artificial flavor is becoming increasingly important. Brands are responding in kind with products that promise natural flavoring to convey a product's integrity to the modern health-conscious consumer. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 1,393 Total Clicks Date Range: Nov 14 - Jan 15
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Consumers turn to healthy additives to give dishes an easy health boost
Implications - The common notion that healthy eating requires a complete and high-maintenance lifestyle change is being solved with supplements and seasonings that easily add a nutritional boost to familiar dishes. Easily integrated into foods while still offering benefits, this approach to nutrition speaks to a consumer preference for a healthier lifestyle without the sacrifice of taste or time. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,883 Total Clicks Date Range: Oct 14 - Jan 15
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Flavor turns toward new territory with nuts and seeds as flavoring agents
Implications - Simultaneously satisfying the search for the next big protein, and the next flavor to replace the pumpkin spice phenomenon is nut flavoring. Appearing in unexpected places such as within savory dishes, nuts satisfy two main values for foodie consumers: sophisticated flavoring, and nutrition. [More]
Filed in: LifestyleFood
Score: 5.7
This Month and Mild Top 4 Examples: 2,651 Total Clicks Date Range: Nov 14 - Jan 15
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Beverage flavors crossover to solid foods
Implications - The search for exotic flavor knows no bounds for the foodie consumer, and has begun crossing food forms with edible drink-flavored pieces. Offering something new while still drawing from the familiar, flavoring foods with known drinks offers an exciting experience while staying within the comfort zone of the conventional eater. [More]
Filed in: LifestyleFood
Score: 4.8
This Month and Untested Top 4 Examples: 1,431 Total Clicks Date Range: Nov 14 - Jan 15
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Grains and seeds are adapted into full-course meals for satisfying nutritional value
Implications - No longer used primarily as a snack or breakfast ingredient, grains and seeds are being integrated into hearty, full-course meals for nutritional appeal. Using grains to create alternative recipes of classics like pancakes and pizza, this signifies that consumers are looking to integrate health products in a way that feels familiar and comfortable. [More]