PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 6.8
New and Warm Top 4 Examples: 2,712 Total Clicks Date Range: Jul 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Finance apps take on a more thorough form to educate consumers
Implications - Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money. [More]
Score: 7.5
New and Warm Top 4 Examples: 80,693 Total Clicks Date Range: Dec 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Productivity in public space is achieved through solutions that foster privacy
Implications - Technology has extended the office well beyond its stationary space, making the need for portable privacy more prevalent. As working consumers seek more freedom, innovations that promote privacy and the avoidance of distraction further enhance the experience for the satellite employee. This speaks to a new attitude toward work culture that focuses more on flexibilty and resourcefulness than simply completing the task at hand. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 26,548 Total Clicks Date Range: May 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Health campaigns target issues like self-esteem to instill motivation
Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like body image, these marketing tactics incorporate personal hardships that consumers, particularly women, can relate to. Thus, creating a deeper psychological link with the viewer. [More]
Score: 7.8
Recent and Hot Top 4 Examples: 18,356 Total Clicks Date Range: Nov 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Workout aids are revamped as consumers seek more integrated forms of health
Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around. [More]
Score: 5.6
Recent and Mild Top 4 Examples: 2,349 Total Clicks Date Range: Nov 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Traditionally bottled products take on a less sophisticated form
Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability. [More]
Trend Hunter Services
Score: 8
This Week and Hot Top 4 Examples: 22,048 Total Clicks Date Range: Aug 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Theaters infuse elements of home to enhance entertainment with familiarity
Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment. [More]
Filed in: LifestyleLife
Score: 8.2
This Week and V. Hot Top 4 Examples: 3,219 Total Clicks Date Range: May 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 6,049 Total Clicks Date Range: Mar 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to adventurous remedies for well-being
Implications - Consumers are seeking to draw benefits from therapeutic but unusual traditions practiced by other cultures. Including treatments that use tactics such as fire and reptiles, these adventurous health methods reflect a desire to push boundaries and experiment with activities that promote well-being. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 5,504 Total Clicks Date Range: Jun 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Outdoor eating gets an elegant overhaul to provide comfort and efficiency
Implications - Personalized services and lavish kits are adding an air of sophistication to portable, outdoor dining. Reflecting a consumer base accustomed to the convenience of technology, modern picnic products offer the comfort of materialistic goods into a pre-assembled, effortless form. [More]
Filed in: LifestyleFood
Score: 6.3
This Week and Warm Top 4 Examples: 3,057 Total Clicks Date Range: Jun 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands make unexpected alcohol infusions to convey health-consciousness
Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet. [More]