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Score: 8
Recent and Warm Top 4 Examples: 18,708 Total Clicks Date Range: Sep 13 - Dec 14
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Materials for active lifestyles become a mainstay in the industry
Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind. [More]
Score: 6.1
Recent and Warm Top 4 Examples: 1,578 Total Clicks Date Range: Sep 14 - Dec 14
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The sporting industry battles the at-home entertainment industry with technology
Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment. [More]
Score: 6.7
Recent and Warm Top 4 Examples: 6,437 Total Clicks Date Range: Mar 13 - Dec 14
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The enhancement of health through games is taken further
Implications - Gamification of within the health industry is not new, however wellness gaming has evolved to include social aspects to not only enhance quality of life in a fun way, but spread the word to a network of people. This ties to a new view of health and wellness as a mark of status, and is especially helpful for brands in the industry looking to make closer connections to their consumer. [More]
Score: 5.6
Recent and Mild Top 4 Examples: 9,319 Total Clicks Date Range: Feb 13 - Dec 14
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Traditional meals are heightened with eclectic elements for allure
Implications - Adding a personal twist to traditional meals, consumers are customizing typical dishes like pizza and sandwiches with unusual added ingredients. Combining unexpected elements like seafood and cupcakes together, consumers are adapting recipes to not only fill their stomachs, but also create a more exciting consumption experience. [More]
Filed in: LifestyleFood
Score: 7.3
Recent and Warm Top 4 Examples: 6,253 Total Clicks Date Range: Jun 14 - Dec 14
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Fast food meals are reinvented with unexpected cuisine ingredients
Implications - Offering two meals in one, fast food retailers are combining dishes like pizza and dessert to offer consumers more multifaceted meal options. These fast food adaptations allow consumers to indulge in various types of cuisine without sacrificing convenience or budget. [More]
Filed in: LifestyleFood
Trend Hunter Services
Score: 7.1
Recent and Warm Top 4 Examples: 6,517 Total Clicks Date Range: Jun 14 - Dec 14
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Brands mimic international foods in quick, simple formats
Implications - Copying the traditional meals of cultures from around the world, brands creating full course cuisine options are transforming the at-home and on-the-go experience. As consumers push for a more convenient means to enjoy the comforts of home, the rise of prepackaged international foods is making the transition less jarring. [More]
Filed in: LifestyleFood
Score: 6
Recent and Mild Top 4 Examples: 4,270 Total Clicks Date Range: Jul 13 - Dec 14
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Seeking efficiency, consumers turn to pre-packaged family meals
Implications - Going beyond traditional menu options, food services are turning to multi-course deliveries for a more comprehensive dining experience. Offering set meals that are reminiscent of homemade cuisine, retailers are offering busy consumers, like families, the chance to indulge in traditional dishes in a more convenient, hassle-free manner. [More]
Score: 8.6
This Week and V. Hot Top 4 Examples: 9,415 Total Clicks Date Range: Mar 14 - Dec 14
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Collaborative consumption is becoming more mainstream as consumer values shift
Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption. [More]
Score: 8.5
This Week and Hot Top 4 Examples: 35,377 Total Clicks Date Range: Sep 13 - Dec 14
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Drones and robots become an integral part of the healthcare system
Implications - While technology in the medical industry has become commonplace, the further expansion to include drones and robotics is creating a more autonomous healthcare system. As globalization leads to a demand for adaptable and flexible solutions for healthcare, the incorporation of this technology is establishing trust between consumers and robotics. [More]
Score: 7.8
This Week and Hot Top 4 Examples: 1,770 Total Clicks Date Range: Feb 14 - Dec 14
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Fitness no longer has the spotlight when it comes to sporting events
Implications - A few years back, the emergence of a hyper-challenging obstacle race called Tough Mudder ushered in a new, socially focused and humblebrag-heavy form of fitness. Now, the social focus and opportunity to share the experience with like-minded people has taken over the fitness aspect. For today's connection-craving consumer, any relevant pop culture staple with a fan base can (and should) become an obstacle race. [More]
Filed in: LifestyleHealth