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Score: 5.8
New and Mild Top 6 Examples: 423 Total Clicks Date Range: Feb 17 - Feb 17
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Owners look for simple and speedy solutions for keeping pet odors at bay
Implications - Innovative products tackling pet odor that don’t require bathing are increasingly being reached for by busy consumers. Often made using natural and organic ingredients, owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time. As more apartment and condo dwellers are buying pets for smaller spaces, the increase in demand for pet malodor products demonstrates a shift towards simplicity when it comes to maintaining pet hygiene. [More]
Filed in: LifestylePets
Score: 7.1
New and Warm Top 4 Examples: 1,848 Total Clicks Date Range: Feb 16 - Feb 17
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Brands celebrate niche holidays with unique promotions and discounts
Implications - Beyond major holidays like Christmas or Thanksgiving, brands are celebrating more specialized days very specific to particular product offerings. Though not widely recognized, these holidays provide brands with an opportunity to create unique and light-hearted limited-time promotions. [More]
Score: 5.3
Recent and Mild Top 4 Examples: 880 Total Clicks Date Range: Apr 16 - Feb 17
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A movement in alcohol translates to eating
Implications - The concept of "small-batch" was born in the world of craft beer, referring to experimental brews released in limited quantities. The exclusivity of this approach attracted consumers who prioritize exclusivity. This makes it an attractive prospect for other categories, such as snacking, to add an element of elitism. [More]
Filed in: LifestyleFood
Score: 7.2
Recent and Warm Top 6 Examples: 2,404 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 5.5
Recent and Mild Top 6 Examples: 1,494 Total Clicks Date Range: Nov 15 - Feb 17
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Fatty foods are rising to the forefront of the new health wave
Implications - More educated about health and diet, consumers begin opting for higher fat snacks that satisfy cravings and help fuel active lifestyles. Previously vilified as a dietary faux pas, fat is increasingly being celebrated as an integral part of a well-balanced health regimen, with more brands rebelling against previous credos and actively promoting high fat products. Already lauded in the fitness world, fatty foods are slowly gaining prominence within adult snacking on a broader scale. [More]
Score: 8
This Week and Hot Top 6 Examples: 8,528 Total Clicks Date Range: Nov 15 - Feb 17
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Increasingly humanized A.I. establishes widespread trust in technology
Implications - In today’s culture of digital migrants raising digital natives, there is not only an increasing reliance on hyperconnectivity, but also a shift towards endearment and full acceptance of technological presence within the roles of caretakers and safety providers. As artificial intelligence becomes increasingly humanized, we begin to recognize a spreading of unquestionable trust in technology as part of the home and even as part of the family. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 450 Total Clicks Date Range: Nov 16 - Feb 17
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Social media-driven movements surpass aesthetics and permeate ways of living
Implications - In the days before social media, big movements in pop culture were mostly centered around tangible items, such as clothing or music. The age of social media, however, places a focus on the whole lifestyle of the consumer, paving the way for niche movements based in a 360-degree way of life. [More]
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Score: 6.2
This Month and Mild Top 6 Examples: 2,328 Total Clicks Date Range: Aug 15 - Feb 17
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The mild Mexican chili pepper finds a variety of culinary uses
Implications - In its various forms, poblano is a Mexican chili pepper that is steadily gaining popularity as a global ingredient based on its mild flavor and its ability to be easily integrated into dishes. In addition to denoting the underlying experimental nature of consumers when it comes to flavor, and in particular, spices, this progression proves that enhanced consumer knowledge of regional ingredients can lead to a heightened interest in the preparation process of a given dish, whether it is being experienced as a a menu item or being cultivated at home. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 6,185 Total Clicks Date Range: Apr 16 - Feb 17
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Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. [More]
Score: 8.3
This Month and Warm Top 5 Examples: 18,949 Total Clicks Date Range: Nov 15 - Feb 17
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Consumers consciously create cozy spaces that emphasize enjoying the home
Implications - Inspired by the Danish manifesto for cozy comfort, consumers in warm and cold countries alike are looking to surround themselves with plush fabrics, warm textures and soft furnishings that embrace users in a cushy hug. An extension of the style of Japanese minimalism popularized by Marie Kondo, the emerging prevalence of Hygge demonstrates a desire in consumers to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home. [More]