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Score: 6.9
New and Warm Top 4 Examples: 5,717 Total Clicks Date Range: Oct 14 - Aug 15
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Clinical products and services boast ultra-minimalism
Implications - A backlash of the artisan movement, extreme utilitarian design can be seen in pharmacies, medication branding and the like. Approaching this industry with pragmatism conveys a seriousness to consumers that is often left on the back-burner in today's world of social media and brand personality. [More]
Score: 7.1
New and Warm Top 4 Examples: 4,823 Total Clicks Date Range: Jul 14 - Aug 15
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Consumers use social sharing as an incentive to get healthy
Implications - In the social media age, consumers are frequently sharing their fitness goals and progress. In addition to fitness, consumers are now also being encouraged to share their lifestyle and health habits. The social approach to health not only creates a sense of accountability in consumers, but also puts the emphasis on preventative measures. [More]
Score: 6
New and Mild Top 4 Examples: 3,787 Total Clicks Date Range: Jan 15 - Aug 15
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People search for alternative ways to partake in traditional celebrations
Implications - In an effort to provide an alternative to the dance club scene, many events and celebrations are opting for a low-key atmosphere. Replacing loud music and crowds with a relaxed environment, increased social interaction and niche interests, these events redefine how even traditionally over-the-top occasions, such as New Year's Eve, can be celebrated. [More]
Score: 5.5
New and Mild Top 4 Examples: 1,261 Total Clicks Date Range: Feb 15 - Aug 15
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The festival format is being adopted for a wide variety of events
Implications - While music festivals might be regarded as a strictly millennial preoccupation, the festival model is being adopted in many other contexts. Event planners are opting for larger-scale celebrations that boast many different entertainment stations as opposed to a single draw. The result is a party-within-a-party format that entices consumers, both young and old, with more choice. [More]
Score: 4.1
This Week and Untested Top 4 Examples: 207 Total Clicks Date Range: Aug 15 - Aug 15
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Social media spotlights different stories in the healthcare industry
Implications - Many social media efforts in the healthcare space are dedicated to honoring and appreciating the unseen heroes. Whether it's medical professionals who are often overlooked, or the sufferers of medical ailments themselves, these campaigns and platforms not only harness the power of social media to create an emotional resonance, but also offers real people the opportunity to share their story. [More]
Trend Hunter Services
Score: 5.7
This Week and Mild Top 4 Examples: 4,926 Total Clicks Date Range: Sep 14 - Aug 15
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Children gravitate towards school products that offer them creative freedom
Implications - In an effort to encourage creativity within education, many school suppliers are designing products with an artful flair. By bucking convention and offering children more creative licence, these manufacturers transform school supplies from strictly functional products, to something children actually want to use. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 9,301 Total Clicks Date Range: Jul 14 - Aug 15
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Lunch box designs are sectioned to encourage healthy eating
Implications - Nutrition and healthy eating habits have become a paramount concern for parents. In order to prepare healthy meals for children who are away at school, parents are turning to lunch boxes that are compartmentalized. This style not only allows for the easier preparation of balanced meals, it also encourages healthy portion sizes, ultimately promoting well-being. [More]
Score: 7
This Week and Warm Top 4 Examples: 2,604 Total Clicks Date Range: Mar 15 - Aug 15
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Social influencers resonate with consumers through themes of self-improvement
Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 5,491 Total Clicks Date Range: Jun 14 - Aug 15
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Virtual reality offers consumers a chance to experience nature
Implications - Consumers interested in nature and wildlife expeditions are turning to virtual reality. This technology not only offers an immersive experience for less cost and commitment than the real thing; it also educates users on the places they are "visiting." Virtual tourism is increasingly becoming of interest to consumers, and when it comes to outdoor expeditions, it also has the added bonus of serving as a preparation tool in some cases. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 11,534 Total Clicks Date Range: Sep 13 - Aug 15
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Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]