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Score: 6.2
Recent and Mild Top 4 Examples: 16,510 Total Clicks Date Range: Aug 13 - Mar 15
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Brands are customizing their products to appeal to festival-goers
Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle. [More]
Score: 6.4
Recent and Warm Top 4 Examples: 3,810 Total Clicks Date Range: Oct 13 - Mar 15
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A consumer preference for global flavor trumps traditional seasonal options
Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay. [More]
Score: 4.6
Recent and Untested Top 4 Examples: 4,188 Total Clicks Date Range: Sep 13 - Mar 15
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Consumers are opting for fall-friendly, campfire-inspired flavors
Implications - Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons. [More]
Score: 4.5
Recent and Untested Top 4 Examples: 1,491 Total Clicks Date Range: Dec 14 - Mar 15
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Comfort food undergoes a light makeover for warmer weather
Implications - Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment. [More]
Filed in: LifestyleFood
Score: 5.3
Recent and Mild Top 4 Examples: 1,589 Total Clicks Date Range: Mar 15 - Mar 15
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Embracing the health wave, consumers seek recipes that restrict manyingredients
Implications - Realizing the benefits of healthier food alternatives, consumers are turning to recipes that limit and restrict multiple ingredients. Combining features like gluten-free and sugar-free together, some consumers are looking to leave behind all elements associated with unhealthy living by embracing more restrictive consumption options. [More]
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Score: 5.7
Recent and Mild Top 4 Examples: 2,203 Total Clicks Date Range: Dec 14 - Mar 15
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Asian influences introduce savory flavors to sweet dishes
Implications - Many consumers are increasingly turning to food for much more than sustenance, seeking a memorable product experience. Flavor fusion fulfills this desire quite well, and in the case of Asian influence in desserts, is reversing the flavor profiles associated with sweet dishes. Providing consumers with an exciting take on traditional goods, this shift signifies a consumer openness to novelty when it comes to food. [More]
Filed in: LifestyleFood
Score: 5
Recent and Mild Top 4 Examples: 1,921 Total Clicks Date Range: Mar 14 - Mar 15
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Miniature culinary goods provide luxury without breaking the bank
Implications - The post-credit crunch desire to communicate prestige, combined with the rise of foodie culture, has put gourmet food in the spotlight. Some consumers, however, are not willing to spend what is required to enjoy these culinary goods. Thus, a demand for miniature gourmet foods can be observed, allowing consumers to enjoy a compromise. [More]
Filed in: LifestyleFood
Score: 4.4
Recent and Untested Top 4 Examples: 3,629 Total Clicks Date Range: Apr 13 - Mar 15
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Miniature pie products provide emotional indulgence in controlled sizes
Implications - As health-conscious consumers quest for permissible indulgences, it becomes clear that portion control alone is not enough to satiate the need for culinary comfort. Miniature pies and tarts tie sentiment into the equation through nostalgia. This adds and extra element of indulgence, proving that though consumers are willing to sacrifice on calories, they still need to feel pampered by their food. [More]
Filed in: LifestyleFood
Score: 4.8
Recent and Mild Top 4 Examples: 1,118 Total Clicks Date Range: Oct 14 - Mar 15
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Consumers crave the familiarity of soda in a more health-conscious format
Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 24,369 Total Clicks Date Range: Aug 13 - Mar 15
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Sugar-free products use visual appeal to overcome pessimism
Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors. [More]
Filed in: LifestyleFood