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Score: 6.8
Recent and Warm Top 4 Examples: 5,675 Total Clicks Date Range: Mar 15 - May 15
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Shared workspaces entice members with social benefits
Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model. [More]
Score: 8.3
Recent and Hot Top 4 Examples: 32,133 Total Clicks Date Range: Nov 13 - May 15
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Making traveling easier, consumers turn to easy-fold carriers
Implications - Seeking to avoid over-sized bags and bulky carriers, travelers are turning to alternative luggage solutions that can fold and collapse into smaller shapes. Travel bags that can be easily tucked and stored in tight spaces reflect a growing consumer need for products that are more accommodating and space-conscious, especially for on-the-go use. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 9,026 Total Clicks Date Range: Apr 14 - May 15
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Seeking to diffuse threatening situations, consumers turn to wearable devices
Implications - Anticipating whether a situation could become dangerous can be taxing, prompting many consumers to turn to wearable devices to instill a sense of security wherever they go. Designed to mimic ordinary accessories, wearable security devices detect and mitigate potential threats in a way that is direct, yet unobtrusive, suggesting that consumers are looking to integrate security measures into their everyday lives as discretely as possible. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 3,573 Total Clicks Date Range: Jan 15 - May 15
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Consumers seek out a cost-effective way to curate custom meals
Implications - Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 3,237 Total Clicks Date Range: Dec 14 - May 15
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Companies offer scents to help consumers doze naturally
Implications - New lines of aromatherapy products are helping users sleep with shut eye-inducing scents. These products speak to a surge in clients looking to naturally enhance sleep through ingredients such as essential oils and botanical extracts. Brands in this industry are capitalizing on the value placed on "natural" approaches to health issues by offering non-medicinal solutions. [More]
Trend Hunter Services
Score: 6.1
This Week and Mild Top 4 Examples: 3,909 Total Clicks Date Range: Sep 12 - May 15
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QSR brands develop striking pizza dough concepts
Implications - Companies specializing in comfort foods are releasing unusual pizza dough recipes that challenge typical notions of the meal. The inclusion of atypical ingredients adds edge to dishes that are otherwise predictable. This approach to cuisine bridges the gap between familiar, popular products and a consumer desire for novelty. [More]
Filed in: LifestyleFood
Score: 6.4
This Week and Mild Top 4 Examples: 10,659 Total Clicks Date Range: Nov 13 - May 15
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Nature-mimicking alarm clocks use gradual light to rouse sleepers
Implications - In order to work with the body's natural cycles, consumers are seeking ways to replicate the experience of dawn and sunrise with smart alarm clocks that use gradual light as a means to waking up individuals naturally. This increased investment in overall well-being is representative of the increased interest in self-care as a means of maximizing energy and personal health. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 2,033 Total Clicks Date Range: Apr 14 - May 15
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QSR brands cater to time-crunched consumers with festive mealtime concepts
Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 20,848 Total Clicks Date Range: Jan 13 - May 15
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Consumers search for efficient forms of personalization in food
Implications - DIY culture may be thriving, but many consumers don't have the time to make their own goods. Not wanting to miss out on the opportunity for customization, consumers are turning to services that let them design, as opposed to make, their own desserts. Ultimately, consumers still want to be involved, on some level, in the creation of their goods. [More]
Filed in: LifestyleFood
Score: 6.5
This Month and Warm Top 4 Examples: 2,068 Total Clicks Date Range: Apr 15 - May 15
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Brands redefine how fragrances are deployed with dual-functioning properties
Implications - Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers. [More]