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Score: 7.4
New and Warm Top 4 Examples: 1,275 Total Clicks Date Range: Oct 15 - May 16
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QSR breakfast menus are upleveled with patisserie-inspired pastry-buns
Implications - As consumers push to see higher quality ingredients used in fast food meals, many QSR brands are incorporating pastry-inspired buns into traditional breakfast sandwiches that take inspiration from artisan options available at local cafes. In addition to highlighting the pursuit of a more refined experience, this pattern showcases a desire to see hybridized offerings that are convenient while still satisfying the taste for fresh, locally sourced foods. [More]
Score: 4.9
New and Mild Top 4 Examples: 671 Total Clicks Date Range: Dec 15 - May 16
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QSR brands focus breakfast options on protein-rich handheld meals
Implications - As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute. [More]
Score: 8
This Week and Warm Top 4 Examples: 3,822 Total Clicks Date Range: Jan 16 - Apr 16
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Ergonomics take the spotlight as the next phase of the wellness wave
Implications - The lack of physical activity in the digital age has spawned concerns for issues such as obesity and emotional wellness; the next phase sees an emphasis on posture. Products improving posture are appearing in the digital sphere, office spaces, and more, showing expansion of the consumer definition of wellness. [More]
Filed in: LifestyleHealth
Score: 7.1
This Week and Mild Top 4 Examples: 2,165 Total Clicks Date Range: Mar 16 - Apr 16
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Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 747 Total Clicks Date Range: Sep 15 - Apr 16
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Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 3,341 Total Clicks Date Range: Jan 16 - Apr 16
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Hair removal tools take on unique, specific designs
Implications - Designed to help carry out specific grooming tasks, tools like electric razors are taking on a more ergonomic, customized look. Appealing to consumers' desire to purchase and own products tailored toward their specific routines, this specialized approach helps consumers understand and appreciate the intended usage of grooming tools. [More]
Filed in: Lifestyle
Score: 7.2
This Week and Warm Top 4 Examples: 14,119 Total Clicks Date Range: Jul 14 - Apr 16
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A southern aesthetic battles other iconic American looks
Implications - In terms of modern culture and aesthetic, Americans tend to opt for either a prototypical west coast or east coast design style. This is due largely in part to visibility in pop culture, however as these separate American cultures become more mainstream, consumers are seeking divergence in a southern aesthetic. Additionally, the globalization of regional aesthetics caused by the digital age has updated this aesthetic, showing a shift in the definition of American culture. [More]
Trend Hunter Services
Score: 5.3
This Week and Mild Top 4 Examples: 426 Total Clicks Date Range: Apr 16 - Apr 16
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Meat is reformatted into familiar snack foods for heightened convenience
Implications - Changing the way hearty protein items like meat is consumed, brands are turning to familiar snack food forms for both convenience and familiarity. Reformatting meat and pork products into snack bars and chips, brands are seeking to not only make protein sources more accessible for everyday consumption, but also redefine meat products as a more approachable food item. [More]
Filed in: LifestyleFood
Score: 6.4
This Week and Mild Top 4 Examples: 2,501 Total Clicks Date Range: May 15 - Apr 16
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Protein sources are adapted into fun shapes for experiential appeal
Implications - Adding an alluring twist to traditional protein products, brands and consumers are reformatting goods like pork into creative, unexpected food forms to pique the interest of consumers. Shaping protein items to reference pop culture characters and geometric patterns, consumers are seeking to not only create a more visually appealing source of consumption, but also reinvent conventional food products into items that provoke and stimulate the senses. [More]
Filed in: LifestyleFood
Score: 6.3
This Week and Mild Top 4 Examples: 3,949 Total Clicks Date Range: Aug 14 - Apr 16
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Fun-focused finance services and products alleviate anxiety
Implications - Banking and money management are topics that cause anxiety for many consumers, making it difficult for organizations in this industry to expand. To alleviate anxiety and, furthermore, emphasize the positive aspects of money management, many organizations have begun offering more lighthearted services and products that redirect the pressure consumers feel surrounding finance to translate to self-care and in some cases, self-gifting. [More]
Filed in: Lifestyle