PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 7.2
This Week and Warm Top 4 Examples: 14,091 Total Clicks Date Range: Oct 13 - Sep 14
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Seeking customization and accessibility, consumers digitize health products
Implications - Seeking a more customized form of aid, consumers are turning to 3D-printed products for precise health needs. Offering quick and personalized health products combines the accessibility of modern technology with a developing need for more individually catered healthcare techniques. This speaks to great potential for healthcare in both first and developing worlds. [More]
Score: 8.5
This Week and V. Hot Top 4 Examples: 8,160 Total Clicks Date Range: May 14 - Sep 14
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Consumers turn to mobile shopping aids to make coupons easier to find
Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 7,510 Total Clicks Date Range: Jun 12 - Sep 14
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Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 7,371 Total Clicks Date Range: Aug 13 - Sep 14
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Athletic behavior among retirees is reflected in modern photography
Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people. [More]
Score: 6.7
This Week and Mild Top 4 Examples: 9,330 Total Clicks Date Range: Feb 13 - Sep 14
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Seeking public reaction, artists target consumer emotions for impact
Implications - Moving beyond shock value and anti-establishment sentiment, street artists are using romantic imagery to draw emotion from viewers. Referencing themes like love, artists are using public spaces to send a more heartfelt message to viewers. [More]
Trend Hunter Services
Score: 6.7
This Month and Warm Top 4 Examples: 5,891 Total Clicks Date Range: Apr 14 - Sep 14
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Beacon technology expands to provide help and guidance
Implications - Providing more than mere entertainment, responsive location-based technology is being integrated into devices that provide aid and assistance. Known for its automated and streamlined capabilities, beacon is being used as a means to ease fears and anxieties, combining customized technology with a desire for more adaptable sources of prevention. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 5,703 Total Clicks Date Range: Aug 12 - Sep 14
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Fresh food is made more accessible with the use of online delivery services
Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 11,372 Total Clicks Date Range: Jun 12 - Sep 14
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Making shopping easier, consumers turn to digitized grocery services
Implications - Optimizing everyday tasks like grocery shopping, consumers are turning to advanced online platforms and delivery services for added convenience. Using apps and crowdsourced platforms to locate or customize purchases, consumers are seeking to reduce the need for in-store interaction, speaking to a desire for more autonomous buying methods. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 6,003 Total Clicks Date Range: Sep 13 - Sep 14
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Ordinary treats are revamped with unexpected textures for sensory appeal
Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor. [More]
Filed in: LifestyleFood
Score: 5.5
This Month and Mild Top 4 Examples: 6,825 Total Clicks Date Range: Aug 12 - Sep 14
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An emphasis on well-being has consumers putting health goods front and center
Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives. [More]