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Score: 7.8
This Week and Warm Top 4 Examples: 5,845 Total Clicks Date Range: Nov 14 - Jul 16
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Health-focused consumers get protein without guilt with plant-based products
Implications - As consumers become better informed about where there food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 1,512 Total Clicks Date Range: Mar 15 - Jul 16
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Popular Asian cuisine staples get makeovers for a larger market
Implications - Street food in Asian countries is distinct, unique, and overall, lighthearted. Though the North American foodie movement is partially based in fun, it is overall based in the pursuit of elitism. This requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a new market. [More]
Filed in: LifestyleFood
Score: 6.3
This Week and Mild Top 4 Examples: 3,217 Total Clicks Date Range: Oct 14 - Jul 16
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These exotic, health-associated ingredients are used to lighten desserts
Implications - In the midst of the health wave's rise to the mainstream, exotic ingredients are seen as a health-associated phenomenon evoking images of seasonality and new superfoods. As a result, Mediterranean flavors are permeating the world of frozen confections. This accommodates consumers who are interested in health benefits, but not necessarily performative foods. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 2,247 Total Clicks Date Range: Oct 15 - Jul 16
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Battling the Foodie backlash of fast food means implementing more customization
Implications - The growth of the Foodie consumer has created a threat against fast food. Recognizing that personal branding is a key concern of Foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically. [More]
Filed in: LifestyleFood
Score: 6.7
This Week and Warm Top 4 Examples: 2,798 Total Clicks Date Range: Feb 16 - Jul 16
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Retail locations adapt to more than just a place for product consumption
Implications - As consumers seek out more experiential aspects in their day-to-day routine, retailers are taking note and re-defining how the traditional shopping space is structured. Integrating unexpected experiences like health studios and spas, retailers are looking to change the way retail spaces are perceived, and turn traditional shopping spaces into more of a destination for experiential activities and relaxation. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 2,050 Total Clicks Date Range: Jan 16 - Jul 16
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Essential oils move beyond aromatherapy and cosmetics
Implications - Essential oils have caused a wave in the cosmetics and home industries, as they represent a more simplistic approach to the daily routine. This preference for naturalism is permeating other groups and uses as well. Accelerating the idea of purity implied with the use of essential oils, this represents the consumer desire to live an uncomplicated life. [More]
Filed in: LifestyleHealth
Score: 6
This Month and Mild Top 4 Examples: 919 Total Clicks Date Range: Oct 15 - Jul 16
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Health and wellness purists are responding to healing oils and simplicity
Implications - The health and wellness wave fueled by online influencers and the availability of information online has a lot of consumers reverting back to simplistic, nostalgic forms of healthcare. This includes oils, elixirs, and analog remedies that not only comfort consumers with their lack of chemical components, but hearken back to simpler times. [More]
Filed in: LifestyleHealth
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Score: 9.3
This Month and V. Hot Top 4 Examples: 37,838 Total Clicks Date Range: Apr 15 - Jul 16
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Socially driven consumers embrace workouts that also offer photo opps
Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 5,569 Total Clicks Date Range: Jul 15 - Jul 16
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Cocktails are reimagined in alternate forms to satisfy a desire for adult play
Implications - As consumers push for experiences enriched by the infusion of play-inspired elements, emerging brands are creating experimental takes on classic cocktails in solid and gaseous states. In addition to tapping into an interest in food and beverages that plays upon the senses, this progression highlights the willingness on the part of consumers to stray from convention in order to push the limits of their palate. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 10,193 Total Clicks Date Range: Sep 15 - Jul 16
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Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave. [More]