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Score: 6.2
This Week and Mild Top 4 Examples: 658 Total Clicks Date Range: Feb 16 - Sep 16
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Consumers seek hybrid forms of vitamins that combine existing products
Implications - Beyond food and beverages enriched with vitamins, consumers are opting for less traditional products that combine energizing results with everyday items. Infusing day to day products such as gum with vitamins allows consumers to easily integrate supplements into their routines. These hybridized products allow brands to meet consumer needs in more streamlined ways, therefore increasing value. [More]
Filed in: LifestyleHealth
Score: 7.6
This Week and Warm Top 5 Examples: 4,162 Total Clicks Date Range: Jun 15 - Sep 16
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Healthy consumers seek baked goods that use alternative ingredients
Implications - The ongoing health wave is influencing packaged goods brands, as well as dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 3,831 Total Clicks Date Range: Feb 16 - Sep 16
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Celebrity culture and productivity collide for younger consumers
Implications - As Millennial presence in the workplace increases, new methods of management and motivation become necessary. A combination of celebrity culture and productivity is one example of this that speaks to modern values and traditional goals by leveraging the 360-degree view of celebrity that the youth generation holds. [More]
Filed in: Lifestyle
Score: 5.2
This Week and Mild Top 4 Examples: 544 Total Clicks Date Range: Mar 16 - Sep 16
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Small tasks are incentivized to push motivation
Implications - Though used in many different ways, gamification is perhaps most useful for consumers when leveraged for small task completion. In the information age, maintaining focus and motivation is more difficult than ever, creating a need for ways to keep consumers interested in the mundane. This is the effect of the mass shift from product to experience, tempering consumer's expectations toward fun and frivolity. [More]
Filed in: Lifestyle
Score: 6.3
This Week and Warm Top 4 Examples: 1,673 Total Clicks Date Range: Jul 15 - Sep 16
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Resources on fertility, menstruation, and women's health push education
Implications - It's often said that women's issues are all-inclusive, meaning everything from feminism to female reproductive health can only progress when everyone, regardless of gender or age, becomes involved. Pushing this forward, more resources dedicated to simplifying and educating all consumers on women's health can be observed. This speaks to an increased attitude of inclusivity across the board, which is especially prevalent for the digital native. [More]
Filed in: LifestyleHealth
Score: 7
This Week and Warm Top 4 Examples: 4,977 Total Clicks Date Range: Jan 15 - Sep 16
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Tracking tech finds a new use in fertility
Implications - Wearable technology has become ubiquitous in the last few years, with uses ranging from fitness to a supplement for a smartphone. Taking this technology into the next phase means more scientific integration, in essential parts of the consumer lifestyle. Currently, this is manifesting in reproductive-focused wearables, which show that novelty alone will sustain a certain technology for a limited amount of time. [More]
Filed in: LifestyleHealth
Score: 6.1
This Week and Mild Top 6 Examples: 1,864 Total Clicks Date Range: Jun 15 - Sep 16
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Parents turn to vlogs and social platforms for helpful everyday tips
Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media. [More]
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Score: 5.4
This Week and Mild Top 4 Examples: 338 Total Clicks Date Range: Jul 16 - Sep 16
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Millennials swap out agents for apps when it comes to big ticket purchases
Implications - Eliminating barriers to purchase, real estate companies are tuning to apps to entice consumers like Millennials, who are looking for a more streamlined path to purchase. Allowing consumers to rent, buy or browse potential homes through multimedia platforms and mobile apps, these platforms are making a traditionally tedious process more convenient. [More]
Score: 7.1
This Week and Warm Top 5 Examples: 3,653 Total Clicks Date Range: Feb 15 - Sep 16
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Beverage brands turn to re-purposed ingredients for heightened sustainability
Implications - Seeking to reduce their environmental footprint, beverage brands are taking a step towards being more conscious through the use of re-purposed ingredients. From processing wastewater to make beer, to utilizing overripe, unsold fruit to make fruit drinks, brands are integrating elements of sustainability right into the production of the item itself. This speaks to the need for brands to not only promote environmental practices on the consumer side, but to adhere to those practices through their operations as well. [More]
Score: 8.2
This Week and Hot Top 6 Examples: 13,495 Total Clicks Date Range: Mar 16 - Sep 16
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Consumers look for ways to make their caffeine consumption eco-friendly
Implications - As consumers become more conscious of their environmental impact, they’re seeking out practical ways to balance their everyday habits with an element of sustainability. Seeking to get their daily dose of caffeine without feeling a sense of guilt, consumers are turning to brands and cafes that have chosen to adhere to sustainable practices. From coffee recycling programs to cafes that promote zero waste, this speaks to the need for products and services that cater to consumer awareness, especially when it comes to daily consumption habits. [More]