PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 5.2
New and Mild Top 4 Examples: 3,182 Total Clicks Date Range: Jul 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Movement is encouraged through games and tech devices to get kids more active
Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play. [More]
Score: 6.9
New and Warm Top 4 Examples: 12,030 Total Clicks Date Range: May 11 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The empowerment of young girls rages on in the sports industry
Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life. [More]
Filed in: LifestyleSports
Score: 5.8
This Week and Mild Top 4 Examples: 2,697 Total Clicks Date Range: May 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture
Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,962 Total Clicks Date Range: Nov 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire for convenience has alcoholic brands turning to more accessible packaging
Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. [More]
Score: 8.1
This Week and Hot Top 4 Examples: 5,971 Total Clicks Date Range: Feb 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers who can't afford luxury opt for luxe-branded regular products
Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise. [More]
Trend Hunter Services
Score: 8.3
This Week and Warm Top 4 Examples: 26,337 Total Clicks Date Range: Apr 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Indulgent edibles and couture combine in a natural marriage
Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 3,611 Total Clicks Date Range: Dec 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. [More]
Score: 8.4
This Week and Hot Top 4 Examples: 83,382 Total Clicks Date Range: Oct 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Wine accessories recieve practical enhancements as convenience is prioritized
Implications - Opting for convenience over aesthetic, wine drinkers are turning to more customized methods of alcoholic consumption. Offering features such as self-chilling and rubberized handles, these wine accessories prioritize practicality, reflecting a shift away from desires of prestige toward more personal conveniences. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 8,986 Total Clicks Date Range: Sep 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Preventative measures enter social settings to help expose unwanted tampering
Implications - Moving away from typical health detection, consumers are looking for ways to deter drug use. Allowing individuals to examine whether drinks have been tampered with or if drugs are present, these devices reflect a rise in more public and communal health concerns, as well as a rise in self detection. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 3,907 Total Clicks Date Range: May 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Traditionally gourmet and homemade products undergo a reformatting
Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. [More]