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Score: 7.1
This Month and Mild Top 4 Examples: 6,280 Total Clicks Date Range: Feb 15 - May 15
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Consumers consider ways to conserve water in their daily lives
Implications - Fresh water may be a renewable resource, but the fact that the earth's supply of groundwater is steadily decreasing remains worrisome. Many eco-conscious consumers already take their water consumption into consideration, but in light of drought situations across the globe, even less eco-conscious consumers are considering ways to conserve water in their daily routines. [More]
Filed in: Eco
Score: 7.6
This Month and Hot Top 4 Examples: 5,689 Total Clicks Date Range: Aug 13 - May 15
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Consumers turn to earth-friendly enshrining techniques to honor loved ones
Implications - As eco-conscious consumers contemplate their personal carbon footprint, individuals are considering sustainability-minded memorial tributes to remember loved ones. In memorializing those who have passed in ways that celebrate the cyclical reality of nature, individuals can take comfort in their tribute as a long-term investment in the environment. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 21,317 Total Clicks Date Range: Feb 14 - May 15
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Brands are catering to younger demographics via niche gardening concepts
Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 20,162 Total Clicks Date Range: May 14 - May 15
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Chinese consumers switch to greener forms of transportation
Implications - In an effort to improve the air pollution epidemic in China, companies have come up with eco transportation solutions on both personal and public levels. Consumers' willingness to switch to greener forms of transportation suggests that they hold themselves, and public transit systems, to a certain standard of accountability in light of the current environmental crisis. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 29,200 Total Clicks Date Range: Apr 13 - May 15
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Taking an artistic approach, homeowners turn to abstract planter shapes
Implications - Adding a visual statement to traditional eco activities, modern consumers are turning to unconventionally abstract planter designs for sensory appeal. Opting for vases and planters with architectural designs and shapes, consumers are redefining how traditional greenery is perceived, reflecting a turn toward a more modern approach to gardening. [More]
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Score: 8.4
This Quarter and Hot Top 4 Examples: 12,311 Total Clicks Date Range: Apr 15 - Apr 15
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Consumers are choosing sustainability over luxury in terms of packaging
Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 19,053 Total Clicks Date Range: Feb 14 - Apr 15
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Alcohol brands adopt green branding techniques to showcase awareness
Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 33,917 Total Clicks Date Range: Apr 14 - Apr 15
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Urban gardeners turn to maintenance-free planters for convenience
Implications - Seeking to attract the urban consumer who's tight on time, brands in the gardening industry, are integrating elements of technology to make the planting process more streamlined. Requiring little to no effort, these gardening products feature unique self-watering and self-maintaining features, allowing busy, on-the-go consumers to enjoy the tranquility of plants without the hassle of constant monitoring. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 20,668 Total Clicks Date Range: Apr 13 - Apr 15
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Consumers search for ways to make gardening more accessible
Implications - Consumers looking to ease themselves into gardening are opting for kits and pre-assembled materials to simplify the process. Cultivating a green thumb can seem like a daunting task to some inexperienced consumers, so products that offer convenience and accessibility are greatly sought after. Gardening kits and the like ultimately serve to remind us that there are non-tech solutions for streamlining lifestyle and leisure activities. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 15,023 Total Clicks Date Range: Jan 13 - Apr 15
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Consumers seek out eco-friendly gardening tools
Implications - Gardening is an eco practice in and of itself, but consumers who want to take it one step further are opting for environmentally friendly tools and practices, such as solar-powered appliances or sustainable packaging. This shift reveals that it's not enough for consumers to partake in eco-related activities; it's also important that the process itself is, from start to finish, environmentally conscious as well. [More]