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Emerging eco opportunities for innovators, entrepreneurs and creative minds

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Score: 6.1
This Month and Mild Top 5 Examples: 2,078 Total Clicks Date Range: Jun 16 - Nov 16
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Pet parents seek out products that minimize the eco impact of ownership
Implications - Looking to buy products that reflect their values regardless of category, pet owners are seeking out products for pets specifically designed to reduce their impact on the environment. This is emerging in food products, like vegan pet food, as well as pet accessories and the packaging of these goods across the board. [More]
Score: 8.5
This Month and Hot Top 6 Examples: 11,816 Total Clicks Date Range: Jun 16 - Nov 16
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Solar technology is adapting to the outdoor adventurer lifestyle
Implications - As solar technology becomes more advanced, durable and scalable, its integration into consumer-friendly products has become more prevalent. This product integration particularly suits the lifestyle of the outdoor adventure connoisseur. The niche use of this technology shows that eco-consciousness is applicable to many different lifestyles as it becomes a general priority for those of all walks of life. [More]
Score: 7.7
This Quarter and Warm Top 5 Examples: 9,355 Total Clicks Date Range: Oct 15 - Nov 16
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Green development begins with environmentally friendly material
Implications - As the effect of the population on the environment worsens, consumers demand more developments in eco-consciousness. Green industrial materials satisfy this need by elevating ecotecture to new heights. This signifies a positive development in eco living that is more societal than individual. [More]
Filed in: Eco
Score: 7.9
This Quarter and Warm Top 4 Examples: 14,880 Total Clicks Date Range: Sep 15 - Nov 16
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Weather-proofing goes a step further with new materials
Implications - Global warming has created unpredictable circumstances in many parts of the world. This creates a need for more adaptable structures; it all begins with industrial materials, and the development of more extreme weather proofing. This adaptability goes beyond the tangible circumstances and materials, and into a need for efficient and effective solutions to global problems. [More]
Score: 7.3
This Quarter and Warm Top 6 Examples: 46,051 Total Clicks Date Range: Jun 15 - Oct 16
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Consumers plan meals using systems that avoid food waste
Implications - Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 6,500 Total Clicks Date Range: May 15 - Oct 16
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Auto manufacturing turns to recycling in a new approach to eco
Implications - Hybrids have become a common form of eco-friendly transportation, however the next wave of green driving does not require consumers to charge their automobiles or purchase additional accessories. Autos made of recycled materials provide a more convenient, less demanding method of green driving. This speaks to a need for a smoother transition into environmentally friendly living. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 4,550 Total Clicks Date Range: Apr 15 - Oct 16
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Brands incentivize eco-friendly behavior through loyalty programs
Implications - Helping establish themselves as stakeholders in the betterment of the environment, brands are incorporating environmentally friendly elements into their loyalty and rewards programs. This not only appeals to consumers who are eco-conscious themselves, but has the added benefit of reflecting well on the brands who adopt this strategy. [More]
Filed in: MarketingEco
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Score: 4.6
This Quarter and Untested Top 5 Examples: 1,779 Total Clicks Date Range: Mar 16 - Oct 16
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Familial safety takes precedence with eco cleaning products
Implications - Looking to increase holistic wellness throughout their lives, consumers are opting for products that help them take better care of their families and homes. With the shifting of consumer priorities as the health and wellness movement overshadows environmental concerns of the past, eco products are adapting their branding to emphasize the nurturing and safety of loved ones. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 1,470 Total Clicks Date Range: Jul 15 - Oct 16
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Consumers refuse to compromise strength in their pursuit of cleanliness
Implications - As consumers increasingly educate themselves on the impacts of the ingredients used not only in their food but also in their homes, they begin to search for products that offer toxin-free replacements for the trusted cleaners and soaps they’re already used to. Consumers are not willing to compromise on efficiency however, resulting in a growing market for eco cleansers that demonstrate that they can be just as powerful without the use of harsh chemicals. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 5,669 Total Clicks Date Range: Mar 15 - Oct 16
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Maker culture expands into household cleaning
Implications - The allure of maker culture sits in the promise of purity. This is an especially attractive prospect when consumers' homes are involved, as safety is more associated with the omission of ingredients, as opposed to the inclusion of enhancements. DIY cleaning products are an example of this shift, and its longevity in industries from food, to cosmetics, and household cleaning. [More]