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Score: 7.9
This Week and Hot Top 4 Examples: 6,285 Total Clicks Date Range: Mar 14 - Jan 15
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A demand for economical toys sees products crafted from recycled goods rise
Implications - Children tend to become bored of toys quickly, which has prompted the development of playthings crafted from upcycled goods to help reduce both cost and waste. This shift sees eco-friendly consumers instilling positive lessons in children earlier, which can, in turn, expand the industry trend from niche to more mainstream. [More]
Score: 7
This Month and Warm Top 4 Examples: 8,089 Total Clicks Date Range: Jan 14 - Jan 15
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Maglev transportation becomes more pervasive as infrastructure expands
Implications - Globalization has created the need to move people and goods as fast and efficiently as possible, which is placing maglev technology in the limelight. Purported to be a more efficient and sustainable solution for transportation, the technology answers a demand for modern means of mass travel that's both safe and reliable. [More]
Score: 6.8
This Month and Hot Top 4 Examples: 2,838 Total Clicks Date Range: May 13 - Jan 15
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Social initiatives turn to sharing elements for millennial appeal
Implications - Encouraging sustainability can be challenging, prompting a turn toward more engaging, social alternatives to appeal to a younger generation. Companies are adopting campaigns that allow users to participate in eco-friendly sharing activities through online sharing and digital platforms. These initiatives make use of peer-to-peer engagement to not only help spread awareness, but also make environmental participation a routine behavior. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 18,621 Total Clicks Date Range: Nov 13 - Dec 14
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Brands make use of ethical materials to appeal to a multitude of demographics
Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 15,480 Total Clicks Date Range: May 14 - Dec 14
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Concerns over waste levels sees recyclables transformed into quality fashions
Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception. [More]
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Score: 8.5
This Quarter and V. Hot Top 4 Examples: 15,127 Total Clicks Date Range: Sep 14 - Dec 14
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Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 12,205 Total Clicks Date Range: May 12 - Oct 14
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Food retailers adopt sustainable practices to showcase eco awareness
Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 15,904 Total Clicks Date Range: Apr 14 - Oct 14
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Snack food brands integrate elements of social good to convey social awareness
Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat. [More]
Score: 6.7
This Year and Hot Top 4 Examples: 4,903 Total Clicks Date Range: Dec 12 - Oct 14
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Instead of consuming less, users turn to automated ways to conserve
Implications - As the eco movement shows no sign of slowing down, consumers are turning to automated means of conserving instead of actively reducing. This shift towards automation in industries beyond the traditional sphere signifies a consumer preference for ways to enjoy new technologies without loss of convenience. [More]
Filed in: TechGadgetsEco
Score: 7.2
This Year and Warm Top 4 Examples: 7,771 Total Clicks Date Range: Mar 14 - Oct 14
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Brands create packaging that overtly preaches sustainability
Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living. [More]