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Trend Hunter Dashboards
Score: 8.2
This Month and V. Hot Top 4 Examples: 3,746 Total Clicks Date Range: May 14 - Jul 14
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Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 8,972 Total Clicks Date Range: May 12 - Jul 14
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Greenery adapts to include dark and morbid aesthetics
Implications - Greenery takes a dark and edgy approach as macabre imagery becomes normalized in consumer culture. Mimicking things like skulls and fossils, products like planters add an eclectic flair to traditionally subtle household goods. This shift in the eco aesthetic reflects a continuing desire for shock value not only in media, but in everyday life as well. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 10,513 Total Clicks Date Range: Nov 13 - Jul 14
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The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality. [More]
Score: 9.2
This Month and V. Hot Top 4 Examples: 24,826 Total Clicks Date Range: Aug 13 - Jul 14
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Eco fashion is blended with retro designs to literally merge the old with the new
Implications - Consumers are becoming inherently aware of their effect on the environment, which is pushing them towards eco alternatives, but not at the expense of their personal style. The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. This converges the patterns of retro resurgence and eco-fashion to satiate the consumer desire for rebirth in a more holistic way. [More]
Filed in: FashionEco
Score: 8.4
This Quarter and Hot Top 4 Examples: 15,387 Total Clicks Date Range: Oct 13 - Jun 14
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As eco transportation expands, energy supply chains are modified
Implications - Major car manufacturers are releasing electric vehicles to the delight of consumers worldwide, but concerns regarding keeping them powered rage on. Solar panels are being incorporated into parking spots and rest stations to effectively support modern transportation infrastructure, and condition consumers to view alternative energy as a mainstay, not an option. [More]
Trend Hunter Services
Score: 6.3
This Quarter and Warm Top 4 Examples: 4,596 Total Clicks Date Range: Aug 13 - Jun 14
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Public transportation becomes a point of pride for urban consumers
Implications - As the shift of consumers living in urban communities increases, more people are reliant on public modes of transportation and are unable to own personal vehicles. Consumers are adapting to this shift by using public transportation as a means of self expression to convey patriotism to their city and a support for eco-friendly alternatives. [More]
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 35,081 Total Clicks Date Range: Feb 13 - Jun 14
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A desire for adaptability prompts the emergence of multipurpose cafes
Implications - While mealtime is often a chance to sit back and relax, consumers tight on time are looking for more function when it comes to their dining destinations. Eateries are thus integrating elements of exercise and daily chores into the dining space itself, speaking to a shift toward more pragmatic uses of time. [More]
Filed in: BusinessEco
Score: 6.4
This Quarter and Warm Top 4 Examples: 24,911 Total Clicks Date Range: Aug 13 - Jun 14
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Traditionally meat-laden meals are adopted for the masses
Implications - Vegetarian entrees are often seen as less attractive alternatives to their meaty counterparts, but as the number of meatless consumers rises, the number of mainstream, more flavor-conscious options is following suit. Although the shift towards traditional vegetarian fare has included an avoidance of imitation meat, big name brands are re-embracing faux meat in an effort to make the transition from one to the other more organic. [More]
Score: 8.9
This Quarter and V. Hot Top 4 Examples: 28,092 Total Clicks Date Range: Mar 14 - May 14
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The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia
Implications - There has been an influx of luxury goods with a green ethos. The wealthy are desiring products with more of a socially and environmentally aware backstory and the rise of the eco luxury market is reframing what it really means to have a luxury experience, good or service. Targeting affluent Boomers, sustainable opulence allows consumers to feel good about indulgence. [More]
Filed in: EcoLuxury
Score: 7.7
This Quarter and Warm Top 4 Examples: 20,829 Total Clicks Date Range: Dec 13 - May 14
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Blunt eco packaging caters to those who desire visual accountability
Implications - As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness. [More]