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Score: 8.4
This Month and V. Hot Top 4 Examples: 10,720 Total Clicks Date Range: Sep 13 - Sep 14
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Biodegradable fashion rises as the eco boom wavers on
Implications - The eco movement is expanding into unexpected markets like fashion to the delight of consumers. The rise of biodegradable clothing supports the fast fashion economy that's centered around disposability, and broadens the market appeal for consumers concerned with sustainable production practices. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 17,961 Total Clicks Date Range: Nov 13 - Sep 14
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Parents begin to prefer recycled, eco-friendly versions of traditional toys
Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,357 Total Clicks Date Range: Apr 13 - Sep 14
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Eco initiatives turn to engaging public campaigns to generate interest
Implications - Moving beyond facts and figures, eco initiatives are turning to interactive elements to capture consumer attention. Encouraging participation through playful and entertaining activities, these campaigns help draw awareness by getting individuals involved, creating a link between the consumer and the cause. [More]
Filed in: MarketingEco
Score: 8.8
This Month and V. Hot Top 4 Examples: 17,452 Total Clicks Date Range: Oct 13 - Sep 14
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Brands accept waste as a payment for goods to reinforce positive perceptions
Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 40,445 Total Clicks Date Range: Feb 14 - Aug 14
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Consumers look to obviously upcycled design elements to convey originality
Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes. [More]
Trend Hunter Services
Score: 8.3
This Month and Warm Top 4 Examples: 33,667 Total Clicks Date Range: Jan 14 - Aug 14
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Seeking a more unexpected style, consumers turn to lumber-made fashion
Implications - Fashion-conscious consumers are always looking for something to brag about, which has led them to choosing wood-made wearables. Requiring intense manufacturing to create, and referencing the past, the pieces satisfy a consumer demand to stand out from the fast fashion crowd. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 37,042 Total Clicks Date Range: Nov 13 - Aug 14
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Consumers opt for goods that are obviously eco-friendly, recycled or vegan
Implications - While the traditional aesthetic with eco goods was to make it look good enough to pass it as a non-eco alternative, consumers are becoming drawn to items that are clearly recycled. This shift moves an otherwise niche market into the mainstream for mass consumer appeal. [More]
Filed in: Eco
Score: 9.1
This Month and V. Hot Top 4 Examples: 28,510 Total Clicks Date Range: Sep 13 - Aug 14
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Consumers opt for more eco-friendly ways to get exercise
Implications - Instead of opting for an energy-hogging gym, consumers are turning to solutions that are either dual-purpose or sustainable. This shift towards a green design marks a consumer preference for guilt-free means of maintaining activities in their daily routine. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 22,051 Total Clicks Date Range: Dec 13 - Aug 14
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Offering a fun, eco alternative, brands focus on use after consumption
Implications - A product design that is too disposable is being panned by consumers for the harsh effect it can have on the environment, which has resulted in packaging designed for a second use or purpose. This shift appeals to the eco-friendly consumer, but also those interested in novel product design and function. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 14,267 Total Clicks Date Range: Apr 14 - Aug 14
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Brands embrace product portability to appeal to the on-the-go consumer
Implications - The incorporation of handles and carriers in packaging is helping to draw in busy consumers from all walks of life needing everything from bread, to fruit to water on-the-go and in quantity. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is. [More]