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Score: 8.5
This Quarter and Hot Top 4 Examples: 8,129 Total Clicks Date Range: Aug 15 - May 16
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Consumers to take eco-friendly to the next level with ocean-saving fashion
Implications - Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 5,423 Total Clicks Date Range: Sep 14 - May 16
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Air-fueled autos usher in the new age of energy
Implications - Electric vehicles have officially hit the mainstream, opening doors for new approaches to alternative energy in the auto space. One emerging technology is hydrogen and steam-based fuel. Though safe emission and sustainability is a factor in the technology's rising popularity, this also represents a consumer desire for constant moral progress from oneself and from brands. [More]
Filed in: AutosEco
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 19,767 Total Clicks Date Range: Jan 16 - May 16
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Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche. [More]
Filed in: AutosEco
Score: 5.3
This Quarter and Mild Top 4 Examples: 456 Total Clicks Date Range: May 16 - May 16
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Retailers enhance electronics recycling programs to prove transparency
Implications - As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 7,831 Total Clicks Date Range: Dec 14 - Apr 16
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Consumers diverge from the tech-fueled interior space
Implications - The over-saturation of hyper-connected interior options fueled by the Internet of Things coincides perfectly with a rise in demand for sustainable living, spawning a consumer desire for analog lighting solutions. Speaking to a sense of simplicity that is glamorized in the digital age, this anti-tech approach to home interiors shows that consumers are invested in more than aesthetics when it comes to the home. [More]
Filed in: Art & DesignEco
Score: 6.8
This Quarter and Warm Top 4 Examples: 4,911 Total Clicks Date Range: Sep 15 - Apr 16
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Consumers battle the guilt of often unsustainable tech with green tech retail
Implications - According to the EPA, 70% of metal in landfills comes from smartphones, a fact that the increasingly eco-conscious, yet tech-savvy consumer is at odds with. To increase sustainability of purchasing technology, tech brands are revamping their brick and mortar locations to be more eco-conscious. This speaks to the desire of the average consumer to not live life entirely eco-consciously, but to "tip the scales" whenever possible. [More]
Filed in: TechEco
Score: 7.6
This Year and Hot Top 4 Examples: 37,868 Total Clicks Date Range: Jun 15 - Mar 16
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New grocery retailers entice consumers with zero-waste business models
Implications - As vested grocery brands work to redesign business models in order to cut back on food waste, many new zero-waste retailers have begun to enter the market. Facing less barriers to innovation, such emerging supermarket concepts succeed in offering consumers the customization they desire with an immediacy that is difficult for established brands to deliver. In addition to highlighting the desire to support sustainable brands, this shift speaks to the evolving nature of the relationship between retailers and consumers to include more collaboration. [More]
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Score: 8.4
This Year and V. Hot Top 4 Examples: 15,363 Total Clicks Date Range: May 15 - Mar 16
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Consumers' familiarity with urban farming tech influences expectations
Implications - Given the pace of technological innovation in the hydroponics field, the previously inaccessible concept is quickly becoming more affordable. The proliferation of hydroponic systems eliminates numerous barriers to individuals and businesses growing their own produce indoors in limited space -- capabilities that consumers expect brands to take advantage of. This shift speaks not just to a growing expectation for tech integration, but to consumers' expectations in CSR; more specifically, the role of brands and technology in eliminating food deserts. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 4,641 Total Clicks Date Range: Apr 14 - Mar 16
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Traditional outdoor advertisements are reimagined with a green twist
Implications - As brands look for ways to prove to consumers that they share important values, many are opting for eye-catching outdoor ads that also serve an ecological purpose. With billboards that double as everything from air-purifiers to urban gardens, such campaigns suggest a contemporary understanding that business interests can no longer be considered without also considering environmental ones. In addition to highlighting the overarching nature of the health and wellness movement, this progressions speaks to the desire for brands to reflect back consumer anxiety regarding environmental responsibility. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 8,270 Total Clicks Date Range: Aug 15 - Mar 16
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Hybrid electric vehicles cater to family usage
Implications - Moving away from the compact "supercar" model, electric vehicle manufacturers are introducing eco-friendly options with more space. These offerings are not only more accessible; they also speak to the growing levels of conscious consumption among families. Consumers today increasingly champion their values through their purchasing decisions, and this tendency extends to parents who "perform" sustainability for their children, using products and services as a way to lead by example. [More]