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Score: 8.4
New and Warm Top 4 Examples: 12,709 Total Clicks Date Range: May 14 - Dec 14
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Concerns over waste levels sees recyclables transformed into quality fashions
Implications - Fashion brands are beginning to distance themselves from materials like silk or cotton in favor of recycled plastic that can be cost effectively transformed into hip fashions. Using discarded plastic as the main material, these designs create an eco-friendly aesthetic that appeals to consumers while enhancing brand perception. [More]
Score: 8.6
Recent and V. Hot Top 4 Examples: 13,063 Total Clicks Date Range: Sep 14 - Dec 14
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Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 11,089 Total Clicks Date Range: May 12 - Oct 14
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Food retailers adopt sustainable practices to showcase eco awareness
Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 15,115 Total Clicks Date Range: Apr 14 - Oct 14
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Snack food brands integrate elements of social good to convey social awareness
Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat. [More]
Score: 6.9
This Quarter and Hot Top 4 Examples: 4,778 Total Clicks Date Range: Dec 12 - Oct 14
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Instead of consuming less, users turn to automated ways to conserve
Implications - As the eco movement shows no sign of slowing down, consumers are turning to automated means of conserving instead of actively reducing. This shift towards automation in industries beyond the traditional sphere signifies a consumer preference for ways to enjoy new technologies without loss of convenience. [More]
Filed in: TechGadgetsEco
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Score: 7.4
This Quarter and Warm Top 4 Examples: 7,026 Total Clicks Date Range: Mar 14 - Oct 14
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Brands create packaging that overtly preaches sustainability
Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 45,805 Total Clicks Date Range: Sep 13 - Oct 14
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Challenging perceptions of standard design, pre-built homes are modernized
Implications - Prefab homes are being rebranded by designers looking to label the building process as fashionable. The incorporation of modern design and eco-friendly elements appeals to consumers looking for cost-effective methods, but also those seeking design that can be easily upgraded to reflect growing needs. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 19,814 Total Clicks Date Range: Apr 14 - Oct 14
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Biodegrable branding is accelerated with plantable packaging designs
Implications - A growing emphasis on sustainable living has brands heightening their designs with a greater focus on sustainability. Offering users the ability to actually plant or grow plants using packaging materials, brands are making the process of sustainable living more streamlined and integrated into everyday life. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 16,557 Total Clicks Date Range: Apr 13 - Oct 14
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Conveying eco awareness, brands turn to recycled packaging material
Implications - Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 18,996 Total Clicks Date Range: Sep 13 - Oct 14
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Prefab design gets a naturalistic overhaul to broaden appeal
Implications - Design-conscious consumers are apprehensive of prefabricated structures because of their history for being architecturally cold, which is being fought against with natural, cozy designs. As the building practice becomes more commonplace, this shift towards aesthetic character in manufactured designs broadens consumer appeal. [More]