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Score: 5.2
Recent and Mild Top 4 Examples: 1,104 Total Clicks Date Range: Oct 15 - May 16
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Training for specific entrepreneurial goals becomes more readily available
Implications - The rise of maker culture and the online influencer has increased the average consumer's desire to be an entrepreneur. This desire, however, does not guarantee that every consumer is able to think creatively about a business concept, and so, hyper-specific career training can be observed. This speaks to the redefinition of the "American Dream" in the information age. [More]
Filed in: Business
Score: 7
This Week and Mild Top 4 Examples: 2,206 Total Clicks Date Range: Mar 16 - Apr 16
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Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 1,196 Total Clicks Date Range: May 14 - Apr 16
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Specialized branded apps allow companies to better understand and serve customers
Implications - By offering a more streamlined and personalized experience through specialized apps, brands are enhancing customer service and encouraging business. Whether through loyalty apps or apps that allow customers to easily pay for products or services, offering brand-specific apps allows the opportunity to better understand customers through data, and offer more specialized perks. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 8,898 Total Clicks Date Range: Jun 15 - Apr 16
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Established brands test out gender-neutral retail concepts
Implications - As the gender-neutral movement continues to influence across industry, established retail brands are beginning to experiment with non-binary concepts of their own. Either incorporated into a flagship experience or in the form of a pop-up shop, gender-free retail concepts from storied brands prove that consumers are not only becoming critical of the origins and impact of every product they purchase, but also of the cultural significance of the narrative that product buys into. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 13,697 Total Clicks Date Range: Jan 15 - Apr 16
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Emerging fashion brands embolden offerings with a unisex focus
Implications - As established brands look to incorporate gender-neutral offerings into pre-existing retail structures, many are looking to the example of small independent retailers whose shops have long-served as ungendered, safe spaces. A unique convergence of the push for ethical apparel and the contemporary focus on unisex products, such gender-neutral retail spaces serve as a refreshing indicator of the future relationship between consumers and retailers as one that is fluid and heavily influenced by shifting consumer understandings of concepts such as gender. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 907 Total Clicks Date Range: May 15 - Apr 16
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Healthcare facilities look to data to streamline daily operations
Implications - As brands look to fulfill accelerated consumer expectations around healthcare, various emerging businesses boast models that help illuminate the consumer insights hidden within bioinformatic data. These data-informed business models allow healthcare companies to reevaluate procedures to discover overlooked opportunities, such as the opportunity for the sharing of resources like large-scale medical equipment between facilities. This progression reflects the pressure felt by businesses in all sectors to pass down savings from discerning consumers who increasingly expect it. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 5,490 Total Clicks Date Range: Aug 15 - Apr 16
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More traditional scientific data is fueling large and small organizations
Implications - Though the phrase Big Data is making waves among marketers, the idea of data analysis is nothing new to those in more scientific industries. With this in mind, it is unsurprising that businesses are now using scientific data to find deeper insights than the simple accumulation of consumers' brand interactions. This speaks to the level of competition and diversity of uses within the world of data. [More]
Trend Hunter Services
Score: 6.5
This Month and Warm Top 4 Examples: 3,241 Total Clicks Date Range: Mar 15 - Apr 16
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Small tech companies differentiate by offering more service than icon brands
Implications - Following in the footsteps of Uber, small tech companies are competing with larger brands by focusing more on the experience than the transaction. Brick and mortar stores, though relevant, are secondary to extra, interaction-based services with tech startups. This re-prioritization speaks directly to the increased consumer desire to be spoken to like a person, as opposed to a customer. [More]
Filed in: TechBusiness
Score: 7.1
This Month and Warm Top 4 Examples: 8,165 Total Clicks Date Range: Jun 15 - Apr 16
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Electronics brands stay competitive with gallery-style retail spaces
Implications - As consumers become increasingly savvy with online shopping, many electronics brands are emerging with showroom-style retail spaces that provide an immersive exploration of devices and their operating systems. Linked to the progression toward retail concepts inspired by contemporary art galleries, this shift also demonstrates that some consumers still desire a brick-and-mortar space in which to learn and experience a product before purchase. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 6,109 Total Clicks Date Range: Oct 14 - Apr 16
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Loyalty programs encourage usage through creative, convenient companion apps
Implications - Instead of relying on physical cards, many brands with loyalty programs are extending their offerings into branded mobile apps that consumers can easily keep on their devices. This not only encourages customer usage based on convenience, but also provides brands with a platform to share related content, like special promotions, with customers. [More]