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Score: 6
This Week and Warm Top 4 Examples: 1,373 Total Clicks Date Range: Jan 15 - May 15
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Social media becomes an advantage for job hunting and hiring
Implications - Employers and employees alike are leveraging the power of social media when it comes to recruiting and job-hunting. As the digital landscape continues to shape the workforce, social media becomes an asset that employers explicitly search for, and employees self-promote. This shift not only indicates which qualities are becoming more desirable, it also suggests that millennial job-hunting and hiring are becoming more public and social in nature. [More]
Score: 8.1
This Week and Hot Top 4 Examples: 12,271 Total Clicks Date Range: Sep 14 - May 15
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Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 7,338 Total Clicks Date Range: Mar 13 - May 15
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Companies offer parents convenient activities via subscription services
Implications - Children's crafting is, like many other hobbies and interests, expanding custom subscription service offerings. These services are enticing for parents in search of interactive art kits that engage kids with creative, educational components. Additionally, by delivering items to family doorsteps, these packaged goods accommodate the busy lifestyles of today's shopper. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 7,067 Total Clicks Date Range: Mar 15 - May 15
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Shared workspaces entice members with social benefits
Implications - Rather than prioritizing individual ownership, the share economy promotes the collaborative consumption of goods and services, including shared work spaces. Beyond the sharing of physical space, these memberships entice consumers with the promise of fostering a sense of community and collaboration, suggesting that shared creation is just as important as shared consumption in this socio-economic model. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 5,572 Total Clicks Date Range: Mar 15 - May 15
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Brands turn to experiential pop-up settings to enhance consumer engagement
Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way. [More]
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Score: 8.7
This Month and Hot Top 4 Examples: 20,432 Total Clicks Date Range: May 14 - May 15
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Pop-up shops channel a sense of homespun charisma with rustic modern interiors
Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design. [More]
Score: 7.2
This Month and Hot Top 4 Examples: 2,758 Total Clicks Date Range: Jul 14 - May 15
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Mobile fashion platforms promote loyalty services and rewards
Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 3,442 Total Clicks Date Range: Apr 15 - May 15
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Businesses turn to cloud-based services to manage transactions
Implications - Cloud-based platforms are revolutionizing the way business-to-business interactions and transactions are performed. Instead of going through several different channels, business owners are able to reliably store information onto a single platform, streamlining the process of purchase and delivery for a significantly lower cost. [More]
Filed in: TechBusiness
Score: 8
This Month and Warm Top 4 Examples: 14,671 Total Clicks Date Range: Mar 15 - May 15
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Consumers gravitate to pop-up stores with a more casual approach
Implications - Veering away from the flashy and prestigious, pop-up shops and venues have begun experimenting with a more utilitarian aesthetic. The focus on functionality and pragmatism in pop-up design suggests that, though still experiential, pop-up shops are considered a more routine occurrence in consumer's lives, and their aesthetics have grown to reflect that shift. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 5,955 Total Clicks Date Range: Dec 13 - May 15
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Seeking to enhance experiences, brands integrate unexpected delivery formats
Implications - Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities. [More]