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Score: 6.9
Recent and Warm Top 4 Examples: 4,230 Total Clicks Date Range: Feb 14 - Jan 15
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Consumers turn to personalized tech products that automate productivity
Implications - Consumers prioritize efficiency, especially when it comes to everyday tasks, which is being acknowledged with professional predictive and organizational tools for automating everything from meetings to networking. This shift towards predictive technology for high stakes tasks signifies a trust in automation in exchange for a more cohesive, streamlined life. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 5,086 Total Clicks Date Range: Jan 15 - Jan 15
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3D printing is beginning to emerge into the commercial marketplace
Implications - 3D printing offers much to the design world by way of greater precision, affordable manufacturing and efficient delivery. When it comes to designing and furnishing their homes, consumers are relishing in the possibilities of bespoke construction. Using 3D printed technology, brands are able to take advantage of an exciting design climate by offering experiential, functional pieces that work with consumers' specific aesthetic preferences. This shift not only signifies opportunity for design brands, but more importantly, an increasing consumer demand for affordable, customized goods. [More]
Score: 9.3
This Week and V. Hot Top 4 Examples: 48,405 Total Clicks Date Range: Jul 14 - Jan 15
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Services for 3D printing usher in a new era for maker culture
Implications - While 3D printing previously required expensive equipment, new publicly available services that allow for outsourcing are on the rise. As maker culture gains more momentum, the need for brands to become involved in delivering customization and new technology options is being expected by consumers. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 6,836 Total Clicks Date Range: Apr 14 - Jan 15
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A desire for thrills prompts whimsical serving in dining experiences
Implications - Restaurant goers are indeed looking for a satisfying meal, but they're also seeking a unique experience, which is being answered with adventurous forms of food delivery at restaurants. The shift toward restaurants that incorporate memorable, entertaining aspects like robotic servers appeal on the basis of being appropriate for a wide range of ages, and providing both sustenance and an experience. [More]
Score: 8.5
This Month and V. Hot Top 4 Examples: 7,907 Total Clicks Date Range: Nov 13 - Jan 15
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In-store consultants are traded in for convenient, online alternatives
Implications - Seeking a more efficient means of product scoping, consumers are turning to digital shopping consultants for easy access to a custom experience. Eliminating the need for in-person communication, online shoppers are seeking the insight and knowledge often associated with shopping assistants in a more streamlined manner. This reflects a move toward more affordable, flexible forms of brand-consumer engagement. [More]
Trend Hunter Services
Score: 9
This Month and V. Hot Top 4 Examples: 20,605 Total Clicks Date Range: Jul 14 - Jan 15
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Brands design packaging specifically for easy shipping
Implications - The rise of online shopping requires new protocol for shipping goods, which is being acknowledged with packaging specifically designed for postage. Designed with ergonomics in mind, the packaging is often designed for fast returns to make the process more appealing for consumers who covet ease. [More]
Score: 5.9
This Month and Warm Top 4 Examples: 1,512 Total Clicks Date Range: Jun 13 - Jan 15
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Consumers turn to alternative loan platforms for convenience
Implications - Unable to meet the strict requirements of traditional bank loans, consumers are turning to alternative platforms for adaptability. Offering loans through crowdfunded platforms and digital services, businesses are encouraging consumers to bypass the bank in exchange for more favorable, flexible lending options. This reflects a move away from traditionally rigid loan requirements toward more personally customized alternatives. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 4,359 Total Clicks Date Range: Feb 13 - Jan 15
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Consumers willingly trade in private services for communal experiences
Implications - As a desire for cost-conscious living rises, companies are adapting their services to provide consumers with economic alternatives through sharing. Offering consumers the chance to split taxi fares and reduce hotel rates, retailers are encouraging buyers to share typically private experiences with others. This not only helps to reduce overall costs, but serves to heighten typically solitary experiences with a social aspect. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 7,353 Total Clicks Date Range: Sep 14 - Dec 14
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Seeking to anticipate consumer interests, brands collect consumer data
Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 5,680 Total Clicks Date Range: Jul 13 - Dec 14
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Seeking efficiency, consumers turn to pre-packaged family meals
Implications - Going beyond traditional menu options, food services are turning to multi-course deliveries for a more comprehensive dining experience. Offering set meals that are reminiscent of homemade cuisine, retailers are offering busy consumers, like families, the chance to indulge in traditional dishes in a more convenient, hassle-free manner. [More]