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Score: 8.2
New and V. Hot Top 4 Examples: 8,042 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers search for subscription services that make everyday life easier
Implications - Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort. [More]
Score: 7.9
This Week and Warm Top 4 Examples: 6,137 Total Clicks Date Range: Nov 14 - Mar 15
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Heightening entertainment, retailers offer kits that encourage excess
Implications - Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way. [More]
Score: 8.1
This Week and Warm Top 4 Examples: 20,625 Total Clicks Date Range: Jul 14 - Mar 15
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Crowdfunding is overtaken by niche artistic endeavors
Implications - Crowdfunding is growing in popularity for many reasons, one being that it allows those who may not otherwise get funding to invent and create. The openness of crowdlending has attracted many looking to launch niche artistic endeavors. This shows the versatility of crowdfunding, which previously was seen as something specific to the business-focused entrepreneurial crowd. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 3,474 Total Clicks Date Range: Feb 13 - Mar 15
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As microlending becomes more popular, consumers demand services on the go
Implications - Putting a project or product up for open funding by consumers is a mutually beneficial system that particularly suits Millennials for whom community is a priority. Further tailoring to the younger demographic, it seems crowdfunding is becoming more convenient, with apps and tools that allow for on-the-go lending. The convergence of these ideas assists in hyper-targeting this elusive group. [More]
Filed in: TechBusiness
Score: 7.5
This Month and Warm Top 4 Examples: 5,067 Total Clicks Date Range: Sep 14 - Mar 15
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Seeking to ease stresses, consumers turn to kits that aid everyday chores
Implications - Seeking to ease household responsibilities and everyday tasks, consumers are turning to subscription services for heightened convenience. Providing kits and packages that help make tasks like parenting and studying easer, these services help make day-to-day obligations more streamlined and efficient. [More]
Trend Hunter Services
Score: 6.3
This Month and Warm Top 4 Examples: 2,031 Total Clicks Date Range: Dec 14 - Mar 15
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Social platforms adapt to offer efficient payment paths
Implications - The rise of e-commerce and digital currency have us hurtling towards a cashless society. Now included in the mix are payment options via social media platforms, which combine the ease of online shopping with greater flexibility. Social payment is not only a testament to the ubiquity of social media in consumers' lives, but a reflection of their desire for more direct methods of exchange and transaction. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,343 Total Clicks Date Range: Dec 14 - Mar 15
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Brands invest in niche big data research to intimately understand consumers
Implications - In an effort to better understand consumers, brands are turning to alternative forms of research that go considerably more in-depth than traditional methods. Brands are diving deeper into everything from consumers dating habits to bodily and emotional engagement with a product or service. Performing such a detailed analysis suggests that brands want to know their consumers as a whole individual, rather than as pieces of fragmentary data. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 6,971 Total Clicks Date Range: Mar 14 - Mar 15
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Consumers turn to rental options as an affordable tech option
Implications - Recognizing the need for cost-conscious alternatives, brands, like those in the tech industry, are turning to rental services to offer consumers high-end products at a fraction of the cost. Allowing consumers to experience and test products for a fixed period of time, brands are using rental techniques to connect with consumers in a more cost-effective way. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 2,397 Total Clicks Date Range: Mar 15 - Mar 15
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Heightening consumer experiences, auto services integrate unexpected features
Implications - Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 11,689 Total Clicks Date Range: Jun 14 - Mar 15
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From grocery to apparel, retail targets children
Implications - Many companies are taking on child-targeted displays as a way to appeal to the individualistic Millennial entering parenthood. These creative kiddie displays allow parents to feel their purchases are targeted toward children in a more explicit way, which becomes all the more important within food an areas associated with health. [More]
Filed in: BusinessRetail