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Score: 5.9
Recent and Mild Top 4 Examples: 2,602 Total Clicks Date Range: May 14 - Nov 14
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Offering convenience, brand-specific digital payment systems encourage loyalty
Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 8,351 Total Clicks Date Range: Sep 14 - Oct 14
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Consumers flock to services that outsource even rudimentary tasks
Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 9,972 Total Clicks Date Range: May 12 - Oct 14
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Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner. [More]
Score: 8
This Month and V. Hot Top 4 Examples: 24,205 Total Clicks Date Range: May 12 - Oct 14
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Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises. [More]
Score: 8.6
This Quarter and V. Hot Top 3 Examples: 16,087 Total Clicks Date Range: Sep 14 - Oct 14
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A desire for efficiency has entrepreneurs adopting digital branding assistance
Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal. [More]
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Score: 7.6
This Quarter and Warm Top 4 Examples: 5,729 Total Clicks Date Range: May 13 - Oct 14
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Seeking social involvement, entrepreneurs turn to community retail enterprises
Implications - Finding drive, particularly among a generation consumed with complacency, can be challenging, prompting individuals to look toward more social business innovations. Using community movements and local neighborhoods as a source for inspiration, budding entrepreneurs are leveraging social causes as base for emerging businesses, reflecting a move toward more socially invested business developments. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 11,804 Total Clicks Date Range: Jul 12 - Oct 14
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Consumers turn to tech in retail to obtain the exact product they want
Implications - With food allergies and dietary restrictions being a paramount concern for many consumers, brands are upgrading retail and restaurant locations for patrons to order or modify as necessary. As consumers become more accustomed to tech in all aspects of daily life, this shift provides enhanced accommodation. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,746 Total Clicks Date Range: Jan 14 - Oct 14
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The design world is upgraded with tech-focused simulations
Implications - The incorporation of virtual and augmented reality technology into the design world is supporting consumer preference to try before they buy, which is particularly important when it comes to high-priced goods like furniture. The shift towards virtual decorating is a further extension of the retail tech boom that pushes convenience and time effectiveness for both brand and consumer [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,834 Total Clicks Date Range: Aug 12 - Oct 14
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Health retailers rewarding dieting put wellness first
Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 25,656 Total Clicks Date Range: Aug 14 - Oct 14
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Juice bars are given a stylish overhaul to broaden market appeal
Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings. [More]