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Score: 6
This Week and Warm Top 4 Examples: 338 Total Clicks Date Range: May 16 - May 16
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Retailers enhance electronics recycling programs to prove transparency
Implications - As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal. [More]
Score: 9
This Week and V. Hot Top 4 Examples: 23,166 Total Clicks Date Range: Jun 15 - May 16
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Brands emerge with pampering pop-ups that aim to be transformative
Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts that aim to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 4,560 Total Clicks Date Range: Apr 15 - May 16
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Regional marijuana legalization opens the doors for new ventures
Implications - Just as a fast-growing legal recreational marijuana market has created a demand for brands and products, the emerging opportunity has allowed for the emergence of new ventures that serve functions unique to the cannabis business. In addition to highlighting the far-reaching nature of the legal cannabis market, this shift highlights the opportunity for brands offering B2B services to leverage the needs of entrepreneurs in unique emerging sectors. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 1,310 Total Clicks Date Range: Jul 15 - May 16
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Consumers prefer short bursts of newsworthy information, not excessive content
Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context. [More]
Score: 9
This Month and Hot Top 4 Examples: 12,716 Total Clicks Date Range: Jul 14 - May 16
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Consumers are enticed by service-driven members-only retail concepts
Implications - Proving that consumers are still looking for top-tier customer service despite an emphasis on convenience, many individuals are opting to join members-only retail concepts that ensure high-quality amenities and dedicated assistance. In addition to highlighting the unique brick-and-mortar applications for subscription-based models, this progression demonstrates an interest in community-focused commerce that provides a more intimate shopping experience. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 12,417 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 11,319 Total Clicks Date Range: Oct 15 - May 16
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Covert retail spaces embed themselves into fun commuter spaces
Implications - As brands look to embed themselves into the daily routines of consumers, many are opting to host experiential pop-up shops in commuter spaces as a means of genuinely surprising individuals in a mundane part of their day. In addition to demonstrating the resonant power of such clandestine consumer interactions, this shift is related to the escalating creativity of pop-up shop venues as influenced by densely populated urban centers. [More]
Trend Hunter Services
Score: 6.8
This Month and Warm Top 4 Examples: 5,987 Total Clicks Date Range: Sep 15 - May 16
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Consumers embrace disruptive solutions for retrieving packages
Implications - Given the failure of traditional postage services in the face of e-commerce, consumers are embracing peer-to-peer delivery services that offset the conventional challenges associated with waiting to receive a parcel. In addition to highlighting the opportunity for brands to streamline consumer experiences in this new space, this progression demonstrates the power of peer-to-peer platforms in empowering consumers by connecting them. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 11,249 Total Clicks Date Range: Mar 15 - May 16
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Retail concepts incorporate elements that reflect the Gen Z lifestyle
Implications - In order to capture the attention of youthful consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Gen Z feels more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 4,229 Total Clicks Date Range: Feb 15 - May 16
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Gifting apps offer more than material goods for experience-driven consumers
Implications - Going beyond gift cards and edible products, gifting apps are turning to more experiential offerings to make gifted experiences more memorable. Allowing consumers to surprise others with curated activities, hotel stays and even adventurous excursions, these apps showcase a shift away from material goods toward more engaging, social alternatives. [More]