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Score: 7.7
This Month and Warm Top 4 Examples: 3,902 Total Clicks Date Range: Jul 15 - Jan 16
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Cost-conscious consumers choose to barter and swap rather than shop
Implications - Innovative networks that serve as a marketplace for individuals to barter products and services with peers are being embraced by consumers. Whether to access meaningful work by providing skilled services or to turn unused goods into alternate revenue, such platforms create a space dedicated to collaborative consumption that can strengthen communities and decentralize capital. These peer-to-peer networks speak to the role of the sharing economy in shaping interactions between consumers, as opposed to brands. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 6,865 Total Clicks Date Range: Mar 15 - Jan 16
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Consumers begin renting technology rather than investing
Implications - As consumers and businesses alike look for cost-efficient alternatives to ownership of large-scale technology, various platforms that make short-term rentals possible have begun to emerge. From health systems looking to transform unused equipment into a source of revenue to a consumers testing equipment pre-purchase, these services speak to the evolution of the share economy. This progression speaks to the growing value of collaborative consumption among consumers, even when it comes to something as essential as technology. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 5,753 Total Clicks Date Range: Oct 14 - Jan 16
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Retailers integrate new digital payment options to in-store concepts
Implications - Brick-and-mortar retailers have begun integrating vanguard point-of-sale systems as consumers embrace a range of mobile payment innovations. From payment apps to QR codes, this shift empowers consumers by giving them countless digital payment options in-store. This progression is related to the convenience revolution happening within retail, but also indicates that brands need to simultaneously quell growing consumer concerns surrounding security. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 4,714 Total Clicks Date Range: Dec 15 - Jan 16
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Brands turn to experiential taste tactics to boost engagement
Implications - With the growing accessibility of alcoholic beverages such as wine, retail and restaurant avenues are replacing prestige with an emphasis on fun and experience. By making beverage education a process of discovery, brands are enticing consumers to take part and find what works for them. This progression is especially strong because it becomes less about learning, and more about the consumer quest for personalization. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 6,330 Total Clicks Date Range: Mar 15 - Jan 16
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Consumers expand their recipe repertoire through curated deliveries
Implications - As consumers search for convenient ways to expand their home cooking, many are embracing subscription services that deliver a new recipe on a monthly basis. Given that consumers may feel overwhelmed by the bevy of recipe resources online or in mobile app form, highly curated subscriptions remove the need for deciding upon a dish to make. This progression speaks to the consumer desire for curated content in the face of analysis paralysis. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 16,637 Total Clicks Date Range: Feb 14 - Jan 16
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Designers invite consumers to experience fashion week in-store via VR
Implications - As social media has made global fashion weeks more accessible to the average consumer, designers are beginning to replicate the fashion show experience in-store through virtual reality technology. Whether to offer behind-the-scenes glimpses or to give VIP shoppers a front row view, such experiences enrich the in-store visit while also engaging consumers one-on-one through access to exclusive content. This progression is related to the need for immersive brand experiences that give consumers context on the product offering and speaks to the role of VR and AR technology as a means of entertainment-based marketing. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 1,451 Total Clicks Date Range: Oct 15 - Jan 16
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Stores bring holiday campaigns to life through AR and VR experiences
Implications - As brands aim to create memorable interactions with consumers throughout the holiday season, many are turning to augmented and virtual reality technology in order to bring festive campaigns to life. Whether to introduce individuals to the lifestyle vision of the brand or to familiarize them with new products, such applications of VR and AR seek to provide unexpected delight to the brick-and-mortar shopping experience. Overall, these experiences help the campaign message resonate with consumers on a more meaningful level and add value to in-store visits. [More]
Trend Hunter Services
Score: 6.9
This Quarter and Warm Top 4 Examples: 4,032 Total Clicks Date Range: Sep 15 - Jan 16
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Consumers gravitate toward curated retail displays
Implications - In a continuation of the store-within-a-store approach, many retailers are offering installations and in-store exhibits that best showcase their products. As more and more consumers seek shopping that's enjoyable, they crave highly curated, borderline artistic forms of retail. This strategy is proving to be successful because not only is it more targeted, and therefore easier to navigate; it also allows consumers to better visualize the product outside of the store and in their own lives. [More]
Filed in: BusinessRetail
Score: 7.3
This Quarter and Warm Top 4 Examples: 5,298 Total Clicks Date Range: May 15 - Jan 16
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Retailers engage consumers' sense of play with shoppable games
Implications - Armed with the knowledge that modern consumers consider shopping an experience rather than a chore, many contemporary retailers have updated their approach by offering a gamified path to purchase. By transforming the act of shopping into a hands-on adventure, retailers are providing a shoppable form of entertainment, as well as encoding a strong, memorable brand message through the practice of play. [More]
Filed in: BusinessRetail
Score: 8
This Quarter and Warm Top 4 Examples: 9,913 Total Clicks Date Range: May 15 - Jan 16
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Consumers are drawn to pleasure-driven retail experiences
Implications - Epicurean retail concepts that entice consumers by engaging their innate pursuit of pleasure are emerging to reshape the brick-and-mortar landscape. Whether a multi-sensory in-store event or an opportunity for product education that feels recreational, such concepts marry fantasy and play in a way that opens up the realm of possibility in the mind of the consumer, making it a genuinely pleasurable encounter. This pattern is related to the consumer desire for immersive experiences that help elevate the everyday into the extraordinary. [More]