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Score: 7.4
This Week and Warm Top 4 Examples: 1,948 Total Clicks Date Range: Mar 17 - Mar 17
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Food trucks differentiate by offering healthy, fresh options
Implications - Often associated with indulgent, experimental "frankenfoods," food trucks are changing up offerings to suit consumers seeking out healthier options. Providing an alternative, and in many cases incorporating the creativity associated with food truck options, this shift marries the best of both worlds. [More]
Score: 7
This Week and Mild Top 6 Examples: 6,816 Total Clicks Date Range: Oct 15 - Mar 17
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Nature-inspired aesthetics resonate with the desire to connect with life
Implications - The hypothesis that humans have an inherent desire to seek connection with nature, known as biophilia, is being consciously integrated into product design. Looking to create association between a sense of wellness with their products, brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era. This stylistic deviation taps into the consumer preference towards authenticity and getting in touch with one’s roots. [More]
Score: 5.7
This Week and Mild Top 5 Examples: 1,717 Total Clicks Date Range: Oct 15 - Mar 17
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Handicaps showcased in everyday brand activations promote inclusivity
Implications - Connecting with consumers on a personal level, brands are promoting normalization to become more readily accessible to people with disabilities. With a focus on youth in particular, brands are increasingly starting to take handicapped individuals into account in their marketing, products and brand activations into account. This integration denotes another evolution in brand authenticity as consumers demand to see more diversity and inclusivity. [More]
Score: 6.9
This Week and Warm Top 6 Examples: 3,409 Total Clicks Date Range: Sep 15 - Mar 17
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Garages are adapting to accommodate demand for connected convenience
Implications - As IoT continues to permeate the home, garages are being updated with connected technology, making for more intuitive car parking. With emerging features such as mobile connection and multi-functional accessories, garages are adapting to the increasing demand for hyper convenience while accommodating the fast pace of innovation in auto tech and IoT. [More]
Score: 7.7
This Week and Warm Top 6 Examples: 17,037 Total Clicks Date Range: Nov 15 - Mar 17
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Strategic garage innovations create simple solutions for new homeowners
Implications - Often doubling as a work station, storage unit and even a hangout zone, the garage is being further integrated as part of the home through innovative accessories that make it a more livable space. Creative storage solutions and strategic interior elements that don’t cost a fortune help new homeowners make the most of their garages, demonstrating the value consumers place in maximizing the space and functionality of their homes. [More]
Score: 7.9
This Week and Warm Top 5 Examples: 7,929 Total Clicks Date Range: Aug 16 - Mar 17
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Alcohol brands create interactive drinking games that promote staying in
Implications - Alcohol-fueled game nights entice the growing number of consumers who would rather spend a night in with close friends. As a countertrend to the excursions prevalent in Millennial party culture, we’re seeing a movement towards more intimate gatherings that appeal to the socially anxious segment of this demographic. This evolution creates opportunity for alcohol companies to create brand-specific games and products to fuel this growing demand. [More]
Score: 6.6
This Week and Warm Top 6 Examples: 7,169 Total Clicks Date Range: Feb 15 - Mar 17
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Millennial socializing sees a shift towards experiential drinking
Implications - As experience-seekers, Millennials are incorporating this sense of excitement into their socializing, with drinking events becoming more adventurous. Excursions like bachelor parties and celebratory occasions are being upgraded to private cabins, interactive beverage tastings and multi-sensory experiences. This shift in participation-based party culture exemplifies the Millennial preference to invest time and even finances into creating memorable bonding moments. [More]
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Score: 6.6
This Week and Mild Top 5 Examples: 3,054 Total Clicks Date Range: Feb 16 - Mar 17
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Coffee culture takes a turn toward edible coffee treats with unexpected flavors
Implications - As adult snacking trends veer towards stronger and more potent flavors, unique ingredient combinations incorporating coffee are starting to gain prominence. Satisfying the desire for innovative flavor profiles while denoting an evolution in coffee culture, edible java concoctions are being found in increasingly unexpected formats. [More]
Score: 6.1
This Week and Mild Top 6 Examples: 3,192 Total Clicks Date Range: Apr 15 - Mar 17
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Portable coffee replacements make it easy to stay caffeinated
Implications - As consumers seek convenient forms of energy, the typical cup of coffee is being reformatted as a portable snack that can help fuel a busy day without spills or mess. This shift towards handheld coffee products demonstrates an increasing desire for alternative sources of caffeine that are easier to consume on-the-go. [More]
Score: 8.1
This Month and Warm Top 6 Examples: 10,002 Total Clicks Date Range: Aug 16 - Mar 17
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Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]