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Score: 7.2
This Week and Warm Top 4 Examples: 22,992 Total Clicks Date Range: Nov 13 - Oct 14
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Consumers opt for DIY techniques to add personal touches to holiday decor
Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 17,294 Total Clicks Date Range: Dec 13 - Oct 14
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Food retailers heighten takeout packaging with greater on-the-go portability
Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption. [More]
Score: 6.4
This Week and Mild Top 4 Examples: 9,654 Total Clicks Date Range: Nov 13 - Oct 14
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Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 7,531 Total Clicks Date Range: Feb 14 - Oct 14
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Giving consumers a taste of luxury, brands offer lavish simulations
Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 12,101 Total Clicks Date Range: Dec 13 - Oct 14
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Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]
Trend Hunter Services
Score: 5.8
This Week and Mild Top 4 Examples: 2,644 Total Clicks Date Range: May 13 - Oct 14
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Seeking to maintain and create new bonds, consumers turn to mobile apps
Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 83,725 Total Clicks Date Range: Jul 13 - Oct 14
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Fast food brands use upscale marketing to negate industry stereotypes
Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself. [More]
Score: 7
This Week and Warm Top 4 Examples: 3,709 Total Clicks Date Range: Jun 13 - Oct 14
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Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 4,769 Total Clicks Date Range: Aug 12 - Oct 14
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Consumers turn to apps and mobile messages for casual peer-to-peer engagement
Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 3,945 Total Clicks Date Range: Jun 13 - Oct 14
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Office interaction turns to apps and networks for social convenience
Implications - Socializing, particularly in professional situations, can be challenging, prompting individuals to turn to apps and social platforms for help. Making connections easier to foster, businesses are adopting apps and networks that encourage workplace communication and the sharing of ideas, stimulating open discussion in a more efficient and tech-driven manner. [More]
Trend Hunter Custom Research
Score: 7.6
This Week and Hot Top 4 Examples: 26,322 Total Clicks Date Range: Jun 13 - Oct 14
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Heightening viewer experiences, brands adopt virtual simulations
Implications - Offering consumers a more immersive campaign experience, brands are adopting virtual simulators to get viewers more involved. Using simulators to create virtual environments and surreal re-enactments, brands are blurring the lines between reality and the digital sphere, allowing consumers to experience proposed products or services in a fresh, exciting way. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 13,077 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers embrace comfortable, more functional shoe designs
Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 8,885 Total Clicks Date Range: Jul 12 - Oct 14
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Health devices receive a youthful overhaul to ease medical experiences
Implications - Tests and medical check-ups can be quite uncomfortable, particularly for children, prompting a turn toward more playful alternatives. Combining medical devices with traditional children's toys, health brands are seeking to add an element of familiarity to traditional health practices, reflecting a growing emphasis on entertainment and enjoyment, even in areas of health and well-being. [More]
Score: 7.2
This Month and Hot Top 4 Examples: 3,412 Total Clicks Date Range: Aug 13 - Oct 14
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Adding efficiency to health and wellness, consumers turn to mobile therapy apps
Implications - Seeking a more streamlined method of mental well-being, consumers are turning to apps and mobile technology for relief. Aiding issues like sleep deprivation and forms of addiction, therapy apps offer both guidance and easy to enable remedies, reflecting a move away from more professional, face-to-face solutions. [More]
Score: 8.3
This Month and Warm Top 4 Examples: 18,722 Total Clicks Date Range: Jun 14 - Oct 14
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Junk food brands adopt a more refined aesthetic to create exclusive appeal
Implications - Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking. [More]
Filed in: LifestyleFood
Crowdsourced Consumer Insight
Score: 7
This Month and Warm Top 4 Examples: 9,117 Total Clicks Date Range: Jun 13 - Oct 14
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Elements of physical adventure are added to nuptials
Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 11,208 Total Clicks Date Range: Apr 14 - Oct 14
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Snack food brands integrate elements of social good to convey social awareness
Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 13,629 Total Clicks Date Range: Feb 13 - Oct 14
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Heightening snack foods, consumers turn to alternative snack ingredients
Implications - Taking a more nutritional approach to mass-produced snacks, consumers are turning to baking techniques and organic ingredients for appeal. Offering the allure of classic junk food options like chips without the fear of preservatives or extra calories, these DIY alternatives speak to a desire for health-conscious consumption without sacrificing a sense of indulgence. [More]
Filed in: LifestyleFood
Score: 6.2
This Month and Warm Top 4 Examples: 2,683 Total Clicks Date Range: Sep 14 - Oct 14
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Seniors embrace aspects of millennial lifestyle for an enhanced retirement
Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons. [More]
Score: 4.7
This Month and Mild Top 4 Examples: 1,132 Total Clicks Date Range: Oct 14 - Oct 14
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Calorie-laden dips are upgraded with meat and yogurt for diet-conscious consumers
Implications - Instead of avoiding foods like appetizers and dips, consumers are turning to protein-rich modifications to satisfy cravings while still maintaining diet restrictions. This unexpected incorporation of protein signifies how consumers prefer substitutions over complete avoidance. [More]