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Score: 7.1
New and Warm Top 6 Examples: 10,022 Total Clicks Date Range: Mar 14 - Aug 16
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Out-of-home gaming draws crowds to public spaces
Implications - While video games erupted in the arcade, at-home consoles encouraged solitude; however, the gaming community is now shifting towards public gaming and spectatorship. The rise of communal, online and competitive gaming welcomes public venues to be utilized as hosting spots. Appealing to a new demographic, public spaces such as malls, theaters and cafes are able to broaden their functionalities and demographic allure, while collaborating with the video game industry. [More]
Score: 6.1
New and Warm Top 4 Examples: 392 Total Clicks Date Range: Mar 16 - Aug 16
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Makeup artists use YouTube as a platform for self-mockery
Implications - The cosmetics industry has undergone a revolution thanks to vlogging, however, oversaturation with makeup artists posting aspirational looks has caused a backlash. This coincides with a shift from a predominantly Millennial audience to one filled with members of Gen Z who prefer realism. Humor satisfies both parties while maintaining an element of fun that is essential to this industry. [More]
Score: 6.8
Recent and Warm Top 5 Examples: 4,083 Total Clicks Date Range: Feb 16 - Aug 16
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The pursuit of calorie cutting takes an extreme turn
Implications - Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education. [More]
Score: 5.7
Recent and Mild Top 5 Examples: 508 Total Clicks Date Range: Aug 16 - Aug 16
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Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. Whether it’s an energy drink or popular dinner brand, more companies are opting to sponsor Gen Z and Millennial gaming events – since these demographics have more spending power than ever before. Coinciding with the surge of public gaming functions as well as the large video gamer community, brands can take advantage of the mass audience and targeted advertisements as a means to ensure consumer awareness and interaction. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 1,524 Total Clicks Date Range: Jul 14 - Aug 16
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Social media and unscripted entertainment merge
Implications - Before YouTube, documentaries served as the way for consumers to receive more raw, authentic forms of entertainment. As video-based social media becomes a mainstream form of communication, a merge between the two worlds is natural. This accelerates the transparency and educational aspect of both forms of media, which are factors the modern consumer actively seeks. [More]
Score: 4.9
Recent and Mild Top 5 Examples: 381 Total Clicks Date Range: Mar 16 - Aug 16
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As a step toward authenticity, organizations fund informative content
Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation. [More]
Score: 6.5
Recent and Warm Top 5 Examples: 5,282 Total Clicks Date Range: Jul 14 - Aug 16
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Home utilities are monitored and controlled
Implications - Extending IOT's infiltration of the home beyond basic connectivity, monitored utilities serve a multitude of modern consumer needs. These include eco-consciousness, curation of the holistic lifestyle, and frugality. Furthermore, this signifies a shift in consumer preference that goes beyond understanding major parts of home life, and intro controlling them. [More]
Filed in: Lifestyle
Trend Hunter Services
Score: 5.9
Recent and Mild Top 5 Examples: 3,293 Total Clicks Date Range: Apr 12 - Aug 16
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Utilities tracking becomes easier for the modern consumer
Implications - As Millennials age, previously complex areas of adult life need to be tweaked to suit their consumption style. One area where this shift is being implemented is in utility tracking. Gamifying, simplifying, or simply adding a visual element to the process adheres to the standards set by digital interactions, showing a convergence of industries and tones. [More]
Filed in: Lifestyle
Score: 5.3
Recent and Mild Top 4 Examples: 1,507 Total Clicks Date Range: Jan 15 - Aug 16
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A previously complex industry enters a new phase of streamlining
Implications - Due to the fast pace of modern living and the digitization of the world at large, processes such as purchasing have reduced to two steps or less to great success. This monostep approach is infiltrating other industries that are notoriously complex, such as finance. This is especially important as the Millennial comes as adult age, as it accommodates their need for instant gratification. [More]
Filed in: Lifestyle
Score: 5.2
Recent and Mild Top 4 Examples: 1,506 Total Clicks Date Range: Oct 14 - Aug 16
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The world of finance looks at the specific needs of a region
Implications - A cut-and-dry approach to any service does not work in the digital age, but even more so with something as lifestyle-specific as finance. Beyond generational and gender targeting, region-specific targeting is growing in prevalence, especially in regard to emerging markets. This speaks to a shift away from homogenization of services, and toward flexibility. [More]
Filed in: WorldLifestyle