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Score: 6.6
Recent and Warm Top 4 Examples: 3,899 Total Clicks Date Range: Mar 13 - Sep 14
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Making dining experiences convenient, consumers turn to pre-paying apps
Implications - Seeking to reduce the stress that comes with settling bills, particularly with large groups, consumers are turning to more streamlined payment options. Adding efficiency to the payment process, retailers are offering apps that allow for methods of advanced payment, allowing consumers to savor experiences without the impending stress of monetary transactions. [More]
Score: 7.2
Recent and Hot Top 4 Examples: 2,530 Total Clicks Date Range: Apr 14 - Sep 14
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A desire to connect with consumers has brands targeting different senses
Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest. [More]
Score: 7
Recent and Warm Top 4 Examples: 12,224 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for subtlety has consumers blending accessories with cosplay features
Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression. [More]
Score: 5.8
Recent and Mild Top 4 Examples: 5,112 Total Clicks Date Range: Jan 13 - Sep 14
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Household chores are made easier with the use of apps and mobile technology
Implications - Seeking to make household chores less cumbersome, consumers are turning to apps and beacon technology to make such activities more streamlined. Adding features like automation and digital programming to tasks like laundry, consumers are seeking to make chores more digitally adaptable, reflecting a need to stay connected, even during routine, everyday tasks. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 10,046 Total Clicks Date Range: Oct 13 - Sep 14
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Athletic equipment is physically reinterpreted for consumer preference
Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement. [More]
Filed in: LifestyleSports
Trend Hunter Services
Score: 6.2
Recent and Warm Top 4 Examples: 5,580 Total Clicks Date Range: Jul 13 - Sep 14
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Oral care receives a high-tech overhaul for convenient at-home usage
Implications - Seeking to reduce the need for frequent appointments to the doctor or dentist, consumers are turning to products that mimic professional services for a convenient, at-home alternative. Heightening traditional oral care with technology and state-of-the-art tools, consumers are seeking to take a more prominent role in the development of their own health, reflecting a more self-directed approach to well-being. [More]
Score: 7
Recent and Mild Top 4 Examples: 25,280 Total Clicks Date Range: Aug 12 - Sep 14
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Consumers alter toys and figurines with DIY touches for personal appeal
Implications - Seeking to heighten ordinary merchandise, consumers are turning to DIY techniques to add function and a sense of individuality specifically among toys as part of a series. Turning ordinary figurines into household decor and art displays, consumers are transforming store-bought toys into more pragmatic products, reflecting a shift away from pristine collectibles toward more adaptable and easily customized alternatives. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 4,784 Total Clicks Date Range: Mar 13 - Sep 14
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Stretching beyond the idea of artificial intelligence in robotics
Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper. [More]
Filed in: TechRobots
Score: 7.5
Recent and Warm Top 4 Examples: 13,454 Total Clicks Date Range: Jan 14 - Sep 14
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Seeking a childhood connection, consumers turn to toy-inspired accessories
Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 10,105 Total Clicks Date Range: Oct 12 - Sep 14
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Toys go from kitschy to sophisticated to create cultured kids
Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play. [More]
Trend Hunter Custom Research
Score: 5.5
Recent and Mild Top 4 Examples: 3,258 Total Clicks Date Range: Nov 13 - Sep 14
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Action figures are no longer treated as boy-centric toys
Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play. [More]
Filed in: ToysLife-Stages
Score: 7.2
This Week and Warm Top 4 Examples: 14,229 Total Clicks Date Range: Oct 13 - Sep 14
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Seeking customization and accessibility, consumers digitize health products
Implications - Seeking a more customized form of aid, consumers are turning to 3D-printed products for precise health needs. Offering quick and personalized health products combines the accessibility of modern technology with a developing need for more individually catered healthcare techniques. This speaks to great potential for healthcare in both first and developing worlds. [More]
Score: 6.1
This Week and Warm Top 4 Examples: 1,790 Total Clicks Date Range: May 13 - Sep 14
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Brands reward consumer commitment with tangible rewards
Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer. [More]
Score: 8.5
This Week and V. Hot Top 4 Examples: 8,175 Total Clicks Date Range: May 14 - Sep 14
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Consumers turn to mobile shopping aids to make coupons easier to find
Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,582 Total Clicks Date Range: May 14 - Sep 14
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Heightening experiences, consumers turn to multifunctional media sharing
Implications - Enhancing methods of media sharing with greater adaptability, consumers are turning to multifunctional streaming devices. Combining streaming technology with devices made to serve other functions, brands are seeking to integrate media streaming in new and unexpected ways. [More]
Crowdsourced Consumer Insight
Score: 6.4
This Week and Warm Top 4 Examples: 2,086 Total Clicks Date Range: Feb 14 - Sep 14
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Hyper-convenient media streaming means there's never an absence of fun
Implications - At this point in the digital revolution, most consumers are at least passively plugged in to some sort of device at all times. Making this connection more active means creating more omnipresent entertainment through hyper-convenient media streaming. This satiates the consumer desire for constant stimulation, as well as ease of everyday living. [More]
Filed in: Tech
Score: 6.7
This Month and Mild Top 4 Examples: 15,096 Total Clicks Date Range: Jul 12 - Sep 14
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Seeking a professional aesthetic, consumers turn to custom nail kits and tools
Implications - While DIY manicures are certainly not a new phenomenon, consumers are taking it one step further by using kits and professional products to create a more refined end result. Seeking to emulate what you would receive at high-end salons, consumers are replicating skill sets and techniques traditionally acquired through training, providing sophisticated aesthetics through more accessible, at-home means. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 15,224 Total Clicks Date Range: Dec 13 - Sep 14
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Fan appreciation is taken up a notch with structural methods of expression
Implications - Fan appreciation for franchises both old and new are constantly changing, resulting in bigger and bolder ideas that allow consumers to show off their dedication. Using architecture as a source of expression, individuals are building rooms and houses that are reminiscent of cult movies and TV shows, using grandiose DIY projects to convey pop culture commitment. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 7,603 Total Clicks Date Range: Jun 12 - Sep 14
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Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 6,064 Total Clicks Date Range: Jan 13 - Sep 14
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Vending machines move beyond food to provide more creative services
Implications - Offering instantaneous access to more than mere snacks and meals, retailers are integrating unusual products into vending machines for unexpected allure. Providing access to a wide variety of function-focused products, retailers are using automated machines to enhance consumer accessibility, speaking to a rise in more streamlined marketing approaches. [More]