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Score: 8.1
New and V. Hot Top 4 Examples: 7,786 Total Clicks Date Range: May 14 - Aug 15
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Big and small decision making takes a page from Tinder
Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions. [More]
Filed in: Business
Score: 6.1
Recent and Mild Top 4 Examples: 11,094 Total Clicks Date Range: Sep 13 - Aug 15
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Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]
Score: 6.9
Recent and Mild Top 4 Examples: 4,448 Total Clicks Date Range: Jan 14 - Aug 15
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Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 6,677 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers receive hyper-specific selections of products and services
Implications - In a progression that can be seen as a response to so-called analysis paralysis, consumers are increasingly exposed to limited, hyper-specific selections of products and services through convenience-focused means. These carefully curated selections serve to provide stylized suggestions that make deliberating over a purchase less painstaking for the busy modern consumer. [More]
Score: 8.1
Recent and Warm Top 4 Examples: 32,876 Total Clicks Date Range: Oct 13 - Aug 15
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Bread and baked goods are marketed in font-focused packaging
Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration. [More]
Trend Hunter Services
Score: 6.3
Recent and Warm Top 4 Examples: 645 Total Clicks Date Range: Dec 14 - Aug 15
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Modern e-mail platforms offer atypical services that enhance communications
Implications - As communications needs and wants continue to evolve, companies are responding accordingly with inventive, multifaceted e-mail platforms. Creativity in the tech sphere is particularly critical to success in today's overly saturated industry. This is also consistent with a contemporary fondness for entrepreneurship, as young generations continue to express a high regard for disruptive start-up cultures. [More]
Score: 8.2
Recent and Warm Top 4 Examples: 16,318 Total Clicks Date Range: Dec 13 - Aug 15
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Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 14,139 Total Clicks Date Range: Apr 14 - Aug 15
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Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 2,504 Total Clicks Date Range: Mar 14 - Aug 15
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Brands elevate modern photography as a means to foster good health
Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand. [More]
Score: 5.8
This Week and Mild Top 4 Examples: 377 Total Clicks Date Range: Aug 15 - Aug 15
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Social media becomes an important educational tool within the healthcare industry
Implications - Social media has proven itself to be an invaluable tool when it comes to disseminating information. The healthcare industry has taken note, using social platforms as a way to not only educate consumers, but invite them to take part in an ongoing conversation about health. On the flip side, health professionals can also use the condensed format of the social media sphere to share information quickly and easily among themselves. This shift further indicates that social media is no longer a lighthearted pursuit of time, but a powerful didactic mechanism. [More]
Trend Hunter Custom Research
Score: 6.7
This Week and Warm Top 4 Examples: 4,705 Total Clicks Date Range: Feb 14 - Aug 15
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Airport lounges are updated to facilitate social exchange
Implications - Business travel has become so much more than clocking in hours overseas. As workers begin to realize the opportunities of travel, they're more willing, and even more enthusiastic, to partake. In addition to making the travel experience more hospitable, airlines and airports are now providing spaces for working, networking and social interaction to appeal to a new class of traveler. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 1,889 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers turn to outdoor photography devices for aventurous use
Implications - The rise in adventure tourism has collided with the social media generation; consumers are not only more willing to take risks, they also expect to document and share them with their social following. As a result, many adventure-focused photography devices have begun popping on the market. Whether it's autonomous function or flying drones, these devices mark a distinct change in consumer entertainment. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 1,569 Total Clicks Date Range: Aug 15 - Aug 15
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Social media influencers are consulted for their cultural know-how
Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers. [More]
Filed in: Social Media
Score: 5.6
This Month and Mild Top 4 Examples: 492 Total Clicks Date Range: May 15 - Aug 15
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Hotels adopt easier check-in systems for consumer allure
Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 1,654 Total Clicks Date Range: Sep 14 - Aug 15
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Consumers choose temporary solutions over password protection
Implications - The ephemeral nature of emerging social media is especially attractive to consumers, not only because of shortened attention spans, but also because the temporary exchange of information appeals to those concerned about the scope of their digital footprint. As people become more conscious about the information they send over digital channels, they opt for temporary measures over encrypted solutions, marking yet another departure from traditional password protection. [More]
Filed in: Tech
Crowdsourced Consumer Insight
Score: 5.4
This Month and Mild Top 4 Examples: 1,142 Total Clicks Date Range: Mar 15 - Aug 15
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Mobile devices are updated with increased security to ease consumer fears
Implications - Consumers' increasing concern about the security of their information has ushered in a new era of the smartphone. No longer content with relying on apps and programs for privacy, consumers are turning to devices with stronger security measures embedded within. As storing information digitally becomes the norm, consumers search for exceptional security execution from mobile manufacturers themselves. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 7,475 Total Clicks Date Range: Nov 13 - Aug 15
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Consumers opt for digital gifting to ensure receiver satisfaction
Implications - No longer content with taking a shot in the dark when it comes to gift-giving, consumers are relying on apps and websites that leverage social sharing and big data to find the perfect gift. These new-world gifting measures suggest that consumers are no longer leaving things up to chance, but using the digital sphere to make more targeted purchasing decisions and ensure greater satisfaction. [More]
Score: 6.9
This Month and Mild Top 4 Examples: 11,266 Total Clicks Date Range: Jun 14 - Aug 15
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Wildlife photographers trade in shock value for more honest depictions
Implications - Many wildlife photographers are foregoing shock tactics in favor of a more authentic way of depicting their subjects. By photographing animals, insects and sea creatures in unique contexts that are often up-close and personal, these artists are offering alternative narratives that attract audience engagement. This approach serves as a breath of fresh air for viewers who are over-saturated with content produced solely to shock. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 3,261 Total Clicks Date Range: Jul 14 - Aug 15
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Nature-focused communities offer education and awareness about wildlife issues
Implications - Looking for a respite from modern society, many nature-loving consumers are turning to wilderness ventures to reconnect with the earth. Far from denying the prevalence of technology, these endeavors strive to find a conscious balance between nature, wildlife and man-made concepts, suggesting that the categories are not mutually exclusive, but actually can work together to increase awareness and foster community. [More]
Filed in: WorldLifestyle
Score: 9
This Month and V. Hot Top 4 Examples: 16,691 Total Clicks Date Range: Nov 14 - Aug 15
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Drinking experiences are heightened with creative, interactive elements
Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities. [More]