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Score: 6.6
New and Mild Top 4 Examples: 10,131 Total Clicks Date Range: Feb 14 - Nov 14
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A prompt for convenience sees consumers turn to apps for pleasure
Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment. [More]
Score: 6.9
Recent and Warm Top 3 Examples: 5,336 Total Clicks Date Range: Jun 12 - Nov 14
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Combining novelty and function, brands turn to unique outerwear materials
Implications - Enhancing traditional winter wear products, brands are turning to material innovations to enhance consumer allure. Levering unexpected elements like gas and electricity to provide warmth, brands are seeking to offer function without added aesthetic fuss. This reflects a turn toward more tech-advanced versions of even the most mundane goods. [More]
Filed in: Fashion
Score: 8.9
Recent and Hot Top 4 Examples: 53,671 Total Clicks Date Range: Jan 13 - Nov 14
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Consumer preference for a tailored experience sparks custom bedroom products
Implications - The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 3,611 Total Clicks Date Range: Aug 14 - Nov 14
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The outerwear market sees consumers expecting more payoff with less material
Implications - As new clothing materials emerge, giving designers more efficient and warmer tools to work with, consumers are looking to wear winter gear that sacrifices extra bulk without giving up comfort. Transforming winter gear into something easier to both pack and wear, this shift speaks to heightened aesthetic demands that consumers are putting on function-focused fashion. [More]
Score: 5.4
Recent and Mild Top 3 Examples: 3,428 Total Clicks Date Range: May 12 - Nov 14
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Bedroom products get a food-inspired overhaul for consumers craving novelty
Implications - Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities. [More]
Trend Hunter Services
Score: 6.2
Recent and Warm Top 4 Examples: 8,221 Total Clicks Date Range: Dec 12 - Nov 14
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Campaigns turn to workplace satire to appeal to stressed consumers
Implications - Connecting with consumers on a more approachable level, marketers are using familiar settings like offices for mass appeal. Addressing common issues like stress with satire and comedic elements, brands are using humor to target everyday consumer experiences, speaking to a shift toward more lighthearted consumer-targeted marketing tactics. [More]
Score: 8
Recent and Warm Top 4 Examples: 34,463 Total Clicks Date Range: Jan 13 - Nov 14
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Products for personal stimulation are given a connectivity focused overhaul
Implications - As consumers become increasingly unable to part with digital devices, brands are responding in kind with connected intimacy toys. Features like Bluetooth or Internet connectivity offer consumers the option to never disconnect even during private moments, which speaks to a preference for technology over privacy. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 19,322 Total Clicks Date Range: Jan 14 - Nov 14
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Brands adopt informal, party-like environments to enhance consumer engagement
Implications - Prioritizing a sense of freedom and adventure, brands are using social events like parties to create a youthful correlation with their products. Setting up lavish celebrations and outdoor gatherings, brands, like those in the alcohol industry, are offering a more immersive product experience, creating an informal yet engaging consumer experience. [More]
Score: 7.9
Recent and Hot Top 4 Examples: 9,387 Total Clicks Date Range: Mar 14 - Nov 14
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Advertisements enter the classroom to communicate a notion of aptitude
Implications - More students are going to school or studying longer than ever before, which has resulted in the utilization of education as a means to sell. Making the correlation that a certain product is for students or smart people, the ads connect to consumers through lifestyle acknowledgement and nostalgia for non-students. [More]
Score: 6
Recent and Mild Top 4 Examples: 3,974 Total Clicks Date Range: Dec 13 - Nov 14
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Auto care gets technological as consumers demand further control
Implications - Revolting against the mechanic, consumers are opting for connected, and in some cases autonomous, forms of vehicle maintenance to gain better control over their cars. This shift towards smart ways to maintain vehicle health relates to consumers who crave digital integration, but aren't willing to invest in an advanced vehicle. Furthermore, this ties into the DIY culture that is particularly popular with Millennials. [More]
Trend Hunter Custom Research
Score: 6.4
Recent and Mild Top 4 Examples: 8,465 Total Clicks Date Range: Feb 14 - Nov 14
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High fashion products get a cold weather overhaul to satisfy need for function
Implications - Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 8,548 Total Clicks Date Range: Jul 14 - Nov 14
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A guilt-free approach is adopted in typically indulgent treats and recipes
Implications - Organic and gluten-free consumers are always on the hunt for alternative ways to enjoy everyday foods, which has prompted the development of desserts that cater to these very specific needs. This shift towards making indulgent foods restriction-friendly appeals to consumer both dedicated and dabbling in specialty diets. [More]
Score: 5.2
Recent and Mild Top 4 Examples: 3,064 Total Clicks Date Range: Aug 14 - Nov 14
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The beverage market shifts to cater to consumers on specialty diets
Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs. [More]
Score: 8
Recent and Hot Top 4 Examples: 16,871 Total Clicks Date Range: Dec 09 - Nov 14
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Auto care becomes easier with responsive and self-healing vehicles
Implications - Taking the idea of autonomous driving a step further, now everything associated with owning a vehicle is automated as cars become self-repairing. Technology exists to take the labor out of everyday life. Accelerating this idea of hyper-convenience means leveraging artificial intelligence and predictive software, as well as new self-healing technologies, in every aspect of life. [More]
Filed in: Autos
Score: 5.8
Recent and Warm Top 4 Examples: 2,423 Total Clicks Date Range: Jan 14 - Nov 14
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As apps make banking more accessible, budgeting comes to the forefront
Implications - With banking apps becoming popularized, consumers are armed with more information about their financial standing than ever before. This automated and convenient approach to banking lends nicely to the budget-conscious consumer, who can use these apps to set goals and track spending easily. [More]
Crowdsourced Consumer Insight
Score: 5.9
Recent and Mild Top 4 Examples: 2,602 Total Clicks Date Range: May 14 - Nov 14
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Offering convenience, brand-specific digital payment systems encourage loyalty
Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 2,893 Total Clicks Date Range: Oct 13 - Nov 14
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Air fresheners turn to eclectic food scents to heighten consumer experiences
Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 12,306 Total Clicks Date Range: Jan 12 - Nov 14
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A need for sustainability has air fresheners adopting eco-friendly elements
Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects. [More]
Score: 5.3
This Month and Untested Top 4 Examples: 8,079 Total Clicks Date Range: May 13 - Nov 14
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Sports cars receive a family-friendly redesign to satiate new generations
Implications - Keeping in tow with a much more youthful and tech-centric generation of families, auto manufacturers are reinventing family-friendly transportation into a more contemporary experience. Customizing sports cars with spacious interiors and in-car modifications, brands are offering consumers the chance to maintain a sense of adventure and speed without sacrificing mature, adult responsibilities. [More]
Filed in: Autos
Score: 5.8
This Month and Mild Top 4 Examples: 23,177 Total Clicks Date Range: Nov 12 - Nov 14
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Automobile accessories transition from subtle to brazen for bold customization
Implications - As the need for customization continues, traditionally high-end products like automobiles are seeing a shift toward more flamboyant and personalized accessories that play with perception. This reflects an unabashed desire for individual expression outside of simple visual stimulation, moving more toward full-on experiences. [More]
Filed in: Autos