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Score: 6.5
This Week and Warm Top 4 Examples: 3,901 Total Clicks Date Range: May 15 - Jul 15
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Brands appease activity oriented Millennials with interactive innovations
Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 7,256 Total Clicks Date Range: Aug 13 - Jun 15
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Toys target children's anxieties with helpful stress relief features
Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 4,191 Total Clicks Date Range: Feb 14 - Jun 15
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Modern technology links users with automated conversational tools
Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 2,926 Total Clicks Date Range: Apr 15 - Jun 15
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Kid-targeted wearables transform playtime into an immersive experience
Implications - As wearable technology becomes adopted by the mainstream, brands have begun targeting younger consumers with devices that promote education, fitness and digital literacy. Wearable toys are another avenue brands can explore in this market, offering children the opportunity to immerse themselves entirely in the act of play. The interactive and transformative properties of such toys not only make sure that play is possible anywhere, but also ensure that children are active agents in the process. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 3,717 Total Clicks Date Range: Aug 14 - Jun 15
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Personification of soldiers softens the image of the armed forces
Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes. [More]
Filed in: Marketing
Trend Hunter Services
Score: 6.6
This Week and Warm Top 4 Examples: 4,701 Total Clicks Date Range: Jan 14 - Jun 15
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Army-inspired imagery is used to personify the classic man in marketing
Implications - Diverging from the more flexible concept of masculinity seen recently, military-inspired marketing paints a picture of the classic male figure. Though this image is antiquated for some, that nostalgia adds to the charm. This points to the meaning of military -- discipline, loyalty, and measured aggression -- and its connection to manhood in the eyes of consumers. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 1,753 Total Clicks Date Range: Dec 14 - Jun 15
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Food concepts include age-defying features for the health and beauty conscious
Implications - Food products and concepts are concentrating on edible age-defying properties that combat the look and feel of growing older. By putting beauty and health at the fore of culinary ventures, this movement is also focusing on the interests of boomers who aim to combat aging from the inside out. [More]
Filed in: LifestyleFood
Score: 6.6
This Week and Warm Top 4 Examples: 1,827 Total Clicks Date Range: Jun 14 - Jun 15
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Consumers turn to mobile apps for protection against harmful elements
Implications - As consumers seek a more convenient method of maintaining health, mobile apps are emerging that help detect and monitor concerns over issues like skincare. Speaking to concerns over UV rays and cancer, brands are offering apps that help screen and analyze potential harms. The use of such applications reflects a shift toward more connected forms of health. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 562 Total Clicks Date Range: Jun 15 - Jun 15
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The educational sphere becomes optimized for digital learning
Implications - Technology has proven its potential to not only break down barriers in the traditional classroom setting, but also transform students into autonomous, self-sufficient creators of their own content. The emphasis on digital literacy in education ultimately indicates how coveted skills are changing, as well as empowers students on an individual level. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 6,234 Total Clicks Date Range: Jun 14 - Jun 15
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VR and AR technology becomes more accessible through affordable peripherals
Implications - Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well. [More]
Trend Hunter Custom Research
Score: 7
This Week and Warm Top 4 Examples: 7,076 Total Clicks Date Range: Oct 14 - Jun 15
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Shoe labels release merchandise with exceptionally lightweight features
Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials. [More]
Score: 6
This Week and Mild Top 4 Examples: 11,273 Total Clicks Date Range: Jan 14 - Jun 15
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Brands hone in on gender bending shoe lines for the modern consumer
Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender. [More]
Score: 6.7
This Week and Mild Top 4 Examples: 7,092 Total Clicks Date Range: Sep 14 - Jun 15
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DIY shoe products create hyper-customized options for young audiences
Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,731 Total Clicks Date Range: Mar 14 - Jun 15
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Tools focused on reintegrating former military personnel go mainstream
Implications - As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 5,281 Total Clicks Date Range: Apr 14 - Jun 15
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The influx of augmented and virtual reality tech finds combat applications
Implications - Although a pattern that can be observed across industries, virtual and augmented reality technology has found a host of particularly effective applications for military personnel. Especially effective for replicating the emotional stresses of combat, virtual and augmented reality technology has seen militaristic applications for both in-field and training scenarios. Such uses of the technology serve to prove that these innovations are not a mere form of entertainment, but have essential and at times crucial industrial applications. [More]
Crowdsourced Consumer Insight
Score: 6.4
This Week and Warm Top 4 Examples: 3,466 Total Clicks Date Range: Nov 14 - Jun 15
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Everyday people are taking unconventional paths to fame
Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 948 Total Clicks Date Range: Mar 15 - Jun 15
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Digital education for adults panders to emerging demographics
Implications - Adults looking to gain new certification or simply learn something new have limited options regarding digital education. A new wave of remote learning initiatives that incorporate usability and gamification can be observed as a result. These new online learning systems cater to emerging demographics, such as millennials or Hispanics who are accustomed to mobile use, seeking education. [More]
Score: 4.5
This Week and Untested Top 4 Examples: 502 Total Clicks Date Range: Mar 14 - Jun 15
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Accommodating students with English as a second language becomes easier
Implications - Up until this point, those whose second language is English were forced to undergo additional education in the North American school system; in today's equality-focused world, that is remedied through more tailored, multingual education. Particularly useful in accommodating the growing number of formally educated Hispanic consumers, this development points toward a more balanced future population. [More]
Score: 7.8
This Week and Warm Top 4 Examples: 8,281 Total Clicks Date Range: Apr 14 - Jun 15
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Tech solutions target in-field challenges in an effort to boost efficiency
Implications - Unique tech innovations developed specifically as a response to challenges faced by soldiers during combat range from climate conditions to combative threats. Whether to better prepare individuals to face particular conditions or to streamline the use of specific tools, instruments that incorporate smart technology have the potential to revolutionize the reality of combat. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 2,628 Total Clicks Date Range: Jan 15 - Jun 15
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Training specified to one demographic acknowledges different needs and styles
Implications - After years of discussion surrounding the different teaching needs of varied studients, the education industry is branching out into specific training adapted to the needs of a particular group. Whether categorized by income, age, ethnicity, or interest, these courses speak to not just acceptance, but accommodation of differences in the changing landscape of the population. [More]