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Score: 9
New and Hot Top 4 Examples: 18,118 Total Clicks Date Range: Jul 14 - Apr 16
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Nature-inspired interiors get a sleek, modern makeover
Implications - As technology evolves to take on an increasingly large role in the home, consumers are looking to balance this shift with a minimalist, nature-inspired aesthetic. A middle ground between the sleek, clean lines of modern design and natural beauty, this approach to design brings the best of both worlds to discerning consumers. [More]
Score: 5.5
New and Mild Top 4 Examples: 720 Total Clicks Date Range: Sep 15 - Apr 16
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Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 3,127 Total Clicks Date Range: Jan 16 - Apr 16
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Hair removal tools take on unique, specific designs
Implications - Designed to help carry out specific grooming tasks, tools like electric razors are taking on a more ergonomic, customized look. Appealing to consumers' desire to purchase and own products tailored toward their specific routines, this specialized approach helps consumers understand and appreciate the intended usage of grooming tools. [More]
Filed in: Lifestyle
Score: 8.4
Recent and Warm Top 4 Examples: 6,827 Total Clicks Date Range: Dec 14 - Apr 16
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Consumers diverge from the tech-fueled interior space
Implications - The over-saturation of hyper-connected interior options fueled by the Internet of Things coincides perfectly with a rise in demand for sustainable living, spawning a consumer desire for analog lighting solutions. Speaking to a sense of simplicity that is glamorized in the digital age, this anti-tech approach to home interiors shows that consumers are invested in more than aesthetics when it comes to the home. [More]
Filed in: Art & DesignEco
Score: 7.4
Recent and Warm Top 4 Examples: 6,085 Total Clicks Date Range: Aug 15 - Apr 16
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The wellness wave ushers in an aesthetic inspired by nature
Implications - Therapeutic ambiance is rising in popularity, specifically in the mimicry of sounds, smells and lighting seen in nature. Accelerating this idea of naturalism as therapy, more brands in the design space -- particularly in lighting -- are going so far as to design pieces that not only feel naturalistic, but look it as well. This directly battles the minimalist wave, proving that consumers are prioritizing wellness above aesthetic in and outside of the home. [More]
Filed in: Art & Design
Score: 7.2
Recent and Warm Top 4 Examples: 13,852 Total Clicks Date Range: Jul 14 - Apr 16
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A southern aesthetic battles other iconic American looks
Implications - In terms of modern culture and aesthetic, Americans tend to opt for either a prototypical west coast or east coast design style. This is due largely in part to visibility in pop culture, however as these separate American cultures become more mainstream, consumers are seeking divergence in a southern aesthetic. Additionally, the globalization of regional aesthetics caused by the digital age has updated this aesthetic, showing a shift in the definition of American culture. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 2,968 Total Clicks Date Range: Mar 15 - Apr 16
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Traditionally analog musical genres get a tech makeover for automation
Implications - Though the rise of electrical dance music (EDM) has spawned a slew of technologically fueled, fully accessible music-making services, something similar is only recently emerging for other genres. Providing an update for traditionally analog forms of music such as classical and country, these services and products prove there is life in seemingly antiquated pop culture movements. [More]
Filed in: Tech
Trend Hunter Services
Score: 5.4
Recent and Mild Top 4 Examples: 1,557 Total Clicks Date Range: Apr 15 - Apr 16
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Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products. [More]
Score: 5.7
Recent and Mild Top 4 Examples: 354 Total Clicks Date Range: Apr 16 - Apr 16
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Meat is reformatted into familiar snack foods for heightened convenience
Implications - Changing the way hearty protein items like meat is consumed, brands are turning to familiar snack food forms for both convenience and familiarity. Reformatting meat and pork products into snack bars and chips, brands are seeking to not only make protein sources more accessible for everyday consumption, but also redefine meat products as a more approachable food item. [More]
Filed in: LifestyleFood
Score: 6.3
Recent and Mild Top 4 Examples: 2,477 Total Clicks Date Range: May 15 - Apr 16
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Protein sources are adapted into fun shapes for experiential appeal
Implications - Adding an alluring twist to traditional protein products, brands and consumers are reformatting goods like pork into creative, unexpected food forms to pique the interest of consumers. Shaping protein items to reference pop culture characters and geometric patterns, consumers are seeking to not only create a more visually appealing source of consumption, but also reinvent conventional food products into items that provoke and stimulate the senses. [More]
Filed in: LifestyleFood