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Score: 7.9
New and Warm Top 4 Examples: 7,559 Total Clicks Date Range: Sep 14 - Apr 15
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Projected displays create whimsy, interactivity and prestige
Implications - As consumers become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction. [More]
Score: 7.5
New and Warm Top 4 Examples: 5,052 Total Clicks Date Range: Feb 15 - Apr 15
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Retail moves further away from the mundane to satisfy wanderlust
Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays. [More]
Score: 3.8
Recent and Untested Top 4 Examples: 920 Total Clicks Date Range: Jan 15 - Mar 15
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Frozen meals shift to cater to upscale taste profiles
Implications - Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. Frozen meals arebeing marketed towards a consumer with a refined palette, yet little time to prepare meals of the caliber they desire. Gourmet-inspired frozen dishes that pay careful consideration to ingredients and quality prove that thoughtful preparation can sway even the most particular consumer into opting for a low-cost, time-efficient alternative, while remaining confident they're not compromising their standards. [More]
Filed in: LifestyleFood
Score: 7.6
Recent and Hot Top 4 Examples: 11,861 Total Clicks Date Range: Jun 14 - Mar 15
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Female-focused communication apps create a community
Implications - It's no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services show both a strategic positioning of chat products toward women of all ages, and a sense of community that is vital to gender equality. [More]
Filed in: Tech
Score: 6
Recent and Warm Top 4 Examples: 3,314 Total Clicks Date Range: Nov 14 - Mar 15
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The next phase of equality for women focuses on tech and the online sphere
Implications - The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology. [More]
Filed in: TechBusiness
Trend Hunter Services
Score: 5.4
Recent and Mild Top 4 Examples: 3,049 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers incorporate pasta into other dishes for an unexpected take on comfort
Implications - Pasta is a classic comfort food that consumers return to again and again. In order to enjoy it repeatedly without losing interest, consumers are incorporating pasta into different dishes for an unexpected twist. Whether it's a minor infusion, or a complete hybrid meal, these newfangled pasta dishes reveal a consumer desire to enjoy a familiar taste in a unique form. [More]
Filed in: LifestyleFood
Score: 6.9
Recent and Warm Top 4 Examples: 1,916 Total Clicks Date Range: Feb 15 - Mar 15
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Products and services aim to foster a sense of togetherness during meals
Implications - With consumers' lives busier than ever, the sense of intimacy and togetherness that was once present during family meal-times is now dwindling. People are more likely to eat alone or while on-the-go, and even meals shared with family and friends are cut short or interrupted by a barrage of e-mails and phone calls. In order to rectify this situation, apps and products that encourage bonding and socialization during meals are on the rise, suggesting a desire for a return to family-focused ritual and tradition. [More]
Score: 7.7
Recent and Warm Top 4 Examples: 9,146 Total Clicks Date Range: Jun 14 - Mar 15
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Consumers search for ways to recover the past while remaining timeless
Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 2,623 Total Clicks Date Range: Jan 15 - Mar 15
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The travel industry adapts to the digital age with tech-optimized services
Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty. [More]
Score: 8
Recent and Hot Top 4 Examples: 8,759 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers search for subscription services that make everyday life easier
Implications - Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort. [More]
Trend Hunter Custom Research
Score: 6.2
Recent and Mild Top 4 Examples: 4,432 Total Clicks Date Range: Mar 15 - Mar 15
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Subscription services aim to engross children with independent activity
Implications - Kid-targeted subscription services are becoming more popular among parents who use them as a method of furthering their children's education and creativity. More specifically, subscriptions geared towards individual play are gaining momentum, reflecting a parental desire to encourage children to become autonomous and self-motivated. [More]
Score: 7.2
Recent and Warm Top 4 Examples: 5,322 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers incorporate a streamlined touch of exoticism in their wardrobe
Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 11,280 Total Clicks Date Range: Dec 14 - Mar 15
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Consumers search for fashionable tech products that are optimized for use
Implications - Wearable tech has typically been designed in accordance to consumer's aesthetic preferences; now, the fashion industry is following suit, designing high-tech accessories in accordance to consumer's preferences. Emerging accessories that double as tech products feature a minimalist look, indicating not only a demand for dual-function products that cross industries, but a more streamlined approach to technology integration in general. [More]
Score: 5.5
Recent and Untested Top 4 Examples: 1,042 Total Clicks Date Range: Mar 15 - Mar 15
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Boomers look for generation-specific forms of amusement
Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation. [More]
Score: 5.4
Recent and Mild Top 4 Examples: 769 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers search for team-centric activities that make the most of aging
Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community. [More]
Crowdsourced Consumer Insight
Score: 6.9
Recent and Warm Top 4 Examples: 6,419 Total Clicks Date Range: Feb 14 - Mar 15
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Wearable devices are optimized with travel-friendly features
Implications - The latest in wearable technology includes devices that are developed with travel in mind. Consumers seek to simplify the less-than-glamorous aspects of travel, whether it's searching for flights and accommodations or reducing their time at the airport. The advancements in wearable travel indicates that consumers are turning to technology in order to make the most of their leisure time. [More]
Score: 6.8
This Week and Mild Top 4 Examples: 5,564 Total Clicks Date Range: Nov 14 - Mar 15
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Heightening entertainment, retailers offer kits that encourage excess
Implications - Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 17,148 Total Clicks Date Range: Aug 13 - Mar 15
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Brands are customizing their products to appeal to festival-goers
Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle. [More]
Score: 6.4
This Week and Warm Top 4 Examples: 4,227 Total Clicks Date Range: Oct 13 - Mar 15
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A consumer preference for global flavor trumps traditional seasonal options
Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay. [More]
Score: 4.5
This Week and Untested Top 4 Examples: 4,293 Total Clicks Date Range: Sep 13 - Mar 15
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Consumers are opting for fall-friendly, campfire-inspired flavors
Implications - Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons. [More]