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Score: 6.3
New and Warm Top 4 Examples: 4,281 Total Clicks Date Range: Feb 15 - Dec 16
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Games increasingly infiltrate party culture to ease face to face socialization
Implications - As connectivity and conversation tend flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. Indicative of a rise in social anxiety levels when it comes to real life socializing, face to face games that encourage sharing and interactivity with other players are rising in prominence at get-togethers as they particularly appeal to the tech-immersed youth demographic. [More]
Score: 6.5
Recent and Mild Top 4 Examples: 4,386 Total Clicks Date Range: May 15 - Dec 16
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Consumers are enticed by special edition designer sports equipment
Implications - A symptom of the cultural obsession with fitness, luxury fashion and streetwear brands generally limited to presenting apparel and accessories collections are launching limited edition takes on traditional sports equipment. In addition to reflecting the priorities of the modern consumer and the insistence to communicate this through one's possessions, this progression also highlights the symbolic curation of such objects as a means of coping with the fleeting nature of the digital world. [More]
Score: 7.2
Recent and Warm Top 5 Examples: 3,707 Total Clicks Date Range: Sep 15 - Dec 16
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Protective parents utilize smart watches with caregiving technology
Implications - Not wanting to hinder the freedom nor risk the safety of their children, parents are opting to arm their offspring with connected timepieces that offer fun engagement while keeping a watchful eye on their whereabouts. Smart watches that connect to parent’s phones demonstrate a shift in younger parents entering the workforce who don’t necessarily have the resources for a babysitter on-call every day, while also being indicative of the natural progression of children’s toys toward technology integration that promote learning and self-reliance. [More]
Score: 6.2
Recent and Warm Top 6 Examples: 5,934 Total Clicks Date Range: Feb 15 - Dec 16
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Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. [More]
Score: 4.2
Recent and Untested Top 4 Examples: 80 Total Clicks Date Range: Dec 16 - Dec 16
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YouTube challenges breathe life into classic and emerging face-to-face games
Implications - YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content. [More]
Score: 5.9
Recent and Mild Top 5 Examples: 1,016 Total Clicks Date Range: Feb 16 - Dec 16
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Games take a step back to incorporate nostalgic elements from the past
Implications - Creating a sense of community within their fan base, video game developers are reusing familiar characters and themes of the past to spark emotional attachment amongst Millennial players. Reimagining highly recognizable characters from gamer’s adolescence increases brand engagement with new players as well as their core demographic base. This cyclical movement demonstrates a proclivity in the Millennial demographic to turn towards childhood nostalgia-inducing stimuli as a way to elevate their mood in times of stress or boredom. [More]
Filed in: TechGames
Score: 6.7
This Week and Mild Top 5 Examples: 2,351 Total Clicks Date Range: Feb 16 - Dec 16
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Parents turn to skill-building games to showcase their children's intellect
Implications - As digital-savvy parents begin sharing the social media limelight with their children, they become careful of toy selection, opting for games that present an image of a highly intellectual child to the world. Rather than picking games for enjoyment alone, modern day parents feel the scrutiny of social media audiences and take every opportunity to show off their astute parenting skills through a shift towards skill-building and personal development games. [More]
Trend Hunter Services
Score: 7.2
This Week and Warm Top 5 Examples: 5,820 Total Clicks Date Range: Jul 14 - Dec 16
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Millennial parents demonstrate a preference towards aesthetic playsets
Implications - Classic building block toy sets are being revamped with a design-conscious aesthetic to appeal to the growing market of Millennial parents. With an eye for aesthetically pleasing and minimalist design that fits in with their lifestyle aspirations, young parents are increasingly looking towards children’s toys that suit their own personal branding preferences. This movement towards modern architectural and artistic integration within toys speaks to a new demographic of parents not looking to compromise taste. [More]
Score: 5.5
Recent and Mild Top 4 Examples: 1,192 Total Clicks Date Range: Aug 15 - Dec 16
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Consumers are enticed by pet treats inspired by human snacks
Implications - As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets. [More]
Filed in: LifestylePets
Score: 6
This Week and Warm Top 4 Examples: 2,760 Total Clicks Date Range: Dec 14 - Dec 16
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Companies show transparency in their failures to humanize their brand
Implications - In the social media age, consumers have become more skeptical of big brands than ever. What they respond best to is transparency, an extreme form of which is self-deprecation and acknowledgement of failures. This speaks to the value of failure and the humanization that directly battles mistrust of brands. [More]
Filed in: Marketing