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Score: 5.5
This Week and Mild Top 4 Examples: 1,769 Total Clicks Date Range: Oct 14 - Jan 15
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Flavor turns toward new territory with nuts and seeds as flavoring agents
Implications - Simultaneously satisfying the search for the next big protein, and the next flavor to replace the pumpkin spice phenomenon is nut flavoring. Appearing in unexpected places such as within savory dishes, nuts satisfy two main values for foodie consumers: sophisticated flavoring, and nutrition. [More]
Filed in: LifestyleFood
Score: 5.8
This Week and Mild Top 4 Examples: 2,257 Total Clicks Date Range: Nov 14 - Jan 15
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Beverage flavors crossover to solid foods
Implications - The search for exotic flavor knows no bounds for the foodie consumer, and has begun crossing food forms with edible drink-flavored pieces. Offering something new while still drawing from the familiar, flavoring foods with known drinks offers an exciting experience while staying within the comfort zone of the conventional eater. [More]
Filed in: LifestyleFood
Score: 4.8
This Week and Mild Top 4 Examples: 1,480 Total Clicks Date Range: Apr 14 - Jan 15
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Important figures from across the globe appear in North American culture
Implications - The process of a celebrity crossing over from one nation to another was once an arduous one, but thanks to modern technology, these important figures are infiltrating new fanbases quickly and easily. This signals the expansion and melding of target demographics to include more diverse, multicultural groups. [More]
Score: 8.1
This Week and Warm Top 4 Examples: 32,277 Total Clicks Date Range: Jun 14 - Jan 15
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Appealing to diverse groups through more than marketing
Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part. [More]
Filed in: Marketing
Score: 7.9
This Week and Hot Top 4 Examples: 6,003 Total Clicks Date Range: Mar 14 - Jan 15
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A demand for economical toys sees products crafted from recycled goods rise
Implications - Children tend to become bored of toys quickly, which has prompted the development of playthings crafted from upcycled goods to help reduce both cost and waste. This shift sees eco-friendly consumers instilling positive lessons in children earlier, which can, in turn, expand the industry trend from niche to more mainstream. [More]
Trend Hunter Services
Score: 5.9
This Week and Mild Top 4 Examples: 4,423 Total Clicks Date Range: Aug 14 - Jan 15
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Consumers turn to conveniently formed health foods for easy consumption
Implications - Consumers are more concerned now more than ever about getting all the different nutrients they need on a daily basis, which is being acknowledged with superfood-based products designed to be consumed on-the-go. As time savings becomes a paramount concern, this design of products appeals to a consumers on the basis of fulfilling nutritional needs in a seamless way. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 4,556 Total Clicks Date Range: Oct 13 - Jan 15
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Consumers replace traditional ingredients with healthier alternatives
Implications - As the war against gluten and bleached carbs rages on, consumers are looking to substitutions for favorite dishes instead of avoiding them altogether. Ingredients such as brown rice, quinoa and other grains are being used as an alternative in recipes, which signifies a preference to DIY healthier goods rather than going without. [More]
Score: 5.6
This Week and Mild Top 4 Examples: 6,724 Total Clicks Date Range: Apr 14 - Jan 15
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A desire for thrills prompts whimsical serving in dining experiences
Implications - Restaurant goers are indeed looking for a satisfying meal, but they're also seeking a unique experience, which is being answered with adventurous forms of food delivery at restaurants. The shift toward restaurants that incorporate memorable, entertaining aspects like robotic servers appeal on the basis of being appropriate for a wide range of ages, and providing both sustenance and an experience. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 11,250 Total Clicks Date Range: Apr 14 - Jan 15
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Retro elements of the entertainment world enter the fashion market
Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 7,935 Total Clicks Date Range: Jan 14 - Jan 15
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Maglev transportation becomes more pervasive as infrastructure expands
Implications - Globalization has created the need to move people and goods as fast and efficiently as possible, which is placing maglev technology in the limelight. Purported to be a more efficient and sustainable solution for transportation, the technology answers a demand for modern means of mass travel that's both safe and reliable. [More]
Trend Hunter Custom Research
Score: 6.7
This Week and Warm Top 4 Examples: 3,080 Total Clicks Date Range: May 14 - Jan 15
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Anxiety around online dating is alleviated with humor
Implications - Mobile and online dating has been hailed for its convenience, efficiency and accessibility, becoming increasingly popular among millennials. However, a lack of face-to-face interaction and generally streamlined approach to courtship reveals an underlying propensity for socially uncomfortable situations. Consumers are exhibiting a willingness to satirize or parody the process, revealing that humor and self-mockery continue to be a captivating method of engagement, even for popular products and services. [More]
Score: 6.4
This Week and Warm Top 4 Examples: 2,115 Total Clicks Date Range: Feb 14 - Jan 15
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Brands offer couples elevated romantic experiences in exchange for engagement
Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 17,210 Total Clicks Date Range: Jan 14 - Jan 15
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Consumers turn to scientific cookware to maintain healthly diets
Implications - As the importance for nutritional living and personal well-being continues to grow, a desire for more personalized meal preparation is taking place. Using experimental cookware and scientific equipment to help cook and prepare meals, consumers are looking to not only keep count of calories and ingredients, but also find a way to make healthy living a more enjoyable experience. [More]
Score: 8.4
This Month and V. Hot Top 4 Examples: 7,798 Total Clicks Date Range: Nov 13 - Jan 15
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In-store consultants are traded in for convenient, online alternatives
Implications - Seeking a more efficient means of product scoping, consumers are turning to digital shopping consultants for easy access to a custom experience. Eliminating the need for in-person communication, online shoppers are seeking the insight and knowledge often associated with shopping assistants in a more streamlined manner. This reflects a move toward more affordable, flexible forms of brand-consumer engagement. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 12,538 Total Clicks Date Range: Dec 13 - Jan 15
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A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs. [More]
Crowdsourced Consumer Insight
Score: 7.4
This Month and Warm Top 4 Examples: 12,335 Total Clicks Date Range: Jul 14 - Jan 15
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Vintage style is merged with modern design quality to consumer praise
Implications - The fashion-conscious consumer is always on the hunt for a product that's both stylish and quality made, which is being satisfied with premium fashions with a retro flair. This re-purposing of vintage styles with the benefits of modern materials pleases consumers who crave familiar styles. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 18,005 Total Clicks Date Range: Jul 14 - Jan 15
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Brands design packaging specifically for easy shipping
Implications - The rise of online shopping requires new protocol for shipping goods, which is being acknowledged with packaging specifically designed for postage. Designed with ergonomics in mind, the packaging is often designed for fast returns to make the process more appealing for consumers who covet ease. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 19,655 Total Clicks Date Range: May 13 - Jan 15
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Seeking an economic alternative, consumers make their own toys
Implications - Seeking to maintain a sense of pop culture involvement, budget-conscious consumers are turning to handcrafted imitations of popular, franchise toys. Using easy-to-acquire materials like felt and yarn to create replicas of cartoon characters and movie icons, consumers are seeking to not only cut back on costs, but find a more accessible way to enjoy popular, mainstream products. [More]
Score: 4.9
This Month and Mild Top 4 Examples: 2,069 Total Clicks Date Range: May 13 - Jan 15
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Enhancing romantic gestures, users turn to interactive techniques
Implications - Adding an interactive element to sentimental experiences, consumers are turning to games as a means to heighten romantic engagements. Adapting marriage proposals into video games and using apps to quantify affection, individuals are using elements of entertainment to heighten romantic gestures with both excitement and intrigue. Highlighting the ways that consumers are willing to let technology have a place in nearly aspects of their lives, this shift signifies a great opportunity for emotion-centric industries. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 8,667 Total Clicks Date Range: Nov 13 - Jan 15
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Kids fashion shifts toward emulating older, adult tastes
Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way. [More]