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Score: 5.3
New and Mild Top 5 Examples: 1,115 Total Clicks Date Range: Sep 15 - Apr 17
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Traditional side dish formats are revamped to be low-carb
Implications - Typically, flavor experimentation and truly inventive takes on healthier food were limited to formal dining. The demand for healthy, but imaginative food is increasing, and therefore infiltrating casual dining through classic carb-heavy sides reformatted for health. This speaks to the rise of the wellness wave as well as a change in the mass consumer palette. [More]
Filed in: LifestyleFood
Score: 6.1
This Week and Mild Top 4 Examples: 1,117 Total Clicks Date Range: Dec 15 - Apr 17
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The try-before-you-buy model moves into unexpected places
Implications - As retail moves into the digital space, more brands are offering the option to try products before buying them. This concept is easier to execute in spaces such as fashion, but what about larger purchase decisions with long-term lifestyle implications? More accuracy, extended sampling, and the use of data come together to make for more thorough trial periods in an era where consumers expect hyper-curated products and services. [More]
Filed in: Lifestyle
Score: 5.7
This Week and Mild Top 4 Examples: 1,452 Total Clicks Date Range: Apr 16 - Apr 17
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Industries based in big-ticket items appeal to first-time buyers
Implications - The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones. [More]
Score: 5.8
This Week and Mild Top 5 Examples: 1,852 Total Clicks Date Range: May 16 - Apr 17
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Technology has simplified the complications of renting a home
Implications - The real estate industry has embraced streamlining via technology in recent years, with things like hunting for a home to rent or buy becoming much easier. The steps following, however -- including the actual purchase process, organizing rent payment, and more -- are becoming automated as well. Implementing the sort of simplicity seen in small purchases into big-ticket purchasing signifies a consumer need for reduced steps in all aspects of life. [More]
Filed in: TechLifestyle
Score: 7
This Month and Warm Top 4 Examples: 2,491 Total Clicks Date Range: Apr 16 - Apr 17
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Robotics put voice-control features front and center
Implications - Robotics, particularly those intended for the home, are being designed in a way that establishes them as more of an in-home personal assistant than anything else. This occurs not only through the seamlessness with which they help users, but also with the humanization that comes with voice-control and activation. This speaks to consumers' openness to the integration of technology into their everyday lives as a means to more convenience. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 3,307 Total Clicks Date Range: Sep 16 - Apr 17
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Engaging e-commerce packaging design generates excitement around branding
Implications - Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers. [More]
Score: 7.3
This Month and Mild Top 4 Examples: 4,859 Total Clicks Date Range: Sep 16 - Apr 17
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E-commerce sees a streamlining of packaging materials to ease shipping
Implications - Streamlined packaging designs are increasingly assisting e-commerce companies lower their shipping costs and reduce their ecological footprint, adding an enticing element to environmentally-conscious consumers. Minimalistic parcels also have an aesthetic appeal that, fueled by the evolution of the minimalist movement, is increasingly integral to the shopper’s personal branding. With convenience and ease of use as some of the largest perks of online shopping, bulky, cumbersome packaging no longer fits the bill for the conscious consumer. [More]
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Score: 7
This Month and Mild Top 6 Examples: 12,594 Total Clicks Date Range: Sep 15 - Apr 17
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Brands tap into Millennial curiosity through unexpected beachside innovations
Implications - Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition. [More]
Score: 6.2
This Month and Mild Top 5 Examples: 11,633 Total Clicks Date Range: Sep 15 - Apr 17
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Oceanside activations create immersive branding experiences
Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment. [More]
Score: 8
This Month and Hot Top 5 Examples: 8,682 Total Clicks Date Range: May 13 - Apr 17
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Luxury brands entice affluent consumers through experiential events
Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive. [More]