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Score: 6.1
This Week and Mild Top 4 Examples: 1,526 Total Clicks Date Range: Oct 12 - May 16
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Publications devoted strictly to humanitarian issues encourage consumer action
Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority. [More]
Score: 8.6
This Week and Hot Top 4 Examples: 6,822 Total Clicks Date Range: Aug 15 - May 16
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Consumers to take eco-friendly to the next level with ocean-saving fashion
Implications - Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. [More]
Score: 8.5
This Week and Warm Top 4 Examples: 30,868 Total Clicks Date Range: Apr 15 - May 16
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Adults embrace modernized nostalgia when it comes to summer activities
Implications - Thrill-seeking Millennials look for products and experiences that reinvent favored childhood memories of summer holidays. Brands strive to meet the needs of these consumers by striking a balance between fun, youthful experiences and sophisticated, adult preferences. Knowing that Millennials fear commitment and career failures, brands are able to make deeper connections to this generation by creating summer break-focused nostalgia -- a time that even in childhood represented a lack of routine and responsibility. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 2,284 Total Clicks Date Range: Aug 15 - May 16
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Fashion brands blur the line between e-commerce and content
Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally. [More]
Score: 6
This Week and Mild Top 4 Examples: 2,041 Total Clicks Date Range: Jul 15 - May 16
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The idea of upcycling infiltrates alternative energy
Implications - Upcycling has gained popularity in industries such as food service and fashion, creating more urgency around the ongoing attempt to turn waste into energy. Progress made in this area explores everything from human waste to environmentally unfriendly refuse, the latter providing an overlapping attempt at sustainability that aligns perfectly with today's increasingly green consumer. [More]
Filed in: TechScience
Score: 6.2
This Week and Mild Top 4 Examples: 5,293 Total Clicks Date Range: Sep 14 - May 16
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Air-fueled autos usher in the new age of energy
Implications - Electric vehicles have officially hit the mainstream, opening doors for new approaches to alternative energy in the auto space. One emerging technology is hydrogen and steam-based fuel. Though safe emission and sustainability is a factor in the technology's rising popularity, this also represents a consumer desire for constant moral progress from oneself and from brands. [More]
Filed in: AutosEco
Score: 9.1
This Week and V. Hot Top 4 Examples: 16,883 Total Clicks Date Range: Jan 16 - May 16
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Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche. [More]
Filed in: AutosEco
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Score: 7.3
This Week and Warm Top 4 Examples: 1,774 Total Clicks Date Range: Apr 16 - May 16
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Consumers embrace gaming and messaging apps with 'buy now' features
Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 1,909 Total Clicks Date Range: Jun 15 - May 16
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Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents. [More]
Score: 5.7
This Week and Warm Top 4 Examples: 348 Total Clicks Date Range: May 16 - May 16
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Retailers enhance electronics recycling programs to prove transparency
Implications - As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal. [More]