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Score: 6.3
New and Mild Top 4 Examples: 3,406 Total Clicks Date Range: Apr 13 - May 15
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Consumers turn to virtual technology as a therapeutic method
Implications - Modern therapy services are applying virtual reality tactics to treatment in an attempt to add interactivity and technological allure. By combining therapeutic solutions with online gaming and multi-sensory visuals, brands are not only making the therapeutic process more engaging, they're also redefining how mental health is approached. [More]
Score: 5.9
New and Warm Top 4 Examples: 1,603 Total Clicks Date Range: Dec 14 - May 15
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Streaming services branch out to include live performances
Implications - Music streaming services play into consumers' desire for customization by allowing them to curate their listening preferences. Music venues and concert-selling platforms are piggybacking onto the success of the streaming model in an effort to increase ticket sales, as well as customize the concert experience much in the same way as the listening experience. [More]
Score: 6.2
New and Mild Top 4 Examples: 2,943 Total Clicks Date Range: May 14 - May 15
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Consumers choose the more affordable version of space tourism
Implications - As wanderlust brings consumers into a realm of commercial space tourism, more consumers find themselves willing to explore the outer limits, but unable to spend the cash. As a result, many attractions are incorporating ways to simulate space travel. This allows consumers a taste of the ultimate in exoticism in the confines of a comfortable price and setting. [More]
Filed in: World
Score: 6.8
Recent and Warm Top 4 Examples: 898 Total Clicks Date Range: May 15 - May 15
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Consumers search for ways to "unplug" and de-stress
Implications - The hyper-connectivity of the digital world can be overwhelming, even to consumers who were born into it. As a result, brands have begun promoting products and services that not only encourage more face-to-face interaction, but also personal reflection and contemplation. Overall, this detox approach to social media suggests that consumers are struggling to find a balance between the digital and physical world. [More]
Filed in: TechLifestyle
Score: 5.4
Recent and Mild Top 4 Examples: 1,238 Total Clicks Date Range: Jan 15 - May 15
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Social media becomes an advantage for job hunting and hiring
Implications - Employers and employees alike are leveraging the power of social media when it comes to recruiting and job-hunting. As the digital landscape continues to shape the workforce, social media becomes an asset that employers explicitly search for, and employees self-promote. This shift not only indicates which qualities are becoming more desirable, it also suggests that millennial job-hunting and hiring are becoming more public and social in nature. [More]
Trend Hunter Services
Score: 7.5
Recent and Hot Top 4 Examples: 4,457 Total Clicks Date Range: Mar 15 - May 15
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Brands take effective measures to illustrate gender inequality in the workforce
Implications - Discussions on gender equality often revolve around discriminatory practices in the workplace. In an effort to further this conversation in a meaningful way, many brands are illustrating the key differences between how men and women experience the working world, whether that be wage inequality or prejudice in hiring. This action-oriented approach indicates to consumers that brands are not looking to capitalize on social good, but actually strive to promote real-life results. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 43,100 Total Clicks Date Range: Jun 14 - May 15
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Experiential elements are added to parties to heighten engagement
Implications - Realizing the need to entertain audiences beyond simply providing music, organizers are turning to interactive elements to make social gatherings more memorable. Integrating communal activities and technological engagements, these events are not only more entertaining than traditional soirees; they also redefine how individuals engage in social settings by emphasizing activities that require more active participation. [More]
Score: 5.8
Recent and Mild Top 4 Examples: 824 Total Clicks Date Range: Mar 15 - May 15
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Consumers take control of their personal safety with mobile app technology
Implications - Consumers are turning to mobile apps to help instill a sense of security in a more autonomous manner. Bypassing the need for professional security services, these apps help individuals in vulnerable situations connect and communicate with others through a simple mobile connection. These apps not only aid in dangerous situations while on-the-go, they also give solo travelers greater control over their own safety. [More]
Score: 5
Recent and Untested Top 4 Examples: 3,884 Total Clicks Date Range: Jul 14 - May 15
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Yogurt is being infused into unexpected treats for experiential allure
Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms. [More]
Filed in: LifestyleFood
Score: 7.3
Recent and Warm Top 4 Examples: 15,066 Total Clicks Date Range: Feb 14 - May 15
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An expanding men's cosmetics market uses unintimidating branding
Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. [More]
Trend Hunter Custom Research
Score: 5.6
Recent and Untested Top 4 Examples: 3,096 Total Clicks Date Range: Nov 14 - May 15
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Brands adapt yogurt into new forms for experiential consumption
Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment. [More]
Score: 8.2
Recent and Hot Top 4 Examples: 12,178 Total Clicks Date Range: Sep 14 - May 15
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Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship. [More]
Score: 6.4
Recent and Warm Top 4 Examples: 3,099 Total Clicks Date Range: Feb 14 - May 15
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Consumers use iBeacon to more thoroughly experience travel destinations
Implications - iBeacon has many navigational capabilities, but that's not the only way the location-based technology has revolutionized the travel industry. Consumers are now using Beacon to enhance the experience of visiting new locations, revealing an underlying desire to interact with cultural attractions in a hands-on way. [More]
Filed in: TechWorldTravel
Score: 6.8
Recent and Warm Top 4 Examples: 5,831 Total Clicks Date Range: Feb 15 - May 15
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Consumers respond to Beacon-optimized advertising
Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences. [More]
Score: 7.7
Recent and Warm Top 4 Examples: 30,847 Total Clicks Date Range: Jun 13 - May 15
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Aerospace companies release products with environmentally conscious features
Implications - Companies with aerospace expertise are releasing and developing products that deliver top of the line designs with environmentally conscious elements. This movement is consistent with the growing importance of green mandates among diverse industries appealing to today's informed, socially aware consumer. [More]
Crowdsourced Consumer Insight
Score: 5.1
Recent and Mild Top 4 Examples: 843 Total Clicks Date Range: May 15 - May 15
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Fathers are rebranded as confident and engaged multitaskers
Implications - Rather than directly targeting mothers, brands have extended traditional advertising to include the image of a modern father deeply involved in all aspects of home life. This shift is representative of the growing reality that modern dads take pride in their multifaceted parenting roles and are equally as important stakeholders when it comes to household purchases. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 10,867 Total Clicks Date Range: Jul 13 - May 15
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Companies develop cutting edge aerospace products with 3D printed technology
Implications - 3D printing is broadening the aerospace industry's manufacturing spectrum. Through laser print technologies, complicated concepts are being brought to life with automated precision. Surges in this approach to production is reflective of a current fascination with 3D printing, which is becoming readily available for talented teams and everyday consumers alike. [More]
Filed in: TechScience
Score: 6.8
Recent and Mild Top 4 Examples: 14,450 Total Clicks Date Range: May 14 - May 15
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Consumers seek to add an otherworldly touch to their homes
Implications - In an effort to add allure to their homes, consumers are turning to space-age themes and Sci-Fi influences when it comes to interior decorating. This approach not only signifies that consumers are veering away from conventional design, but also that they're favoring the surreal over the traditional in terms of aesthetics. [More]
Score: 6.4
Recent and Mild Top 4 Examples: 10,446 Total Clicks Date Range: Mar 14 - May 15
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Artists look to outer space for inspiration in their work
Implications - Rather than pandering to the sci-fi fandom, artists using space-inspired visuals in their work are attempting to get back to the root of what science fiction is all about: a creative re-imagining of the future. By referencing the cosmos in their work, artists are able to tap into people's collective anxieties about the future, and create a surreal counter-narrative that provides both comfort and amazement. [More]
Score: 4.3
Recent and Untested Top 4 Examples: 1,520 Total Clicks Date Range: Dec 14 - May 15
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Brands are developing toys that allow children to flex their creative muscle
Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later. [More]