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Score: 6.5
Recent and Warm Top 5 Examples: 4,097 Total Clicks Date Range: Feb 15 - Jan 17
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Campaigns incorporate an omnicultural view that extends beyond diversity
Implications - As products and services expand to reflect the rich cultural makeup of the population, advertising efforts can be observed leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. Moving away from marketing plans best described as "siloed" and specialty ad shops, this progression demonstrates the need for brands to engage consumers around values less tied to traditional markers of identity such as race, geographic location and gender. [More]
Score: 6.1
Recent and Mild Top 4 Examples: 4,303 Total Clicks Date Range: Mar 15 - Jan 17
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Family travel sees a child-centric shift towards educational tourism
Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible. [More]
Score: 7.5
Recent and Warm Top 6 Examples: 6,936 Total Clicks Date Range: Apr 16 - Jan 17
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As product palletes expand to ensure inclusivity, 'nude' shades grow in number
Implications - From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market. [More]
Score: 6.4
This Week and Mild Top 5 Examples: 1,585 Total Clicks Date Range: Nov 16 - Jan 17
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Alcohol brands align with Millennial values through genuine branding
Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol. [More]
Score: 6.3
This Week and Mild Top 5 Examples: 1,955 Total Clicks Date Range: Sep 16 - Jan 17
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Dark spirits are premiumized with smaller and more experimental varietals
Implications - As darker spirits make a revival among Millennial consumers, varietals of whiskey, bourbon and rum are being further premiumized through the release of small-batch collections. Enticing younger consumers who want to participate in the exclusivity of higher end alcohol, the industry is getting more creative with the launches of new flavor combinations and celebratory batches, knowing that the Millennial demographic of connoisseurs has an appreciation for craftsmanship and experimentation. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 1,322 Total Clicks Date Range: Aug 16 - Jan 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 6.5
This Week and Mild Top 4 Examples: 3,041 Total Clicks Date Range: Sep 16 - Jan 17
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Brands step in to aid new college students in real-life socialization
Implications - One of the most difficult things about post-secondary education in North America is the social component, especially for a generation who does most of their socialization online. Brands are stepping in to help break the ice for new students with events that present networking opportunities. This positions the brand as helpful and insightful, as campaigns of this nature shine a light on a less-discussed difficulty. [More]
Trend Hunter Services
Score: 5.6
This Week and Mild Top 5 Examples: 529 Total Clicks Date Range: Oct 16 - Jan 17
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The nuanced difficulties of post-secondary life are tackled by brands
Implications - Though post-secondary education can cause quite a financial strain, the social, mental, and potential physical threat of college campuses is often left unacknowledged. Brands are stepping in to help students tackle the nuanced difficulties of this phase in life. This is especially effective for new Gen Z students who respond well to brand authenticity, and are open to use of external resources for everyday education. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 496 Total Clicks Date Range: Jan 17 - Jan 17
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Hispanic consumers create festivals and meeting spaces to foster community
Implications - Metropolitan cities tend to have areas densely populated by those of one particular culture, creating a sense of community especially important to those who are new to the country. As the geographic makeup of North America changes, however, this sense of community becomes more difficult to establish. Festivals and events designed to immerse attendees in culture alleviate this problem, specifically within the growing Hispanic community. [More]
Filed in: Lifestyle
Score: 5.6
This Month and Mild Top 5 Examples: 1,457 Total Clicks Date Range: Feb 16 - Jan 17
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Ads appeal to young parents through sentimental family narratives
Implications - Beginning to encounter the unique challenges and uncertainties that come along with entering parenthood, many Millennials are finding solace in sentimental narratives of family. Particularly as today’s model of the modern family sees dramatic shifts away from norms of the past, brands look to pull on the heartstrings of young parents through emotional stories of family tradition. [More]