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Score: 4.4
Recent and Untested Top 4 Examples: 412 Total Clicks Date Range: Jul 15 - Feb 16
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Consumers elevate traditional recipes with new flavors
Implications - Consumers are updating traditional dip recipes, such as guacamole, with unexpected ingredients for added excitement. This move allows consumers to experiment with new flavors and food forms without deviating too extremely from what they already know. Overall, the progression not only points to a continued preference for flavor fusion, but also suggests that accessibility is paramount when it comes to experimentation. [More]
Filed in: LifestyleFood
Score: 5.5
Recent and Mild Top 4 Examples: 705 Total Clicks Date Range: Jul 15 - Feb 16
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Consumers favor dips with bold, globally inspired flavor
Implications - As multicultural flavor trends continue to grow, consumers are turning to bolder, more experimental dips. Often hailing from the Middle East or Mediterranean, these richly flavored dips tend to be vegetable-based, allowing consumers a guilt-free opportunity for indulgence. This shift speaks to not only an expanding consumer palate, but the ongoing desire for health as well as adventure. [More]
Filed in: LifestyleFood
Score: 5.4
Recent and Mild Top 4 Examples: 331 Total Clicks Date Range: Feb 16 - Feb 16
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Consumers take extra precautions in avoiding illness
Implications - Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health. [More]
Filed in: LifestyleHealth
Score: 6.2
Recent and Mild Top 4 Examples: 386 Total Clicks Date Range: Feb 16 - Feb 16
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Consumers turn to sanitizers with added benefits
Implications - Instead of standard hand sanitizers, consumers are turning to hybridized disinfectant products combined with moisturizers, cosmetics and fragrances for luxury appeal. Consumers are no longer buying products purely out of need, but using even the most basic necessity as an excuse to splurge and indulge. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 2,289 Total Clicks Date Range: Jun 14 - Feb 16
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Disinfectant products receive a natural health-minded overhaul
Implications - Hand sanitizers are being re-designed with organic ingredients to satiate concerns over personal well-being. Infusing ingredients like Aloe Vera, essential oils and botanicals into sanitizers and disinfectants, brands are not only aiming to align their products with the growing health movement, but also to redefine how typically harsh and synthetic products are perceived. [More]
Filed in: LifestyleHealth
Score: 6.9
This Week and Warm Top 4 Examples: 3,322 Total Clicks Date Range: May 15 - Feb 16
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Targeting seasonal celebrations, brands offer packages with custom messages
Implications - Taking advantage of heightened engagement during holidays and special occasions, brands are turning to custom packaging designs to transform ordinary products into designs they can share. Allowing consumers to add holiday messages and personal pictures to snack bags and canned foods, brands are not only tailoring products to distinct consumer interests, but are also transforming food items into products that fulfill more than just a need for consumption. [More]
Score: 6.4
This Week and Warm Top 4 Examples: 365 Total Clicks Date Range: Feb 16 - Feb 16
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Appeasing health-minded buyers, brands offer goods with custom ingredients
Implications - Realizing the ever-growing concern over consumer health, food brands are turning to unique customization tactics to appease concerns. Allowing consumers to individually choose different ingredients and flavors that go into snack bars and breakfast cereals, brands are not only allowing consumers to be more health-conscious, but are also adding an experiential element to the buying process. [More]
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Score: 8
This Week and Warm Top 4 Examples: 3,457 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands find unique ways to use the eco-friendly material
Implications - Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable. [More]
Score: 7
This Week and Warm Top 4 Examples: 1,200 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands elevate products with eco-conscious packaging
Implications - Although the modern consumer is evolving to be more eco-conscious, they continue to value aesthetics and branding. Fashion packaging -- even for items that are not traditionally packaged, such as socks or underwear -- elevates the product in the eyes of the consumer. Whether recyclable or reusable, these designs offer an upscale experience without compromising on morals. This progression ultimately points towards ethical consumption as a strong aspect of personal branding, rather than a detriment. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 728 Total Clicks Date Range: Dec 15 - Feb 16
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Fusion breakfasts emphasize form and texture
Implications - As the breakfast category continues to grow, it welcomes international variations of popular dishes. More than just flavor fusion, these meals emphasize textures and food forms specific to different regions around the globe. This progression suggests that taste is no longer the only driving factor for consumers, who are beginning to think of consumption in an innovative, often multi-sensory, way. [More]
Filed in: LifestyleFood