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Score: 6.8
Fresh and Warm Top 4 Examples: 4,165 Total Clicks Date Range: Aug 12 - Oct 14
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Health retailers rewarding dieting put wellness first
Implications - Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole. [More]
Score: 7.7
New and Hot Top 4 Examples: 6,011 Total Clicks Date Range: Jun 14 - Oct 14
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Campaigns that blend the offline with the online increase user appeal
Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it. [More]
Score: 7.9
Recent and Hot Top 4 Examples: 5,939 Total Clicks Date Range: May 12 - Oct 14
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Food retailers adopt sustainable practices to showcase eco awareness
Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 21,681 Total Clicks Date Range: Aug 14 - Oct 14
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Juice bars are given a stylish overhaul to broaden market appeal
Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings. [More]
Score: 9
Recent and V. Hot Top 4 Examples: 20,187 Total Clicks Date Range: Jan 14 - Oct 14
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Brands increase interactivity through virtual reality packaging
Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet. [More]
Trend Hunter Services
Score: 5.2
Recent and Untested Top 4 Examples: 4,363 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Score: 6.4
Recent and Warm Top 4 Examples: 2,143 Total Clicks Date Range: Apr 14 - Oct 14
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Instead of actually taking a trip, consumers turn to virtual reality for escape
Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment. [More]
Score: 8.4
Recent and V. Hot Top 4 Examples: 8,409 Total Clicks Date Range: Feb 13 - Oct 14
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Adding awareness to travel destinations, hotels adopt social good tactics
Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 2,798 Total Clicks Date Range: Mar 14 - Oct 14
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Traditional media gets a virtual overhaul to increase mass appeal
Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds. [More]
Score: 7.4
Recent and Hot Top 4 Examples: 3,722 Total Clicks Date Range: Jan 14 - Oct 14
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Crowdsourced and shared travel becomes a cost-effective means for exploration
Implications - The inherently social nature of travel is being supported by apps and programs that foster a crowdsourced, communal experience. Everything from accommodations to tours are being upgraded to reflect a growing preference for a peer-to-peer experience, which decreases cost and a need to rely on traditional means like travel agents. [More]
Trend Hunter Custom Research
Score: 5.9
Recent and Mild Top 4 Examples: 3,800 Total Clicks Date Range: Oct 13 - Oct 14
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Heightening gaming experiences, consumers turn to high-tech tourism destinations
Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel. [More]
Score: 7.1
Recent and Warm Top 4 Examples: 5,123 Total Clicks Date Range: May 14 - Oct 14
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The peer-to-peer economy becomes supported by apps for travel or leisure
Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership. [More]
Score: 5.6
Recent and Untested Top 4 Examples: 4,265 Total Clicks Date Range: Jul 14 - Oct 14
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Architectural styles shift to support the rise of a share-friendly culture
Implications - As consumers come to prefer sharing culture rather than ownership for large items like vehicles, that same mentality is shifting towards home ownership. Instead of purchasing a private dwelling, the shift towards owning a partially shared space is supporting a preference for communal living and enforced social interaction. [More]
Score: 4.8
Recent and Mild Top 4 Examples: 2,346 Total Clicks Date Range: Jul 14 - Oct 14
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Seeking efficiency, consumers turn to all-in-one health food kits
Implications - Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals. [More]
Filed in: LifestyleFood
Score: 5.2
Recent and Mild Top 4 Examples: 4,843 Total Clicks Date Range: Feb 13 - Oct 14
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Desserts are given a healthy overhaul to maintain a sense of indulgence
Implications - Healthy eating can be quite overwhelming, particularly for kids who are drawn to more indulgent everyday goods. Helping to make nutritional consumption more appealing, consumers are reinterpreting traditional desserts with health-conscious alternatives, combining familiar treats and flavors with a healthier ingredients. [More]
Crowdsourced Consumer Insight
Score: 7.1
Recent and Warm Top 4 Examples: 24,021 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 5.5
Recent and Mild Top 4 Examples: 4,962 Total Clicks Date Range: Sep 13 - Oct 14
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A desire for novelty has consumers seeking out eclectic hygiene products
Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 23,471 Total Clicks Date Range: Nov 13 - Oct 14
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Consumers opt for DIY techniques to add personal touches to holiday decor
Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 17,455 Total Clicks Date Range: Dec 13 - Oct 14
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Food retailers heighten takeout packaging with greater on-the-go portability
Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 10,115 Total Clicks Date Range: Nov 13 - Oct 14
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Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration. [More]