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Score: 5.3
This Week and Untested Top 4 Examples: 7,834 Total Clicks Date Range: May 13 - Nov 14
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Sports cars receive a family-friendly redesign to satiate new generations
Implications - Keeping in tow with a much more youthful and tech-centric generation of families, auto manufacturers are reinventing family-friendly transportation into a more contemporary experience. Customizing sports cars with spacious interiors and in-car modifications, brands are offering consumers the chance to maintain a sense of adventure and speed without sacrificing mature, adult responsibilities. [More]
Filed in: Autos
Score: 5.8
This Week and Mild Top 4 Examples: 23,006 Total Clicks Date Range: Nov 12 - Nov 14
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Automobile accessories transition from subtle to brazen for bold customization
Implications - As the need for customization continues, traditionally high-end products like automobiles are seeing a shift toward more flamboyant and personalized accessories that play with perception. This reflects an unabashed desire for individual expression outside of simple visual stimulation, moving more toward full-on experiences. [More]
Filed in: Autos
Score: 6.1
This Week and Mild Top 4 Examples: 3,668 Total Clicks Date Range: Mar 13 - Nov 14
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Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 9,672 Total Clicks Date Range: Dec 12 - Nov 14
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Bridging the disconnect, cultural elements are added to safe sex awareness
Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations. [More]
Score: 8.1
This Week and Hot Top 4 Examples: 26,065 Total Clicks Date Range: Aug 13 - Nov 14
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The conversation around safe sex goes tongue-in-cheek to get youth involved
Implications - The clever use of crass or tongue-in-cheek humor often appeals to the young consumer, which is an aspect that's being adopted in the conversation around safe sex. As brands aim to educate as well as entertain, the use of humor in otherwise serious instances creates a more relaxed atmosphere more likely to be engaged with by young consumers. [More]
Trend Hunter Services
Score: 8.3
This Week and Hot Top 4 Examples: 13,026 Total Clicks Date Range: Apr 13 - Nov 14
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Customizing online expression, users blog about eclectic daily elements
Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression. [More]
Score: 6.7
This Week and Mild Top 4 Examples: 8,398 Total Clicks Date Range: Apr 14 - Nov 14
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As consumers crave advanced features, outerwear receives a hi-tech update
Implications - Consumers are constantly on the hunt for the next big innovation, which has pushed tech-focused outerwear to the forefront of the industry. The incorporation of futuristic elements appeals to consumer curiosity and a desire for innovation while continuing to deliver functionality. [More]
Filed in: TechFashion
Score: 9
This Week and V. Hot Top 4 Examples: 66,800 Total Clicks Date Range: Jul 13 - Nov 14
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Style inspiration shifts from celebrities to fictional, on-screen characters
Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner. [More]
Score: 6.3
This Week and Mild Top 4 Examples: 6,208 Total Clicks Date Range: Jan 14 - Nov 14
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Moving away from risque fashion, celebrities put modest style front and center
Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate. [More]
Score: 8.9
This Week and Hot Top 4 Examples: 11,669 Total Clicks Date Range: Sep 14 - Nov 14
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A desire for individuality prompts outerwear with personality
Implications - As the luxury market continues to expand and consumers focus more on aesthetic than function, brands are looking to fill the gap with garments designed with eccentric style and warmth in mind. This shift towards functional fashion with a sense of personality speaks to a desire for individuality and quirk. [More]
Filed in: Fashion
Trend Hunter Custom Research
Score: 7.5
This Week and Warm Top 4 Examples: 9,551 Total Clicks Date Range: Oct 14 - Nov 14
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The desire for multi-functional goods extends to the outerwear market
Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility. [More]
Filed in: Fashion
Score: 6.7
This Week and Warm Top 4 Examples: 9,850 Total Clicks Date Range: Dec 13 - Nov 14
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To provide further tangibility, predictive technology enters the health sphere
Implications - As a healthy lifestyle continues to be coveted by consumers, the next extension of healthy living is being realized with prediction technology in healthcare. Placing power in the users' hands, this shift towards prediction for prevention decentralizes healthcare further, and empowers everyday consumers to take charge of their own health. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 2,200 Total Clicks Date Range: Jul 13 - Nov 14
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Creating a distinct regional reference, exotic ingredients are added to spirits
Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life. [More]
Score: 6.3
This Week and Warm Top 4 Examples: 4,915 Total Clicks Date Range: Jan 14 - Nov 14
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Consumers turn to predictive technology for a wide range of new uses
Implications - Although the traditional route for prediction technology relates to mapping and safety for transportation, we're seeing the technology permeate a number of different verticals. Everything from health to chores is being affected by predictive software, which reinforces a preference for automation. [More]
Filed in: TechScience
Score: 8.4
This Month and Warm Top 4 Examples: 44,724 Total Clicks Date Range: Nov 13 - Nov 14
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Fake fur provides mental and physical comfort in more than just clothing
Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism. [More]
Filed in: Art & Design
Crowdsourced Consumer Insight
Score: 5.4
This Month and Untested Top 4 Examples: 4,885 Total Clicks Date Range: Oct 14 - Nov 14
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Craving escapism, consumers opt for adventure within their own country
Implications - While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 2,745 Total Clicks Date Range: May 14 - Nov 14
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Mixologists blend beer and wine into recipes for familiarity and variety
Implications - As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated. [More]
Score: 8
This Month and Hot Top 4 Examples: 8,084 Total Clicks Date Range: Sep 14 - Oct 14
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Consumers flock to services that outsource even rudimentary tasks
Implications - Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 9,795 Total Clicks Date Range: May 12 - Oct 14
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Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 6,727 Total Clicks Date Range: Sep 13 - Oct 14
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As consumers covet unique goods, bizarre personal products rise in popularity
Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products. [More]