PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards

PRO Trends > Latest

Newly Added
Category List
Full Index


Score: 7.2
Recent and Warm Top 4 Examples: 8,180 Total Clicks Date Range: May 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Entrepreneurs use social platforms as a base for building businesses
Implications - Fighting against tough economic times, young entrepreneurs are seeking to maximize their skills, particularly in technology, in the business realm. Using platforms such as Instagram and Facebook as a source for both retail and exposure, tech-savvy youths are leveraging their online capabilities to promote their brand in a digital and easily adaptable manner. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 5,688 Total Clicks Date Range: Sep 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As consumers covet unique goods, bizarre personal products rise in popularity
Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products. [More]
Score: 6.3
Recent and Mild Top 4 Examples: 5,588 Total Clicks Date Range: Dec 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 156,381 Total Clicks Date Range: Jul 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The original purpose of fairy tales is revisited with modern lessons
Implications - For ages, fairy tales were used a device to teach children important lessons; in the modern age, the purpose of the fable persists, but the lesson is completely different. Today's fairy tale is packed with more complex lessons than their predecessors -- this is most famously seen with the retelling of Maleficent serving as a tale of non-romantic love and redemption. This speaks to the complexity of today's already-information-saturated child. [More]
Filed in: Pop Culture
Score: 8.2
Recent and V. Hot Top 4 Examples: 20,722 Total Clicks Date Range: May 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Finding inspiration within personal interests and hobbies, young entrepreneurs are seeking to integrate elements often associated with leisure into their business ventures. Creating start-ups around travel and networking, these ventures are allowing individuals to convert traditionally recreational activities into monetary enterprises. [More]
Trend Hunter Services
Score: 7
Recent and Warm Top 4 Examples: 6,860 Total Clicks Date Range: Sep 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Car companies partner with well-known celebs to create pop culture appeal
Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs. [More]
Score: 4.2
Recent and Untested Top 4 Examples: 1,624 Total Clicks Date Range: Oct 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Art activities are made more portable to offer kids on-the-go engagement
Implications - Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home. [More]
Score: 5.2
Recent and Mild Top 4 Examples: 3,630 Total Clicks Date Range: Nov 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Toys are heightened with personal photographs for familiar appeal
Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 11,092 Total Clicks Date Range: Dec 11 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Online stars use their influence for a cause
Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 3,971 Total Clicks Date Range: Mar 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands use the popularity of collaborations to show off a charitable side
Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising. [More]
Trend Hunter Custom Research
Score: 7.8
This Week and Hot Top 4 Examples: 4,482 Total Clicks Date Range: Oct 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]
Score: 5.4
Recent and Mild Top 4 Examples: 1,262 Total Clicks Date Range: Sep 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The growing obesity epidemic villanizes sugary carbonated drinks
Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement. [More]
Score: 5.2
Recent and Mild Top 4 Examples: 2,719 Total Clicks Date Range: Aug 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Intriguing beverage flavors make for small doses of culinary adventure
Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base. [More]
Score: 8.6
This Week and Hot Top 3 Examples: 7,474 Total Clicks Date Range: Sep 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire for efficiency has entrepreneurs adopting digital branding assistance
Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 4,074 Total Clicks Date Range: May 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking social involvement, entrepreneurs turn to community retail enterprises
Implications - Finding drive, particularly among a generation consumed with complacency, can be challenging, prompting individuals to look toward more social business innovations. Using community movements and local neighborhoods as a source for inspiration, budding entrepreneurs are leveraging social causes as base for emerging businesses, reflecting a move toward more socially invested business developments. [More]
Crowdsourced Consumer Insight
Score: 5
This Week and Untested Top 4 Examples: 5,073 Total Clicks Date Range: Jun 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Kids activities are reinvented with unexpected artistic touches
Implications - Expanding children's imaginations, brands are heightening traditional activities like drawing by using unorthodox techniques. Allowing kids to creatively color on toy cars and even shoes, brands are allowing young consumers to engage in rule-breaking behavior in a regulated yet creative manner. [More]
Filed in: ToysLife-Stages
Score: 6.7
This Week and Warm Top 4 Examples: 7,389 Total Clicks Date Range: Jan 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A demand for immersive entertainment sees curved screens popularized
Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism. [More]
Score: 5.9
This Week and Mild Top 4 Examples: 12,774 Total Clicks Date Range: Nov 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Toys are physically adapted to imitate the aesthetics of the consumer
Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references. [More]
Score: 7.3
This Week and Warm Top 4 Examples: 6,359 Total Clicks Date Range: Jan 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Despite a shift towards mobile tech, TV size grows to meet consumer demand
Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 4,529 Total Clicks Date Range: Aug 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Heightening engagement, kids activities are enhanced with personalized touches
Implications - Engaging children, particularly those with a short attention span, can be challenging, prompting parents to look for more creatively tailored entertainment options. Offering a more personalized approach to kids products, brands are enhancing toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences. [More]