| Emailthis TrendEmail | Full Article (TrendHunter.com/id/126604)

Edible Jewelry
Zushii '100 Percent Hard Candy' Accessories Are Sweet Wearable Treats


By: Milla Kiss (Talented) Sep 26, 11
{SummaryTitle}

Candy colors are set to take over the fashion world in 2012, and these Zushii accessories go straight to the core concept. The earrings and rings in the Zushii ‘100 Percent Hard Candy’ collection are made of pure candy; you can wear them, lick them or chew them as you like.

The Zushii brand started out as a smart publicity stunt by the Italian guerrilla marketing agency Korrokontro. The 100 Percent Hard Candy launch was accompanied by a viral visual campaign, a crowdsourced anti-beauty contest, a street guerrilla campaign and loads of partying.

The brand also has a new earring collection entitled 100 Percent Wild Wild Zoo, which features shopping totes, clutches and T-shirts. The 100 Percent Hard Candy fashion line is sold at Italian fashion boutiques alongside luxury brands and their candy-colored collections.

Additional Photo Credit: 1



Source: modalizer
Readmore: zushii



Related Trends:


Elegant Earthy Ensembles
TrendHunter.com/id/125875



Edible Fashion Accessories
TrendHunter.com/id/83377



Edible Jewelry
TrendHunter.com/id/42912



Inedible Food Accessories
TrendHunter.com/id/34192



Whimsical Chocoholic Nuptials
TrendHunter.com/id/125731



Edible Bridal Attire
TrendHunter.com/id/101155



12 Jewelry Collections Inspired by Consumption
TrendHunter.com/id/39600



The Unedible Jewelry
TrendHunter.com/id/11042



Edible Jewelry
TrendHunter.com/id/47847




Copyright © TREND HUNTER Inc.. All Rights Reserved.