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The silly, smiling face of Yulia Kharlapanova appears on these print ads for Moschino S/S ‘09. The campaign was shot by Patrick Demarchelier, and it looks like both model and photographer had a ton of fun creating this campaign.
It’s refreshing to see a beautiful model smiling and making funny faces. Whereas other campaigns have echoed the dismal economy with equally dismal and stark campaigns, the ads above defy the gloom and spread sunshine instead.