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Yogurt commercials are mostly targeted towards the female demographic, but this yogurt commercial from the ‘Powerful Yogurt’ caters to both sexes in hilarious fashion.
The commercial showcases two men playing pingpong; one is using a racket, while the other is using his abs instead. The commercial highlights the prime physical state of the man who’s using his abs, clearly a means of catering to their gay demographic. Vidal Partnership is the advertising agency behind this comedic yogurt commercial.
With so many commercials directed towards heterosexual audiences, it’s refreshing to see a commercial that panders towards homosexual men, at least in some respects. The abtastic commercial is just one of the yogurt company’s latest campaigns ads for their ab-focused yogurt treats.