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Cinched-Middle Merchandizing
Yakult LOOK Packaging Embodies the Physical Effects of Consuming it


By: Amelia Roblin (Superstar) Oct 5, 13
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Marketing strategies don’t get much more direct than what Yakult LOOK packaging demonstrates. The product has been designed to help women lose weight, and the very bottle that holds this beverage flaunts its own slender waist.

The in-house Yakult team worked to target Korea’s market of young women who tend to undertake weight loss initiatives just before summer swimsuit season and again following Christmas time; it’s for this reason that you’ll notice a more festive container of the two.

“I’m on a diet,” and “look at me!” are phrases streaked across the pink ribbons that seem to cinch the middles of the bottles even more. The product is even pictured with a group of skinny models, some of whom are also beautifully belted with the same fuchsia band. The message is clear: drink its lactobacillus contents and you’ll have the perfect hourglass that LOOK packaging boasts.



Source: packagingoftheworld
Readmore: yakult.co.kr



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