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In June, we featured an article on how Drug Dealers Use Marketing to Establish Brand Loyalty. As an example of that, there are recent reports that XBox 360 branded ecstacy is the latest ‘it’ brand.
Gamespot tells us that hijacked brands have been around for a while, “One of the more famous examples of logo-theft were the ‘Mitsubishis’ that were popular among West Coast clubs during the mid and late 1990s. Now, it appears the latest corporate brand that has been appropriated by drug dealers is one well known to gamers.”